Group Assignment No.02
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Group Assignment no.02 Industry Analysis Group No 08
Name Kalpita Dilip Choudhary Aarti Deopure Deepika N. Mahalley Pratibha Shetty Ruchi Singh Sweta srivastava
Roll No 09 13 32 52 53 55
Telecommunication
The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month. According to the Telecom Regulatory Authority of India (TRAI), at the end of April 2009, the total number of telephone connections reached 441.47 million. With this growth, the overall tele-density reached 37.94 at the end of April 2009.
To ta l sa le s a n d p ro je cte d g ro w th
The amount spent on the marketing expenses in proportion to the sales has undergone a substantial decline in 2008-09. As the advertising outlays of the sectors like auto and telecom swell down due to the low pace in the economic conditions to overcome the manufacturing cost of the products and services.
According to a Frost & Sullivan industry analyst, by 2012, fixed line revenues are expected to touch US$ 12.2 billion while mobile revenues will reach US$ 39.8 billion in India.
India has become the second country in the world to have more than 100 million CDMA-based (code division multiple access) mobile phone subscribers after the US, which has 157 million CDMA users.
.
3.
4. 5.
Industry Name 6. 7.
8.Mahanagar Telephone Nigam Limited (MTNL) 9.Aircel 10.Tata Teleservices (Maharashta)LTD 11.Motorola 12.Ericsson
13. 14. 15. 16.
Market Share
Sales
Profit after tax
Total no of employees
BCG matrix
BCG matrix
Why ishould not work in this industry?
Why ishould work in this industry?
Rewards and
Working hours during
Recognition Telecom and Technology Lifestyle and Leisure Future and Finances Discounts and Deals
emergencies. Jobs are mainly for engineers and computers specialist Rapid update of technology required
Auto – Four Wheeler
India is one of the fastest growing automobiles market in India. The automotive industry is one of the highest revenue-earning industries in India and contributes 4.4% to India’s GDP and 17.0% to the indirect tax collection. It is one of the largest sources of employment due to its deep backward linkages (in metals — such as steel, aluminum, copper — plastics, paint, glass, electronics, capital equipment, warehousing and logistics) and forward linkages (including dealership retails, credit and financing, logistics, advertising, repair and maintenance, petroleum products, gas stations, insurance, service parts, etc). It provides direct and indirect employment to more than 13 million people. In recent years, the automobile industry has seen an upsurge in its exports to other countries.
Total sales and growth Total sales Category Passenger Vehicles Commercial Vehicles Grand Total
(Number of Vehicles 2008-09 1,551,880 384,122 1936002
Companies name Escort LTD Hindustan Motor LTD Mahindra & Mahindra Ltd Tata Motors Maruti Suzuki India
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry?
Why ishould not work in this industry?
If a specific automobile
company opened a new headquarters in a city, the headquarters may bring in business people, tourists, and other people. This would be a positive externality for the city, which benefits from the company's presence.
Local Air Pollution Global Air Pollution Oil Dependency Traffic Congestion
Pharma & Healthcare
The Indian pharmaceutical industry is driving product
development and breaking new grounds in medicine research worldwide. The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015. Currently, the Indian pharmaceutical industry is one of the world's largest and most developed, ranking 4th in volume terms and 13th in value terms. The country accounted for 8 per cent of global production and 2 per cent of world markets in pharmaceuticals in 2008. The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.
Total Sales and Projected Growth Retails sales in the Indian pharmaceutical market grew by 18% in the month of
March 2009, despite fears of stalling industrial growth following the slowdown across economies. The value growth of Indian pharma market as per secondary sales for the month of Mar 2009 was higher at 18.4%, as compared to 13.3% growth in the month of Feb 2009, according the latest data from ORG IMS, a business intelligence firm. The value growth as per Mar 2009 MAT once again touched the double-digit mark of 10.1%, with marginally higher growth, as compared to 9.8% as per Feb 2009 MAT. Indian pharma industry sales up 18 % despite recession and slowdown in March 2009 MNC pharma companies to control 8% of $20bn worth Indian medicines market by 2015 Indian pharma product exports grow 30.7% in April 2008 – January 2009 Piramal Healthcare’s Q4 profits fall by 13.49% on forex impact Indian pharma exports surge to $1.2 bn in first 3 quarters of 2008-09 ORG IMS is a leading provider business intelligence about the pharmaceutical market. ORG IMS track and assess billions of transactions, from more than 1 million drug products and measure 75% of ethical drug sales which supports more than 3,000 pharma manufacturers through 29,000 data suppliers and 225,000 chemists. IMS ORG’s Market Intelligence Report June 2008 highlights the dynamics of Indian Pharmaceutical market through the key influencers of growth elements, top performers, therapeutic areas and regional blocks.
