Ilan Reiter- "product Manager- Marketing

ILAN REITER 290 Woodcliff Rd.  Newton, MA 02461  (617) 466-9696  [email protected]

S ENIOR P RODUCT M ANAGER Product Management / Technology Marketing / Technical Sales Highly motivated and accomplished product marketing professional with extensive experience in telecommunication and advanced mobile technologies. Expertise in effective product marketing which is driven by strong market knowledge and deep understanding of customers’ needs. Skilled in management and execution of products life cycles, including setting revenue targets, go-to-market strategy, value proposition, competitive positioning, product development, sales and channel management. Proven ability in simplifying communications with customers, collaborates and within the organization. Skill set includes:    

Market and Technology Assessment Quantitative Business Cases and Models (ROI) Value Proposition and Unique Selling Points Competitive Analysis and Differentiation

   

Business and Marketing Requirements (MRD) Product Features and Roadmap Planning Product Life Cycle Management Consultative Sales

P ROFESSIONAL E X PERIENCE Senior Product Manager ● 2007 – Present DigitalGlobe Inc. ● Needham, MA DigitalGlobe is the world’s largest provider of satellite and aerial imagery. Leading the company’s penetration into the consumer space by developing the product offering for consumer navigation, wireless LBS and online mapping portals.  Driving the company’s strategy for consumer offering within the PND, Wireless and online mapping market segments  Established the initial go to market and product offering for wireless market segments  Collaborating with key market players such as Nokia, Google, Microsoft, Garmin, Samsung, Tomtom, Magellan, Mio NIM to collect and formulate market requirements  Creating and managing the product road-map and pricing models  Helped grow consumer related revenues segments buy $15M in a single year Assistant VP of Marketing and Technology ● 2005 – 2007 Mobixell America ● Wellesley, MA Mobixell designs, develops and markets mobile multimedia technologies worldwide. Led the marketing and product introduction effort in America as part of Mobixell’s geographical expansion strategy. Responsible for the creation and the implementation of the Americas go to market plan. Communicated with customers and prospects and transformed business and technology needs into product development guidelines and competitive value proposition. Selected Contributions:  Crafted and successfully executed the go to market plan that resulted in the first customer acquisitions in America during the first year of operation  Defined solutions for key partners in the region that helped securing 3 global partnership agreements with significant revenue potential 

Formed a self contained, autonomous marketing and pre-sales entity that significantly reduced costs of sales by 50%

…Continued…

ILAN REITER

Page Two Comverse Continued

Director of Product Marketing and Product Sales (2000 – 2005) Comverse ● Wakefield, MA Comverse is the global market leader of value added and billing solutions for wireless and wire-line service providers and operators. Leaded the Product Marketing and presale of the mobile data product portfolio in the Americas. The portfolio included SMS, MMS, MDG, Push to Talk, Voice Messaging, Mobile portal and others. Crafted market strategies and offering for overlay markets such as cable operators and Internet Portals. Served as the product authority for the entire mobile data product portfolio. Selected Contributions:  Led the evolution of the product marketing group and the expansion of annual revenues to $40M in 3 years  Guided penetration to very large customers through deep analysis of their needs and delivery of innovative end-to-end solution  Successfully managed a group of Product Sales Experts (PSE) to meet specific product sales targets  Led the MVNO marketing activity that resulted in securing the first multi-million dollar cross product sale to a MNNO  Crafted the go-to-market plans that have served as the foundation of a successful sales process and met and exceeded the sales objectives  Developed the Market Needs Mapping tool that ensured effective prioritization and coverage of customers needs and requirements Customer Facing Product Manager ● Woodbury, NY (1998 – 2000) Acted as a product manager responsible for pre-sale activities of voice and data products in America:  Supported voice messaging product sales such as voicemail (Trilogue) and prepaid systems that turned into the company’s first successful deployments in America  Pioneered the data product penetration with American Carriers such as SMS sale for Sprint PCS Engineering and R&D Manager Efrat Ltd. ● Tel-Aviv, Israel ● 1990 - 1998

Established and managed the telephony and signaling group in Comverse and transformed it to a essential department that served all Comverse products   

Invented a key communication protocol that is widely used in the industry Successful delivered first of its kind, critical telephony systems Led large scale multi-year R&D project as with direct control on resources and budget

E DUCATION & C REDENTIALS Harvard Business Extension School ● Cambridge, MA ● Graduated in 2008 Certificate in Business Administration, Average grade: A – Pragmatic Marketing Certification Program ● Needham, MA ● Graduated in 2008 Certificate of Product Marketing and Product Management Technion (Israeli Institute of Technology) ● Haifa, Israel ● Graduated in 1985 B.Sc. Cum Laude In Computer Engineering, Electrical Engineering Faculty