Hdfc Bank

ANALYSIS OF VARIOUS SERVICES PROVIDED BY HDFC Bank

BY:NEHA JINDAL ROLL NO:-1208722 MBA(2nd year) SECTION - A

HDFC BANK 

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Housing Development Finance Corporation HDFC Bank was incorporated in August 1994 Among the first in new generation commercial banks Registered office in Mumbai, India Promoted by HDFC, the parent company Listed in NSE, BSE, NYSE(ADR)

BRANCH NETWORK    

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1416 branches 3382 ATM’s in the country 550 cities in India All branches are OLRT connected Representative offices in Hong Kong, NewYork, London & Singapore

BUSINESS PROFILE Major business key areas are: Wholesale banking services  Retail banking services  Treasury operations

OBJECTIVES OF THE STUDY 

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To know concept of Banking sector & explore various services provided by HDFC Bank To know which is the most popular scheme of the bank & promotional efforts adopted by HDFC bank. To know problems faced by customers. To find out awareness level & cause of dissatisfaction towards direct banking channels. To provide suggestions for improvement.

VARIOUS SERVICES OF HDFC BANK

SAVING ACCOUNT 

Ragular saving account

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Sweep-in account

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Senior citizen account

CURRENT ACCOUNTS 

Ragular current account

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Premium current account

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HDFC bank trade

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HDFC bank plus

FIXED DEPOSITS 

Simple FD

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Super saver account

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5 year tax saving FD

OTHER SERVICES ARE:    

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Loans Demat account Free 24 hours atm Phone banking Intercity/ inter branch banking Net banking Bill pay Debit cards

FINDINGS 

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People get attracted towards special offers while opening an account. Saving account is the most important product,next come FD then currently and lastly demat account. Super saving account is most important scheme in FD. ATM facility is mostly used among all banking channels. HDFC Bank is prefered the most because of facilities & better plans.

CONCLUSION HDFC bank is providing a number of products & services to its customers.As we have seen the features & benefits of these products & services.But the bank is facing compitition from both private & public sector banks.so bank should adopt promotional efforts & should improve its products and services so that it can exist in this compititive environment.