Highway Eatery And Village Resort In Jaipur
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- Words: 937
- Pages: 22
Investment required for 50% stake: 4 cr. Company’s expected monthly income: 50-60 lakh
Project mission
To be a landmark in highway tourism @ the busiest highway in India
To be on the international tourist map for providing the most authentic village life experience
The concept Highway amenities with a fast food restaurant & punjabi dhaba (like “Haveli” at Karnal & Jalandhar) + Rustic look village with cottages (like chokhi dhani)
Pictures of Haveli - best highway eatery in India – India Today 2006
Village resort 1
Village resort 2
Village resort 3
Success matters!
More than 5000 people each day at each of the Haveli restaurants in Jalandhar & Karnal – Best highway eatery in India Average spending : 40 Rs./person Rs. 2 lakh sales/day i.e 7-7.5 crores/year Profitability: 40%
+
More than 5 lakh tourist/year at chokhi dhani 350 Rs. entry Sales/year: 17.5 crores/year Profitability: 40% Combined revenues: 25 crores/year Estimated profit: 10 crores/year
Jaipur
Urbanization growth rate 28.33% 70% of international tourist coming to India visit Rajasthan International airport Highest population growth decade among tier two cities (49% for decade 91-2001) Counter magnet to New Delhi Hub of domestic and foreign tourist SEZ by Mahindra GESCO with RIICO joint venture on 3000 bighas of land Emerging IT sector destination Located on Golden Quadrilateral which is proposed to be upgraded as “National Express Way” Fast emerging education center Excellent law and order situation Developed infrastructure
Site
Expressway connecting Mumbai-Ahmedabad – Udaipur – Ajmer - Pushkar – Kishangarh – Jaipur – Delhi: Very busy highway Most promising area as lot of business activities coming up in vicinity More than 2 lakh people coming to work in Mahindra world city at 6 kms. from site Jyoti university – A 1500 girls college at 1 km. from site Proposed Manipal university on this road Tourists going to Ajmer and pushkar Gujarati tourists
Activities in vicinity
3 IT Parks/ SEZs (M & M/Vatika/Mega City) Auto/Apparel/Handicrafts/Jewellery SEZ Medical tourism – Health city & super specialty hospitals Universities (Jyoti & Manipal) & education city Meetings/Incentives/Conventions/Exhibitions (MICE) Tourism – JDA’s convention center Multi purpose conference hall of minimum 2000 people capacity Hi-tech convention hall for 750 people capacity
Land
Land: 15 bigha = 45375 sq. yds. (agriculture status)
Permissions & approval: Rajasthan tourism policy 2007
100 ft. touching highway 100+600 ft. visible from highway
No CLU charges for tourism project (saving of 400 Rs./sq. yd.) No development charges (saving of 200 Rs./sq. yd.)
Location: Mahalan – 22nd milestone from Jaipur on main 6 laned Jaipur-Ajmer expressway (NH8)
Busiest highway in India On right hand while going from Jaipur to Ajmer
Demand and supply
Highway amenities: No good highway amenities on entire highway patch
Village resort: Chokhi dhani has become commercial & very expensive. There is a customer overflow as there is no place on weekends
Dhaba: Jaipurites like dhaba food a lot. One Sharma dhaba is very popular and its prices are truly 5 star!
Clients People traveling on highway
More than 2 lakh people coming to live in vicinity & Jaipurites
Foreign & domestic tourists coming to Jaipur
Conferences and Marriages
Key factors – Highway eatery
Toilets as good as in 5 star hotels Economical fixed menu thali for car drivers Fast food Prompt service Hygienic kitchen Take away facility of popular items Specialties of Jaipur
Ethnic AC Dhaba Actual feel of a dhaba Muddhas & khats Waiters in Punjabi uniform
Village
An opportunity to live in a village community
Living and eating amongst villagers Drinking fresh cow milk and having fresh makhan Ladies getting water from well Bull doing actual agriculture Horse & camel riding Pottery maker making vessels Shopping at haat bazaar
3 sources of revenue Highway amenities 5000 people each day Average spending : 40 Rs./person Rs. 7.2 crores/annum Profitability: 40% Net profit: 24 lakh/month Guests visiting village 1000 people/day 250 Rs. entry Rs. 9 crores/annum Profitability: 40% Net profit: 30 lakh /month
Guests living in village 50 rooms in village 2000 Rs./night 60% occupancy Rs. 2.2 crores/annum Profitability: 40% 8.7 lakh/month
Revenues close to 18 crores/annum Profits close to 7.2 crores/annum i.e. 60 lakhs/month
Joint venture terms
50-50% stake in the company Our equity initially: 6 cr. land Partner’s contribution: 4 crores
2 cr. in development company 2 cr. for acquisition of our 25% equity
Extra cash (if required) to be raised by debt/equity against commercially converted 45375 sq. yd. land 6 cr. land (100% our Equity)
2 cr. to us and
2 cr. in company
50-50% equity in company
Key points
Project of great name and fame Initial investment of 8 crores Income of 7-7.5 crores/annum Increasing income as traffic & population in the area increases Very unique property as highway land is too expensive now-a-days
Road map Developing rooms Developing village
Construction of Highway amenities
Permissions
Layout and planning Signing a Join Venture agreement
Project timeline Site inspection & signing JV agreement
15th day
Layout development
16th – 30th day
Approvals
90th – 120th day
Construction of highway amenities Parking Toilets Dhaba & fast food restaurant Development of villas and
270th – 300th day
400th – 450th day
village
Revenues to begin in 9 months
Thanks
Contact: [email protected] Madhur Singhal@9351393054 Ghanshyam Singhal@9314513675
Project mission
To be a landmark in highway tourism @ the busiest highway in India
To be on the international tourist map for providing the most authentic village life experience
The concept Highway amenities with a fast food restaurant & punjabi dhaba (like “Haveli” at Karnal & Jalandhar) + Rustic look village with cottages (like chokhi dhani)
Pictures of Haveli - best highway eatery in India – India Today 2006
Village resort 1
Village resort 2
Village resort 3
Success matters!
