Industry Mosaic

Fall/Winter ‘08 STYLE: Women

-Sculpted, architectural shapes -Sequins -Half sleeves -Late 50’s/early 60’s inspired style -Tuxedo style and boxy biker jackets -Pencil skirts -Fitted and form-fitting pieces -High-waisted pants -Structured black suits -Russian Doll Folklore trend -Grunge looks

STYLE: Kids

-Modest, conservative looks -Bright tunics and dresses over leggings -Camouflage -Puffy sleeves and baby doll tops -Leaner pants for boys -Embellished shirts and denim -Layered-look polo shirts -Minimalist looks

COLOR: Women/Men

-Rich, elegant, vibrant hues -Cool hues with bright, exciting undertones -Purples and blues -Brown undertones (esp. in pink, orange, and yellow)

Spring/Summer ‘08 -Simplistic, minimalist looks -Ethereal and romantic themes -Hippie and Americana style -Layered sheers and transparent chiffon -Jumpsuits -Military safari style -Waist-belted tops, dresses -Baggy pants, wide trousers, flare legs -Volume in pants, skirts, and dresses -Laid-back and casual style -Modern—didn’t have obvious references to earlier eras -Ocean looks--light, gauzy shapes in shades of blue -Vintage, distressed look T-shirts -Military styles for boys -Loose A-line and empire waist dresses -Country style—plaid -Trench coats -Lots of pastel colors -Metallics -Splashes of bright hues paired with classic, versatile neutrals -Cheerful, inviting pink tones -Sweet and warm melon hues -Silver gray and light/muted gray

Fall/Winter ‘09

Spring/Summer ‘09

-Masculine styles -Animal prints -Bold shoulders -One-shoulder toga dresses and low necklines -Texture: brocade, velvet, leather, lace, fur, chiffon -Skin-tight bold colored leather trousers, cigarette pants, narrowleg satin suit trousers -Wintry bandage dresses -Artsy, folk, neo-hippie prints -Eco-friendly, organic clothing -Leggings and skinny jeans -Buttoned henleys and raglan baseball tees -Fleece hoodies and hooded sweaters -Ruffles and short slim skirts -Thermal underlayers -Terry cloth athletic wear -Rock & Roll and vintage inspired tees -Dismal hues that will age well -Jade -Reds and rosy pinks that flatter all skin tones -Timeless neutrals -Less bright colors -Subtle pops of color paired with neutrals -Metallics -Regal purple

-1980’s-shoulder pads, sheer fabrics, big accessories -Mix-matched styling, clashing colors -Lots of layering -Ruffles and frills -Zipper accents and sequins -Embellished boho style -Pastel suits -Jumpsuits, harem pants, and peplum waists -Sporty chic -Organic, gentle fabrics that are lightweight and breathe -Styles resembling adult trends -Floral, animal, and ABC prints and patterns -Light tunic dresses, lengthened vests, or loose fitting tops over leggings -Overalls and pants with wider legs/looser fits and practical/functional pockets -Vibrant, hopeful hues -Sophisticated, grounded tones with lively, bright shades -Black-on-white prints -Luminous, clean, cool, calm shades -Powerful, robust and exciting -Romantic, feminine, flirty hues -Navy, cerise, lilac and lime clashing together -Overall optimistic and bright

COLOR: Kids

-Rich, saturated hues paired with dark basics -Plum and wine shades -Grays and charcoal -Retro earthy tones -Shades of red and chocolate brown -Cream and taupe -Golds and mustards

-Black and white combinations -More sophisticated and subdued hues -Shades of blue -Warm brown undertones to pink -White/gold/silver pairings with strong colors like black or fuchsia -Gray/brown added to lilac -Light blue, cream, olive, and other neutral colors for boys

-Dusty rose and earth tones -Deep, rich hues -Diluted color effects -Gray and foggy shades -Solid and cold tones -Clean and earthy colors -Deeper shades of scarlet -Purple for girls

RAISE QUESTIONS

We saw a lot of very sculpted, structured looks as well as styles that could flatter many figures—nipped in waists, high-waisted pants, half sleeves, etc. We started to see some precursors to the masculine trend, in tuxedo style outfits and boxy biker jackets. Colors were typical autumn shades this season, with little surprising tones in response to changes in society like we saw in 2009. Perhaps the implications of our economy had not been fully considered at this time. When it’s positive: We found that when the social mood was more positive colors tended to be brighter and more hopeful. Trends also tended to be more risky and extreme, with more unique clothing styles.

Quite different from Fall, we saw looser, breezier styles in ethereal and romantic themes. The hippie trend was big, as were simple, minimalistic looks. Colors were sweet and inviting, with lots of pastels and metallics. Pants, dresses, and skirts gained volume and we saw baggy pants, wide trousers, and flare leg jeans. There seems to be a trend of flowier styles and baggier clothing for S/S seasons and of tighter, structured clothing for F/W seasons. When it’s negative: We found that when the social mood is negative colors tend to be more dismal and subdued. Trends in apparel are more focused on timeless, sophisticated looks that can stand the test of time.

Earthy tones reflected the ecofriendly trend that is prevalent in children’s apparel for 2009, while dismal hues reflected tough economic times and pessimism. This lack of optimism led to lots of timeless, sophisticated looks and color trends so that pieces will last because people have less disposable income for clothing. We saw a lot of texture as well as a lot of tighter, fitted apparel trends, and the masculine trend became extremely popular.

SOCIAL MOOD

-Calm classic colors with classic patterns and occasional drop of color in shoes or accessories -Mixing traditional bright kids colors with classic white, grey, and black -Crazy color. Very fun and full of life approach of mixing every possible bright color into one outfit -Khaki, green, orange, beige for boys -Beige, olive, fuchsia, pink, yellow for girls In a shift from Fall, we saw more hopeful and optimistic attitudes in color and style trends. Colors were more vibrant and bright and we saw riskier trends (shoulder pads, mix-matched styling, etc.), reflecting a more hopeful point of view and expectations for the future of our economy. There was also a move towards looser clothing from Fall, with boys’ pants getting wider again (after being leaner in 2008) and lots of flowy dresses and tops for women.