Have You Heard.docx

Have you heard? Retail has a new STORY. Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue. So how did it get started? Founded by Rachel Shechtman, a former brand consultant for Kraft, TOMS shoes and Lincoln, the idea was to create a retail concept that would serve as a matchmaker between brands and consumers, integrating strategies of marketing, merchandising, and business development. In 2011, STORY launched in Beta as a “Startup Store,” spotlighting emerging digital retailers and has gone on to create 41 different concepts including Color, Making Things, Love, and Made in America, working with partners including American