Companies name Lupin Lab Cadila Healthcare Ranbaxy Labs Dr Reddy’s Lab Ltd Cipla
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry?
Why ishould not work in this industry?
The industry is experiencing dramatic
global growth that is creating opportunities to save and improve
.
people's lives around the world
Professional opportunities in pharma
industry are equally diversified and challenging,
The environment in which the
industry operates is becoming more competitive and the research and development [R&D] process to bring a drug successfully to market remains challenging. Drug development is a risky and expensive process and involves combining scientific excellence with a through understanding of the business environment.
Information technology
The Indian information technology industry has played a
key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to reckon with. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8 per cent in FY 2008-09. India's IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Infrastructure Management Services, Software testing, Service-oriented architecture and Web services.
Total sales and growth According to a newly revised forecast from IDC, worldwide IT spending will
grow 2.6% year over year in 2009, down from IDC's pre-crisis forecast of 5.9% growth. In the United States, IT spending growth is expected to be 0.9% in 2009, much lower than the 4.2% growth forecast in August.
Looking beyond 2009, IDC expects IT spending to make a full recovery by the
end of the forecast period with growth rates approaching 6.0% in 2012. Despite these gains, IDC estimates that more than Rs.1,501,091.70 crore ($300 billion) in industry revenues will have been lost due to slower spending over the next four years.
Companies name Patni Computers System Rolta India Ltd Sasken Technology Crazy Information Technology NIIT Technology
Sales
Profit after tax
No Of Employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
White collar job
Zone time difference
Mostly Salary increases
Very hectic and
after every 2 years stressful lifestyle in a long term opportunities to work in Hiring fresher at multinational companies relatively lower salaries. International competition increasing Uncertainty about IT
Petroleum ( Oil & gas )
The oil and gas industry has been instrumental in fuelling the
rapid growth of the Indian economy. The petroleum and natural gas sector which includes transportation, refining and marketing of petroleum products and gas constitutes over 15 per cent of the GDP. Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during April-December 2008. In November 2008, the Cabinet Committee on Economic Affairs awarded 44 oil and gas exploration blocks under the seventh round of auction of the New Exploration Licensing Policy (Nelp-VII). The overall number of blocks brought under exploration now exceeds 200. The allocation is likely to bring in investments worth US$ 1.5 billion. The eighth round of auction is going to be later this year.
Total sales and growth Petroleum exports have also emerged as the single largest foreign
exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during AprilDecember 2008. Gas demand in India is dominated by the power and fertilizer sectors which account for 66 per cent of the current consumption. In 2006, the total gas demand was around 152 MSCMD. The gas demand is expected to increase to 320 MSCMD, according to a report by Ernst & Young. Significantly, the share of natural gas in the overall fuel mix is expected to increase from 8 per cent in 2006 to 20 per cent by 2025.
Companies Castrol India Ltd ONGC GAIL Indraprastha Gas Ltd Essar
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Worlds largest industry
in terms of dollar value Backbone of economy
Non renewable natural
resources Always need to perform exploration research
Paints Industry
Boom in Indian Housing Sector: Increasing
urbanization, cheaper housing loans and a shift from semi-permanent to permanent housing structures have been driving growth in decorative paints segment, which constitutes 70% of the $2 billion paint industry in India Strong Industrial growth: An average growth of about 10% in the in automobile sector which provides 50% of the revenues in the industrial paints segment. Industrial paints account for 30% of the paint industry revenue in India Heavy Infrastructure Spending: New projects in roads, ports and industrial segments increases revenues from protective coatings for civil applications and road-marking paints to all parts of the building paints sector, whether interior,exterior, waterproofing or floor coatings.
Total sale and growth
Total sale - 92cr
Companies Asian paints Berger Jenson & Nicholso Kensai Nerolac Shalimar paints Ltd
sales
Profit after Tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Power and Energy
As per leading market research firm RNCOS (2008) report on “Indian
Power Sector Analysis” more than 64% of India’s total installed capacity is contributed by thermal power. Significant jump in unit size and steam parameters will result in higher efficiencies and better economics for the Indian power sector. Western region accounts for largest share (30.09%) of the installed power in India followed by Southern region with 27.76%. Unbalanced growth remains the cause of concern for the Indian power sector. Only about 56% of households have access to electricity, with the rural access being 44% and urban access about 82%. Southern region remains the dominant region in renewable energy source accounting for more than 57% of the total renewable energy installed capacity. Key players currently operating in the Indian power sector are National Thermal Power Corporation Limited, Nuclear Power Corporation of India Limited, North Eastern Electric Power Corporation Limited, Power Grid Corporation of India, Tata Power, etc.
