Information

IRS PRODUCT

2010 INFORMATION

Cities Reported in IRS 1

Agra

2

Ahmedabad

3

Aligarh

4

Allahabad

5

Amravati

6

Amritsar

7

Asansol

8

Aurangabad

9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2

Bangalore Bareilly Belgaum Bhavnagar Bhiwandi Bhopal Bhubaneswar Bikaner Chandigarh Chennai Coimbatore Cuttack Dehradun Delhi

2 6 2 7 2 8 2 9 3 0 3 1 3 2 3 3 3 4 3 5 3 6 3 7 3 8 3 9 4 0 4 1 4 2 4 3 4 4 4 5 4 6 4 7

Ghaziabad Gorakhpur Greater Mumbai Guntur Gurgaon Guwahati Gwalior Hubli-Dharwad Hyderabad Indore Jabalpur Jaipur Jalandhar Jammu Jamnagar Jamshedpur Jodhpur Kanpur Kochi Kolhapur Kolkata Kota

5 1 5 2 5 3 5 4 5 5 5 6 5 7 5 8 5 9 6 0 6 1 6 2 6 3 6 4 6 5 6 6 6 7 6 8 6 9 7 0 7 1 7 2

Madurai Mangalore Meerut Moradabad Mysore Nagpur Nashik Noida Patna Pondicherry Pune Raipur Rajkot Ranchi Salem Solapur Surat Tiruchirappall i Tiruppur Trivandrum Vadodara Varanasi

2 3 2 4 2 5

Dhanbad DurgBhilainagar Faridabad

4 8 4 9 5 0

Kozhikode Lucknow Ludhiana

Super Categories

Product Profile

Personal Care

7 3 7 4 7 5

Vijayawada Visakhapatna m Warangal Indian Market

Tot al

11

2

13

Personal Products

2

0

2

Consumer Durables

5

22

27

Transportation Vehicles

6

1

7

Connectivity

4

5

9

Household Care

5

2

7

Food & Beverages

12

7

19

Financial Services

5

0

5

Health Products

1

1

2

Rural Assets

0

13

13

Customized Categories

9

0

9

60

53

113

Total Categories

Product Profile (Information available at detailed level) Durables

Personal Care

Television

Shampoo

Refrigerator

Skin Creams

Music Systems

Talcum Powder

Washing Machines

Tooth Paste

Lighting Instruments*

Tooth Powder

Air Conditioners

Personal Products

Water Purification

Readymade Shirts

Readymade Trousers Transportation

School Bag*

4-wheelers

Footwear*

Mopeds Electric Bike Motorcycles

Food & Beverages Aerated/ Non-aerated Drinks

Scooters

Biscuits Candies/Hard Boiled Sweets/Toffee/Mints/Loz enges

Connectivity

Cheese/ Cheese Spread

Internet

Chocolate Bars

Mobile Phone*

Coffee

Telephone*

Edible Oil Soft Drink Concentrates/Sherbets

Laptop

Ice creams Household Care Agarbatti

Ketchup/Sauce Milk Powder/Dairy Whitener

Floor Cleaner

Mineral Water*

Pest Control Services*

Tea

Toilet Cleaners Utensil Cleaners

Health Products

Washing Cakes & Bars Washing Powders/Liquids

Milk Food Drinks

Financial Services Personal Care

Banks

Bathing/ Liquid Soap

Investments

Deodorants

Credit Cards

Hair Colorants/Hair Dyes

Real Estate

Hair Oil/ Hair Dressings

NRI Remittance*

Lipsticks Neil Polish

Retailing

Indian Market (Usage/Consumption/Ownershi p) Durables Air Cooler Ceiling Fan Cooking Range Deep Freezer Digital Camera Dining Table Dish Washing Machine DVD Player Electric Kettle Electrical Smoke Chimney Electronic Geyser Electronic Iron Electronic Water Purifier Kitchen Sink LPG-Stove Microwave Oven Pressure Cooker Radio Clock Still Camera Vacuum Cleaner Video Camera/Camcorder Video Recorder/Player Transportation Bicycle Connectivity Computer at home Fax

Household Care Fabric bleaches Fabric Whitener/Blues Personal Care Hair Wash Products Tooth Brush Food & Beverages Branded Soup Ghee/ Desi Ghee Honey Instant Noodles Jam Readymade Tomato Paste Vanaspati Health Products Glucose Rural Assets Ceiling Fan Generator Set In-house Bathroom In-house Toilet Sewing Machine Solar Energy Panel Steel Cupboard Table fan Time Clock

Internet access at home Telephone answering machine Printer

Torch Tractor Water Pump (Manual) Water Pump (NonManual)

Baby Care Branded Baby Food Branded Baby Oil Branded Disposable Diapers

Board of Governors Andrey Purushottam Chairman

Mahindra & Mahindra Ltd.

Bharat Kapadia Vice Chairman

Lokmat Newspapers Pvt. Ltd.

Category A : Advertisers Lloyd Mathias Tata Teleservices Ltd. Milind Bade Bajaj Auto Ltd. Nabankur Gupta Raymond Ltd. Ronita Mitra ICICI Bank Ltd. Srikanth Srinivasamadhavan Hindustan Unilever Ltd. Category B : Publishers Bhaskar Das Divya Gupta Hormusji N. Cama Gaurav Sanghi Ravindra Kumar

Bennett Coleman & Co. Ltd. HT Media Ltd. The Bombay Samachar Pvt. Ltd. AGA Publications Ltd. The Statesman Ltd.

Category C : Advertising Agencies Arvind Sharma Ambika Srivastava Ashish Bhasin Lynn de Souza R. Gowthaman Shripad Kulkarni

Leo Burnett Zenith Optimedia Aegis Media Lintas Media Group Group M Media India Pvt. Ltd. Allied Media

Category D : Broadcast & Other Media

G. Krishnan Krishna Kumar Paritosh Joshi I. Venkat Rathnakar Rai Prashant Panday

TV Today Network Media2win.com Star CJ Network Eenadu TV Prime Market Reach Entertainment Network