Info Registration Students 11

Think different Create together

International Marketing Week Reinhold Würth University in Künzelsau 16 - 20 March 2009 Create a Brand Day for Mercedes-Benz and drive the success in the Chinese market

Practical information for students

Reinhold-Würth-University Daimlerstraße 35 74653 Künzelsau Phone.: +49 /7940/1306-241 or 243 Facsimile: +49 /7940/1306-201 [email protected] [email protected] www.hs-heilbronn.de

International Marketing Week – Reinhold Würth University

1. Workshop Within the workshop of the International Marketing Week you will create a concept for a Brand Day in cooperation with Mercedes-Benz China Ltd. (MBCL). Target group of this Brand Day are (especially new) employees of MBCL. They shall get acquainted with the core values of the Daimler brands Mercedes-Benz, AMG, smart and Maybach. You can be as creative as possible to get the new employees in touch with the core values of these four brands (games, test drives, off-road tracks, exhibitions, competitions, etc.). At the end of the day the participants should be familiar with the brand values – and they should have had a lot of fun as well. You will work in international teams being formed at the beginning of the week. By working in these international teams you will get a first hand experience of cultures and internationalities and explore cultural differences to get ready for your career in an international environment. You will be able to apply your knowledge of marketing, prove your ability to work in a team and strengthen your English language skills. What your team is developing during this week might be realized in China in 2009 – given you win the prize for the best proposal. Besides the workshop there will be various lectures on interesting and real-live marketing topics by guest lecturers out of different industries ( e.g. by Alexandra Strassburger, Senior Product Manager Mercedes-Benz China, Adolf Würth GmbH & Co. KG, Reinhold Würth University). You will also go on a trip to Stuttgart and visit Mercedes-Benz facilities first hand to be better prepared for your task at hand.

Assignment of tasks What we expect…. In order to familiarize yourself with the topic, you have to write 3 pages about the car industry and the perception of the brand values of Mercedes-Benz, AMG, smart and Maybach in your country (if brand is available in your market). You will get more information about this pre-assignment after having sent your registration form to Reinhold Würth University. The written paper must be submitted on the first day of the International Marketing Week (16 March 2009). The details concerning the branding concept will be explained to you at your first day by the responsible Senior Product Manager Mercedes-Benz China, Mrs Alexandra Strassburger. With her briefing you are ready to develop a creative and meaningful concept that each team will present at the end of the marketing week. A professional jury will evaluate the ideas for a “brand day” and the best one will be awarded a prize.

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International Marketing Week – Reinhold Würth University

In addition to the workshop we will offer a diversified leisure program and different fun activities during the week.

2. Program

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International Marketing Week – Reinhold Würth University

Sunday, 15 March 2009 All day until 18.00

Arrival at youth hostel in Schwäbisch Hall

Monday, 16 March 2009 09.00 09.30 – 11.30 11.30 – 12.00 12.00 – 13.00 13.00 – 15.00 15.00 – 16.00 16.00 – 19.00 19.00 – 22.00 22.00

Bus shuttle to university Official welcome, university presentations, forming of the international teams Tour around University of Kuenzelsau Lunch Brand Day Briefing and discussion of preassignment with Mrs. Alexandra Strassburger MBCL Lecture professor Reinhold Würth University Brand Day Team Session International Evening at University Cafeteria Bus shuttle to Schwäbisch Hall

Tuesday, 17 March 2009 09.00 09.30 – 12.00 12.00 – 16.00 16.00 – 19.00 19.00

Bus shuttle to university Brand Day Team Session Field trip: Visit of Mercedes-Benz facilities Stuttgart City Sightseeing in Stuttgart, spare time Return back to Schwäbisch Hall Free evening

Wednesday, 18 March 2009 09.00 09.30 – 12.00 12.00 – 13.00 13.00 – 15.00 15.00 – 18.00 18.00 – 19.00 19.00 21.30 22.00 – 02.00 02.00

Bus shuttle to university Brand Day Team Session Lunch Lecture guest tutor Adolf Würth GmbH & Co. KG Brand Day Team Session Dinner Bus shuttle to Schwäbisch Hall Bus shuttle to university Student Party Bus shuttle to Schwäbisch Hall

Thursday, 19 March 2009 09.30 10.00 – 12.00 12.00 – 13.00 13.00 – 17.00 17.30 – 20.30 20.30

Bus shuttle to university Brand Day Team Session Lunch Brand Day Team Session Sports Event (Human Table Soccer Tournament) Bus shuttle to Schwäbisch Hall Free student evening

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International Marketing Week – Reinhold Würth University

Friday, 20 March 2009 08.30 09.00 – 12.45 12.45 – 13.30 13.30 – 15.00 15.00

Bus shuttle to university Brand Day Team presentations & evaluation by jury Lunch Brand Day award ceremony Bus shuttle to Schwäbisch Hall Departures

3. Leisure Program International Evening One of the main objects of the International Marketing Week is to experience internationality and different cultures. For this reason on Monday, 16 March 2009, we organise an International Evening, where you get the possibility to get first impressions and get to know each other. Each of you should bring sweeties or desserts that are typical for your home country and also music would be a good idea to bring along.