Total sale and growth
companies NTPC Suzlon Energy Jindal Steel & Power Ltd Tata power Company Torrent Power
sales
Profit after Tax
No of employees
BCG matrix
Why ishould not work in this industry
Why ishould work in this industry
FMCG & Consumer Goods
The Fast Moving Consumer Goods (FMCG) industry
in India is one of the largest sectors in the country and over the years has been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists, personal care, household care and food & beverages. The Indian FMCG industry is largely classified as organised and unorganised. This sector is also buoyed by intense competition. Besides competition, this industry is also marked by a robust distribution network coupled with increasing influx of MNCs across the entire value chain. This sector continues to remain highly fragmented.
Total sales and growth Total sale 5970 cr 15%
Companies Dadur India Ltd Radico Khaitan Ltd Tata Tea Ltd Marico Godrej Consumer Products Ltd
sales
Profit After tax
No of emplyees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Nationwide
Competition is high
opportunities-both High pressure on urban and rural profit margin areas Spending large Uptrend in growth portion of budget on Plenty of job option in maintaining FMCG distribution network Quick experience Huge sum of money for promoting Job security brands
Retails ( Organized )
The Indian retail market, which is the fifth largest retail destination globally,
has been ranked the second most attractive emerging market for investment after Vietnam in the retail sector by AT Kearney's seventh annual Global Retail Development Index (GRDI), in 2008.
Banks, capital goods, engineering, fast moving consumer goods (FMCG),
software services, oil marketing, power, two-wheelers and telecom companies are leading the sales and profit growth of India Inc in the fourth quarter of 2008-09. India continues to be among the most attractive countries for global retailers.
India has emerged the third most attractive market destination for apparel
retailers, according to a new study by global management consulting firm AT Kearney. It further says that in India, apparel is the second largest retail category, representing 10 per cent of the US$ 37 billion retail market.
According to new market research report by RNCOS titled, "Booming Retail
Sector in India", organised retail market in India is expected to reach US$ 50 billion by 2011.
Total sales and growth The share of retail trade in the country's gross domestic product (GDP) was
between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010.
Indian consumer market is likely to grow four times by 2025. Commercial real
estate services company, CB Richard Ellis' findings state that India's retail market is currently valued at US$ 511 billion. Further, CB Richard Ellis states that India has moved up to the 39th most preferred retail destination in the world in 2009, up from 44 last year.
869 cr -15%
companies Raymond Bata India Ltd Titan Industry Heritage food (India) Trent
sales
Profit after tax
Total no of employees
BCG matrix
Why I should not work in this industry
Why I should work in this industry
Why ishould not work in this industry
Why ishould work in this industry
Flexibility Perks Variety Growth Career in retailing is
exciting and fast paced
Shortage of quality real
estate and infrastructure
Media & Entertainment
The Indian media and entertainment (M&E)
industry is one of the fastest growing industries in the country. Its various segments—film, television, advertising, prints media and music among others—have witnessed tremendous growth in the last few years. With A.R. Rahman and Resul Pokutty having won Oscars for their commendable work in Slumdog Millionnaire, the spotlight has shifted on India and the immense talent and potential it offers. According to a report jointly published by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG, the media and entertainment industry in India is likely to grow 12.5 per cent per annum over the next five years and touch US$ 20.09 billion by 2013.
Total sales and growth
Total sale -563 Million
Companies ZeeNetwork Mid Day Multimedia Ltd NDTV Ltd Adlabs Films PVR
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Faster growing industry. Short lived career. Competetive
Intelligence Different segments of industry. Offer carreer opportunities for all High profile career.
Innovative ideas
Bank & Financial Service ( BFSI )
Improved performance of the banking industry in India has helped the
economy to bounce back to a positive growth level. According to the Reserve Bank of India (RBI), the banking sector in India is sound, adequately capitalised and well-regulated. Indian financial and economic conditions are much better than in many other countries of the world. Credit, market and liquidity risk studies show that Indian banks are generally resilient and have withstood the global downturn well.
