Ie Global Advertising

GLOBAL ADVERTISING Nowadays big companies has a trend to make advertising to all markets where she’s been installed. Examples like McDonald’s or Vodafone are good examples of global advertising, to be found across the world from perfect to this theme, because they’re installed in all markets, since Europe to Asia and including United Kingdom and American continent. A For that in a policy of lower costs applied in their communication policy, or for aand for increased massification efforts, that those companies decided that the same advertisement would serve for all markets. But the truth is that each country have has is own culture, its is own market so very different market that any other else making theit means that the global advertisement is no longer useful. Sérgio Descalço Nº 3552 Marco Mina Nº 3718