Honda Atlas Ob

SUPERIOR UNIVERSITY

MIS MBA Professional (Evening) Session 2007-09

KHALID AZEEM

8257

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Vision Focusing on “satisfaction” (customers’, associates’ and shareholders’) with Challenging spirit and flexibility, we are dedicated to supplying latest generation cars with advanced technology, greater fuel efficiency and competitive prices, along with Friendly and efficient after sales back up, maintaining” quality” as core of all activities.

Introduction Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. All dealerships are constructed in accordance with the standards defined by Honda World over. Percentage of local parts conforms to the government's policy. Local vendors are continuously patronized to develop parts locally. The quality of local parts is thoroughly checked to meet stringent international standards. We always strive to give outstanding service to our valued customers. In addition to providing regular service to customers, the company also regularly conducts Service Campaigns, to facilitate customer's need for service. This has given our customers absolute confidence in our cars, clearly evident from the ever increasing sale volume

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Customer Service Review All the authorized dealerships in Pakistan are a source of customer satisfaction. The after sale is supported by the immaculate service and the availability of spares at competitive prices for every car sold. To facilitate the customers for any assistance they require, we have a separate department, called Customer Relations, at the head office. This department is supported by the subsequent Customer Relations Officers at all dealerships. The purpose of Customer Relations Department and Customer Relations Officers is to enable our customers in getting any sort of help required by them.

Free Services HACPL is a customer service conscious company, for which it is always looking for avenues to develop further relations with the customers who have already purchased the cars. We consider purchase of car as the beginning of relations with customers. To prolong this relationship and encourage the customers to keep on coming to the dealership, to get theirs cars maintained the Honda way we provide three FREE CHECKUP SERVICES to our customers. These are basically three periodic check-ups at 1,000 Km, 5,000 Km and 10,000 Km mileage which are normally done after 1 month, 3 months nd 6 months of running the car. 3

Repair and Maintenance HACPL is providing regular trainings to the dealers' technicians. The trainings cover all aspects of the cars including the periodic maintenance, diagnostics, trouble shooting and repairs according to HONDA standards.

3S Dealership (Sales, Service, Spare Parts) 2S Dealership (Service, Spare Parts) FAISALABAD Faisalabad Main Canal Bank Road, Faisalabad. Tel: (041) 731741-3 Fax: (041) 731741 Honda Chenab Green View Colony, Akbarabad, Faisalabad. Tel: (041) 2603349, 2603449 Fax: (041) 2603549 Gujranala Honda Gujranwala G T Road, Gujranwala. Tel:(0431) 893481-2 Hadraaba Honda Palace Shahbaz Town, Jamshoro Road Hyderabad. Tel: (0221) 641178-9 Fax: (0221) 641519 Islamabad Honda Classic Plot 179, I 10/3, Industrial Area, Islamabad. Tel:(051) 4438801-02 Fax:(051) 2278553 Honda Classic Lounge Pak Plaza,Blue Area 1019 Fazal Haq Rd. Islamabad. Tel:(051) 2278553, 2278528 Fax:(051) 2278553 Karachi Honda Defence 67/1, Korangi Road,

Near HINO Circle, Karachi. Tel: (021) 5805291-4 Fax: (021) 5805294 Email: [email protected] Honda Drive-In 118-C, Rashid Minhas Road, Karachi. Tel: (021) 4992832-7 Fax: (021) 4992823 Email: [email protected] Honda Quaideen 2,33-A-2, PECHS Karachi. Tel: (021) 4556071-3 Fax: (021) 4554644 E-mail: [email protected] Honda Sharah-e-Faisal 13, Banglore Town, Sharah-e-Faisal, Karachi. Tel: (021) 4527070, 454 Honda S.I.T.E. C-1, Main Manghopir Road S.I.T.E, Karachi. Tel: (021) 2577411-2 Fax: (021) 2577412 Email: [email protected] 7113-6 Fax: (021 Honda South 1B, Sector 23, Korangi Industrial Area Karachi. Tel: (021) 5050251-4 Fax: (021) 5064599 ) 4526758 Email: [email protected] Lahore 4