With market sentiment turning positive due to the formation of a stable
newly elected government, the ripple effect is likely to felt across all the financial services in India. The sectors, including banking and insurance, and mutual funds are all beginning to reap the benefits of a good closure for 2008-09. In 2008-09, the Indian economy is estimated to have grown by 6.7 per cent. According to the latest Central Statistical Organisation (CSO) data, financial services and real estate sector rose by 9.5 per cent in the first quarter of 2009-10.
Total sales and growth
The government has taken a number of steps in recent months to revive the
economy, including slashing interest rates, lowering factory levies and more than doubling the limit on foreign investment in corporate bonds. The financial services space is a rapidly growing one in India. The country received US$ 45 billion in foreign currency remittances from non-resident Indians in 2008, the highest in the world.
April-May 2009 saw increased inflow in to equity with investors steadily
turning positive on equity according to mutual fund analysts. As per the Securities and Exchange Board of India (SEBI), on May 15, net investment of mutual funds in equity was around US$ 83.3 million lowering to US$ 20.5 million on May 21. As against this, net investment of mutual funds in debt has more than tripled from US$ 42.9 million on May 15 to US$ 134.2 million on May 31, 2009.
Companies State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Fixed working hours
Not challenging
Job
Less growth
securities(Governmen opportunities t Bank) Boredom You Don’t have to sweat
NGO
Non-governmental Organization (NGO) is an agency devoted to managing
resources and implementing projects with the goal of addressing social problems. NGOs are of great importance and value for the modern society and hence comes the need of having a marketing strategy for the NGO. This would help the NGO reach the masses and make the common man aware of the work it does. Marketing in an NGO usually means attracting human and capital resources. NGOs today use various marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole. However, this is true only in case of some NGOs, while most of them are finding great challenge to collect funds, in building credibility, getting more people involved and in general to carry out its social activities.
Sr no
Ngo name
Area of work
Marketing strategies
01
Childs Rights and You
Children Welfare
Separate marketing department. Use of brochure, newspapers, website, advertisement, television as well as radio
02
Hariyali
Environmental Protection Use of brochure, newspapers and advertisements, Celebrities and workshop
03
Apang Maitree
Physically Handicap
Use of book-marks, local news papers, posters and television on 10th of September, workshops Separate marketing department. Use of brochure, newspapers, website, advertisement,
04
Aasara
Curb Suicidal Deaths
Use of brochure, newspapers and advertisements, Celebrities and workshop
05
Nirmaan
Construction Workers
Local newspapers
Methodology & Scope: The research methodology consisted of collecting primary data by
interviewing founders and staffof NGOs. The research covered a specified area of Navi-Mumbai. After covering some NGOs in Navi-Mumbai the research was then extended to some parts of Mumbai and Thane also.The number of NGOs that we as a group visited was 30 in number. Out of these 30 NGOs, 13 are in Navi Mumbai and the remaining in Mumbai The graph below shows the level of functioning of the various NGOs visited.
Functioning area of the NGO and its NGOs
Medium of marketing shows the marketing tool which the NGOs employ
Unique Methods Of Marketing used By NGO’s
The following are some of the unique methods in which NGOs are carrying out their marketing activities.
· Exhibitions are usually held by the NGOs to sell products like bags, folders, pouch etc.
These products are made of environment friendly material. This helps the NGO to generate revenues for there varied projects and showcase their talent pool. The exhibitions are basically carried out in tandem with schools, colleges and corporate.
·Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an
emotional bondage with the Volunteers. This helps them reach the masses.· Printing calendars with logos and mission of the NGO. This helps the NGO reach the
common man and spread awareness about their cause. · Mascots are used by some NGOs to spread messages which impact the common man.
(e.g. A mascot for spreading awareness on tree plantation drives.)
· Organizing annual functions where volunteers are felicitated and hence encourage
them
to do more work.
· Annual programmes are telecasted on local cable channels. This helps them spread
their
cause in a more effective way.
Recommendations Maintaining Database Tie-Up with the Academic Institutes Approaching Corporate
Conclusion Commercial marketing and non-commercial marketing have a lot in common
but at the same time they have some essential distinctions, which depend on type, mission and goals of an organisation. Marketing a nonprofit organization takes the need for being innovative and strategic in identifying ways and avenues to market it. It is also important for NGOs to not only satisfy their target group but also the donor’s needs. - The findings of the research project show that most of the NGOs depend on the traditional methods to market themselves. Like for eg out of 30 NGOs interviewed, 29 depend on donations. NGOs must learn to devise newer and better ways to market themselves, like associating with Academic Institutes and using the potential of students as volunteers. - The analysis done in the report has shown that there are certain strategic areas that NGOs need to concentrate on. The recommendations suggested in this report are some of the ways which NGOs can use for implementation.
