Summary: There are 5 things we have to keep in mind during interest analysis. 1. Position: It is stated demand. “He is demanding RS 600”. (Column 1) 2. Aspiration: He actually wanted to punish Dry Cleaners by getting money in return. (Column 2) 3. Interest: Compensate Mr. Omer through money in any situation. (Column 3) 4.
Principles & Values: People should be punished if they do not follow laws.(Column 4,upper 2 blocks)
5.
Needs: Esteem Needs . Identity Needs (column 4, last block)