Student Party Künzelsau is famous for its lively student parties. You will join the Semester Welcome Party on Wednesday evening together with the German and international students - and you will have a lot of fun.

Sports Event (Human Table Soccer Tournament) On Thursday, 19 March 2009, a sports event will take place. However, you do not need a lot of athleticism to take part, in fact fun and teamwork are much more important. We will organize a small competition and the winners will be awarded a prize.

Visit of Mercedes-Benz facilities in Stuttgart

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International Marketing Week – Reinhold Würth University

Visit our capital of Baden-Wuerttemberg: Sightseeing City of Stuttgart

4. Participation Fees and Registration The participation fees for the International Marketing Week are 150 Euros per student. This price includes accommodation for five nights (Sunday, 15 March until Friday, 20 March 2009), local transport, all meals mentioned in the program and all social activities. Each student has to participate in the whole program, arrival is on Sunday, 15 March 2009 until 6.00 p.m. in the evening. If you want to participate in the International Marketing Week, please complete the attached registration form and return it to the international marketing week coordinator of your university before 1 February 2009. Moreover, please transfer the participation fees of 150 Euros to the following account before 1 February 2009.

Account holder: Hochschule Heilbronn IBAN: DE63620500000000058746 BIC: HEISDE66 Bank: Kreissparkasse Heilbronn Reason for transfer: Int. Marketing Week RWH Kuenzelsau

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International Marketing Week – Reinhold Würth University

5. Accommodation All international students will be accommodated at the following youth hostel in Schwäbisch Hall, which is about 20 kilometers from Künzelsau and offers a lot of spare time activities. The youth hostel is located near the town center, the rooms are mostly four- or six-bed rooms, bed linen are provided, you should bring your own towels. There will be a daily shuttle bus from Schwäbisch Hall to Reinhold Würth University in Künzelsau and back. Youth Hostel Schwäbisch Hall Langenfelder Weg 5 74523 Schwäbisch Hall Phone: +49 /791/41050 Email: [email protected] www.jugendherberge-schwaebisch-hall.de

6. Arrival Arrival by bus and train Destination station is Schwäbisch Hall, where a pick up service from Reinhold Würth University will be waiting for you. Arrival by car In order to reach Schwäbisch Hall you can take the main road B 14 Stuttgart-Nürnberg or B19 Ulm-Würzburg or the motorway A6 Heilbronn-Nürnberg. If you take the motorway A6, take the exit No. 42 (Kupferzell) and take the B19 direction Schwäbisch Hall.

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International Marketing Week – Reinhold Würth University Arrival by airplane and train Destination airport is Stuttgart, then take the train to Schwäbisch Hall, where a pick up service from Reinhold Würth University will be waiting for you. If you travel with public transport please indicate your arrival place and date on the registration form. This information is important for the organisation of our pick up service.

7. What to bring... 

Sweeties, desserts and music for the International Evening

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Sports clothes for the sporting event

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Some money for your spare time

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Swimming gear (indoor swimming pool in Schwäbisch Hall)

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Laptop (if available)

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Short presentation about your university

8. Contact persons If you have any questions please contact our office: Mrs Paschke Phone: +49/7940/1306-243 Facsimile: +49/7940/1306-6-2431 Email: [email protected] Mrs. Dijkstra Phone.: +49 (0)7940/1306-241 Facsimile: +49 (0)7940/1306-6-2411 Email: [email protected]

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International Marketing Week – Reinhold Würth University

International Marketing Week Reinhold Würth University in Künzelsau 16 – 20 March 2009 Create a Brand Day for Mercedes-Benz and drive the success in the Chinese market

Registration form for students

Personal Information Surname First name Nationality Identity card number Address Phone number Email

Male

Date of birth

University information Name Address Course of studies Year of studies

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Female

International Marketing Week – Reinhold Würth University

Arrival Arrival by

 train

 bus

 car

 airplane

Place of arrival: Date of arrival:

Accommodation  I stay at the youth hostel in Schwäbisch Hall for five nights Date of arrival: Sunday, 15 March 2009 Date of departure: Friday, 20 March 2009  I do not stay at the youth hostel in Schwäbisch Hall

Herewith I confirm the participation in the International Marketing Week at Reinhold Würth University from Monday, 16 March 2009, until Friday, 20 March 2009 and the correctness of all my given statements. I transfer the participation fees of 150 Euros for accommodation, public transport, meals and social activities, to the mentioned account before 1 February 2009. I take part in all activities that are arranged during the International Marketing Week and I pay the additional costs that may arise.

Date: _________________________________ Name: _________________________________ Signature: _____________________________

Please return this completed registration form to the international marketing week coordinator of your university before 1 February 2009.

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