Honda City Sales 75 B, Block L, Ferozpur Road Gulberg III Lahore. Tel: (042) 5881881-3 Fax: (042) 5831147 Honda Fort 32 Queen's Road, Lahore. Tel: (042) 6314162-3 Fax: (042) 6361076 Email: [email protected] Honda Yakata 202-Y Commercial Area, DHA Lahore. Tel: (042) 2122200-3, 8444491-94 Fax: (042) 5892437 Honda Point Main Defence Road, Lahore Cantt. Tel: (042) 5700994-95 Fax: (042) 5700993

Mire pur Honda Canal 13-B, K Block, Shokat Khanum Bypass Johar Town, Lahore. Tel: (042) 5314168 Fax: (042) 5314169 Honda Empire Mian Muhammad Road, Quaid-e-Azam Chowk, Mirpur Azad Kashmir. Tel: (058610) 51500,51502-03 Multan Honda Breeze 63, Abdali Road Multan. Tel: (061) 588871-3 Fax: (061) 588874 Email: [email protected]

PRODUCT REVIEW

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Engine Type Water-cooled, In-Line 4-Cylinder Valve Train 16-Valve SOHC i-VTEC Fuel Supply System Multi-Point Fuel Injection Throttle System Drive-by-Wire Bore / Stroke (mm) 81.0 X 87.3 Displacement (cubic cm) 1,799 Compression Ratio 10.5 : 1 Maximum Horsepower 140 @ 6,300 (bhp @ rpm) Maximum Torque (lb.-ft @ 128 @ 4,300 rpm) Direct Ignition System with Ignition System Immobilizer Steering Gear Type Rack & pinion, Power assisted Steering Wheel Turns 2.67 (Lock-to-Lock) Braking System Type 4 - Wheel Disc ABS

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Electronic Brake force Distribution (EBD) Tires / Wheels Tire Size Wheel Size Wheel Type Interior / Convenience Interior color Sun - roof Steering Wheel Speaker System Seat Cover Material Safety

O 195 / 65 R 15 15 X 6 JJ Steel Wheel 5-Spoke with Full Cover Aluminum Alloy Grey & Beige X 3 - spokes 4 - speakers Tri cots

Grey & Beige O 3 - spokes 4 - speakers High Grade

Seatbelts - Front

O

Rear Adjustable Shoulder Anchor (Front) High Mount Stop Lamp Fog Lamps Door Beams High-tension Steel Crumple Zones G - CON

O

Pre-pensioner with EA O

O

O

O X O O O O

O O O O O O

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The New Honda CITY TYPE

MT

VARIO

Steermatic1.5L VTEC

ENGINE

1300

SOHC, 4Cylinder 16 valve-VTEC PGMF-I (Programmed Fuel Injection) 1497

8.8:1

10.1:1

57 (78) / 5,800

81(110) / 5,800

106 (10.8) / 3,000

143(14.6) / 4,800

Type

iDSI (Intelligence Dual & Sequential Ignition)

Fuel supply system

PGMF-I Programmed Fuel Injection

Displacement Compression ratio Maximum horsepower (KW(PS)RPM) Maximum torque

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(N.M(KGM)RPM) Continuously Variable Synchromesh Transmission Transmission Steermatic (CVT five forward, Type + 7 speed mode) one reverse 6 Position (CVT) STEERING SYSTEM Gear Type Rack and pinion, power assisted Overall length 4390 (mm) Overall width 1690 (mm) Overall height 1485 (mm) Wheel base 2450 (mm) Tread Front 1455 (mm) Tread Rear 1455 (mm) Ground 160 clearance SUSPENSION SYSTEM McPherson strut with coil spring & Front / Rear stabilizer / H-shape Torsion Beam BREAKING SYSTEM Front Ventilated discs Rear Leading / trailing shoe drums TYPES / WHEELS Tire Size 165/80 R13 185/55 R15 Wheel Size 13X5J 15X6J

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Type Engine Block Valve Train Fuel Supply System Throttle System Bore / Stroke (mm) Displacement (cubic cm) Compression Ratio Maximum Horsepower (bhp @ rpm) Maximum Torque (lb.-ft @ rpm) Ignition System