More than 5000 people each day at each of the Haveli restaurants in Jalandhar & Karnal – Best highway eatery in India Average spending : 40 Rs./person Rs. 2 lakh sales/day i.e 7-7.5 crores/year Profitability: 40%
+
More than 5 lakh tourist/year at chokhi dhani 350 Rs. entry Sales/year: 17.5 crores/year Profitability: 40% Combined revenues: 25 crores/year Estimated profit: 10 crores/year
Jaipur
Urbanization growth rate 28.33% 70% of international tourist coming to India visit Rajasthan International airport Highest population growth decade among tier two cities (49% for decade 91-2001) Counter magnet to New Delhi Hub of domestic and foreign tourist SEZ by Mahindra GESCO with RIICO joint venture on 3000 bighas of land Emerging IT sector destination Located on Golden Quadrilateral which is proposed to be upgraded as “National Express Way” Fast emerging education center Excellent law and order situation Developed infrastructure
Site
Expressway connecting Mumbai-Ahmedabad – Udaipur – Ajmer - Pushkar – Kishangarh – Jaipur – Delhi: Very busy highway Most promising area as lot of business activities coming up in vicinity More than 2 lakh people coming to work in Mahindra world city at 6 kms. from site Jyoti university – A 1500 girls college at 1 km. from site Proposed Manipal university on this road Tourists going to Ajmer and pushkar Gujarati tourists
Activities in vicinity
3 IT Parks/ SEZs (M & M/Vatika/Mega City) Auto/Apparel/Handicrafts/Jewellery SEZ Medical tourism – Health city & super specialty hospitals Universities (Jyoti & Manipal) & education city Meetings/Incentives/Conventions/Exhibitions (MICE) Tourism – JDA’s convention center Multi purpose conference hall of minimum 2000 people capacity Hi-tech convention hall for 750 people capacity
Land
Land: 15 bigha = 45375 sq. yds. (agriculture status)
Permissions & approval: Rajasthan tourism policy 2007
100 ft. touching highway 100+600 ft. visible from highway
No CLU charges for tourism project (saving of 400 Rs./sq. yd.) No development charges (saving of 200 Rs./sq. yd.)
Location: Mahalan – 22nd milestone from Jaipur on main 6 laned Jaipur-Ajmer expressway (NH8)
Busiest highway in India On right hand while going from Jaipur to Ajmer
Demand and supply
Highway amenities: No good highway amenities on entire highway patch
Village resort: Chokhi dhani has become commercial & very expensive. There is a customer overflow as there is no place on weekends
Dhaba: Jaipurites like dhaba food a lot. One Sharma dhaba is very popular and its prices are truly 5 star!
Clients People traveling on highway
More than 2 lakh people coming to live in vicinity & Jaipurites
Foreign & domestic tourists coming to Jaipur
Conferences and Marriages
Key factors – Highway eatery
Toilets as good as in 5 star hotels Economical fixed menu thali for car drivers Fast food Prompt service Hygienic kitchen Take away facility of popular items Specialties of Jaipur
Ethnic AC Dhaba Actual feel of a dhaba Muddhas & khats Waiters in Punjabi uniform
Village
An opportunity to live in a village community
Living and eating amongst villagers Drinking fresh cow milk and having fresh makhan Ladies getting water from well Bull doing actual agriculture Horse & camel riding Pottery maker making vessels Shopping at haat bazaar
3 sources of revenue Highway amenities 5000 people each day Average spending : 40 Rs./person Rs. 7.2 crores/annum Profitability: 40% Net profit: 24 lakh/month Guests visiting village 1000 people/day 250 Rs. entry Rs. 9 crores/annum Profitability: 40% Net profit: 30 lakh /month
Guests living in village 50 rooms in village 2000 Rs./night 60% occupancy Rs. 2.2 crores/annum Profitability: 40% 8.7 lakh/month
Revenues close to 18 crores/annum Profits close to 7.2 crores/annum i.e. 60 lakhs/month
Joint venture terms
50-50% stake in the company Our equity initially: 6 cr. land Partner’s contribution: 4 crores
2 cr. in development company 2 cr. for acquisition of our 25% equity
Extra cash (if required) to be raised by debt/equity against commercially converted 45375 sq. yd. land 6 cr. land (100% our Equity)
2 cr. to us and
2 cr. in company
50-50% equity in company
Key points
Project of great name and fame Initial investment of 8 crores Income of 7-7.5 crores/annum Increasing income as traffic & population in the area increases Very unique property as highway land is too expensive now-a-days
Road map Developing rooms Developing village
Construction of Highway amenities
Permissions
Layout and planning Signing a Join Venture agreement
Project timeline Site inspection & signing JV agreement
15th day
Layout development
16th – 30th day
Approvals
90th – 120th day
Construction of highway amenities Parking Toilets Dhaba & fast food restaurant Development of villas and
270th – 300th day
400th – 450th day
village
Revenues to begin in 9 months
Thanks
Contact: [email protected] Madhur Singhal@9351393054 Ghanshyam Singhal@9314513675
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