How Innovative We Are

How Innovative We Are Presented To: Mr. Shafqat Jilani Presented By: Attaullah Ghazanfer Hussain Mohsin Shahzad Tariq Aziz

Five Levels of the Shampoo  Core

Benefit: Healthy, dandruff free Hair  Basic Product: Shampoo + Conditioner  Expected Product: Quality, well packed, Easy to use

Five Levels of the Shampoo  Augmented

Product: Conditioner, Hair Brush, Hair Clips  Potential Product: Egg Shampoo, Herbal Shampoo, Amla Shampoo, Fragnent Shampoo… ……

Demographics  Focus

on Young males and females of Eighteen years old.

 Big

portion of Pakistani population

 Middle

Class

Major Attributes Of HairCareE ®



Healthy Hair



Silky & Smooth Hair



Dandruff Free Hair

Augmentation  Conditioner  Different

user friendly Packaging

 Economy  Vitamin

E  Hygienic Tips series  Multiple use of empty bottle

®

Price Of HairCare-E  Family

Pack 500ml

= Rs 250

 General

Pack 300ml

= Rs 125

 Traveler

Pack 100ml

= Rs 50

 Sachet

5ml

= Rs 3

Name ®



HairCare-E



Available in 500ml,300ml,100ml,5 ml



+Conditioner

®

Packaging Of HairCare-E  Press

Bottle

 Color

of Packaging Blue

®

Market Test Of HairCare-E  Faisalabad

is selected market for ® marketing test of HairCare-E

 Focus

Colleges For test marketing of ® HairCare-E  Free samples will be given to students for trial  Campaign for hair health