Human Voice And Music In Advertising

Human Voice and Music

Presented By: Group III Roll No 721-730 Isha ,Jagmaohan, Jagriti, Jayesh, Kanchan, Lilly, Manu, Meenakshi,

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Power of Words and Music

Buland Bharat ki buland tasveer…

Yahi hai right choice baby!!!!!! Aha!!!

Yahi hai right choice baby!!!!!! Aha!!!

Dhund te raha jaoge…

Daag Ache hein..

Brand Recognition: One can easily relate a product to the music or to the punch line.

Role of Music In Advertising.

•Diffrenciate a brand from others •Brand name & Promise •Glue Commercials Together •Add value To the Product

Purpose of any media       

Informing Influencing Entertain Educate Promote Evaluating Effective decision making 4

Communication Medium 

Print Advertisement



Radio Advertisement



Television Advertisement

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Role Play

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Impact of Television on Indian Culture TRADITIONAL CULTURE

• Impact before 1990-The Ramayan Mahabharat Series. • Impact after 1990 with emergence of cable tv. • Indian Drama, theater • Puppet Shows

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Social Changes… • • •

National integrity Women in Advertising Globalize corporate culture

Television

- Positive

Perceptions Soun d

Sight Emotiv e High coverage

Reaches light readers

Motion

Multipl e viewers

Entertainin g

National or regional ads

Colou r

Easy

High frequency

Costefficient

Generalise d audience

Different programm e types 24-hour ads

Television

- Negative

Perceptions Cluttere d

Intrusive

Delayed viewing possible Low involvemen t

Audiences fluctuate Expensive for narrow targets

Ad zapping Limited ad inventory

High production cost

No viewer control Not demographical ly selective Advertise r driven Limited exposure to ads

RADIO MERITS

• local and friendly • low cost • regional selectivity • direct sell • good for younge • immedeate

Demerits

• • • • • •

non visual fleeting nature of message transient nature creative limitations limited reach limited targeting. 11

Is TV Advertising easy… Creating a television advertising is more difficult than creating a radio advertising as:       

You have to put People in Your Commercial Plan Out Your Video Write the Script Audio and Video Must Match Stick to Time Hiring a Production Company Scheduling Your Commercial 12

Annoying Advertisement

•Advertisement should convey a message which is positive. •It should be Ethical and should not hurt anyone. •Adv. which takes a lot of time in radio doesn’t attract the audience. •Timing of Advertisement

Thank You!!! 

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