IDENTITY IS THE PLATFORM
Chris Messina
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СПбГУ ИТМО
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St Petersburg, Russia
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October 12, 2009
W H O I THIN K I AM
@chrismessina
etc.
WH O D O Y O U TH IN K YOU AR E?
“ D A TA C AP IT AL”
Death of a Web App
Kevin Rose
Daniel Burka
Leah Culver
Photo by Mathieu Thouvenin
We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/ export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.
1. No export of relationships 2. No way to tell my friends where to find me
Logo collage by Stabilo Boss
Logo collage by Meg Pickard
S O C I A L OB JECT S
All this data that we’re creating has value!
A C TI V I TY S T R EAMS
icons by Fast Icon
Add contact Dave Recordon Worst username evar. San Francisco, CA davidrecordon.com
Your message (optional) Hi there! We met that conference last week. I’ve subscribed to your updates on my site. -Chris
Add subscriptions Contact details Status updates Photos Bookmarks Blogs daveman692 Facebook Location Music Movies Slide presentations Events Travel Local reviews Books Access requires permission from Dave
Inspired by Jyri Engeström
activitystrea.ms
Identity and data capital matter
icon by Seedling Design
A NE W P L A TFOR M WAR
VS Facebook Connect
OpenID
“The Internet was built without a way to know who and what you are connecting to.” —Kim Cameron, Problem Statement, The Laws of Identity
The Power of Facebook Connect Establishing a presence on the social Web requires fundamental building blocks. Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users.
Photo by Mike Wooldridge
The problem with Facebook Connect is that it eliminates choice and restricts your digital freedom
O P E N ID
Photo by Teresa Stanton
So, who thinks they have an OpenID?
Usual suspects
• Google • Yahoo! • AOL • MySpace • WordPress • etc
Where can you use your OpenID?
*Source: Janrain
OpenID adoption across the web continues to grow
UserVoice Identity Providers Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
Interscope Identity Providers Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
sulit.com.ph Identity Providers Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
“We launched OpenID in March 2008 with Highrise. About 15% of the logins are now using OpenID.” — David Heinemeier Hansson, 37Signals
“Deployments for their customers – Twitter and Songbird – are seeing OpenID utilization of 20% or more.” — Eric Eldon, VentureBeat
YOU A R E THE P LAT FOR M
These traits make the browser the logical tool for a user -centric (“you-centric” ??) world.
I DE N TI TY I S TH E P LAT FOR M
Overview
I.
Me at the center
II. Smarter user agents & filters III. Faceted identity IV. Data is capital
I. Me at the center
Photo by miss:anthrope
Photo by amanda kelso
Mazlow’s Hierarchy of Needs
Self-actualization Esteem Love/belonging Safety Physiological
morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts self-esteem, confidence, achievement, respect of others, respect by others friendship, family, sexual intimacy security of: body, employment, resources, morality, the family, health, property breathing, food, water, sex, sleep, homeostasis, excretion
Growing comfort with real identity
Identity
“My account has now been held hostage for a week,” another reader wrote. “Some of my friends think that I have deleted (my profile) or even blocked them... None of my friends or family can see my profile or even find it in search. It’s as if I simply deleted my account or blocked all of them from seeing it without even a word.”
Mazlow’s Hierarchy of Needs
Self-actualization Esteem Love/belonging Safety Physiological
morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts self-esteem, confidence, achievement, respect of others, respect by others friendship, family, sexual intimacy security of: body, employment, resources, morality, the family, health, property breathing, food, water, sex, sleep, homeostasis, excretion
II. Smarter user agents & filters
Image credit: Mashable
III. Faceted identity
Facets, activities, and connections
Photo by Johanna MacDonald
High school
After high school
Photo by Brian Herzog
IV. Data is capital
Photo by Ben Ward
Overview
I.
Me at the center
II. Smarter user agents & filters III. Faceted identity IV. Data is capital
nevacamp nevacamp!
[email protected]
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@chrismessina
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factoryjoe.com
Typeface: FTF Flama™ by Mario Feliciano