Name Kalpita Dilip Choudhary Aarti Deopure Deepika N. Mahalley Pratibha Shetty Ruchi Singh Sweta srivastava
Roll No 09 13 32 52 53 55
Telecommunication
The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month. According to the Telecom Regulatory Authority of India (TRAI), at the end of April 2009, the total number of telephone connections reached 441.47 million. With this growth, the overall tele-density reached 37.94 at the end of April 2009.
To ta l sa le s a n d p ro je cte d g ro w th
The amount spent on the marketing expenses in proportion to the sales has undergone a substantial decline in 2008-09. As the advertising outlays of the sectors like auto and telecom swell down due to the low pace in the economic conditions to overcome the manufacturing cost of the products and services.
According to a Frost & Sullivan industry analyst, by 2012, fixed line revenues are expected to touch US$ 12.2 billion while mobile revenues will reach US$ 39.8 billion in India.
India has become the second country in the world to have more than 100 million CDMA-based (code division multiple access) mobile phone subscribers after the US, which has 157 million CDMA users.
.
3.
4. 5.
Industry Name 6. 7.
8.Mahanagar Telephone Nigam Limited (MTNL) 9.Aircel 10.Tata Teleservices (Maharashta)LTD 11.Motorola 12.Ericsson
13. 14. 15. 16.
Market Share
Sales
Profit after tax
Total no of employees
BCG matrix
BCG matrix
Why ishould not work in this industry?
Why ishould work in this industry?
Rewards and
Working hours during
Recognition Telecom and Technology Lifestyle and Leisure Future and Finances Discounts and Deals
emergencies. Jobs are mainly for engineers and computers specialist Rapid update of technology required
Auto – Four Wheeler
India is one of the fastest growing automobiles market in India. The automotive industry is one of the highest revenue-earning industries in India and contributes 4.4% to India’s GDP and 17.0% to the indirect tax collection. It is one of the largest sources of employment due to its deep backward linkages (in metals — such as steel, aluminum, copper — plastics, paint, glass, electronics, capital equipment, warehousing and logistics) and forward linkages (including dealership retails, credit and financing, logistics, advertising, repair and maintenance, petroleum products, gas stations, insurance, service parts, etc). It provides direct and indirect employment to more than 13 million people. In recent years, the automobile industry has seen an upsurge in its exports to other countries.
Total sales and growth Total sales Category Passenger Vehicles Commercial Vehicles Grand Total
(Number of Vehicles 2008-09 1,551,880 384,122 1936002
Companies name Escort LTD Hindustan Motor LTD Mahindra & Mahindra Ltd Tata Motors Maruti Suzuki India
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry?
Why ishould not work in this industry?
If a specific automobile
company opened a new headquarters in a city, the headquarters may bring in business people, tourists, and other people. This would be a positive externality for the city, which benefits from the company's presence.
Local Air Pollution Global Air Pollution Oil Dependency Traffic Congestion
Pharma & Healthcare
The Indian pharmaceutical industry is driving product
development and breaking new grounds in medicine research worldwide. The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015. Currently, the Indian pharmaceutical industry is one of the world's largest and most developed, ranking 4th in volume terms and 13th in value terms. The country accounted for 8 per cent of global production and 2 per cent of world markets in pharmaceuticals in 2008. The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.
Total Sales and Projected Growth Retails sales in the Indian pharmaceutical market grew by 18% in the month of
March 2009, despite fears of stalling industrial growth following the slowdown across economies. The value growth of Indian pharma market as per secondary sales for the month of Mar 2009 was higher at 18.4%, as compared to 13.3% growth in the month of Feb 2009, according the latest data from ORG IMS, a business intelligence firm. The value growth as per Mar 2009 MAT once again touched the double-digit mark of 10.1%, with marginally higher growth, as compared to 9.8% as per Feb 2009 MAT. Indian pharma industry sales up 18 % despite recession and slowdown in March 2009 MNC pharma companies to control 8% of $20bn worth Indian medicines market by 2015 Indian pharma product exports grow 30.7% in April 2008 – January 2009 Piramal Healthcare’s Q4 profits fall by 13.49% on forex impact Indian pharma exports surge to $1.2 bn in first 3 quarters of 2008-09 ORG IMS is a leading provider business intelligence about the pharmaceutical market. ORG IMS track and assess billions of transactions, from more than 1 million drug products and measure 75% of ethical drug sales which supports more than 3,000 pharma manufacturers through 29,000 data suppliers and 225,000 chemists. IMS ORG’s Market Intelligence Report June 2008 highlights the dynamics of Indian Pharmaceutical market through the key influencers of growth elements, top performers, therapeutic areas and regional blocks.
