High Noon

A story of success: Highnoon laboratories: Highnoon was incorporated in 1984 in the historical and culturally rich city of Lahore, called the heart of Pakistan. From the very beginning Highnoon embarked on a relentless pursuit of excellence led by its visionary chairman. Leading by the front, he developed a culture of commitment, fierce competitiveness and distinction in every area of the company’s operations. Strategic alliances with some of the best-known names in the global pharmaceutical industry were forged. Highnoon was since then. Marched ahead introducing state the art products and setting new trends in the industry. Highnoon’s therapeutic focus in cardiology, gastroenterology and psychiatry has lead to the development of franchises, which are now the most admired in the healthcare industry. These are the company’s highly prized assets, a symbol of its enterprising approach. Innovation has been a highly sort after attribute at Highnoon all along. From the very first product to the very recent introduction, speak volumes of the ingenuity of the behind product selection and portfolio development. Highnoon has a knack for unlocking the potential of individuals, the kind that make things happen. The organizational structure allows the employees the freedom, which is necessary to further initiative and creativity, take appropriate decisions and implement these with conviction. This approach has enabled Highnoon to bring forth world-class capabilities in marketing, sales, R & D and production. Highnoon has seen phenomenal growth, which has fascinated people home and abroad. It has come to be regarded as a case study in success. Highnoon continues on its path to discovery, scaling new heights and seeking new and higher challenges.

VISION: Highnoon laboratories limited understand the duties of being responsible corporate citizen and stand true to our conviction and promise to work for the betterment and prosperity of out people. “HIGHNOON FOR A HEALTHIER NATION” MSSION: Strive to maintain excellence in our business practices with the objective to benefit the medical community, consumers, stakeholders and employees and to improve quality of life by providing quality products. Objectives: The management has set for itself the following objectives. These are the hallmarks of our journey towards a healthier nation. 1. Excel in meeting customer needs 2. Maintain leadership in national pharmaceutical industry 3. Gain confidence of doctors, pharmacists and consumers who use the products. 4. Seek employee involvement, continuous improvement an d enhanced performance goals. 5. Enhance export business. Future Outlook Highnoon has proven to be a wealth maximizing entity for its shareholders. The sales and profitability figures of your Company show a promising picture. The management of your Company will strive hard to increase profitability by managing factors in its control. Financial health of the Company and the pharmaceutical industry is nevertheless decisively dependent on regular price adjustments and speedy product registration by the government. Our mission to control costs and improve efficiency remains the driving force while we continue to launch new pharmaceutical and consumer products in the future. I, on behalf of the management of your Company, assure shareholders of our continuous commitment for improved profitability and growth.

OVERVIEW OF ASSIGNMENT HIGNOON LABORATORIES LIMITED

HASSAAN MUZAFFAR F06MD040