Water-cooled, In-Line 4-Cylinder Aluminum Alloy 16-Valve SOHC i-VTEC Multi-Point Fuel Injection Drive-by-Wire 81.0 X 87.3 1,799 10.5 : 1 140 @ 6,300 128 @ 4,300 Direct Ignition System with Immobilizer

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Transmission Manual Prosmatec

Synchromesh 5 forward speed - 1 reverse Compact 5- Speed Automatic (Progressive Shift Management Technology)

Steering Gear Type Rack & pinion, Power assisted Steering Wheel Turns 2.67 (Lock-to-Lock) Dimensions Overall Length (mm) 4,540 Overall Width (mm) 1,755 Overall Height (mm) 1,435 Wheel Base (mm) 2,700 Tread (Front / Rear) (mm) 1,500 / 1,530 Ground Clearance (mm) High Road Clearance Suspension Front Control-Link McPherson Strut Suspension Rear Reactive-Link Double Wishbone Suspension Braking System Type 4 - Wheel Disc ABS Electronic Brake force O Distribution (EBD) Tires / Wheels Tire Size 195 / 65 R 15 Wheel Size 15 X 6 JJ Steel Wheel Wheel Type 5-Spoke Aluminum Alloy with Full Cover Others Fuel tank (Liters) 50 L Interior color Grey & Beige Grey & Beige Steering Wheel 3 - spokes 3 - spokes Speaker System 4 - speakers 4 - speakers Seatbelts - Front O Pre-tensioned with EA

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432) 26965 Fax: ( 32) 26257

8 COMPITERS REVIEW COMPETITORS The competitors of HONDA includes all the local and foreign Cars manufacturer including

 Suzuki  Toyota  Mitsubishi  Mercedes  BMW COMPETITION The fear of threat of competitors is an increase strategy to deal with competition soon finds itself out of the market. As with other businesses, competition also affects the business of Competition is increasing now a days due to many factors. Some are mentioned as  .Profit  .Accessible Technology  .Globalization.

Because of handsome amount of profit in a Car industry many new Models entered in the market from the last few years. The competition 12

between the new entrants is fierce and already margins have collapsed. Technology brings a revolution in every field of life. It means when we come with tea in the market we are not going to compete only with Tapal but also with Coffee. This example helps us to understand market competitors but when we talk about the Honda product in the market we see there is not other substitute of cars as coffee for tea hence all the industrial competitions are also the competitions of Honda in market.

2. PLAYERS OF INDUSTRY. Honda categories the business according to this concept into four types  .Market Leader.  .Market Follower.  .Market Challenger  .Market Nicher In it we have to mention that what type of player our product to be so Honda is doing this we compare in realistic manner then we see Honda is market leader, Toyota is its challenger and Suzuki is market nicher.

Market Review

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Share capital 7, 50,000 Reserve 7, 05,708 Total Liability 39, 06,115 Total Asset 36, 81,213 Gross Profit (2006) 11, 67,514 Gross Profit (2007) 99,934 It means that 2007organization has 61.28% less profit then 2006. Reasons • Strike Leasing Policies

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• Licensing to Branded cars HR Policies Human Resource policy is to hire young, fresh energetic and active associates to meet the existing and future workforce requirements and providing its associates maximum opportunities for internal mobility through personal training and development to enable them to take higher positions. Human Resource Division has to have succession plan for each key job/area to make sure the continuity of operations in the relevant division and to fill the temporary/ permanent vacancy.

Employer characteristics • There are 800 employees in this organization. •

There are 20 female performing in management.

• In this way the male workers Are 96%, while 4 % are female. • The minimum education required for managerial post is bachelor in Management & so on, while in production related diploma holders and specialized people are preferred. In Production • The Maximum Employer belongs to 25-35 age, while in Managerial staff max people are of 35+ ages.

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Employer Benefits Employee Retirement Benefits

The company operates a funded defined benefit gratuity scheme for all its permanent employs. Under the scheme gratuity is payable on the basis of last drawn basic salary at following rates: Service in the Company 0-4 years and 364 days 5-9 years and 364 days 10 years or more

per completed year of service Nil 15 days 30 days

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