Companies name Lupin Lab Cadila Healthcare Ranbaxy Labs Dr Reddy’s Lab Ltd Cipla
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry?
Why ishould not work in this industry?
The industry is experiencing dramatic
global growth that is creating opportunities to save and improve
.
people's lives around the world
Professional opportunities in pharma
industry are equally diversified and challenging,
The environment in which the
industry operates is becoming more competitive and the research and development [R&D] process to bring a drug successfully to market remains challenging. Drug development is a risky and expensive process and involves combining scientific excellence with a through understanding of the business environment.
Information technology
The Indian information technology industry has played a
key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to reckon with. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8 per cent in FY 2008-09. India's IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Infrastructure Management Services, Software testing, Service-oriented architecture and Web services.
Total sales and growth According to a newly revised forecast from IDC, worldwide IT spending will
grow 2.6% year over year in 2009, down from IDC's pre-crisis forecast of 5.9% growth. In the United States, IT spending growth is expected to be 0.9% in 2009, much lower than the 4.2% growth forecast in August.
Looking beyond 2009, IDC expects IT spending to make a full recovery by the
end of the forecast period with growth rates approaching 6.0% in 2012. Despite these gains, IDC estimates that more than Rs.1,501,091.70 crore ($300 billion) in industry revenues will have been lost due to slower spending over the next four years.
Companies name Patni Computers System Rolta India Ltd Sasken Technology Crazy Information Technology NIIT Technology
Sales
Profit after tax
No Of Employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
White collar job
Zone time difference
Mostly Salary increases
Very hectic and
after every 2 years stressful lifestyle in a long term opportunities to work in Hiring fresher at multinational companies relatively lower salaries. International competition increasing Uncertainty about IT
Petroleum ( Oil & gas )
The oil and gas industry has been instrumental in fuelling the
rapid growth of the Indian economy. The petroleum and natural gas sector which includes transportation, refining and marketing of petroleum products and gas constitutes over 15 per cent of the GDP. Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during April-December 2008. In November 2008, the Cabinet Committee on Economic Affairs awarded 44 oil and gas exploration blocks under the seventh round of auction of the New Exploration Licensing Policy (Nelp-VII). The overall number of blocks brought under exploration now exceeds 200. The allocation is likely to bring in investments worth US$ 1.5 billion. The eighth round of auction is going to be later this year.
Total sales and growth Petroleum exports have also emerged as the single largest foreign
exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during AprilDecember 2008. Gas demand in India is dominated by the power and fertilizer sectors which account for 66 per cent of the current consumption. In 2006, the total gas demand was around 152 MSCMD. The gas demand is expected to increase to 320 MSCMD, according to a report by Ernst & Young. Significantly, the share of natural gas in the overall fuel mix is expected to increase from 8 per cent in 2006 to 20 per cent by 2025.
Companies Castrol India Ltd ONGC GAIL Indraprastha Gas Ltd Essar
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Worlds largest industry
in terms of dollar value Backbone of economy
Non renewable natural
resources Always need to perform exploration research
Paints Industry
Boom in Indian Housing Sector: Increasing
urbanization, cheaper housing loans and a shift from semi-permanent to permanent housing structures have been driving growth in decorative paints segment, which constitutes 70% of the $2 billion paint industry in India Strong Industrial growth: An average growth of about 10% in the in automobile sector which provides 50% of the revenues in the industrial paints segment. Industrial paints account for 30% of the paint industry revenue in India Heavy Infrastructure Spending: New projects in roads, ports and industrial segments increases revenues from protective coatings for civil applications and road-marking paints to all parts of the building paints sector, whether interior,exterior, waterproofing or floor coatings.
