Huggies Advertorial Oct

Unlocking Infinite Possibilities through Uninterrupted Play Children today are experiencing a world of infinite possibilities. Thanks to a growing number of mothers who now encourage uninterrupted play. These moms are more open-minded and rely on friendship, trust and reason as the foundation for a lasting relationship with their kids. This was validated by “Motherhood Today,” a global research study initiated by Huggies®, a Kimberly-Clark child care brand. The study noted that many of todayʼs mothers take on a more active role as educators and playmates of their children. These moms believe that the key to unlocking their childʼs potential is an enjoyable and experience-filled childhood. Furthermore, the Huggies® study recognizes the value of uninterrupted play in a childʼs social, physical and mental development. More importantly, it allows for continuous bonding and learning between mom and baby. Children who have learnt how to play, will have

more playful and creative approaches to life as adults. Helen Limcaoco, CEO of Just For Kids, Inc. and franchise owner and manager of The Little Gym, an International fitness and development center for children, firmly believes in the importance of active play. “By adopting a parenting style that considers the childrenʼs integrated needs at a very young age, we will be able to create a generation of eager lifelong learners who will be better students than ourselves, and better educators than our generation,” Limcaoco said. She also noted that “an active lifestyle enhances brain development at any age. Exercise, sports, dance or any other activity that encourages movement are great at keeping the brain active and engaged.ʼ