Iec Ashok

IEC & Mainstreaming Rajasthan State AIDS Control Society

Ashok Raisinghani, Project Officer, SMU Rajasthan

Where is the epidemic? Numbers – 2.5 million Women – 38.4% Rural – 57% Rajasthan has a low prevalence but high vulnerability in terms of HIV

Source of AIDS Knowledge among Women and Men Percent of women and men 15-49 who received information from specific sources 37

Radio

55 80 80

Television Cinema

5

12 27

Newspaper/magazine 11

Poster/hoarding Health worker

6

32

Other sources

Women

Men

12 32

Friend/relative School/teacher

52

44

8 9 14

19

2005-06 National Family Health Survey (NFHS-3)

IEC is a process…. Of working with individuals, communities and societies to: • Develop communication strategies to promote positive behaviors which are appropriate to there setting

Following are the objectives of IEC. • • • • • • • • •

Motivating behavioral changes Raising awareness To increase STI treatment seeking behavior. Generate demand for health and ICTC services. Reduce stigma and discrimination and building supportive environment. Create an enabling environment for prevention as well as institutional and community care and support. Concept of ABC (abstinence , Be faithful, Condomise) Concept of Mainstreaming Promotion of voluntary blood donation

Key Components… • Mass and Mid media ( to create awareness, remove myths and to promote services )

• Condom Promotion (free supply & Social Marketing, 3.5 billion till 2012)

• Red Ribbon Club ( targeting youths through colleges)

• Mainstreaming ( focusing on Govt agencies, Corporate and non HIV CSOs)

SMART: Specific (what and who) Measurable (something you can see, hear or touch – usually expressed with an action verb) Area specific (where) Realistic (achievable) Time-bound (when)

A variety of Channels, Media and Techniques are used for communicating messages at the community level.

• •

• •

Electronic Media: Films, Radio Programmes, Radio Spots, Audio Tapes, TV Programme, TV Spot, Slides etc. Print Media: Books, Booklets, Folders and Leaflets, Letters, Newspapers, Advertisements, Press release, Posters, Kiosks, Photographs, Flip Book Hoardings, Magazines; Newsletters etc. Mid Media: Folk & Traditional Media Song, Dance, Drama, Puppet Show, Street Play, Nukkad Natak, etc. Publicity Campaigns, Awareness Campaigns, Web messages, Exhibitions etc.

AIM: To halt and reverse the spread of the HIV/AIDS epidemic in INDIA by 2012.

Mainstreaming is “the concept of addressing HIV & AIDS both internally and externally in all sectors, at all levels, particularly where the pandemic might not ordinarily be addressed.”

Some Examples of mainstreaming:

Extra mileage…

Trainings on Mainstreaming of HIV •ANMs/AWW/ASHA/Others: 3750

Achievement in Govt. sector •

•

•

Department of Panchayti Raj / Department of Tourist has incorporated HIV issue into there ongoing trainings

•Corporate: 1162 •Govt officials of focused dept.1732 •Non HIV NGOs 224

One Migrant Information Centre at Jaipur (Urban Development) During Follow up Government officers from 6 focus ministries, 11 Non HIV NGOs and 6 Corporate have signed Declaration for Mainstreaming of HIV at their office level. In the addition of above given activities, 6 Focus Ministries, 8 Non HIV NGOs, 4 Corporate have installed CONDOM CORNERS at their premises.

Success in Corporate sector • • • • • • •

Jaipur Ceremic Pvt. Ltd Rajasthan Chamber of Commerce (RCCI) Fortis Escort Jindal Industries Pvt. Ltd Sab Miller 93.5 SFM Marble Association