Total sale and growth
Total sale - 92cr
Companies Asian paints Berger Jenson & Nicholso Kensai Nerolac Shalimar paints Ltd
sales
Profit after Tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Power and Energy
As per leading market research firm RNCOS (2008) report on “Indian
Power Sector Analysis” more than 64% of India’s total installed capacity is contributed by thermal power. Significant jump in unit size and steam parameters will result in higher efficiencies and better economics for the Indian power sector. Western region accounts for largest share (30.09%) of the installed power in India followed by Southern region with 27.76%. Unbalanced growth remains the cause of concern for the Indian power sector. Only about 56% of households have access to electricity, with the rural access being 44% and urban access about 82%. Southern region remains the dominant region in renewable energy source accounting for more than 57% of the total renewable energy installed capacity. Key players currently operating in the Indian power sector are National Thermal Power Corporation Limited, Nuclear Power Corporation of India Limited, North Eastern Electric Power Corporation Limited, Power Grid Corporation of India, Tata Power, etc.
Total sale and growth
companies NTPC Suzlon Energy Jindal Steel & Power Ltd Tata power Company Torrent Power
sales
Profit after Tax
No of employees
BCG matrix
Why ishould not work in this industry
Why ishould work in this industry
FMCG & Consumer Goods
The Fast Moving Consumer Goods (FMCG) industry
in India is one of the largest sectors in the country and over the years has been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists, personal care, household care and food & beverages. The Indian FMCG industry is largely classified as organised and unorganised. This sector is also buoyed by intense competition. Besides competition, this industry is also marked by a robust distribution network coupled with increasing influx of MNCs across the entire value chain. This sector continues to remain highly fragmented.
Total sales and growth Total sale 5970 cr 15%
Companies Dadur India Ltd Radico Khaitan Ltd Tata Tea Ltd Marico Godrej Consumer Products Ltd
sales
Profit After tax
No of emplyees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Nationwide
Competition is high
opportunities-both High pressure on urban and rural profit margin areas Spending large Uptrend in growth portion of budget on Plenty of job option in maintaining FMCG distribution network Quick experience Huge sum of money for promoting Job security brands
Retails ( Organized )
The Indian retail market, which is the fifth largest retail destination globally,
has been ranked the second most attractive emerging market for investment after Vietnam in the retail sector by AT Kearney's seventh annual Global Retail Development Index (GRDI), in 2008.
Banks, capital goods, engineering, fast moving consumer goods (FMCG),
software services, oil marketing, power, two-wheelers and telecom companies are leading the sales and profit growth of India Inc in the fourth quarter of 2008-09. India continues to be among the most attractive countries for global retailers.
India has emerged the third most attractive market destination for apparel
retailers, according to a new study by global management consulting firm AT Kearney. It further says that in India, apparel is the second largest retail category, representing 10 per cent of the US$ 37 billion retail market.
According to new market research report by RNCOS titled, "Booming Retail
Sector in India", organised retail market in India is expected to reach US$ 50 billion by 2011.
Total sales and growth The share of retail trade in the country's gross domestic product (GDP) was
between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010.
Indian consumer market is likely to grow four times by 2025. Commercial real
estate services company, CB Richard Ellis' findings state that India's retail market is currently valued at US$ 511 billion. Further, CB Richard Ellis states that India has moved up to the 39th most preferred retail destination in the world in 2009, up from 44 last year.
869 cr -15%
companies Raymond Bata India Ltd Titan Industry Heritage food (India) Trent
sales
Profit after tax
Total no of employees
BCG matrix
Why I should not work in this industry
Why I should work in this industry
Why ishould not work in this industry
Why ishould work in this industry
Flexibility Perks Variety Growth Career in retailing is
exciting and fast paced
Shortage of quality real
estate and infrastructure
Media & Entertainment
The Indian media and entertainment (M&E)
industry is one of the fastest growing industries in the country. Its various segments—film, television, advertising, prints media and music among others—have witnessed tremendous growth in the last few years. With A.R. Rahman and Resul Pokutty having won Oscars for their commendable work in Slumdog Millionnaire, the spotlight has shifted on India and the immense talent and potential it offers. According to a report jointly published by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG, the media and entertainment industry in India is likely to grow 12.5 per cent per annum over the next five years and touch US$ 20.09 billion by 2013.
Total sales and growth
Total sale -563 Million
Companies ZeeNetwork Mid Day Multimedia Ltd NDTV Ltd Adlabs Films PVR
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Faster growing industry. Short lived career. Competetive
Intelligence Different segments of industry. Offer carreer opportunities for all High profile career.
Innovative ideas
Bank & Financial Service ( BFSI )
Improved performance of the banking industry in India has helped the
economy to bounce back to a positive growth level. According to the Reserve Bank of India (RBI), the banking sector in India is sound, adequately capitalised and well-regulated. Indian financial and economic conditions are much better than in many other countries of the world. Credit, market and liquidity risk studies show that Indian banks are generally resilient and have withstood the global downturn well.
