How Perceived Brand Globalness Creates Brand Value
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How perceived brand globalness creates brand value
Jan-Benedict E M Steenkamp; Rajeev Batra; Dana L Alden Journal of International Business Studies; Jan 2003; 34, 1; ABI/INFORM Global pg. 53
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Jan-Benedict E M Steenkamp; Rajeev Batra; Dana L Alden Journal of International Business Studies; Jan 2003; 34, 1; ABI/INFORM Global pg. 53
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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