PRESENTATION
ON CASE STUDY
SUBMITTED TO : Prof. Yogesh Jadhav
Communicating Eco-labeling Strategies for Sustainable Lodging
SUBMITTED BY : Group (02) ABHISHEK PRATAP SINGH(07) VARSH NAIR(08) HARSHITA JAIN(09) SUNIL PATIDAR(11) PRATEEK THAKUR(12)
Introduction to Ambrose hotel Established in the year 2003 Deirdre Wallace is Founder and president Based in Los Angeles, California John Strozdas - General Manager and COO Focused on state-of-the-art environmental practices An eco boutique hotel
Organizational details Deirdre Wallace John Strozdas Anna Carmack Environmental advisor Environmental awards Sustainable Quality Award Google Green Drummer Recognition 2006.
Environmental-Friendly Policies and Practices Environmental stewardship Promoted alternative transportation Cleaning guest room Water conservation Program Opportunity to guests
Environmental-Friendly Policies and Practices
Low Flow Sprinklers Paint and Sealant Buying Part of power from sustainable Wind project Use recycled papers Use linen and glassware material
Communication of these practices to Stakeholders and its Impacts CUSTOMER SATISFACTION Reliability Assurance Measure continues improvement Achieve customer driven improvement Tangible
EMPLOYEE SATISFACTION Empowerment Organizational culture Job satisfaction Delight the customer
SUPPLIER SATISFACTION
Supplier’s feelings of fairness Future strategies of expansion Importance to one and all Buyer supplier relationship
Learning’s Protecting and preserving environment Serious involvement and donation. Study market segmentation Support Santa Monica economy Employees care. Impact of these practices on their guests/clients.
Reference Study Material WWW.Google.COM WWW.ambrosehotel.COM