With market sentiment turning positive due to the formation of a stable
newly elected government, the ripple effect is likely to felt across all the financial services in India. The sectors, including banking and insurance, and mutual funds are all beginning to reap the benefits of a good closure for 2008-09. In 2008-09, the Indian economy is estimated to have grown by 6.7 per cent. According to the latest Central Statistical Organisation (CSO) data, financial services and real estate sector rose by 9.5 per cent in the first quarter of 2009-10.
Total sales and growth
The government has taken a number of steps in recent months to revive the
economy, including slashing interest rates, lowering factory levies and more than doubling the limit on foreign investment in corporate bonds. The financial services space is a rapidly growing one in India. The country received US$ 45 billion in foreign currency remittances from non-resident Indians in 2008, the highest in the world.
April-May 2009 saw increased inflow in to equity with investors steadily
turning positive on equity according to mutual fund analysts. As per the Securities and Exchange Board of India (SEBI), on May 15, net investment of mutual funds in equity was around US$ 83.3 million lowering to US$ 20.5 million on May 21. As against this, net investment of mutual funds in debt has more than tripled from US$ 42.9 million on May 15 to US$ 134.2 million on May 31, 2009.
Companies State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this industry
Why ishould not work in this industry
Fixed working hours
Not challenging
Job
Less growth
securities(Governmen opportunities t Bank) Boredom You Don’t have to sweat
NGO
Non-governmental Organization (NGO) is an agency devoted to managing
resources and implementing projects with the goal of addressing social problems. NGOs are of great importance and value for the modern society and hence comes the need of having a marketing strategy for the NGO. This would help the NGO reach the masses and make the common man aware of the work it does. Marketing in an NGO usually means attracting human and capital resources. NGOs today use various marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole. However, this is true only in case of some NGOs, while most of them are finding great challenge to collect funds, in building credibility, getting more people involved and in general to carry out its social activities.
Sr no
Ngo name
Area of work
Marketing strategies
01
Childs Rights and You
Children Welfare
Separate marketing department. Use of brochure, newspapers, website, advertisement, television as well as radio
02
Hariyali
Environmental Protection Use of brochure, newspapers and advertisements, Celebrities and workshop
03
Apang Maitree
Physically Handicap
Use of book-marks, local news papers, posters and television on 10th of September, workshops Separate marketing department. Use of brochure, newspapers, website, advertisement,
04
Aasara
Curb Suicidal Deaths
Use of brochure, newspapers and advertisements, Celebrities and workshop
05
Nirmaan
Construction Workers
Local newspapers
Methodology & Scope: The research methodology consisted of collecting primary data by
interviewing founders and staffof NGOs. The research covered a specified area of Navi-Mumbai. After covering some NGOs in Navi-Mumbai the research was then extended to some parts of Mumbai and Thane also.The number of NGOs that we as a group visited was 30 in number. Out of these 30 NGOs, 13 are in Navi Mumbai and the remaining in Mumbai The graph below shows the level of functioning of the various NGOs visited.
Functioning area of the NGO and its NGOs
Medium of marketing shows the marketing tool which the NGOs employ
Unique Methods Of Marketing used By NGO’s
The following are some of the unique methods in which NGOs are carrying out their marketing activities.
· Exhibitions are usually held by the NGOs to sell products like bags, folders, pouch etc.
These products are made of environment friendly material. This helps the NGO to generate revenues for there varied projects and showcase their talent pool. The exhibitions are basically carried out in tandem with schools, colleges and corporate.
·Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an
emotional bondage with the Volunteers. This helps them reach the masses.· Printing calendars with logos and mission of the NGO. This helps the NGO reach the
common man and spread awareness about their cause. · Mascots are used by some NGOs to spread messages which impact the common man.
(e.g. A mascot for spreading awareness on tree plantation drives.)
· Organizing annual functions where volunteers are felicitated and hence encourage
them
to do more work.
· Annual programmes are telecasted on local cable channels. This helps them spread
their
cause in a more effective way.
Recommendations Maintaining Database Tie-Up with the Academic Institutes Approaching Corporate
Conclusion Commercial marketing and non-commercial marketing have a lot in common
but at the same time they have some essential distinctions, which depend on type, mission and goals of an organisation. Marketing a nonprofit organization takes the need for being innovative and strategic in identifying ways and avenues to market it. It is also important for NGOs to not only satisfy their target group but also the donor’s needs. - The findings of the research project show that most of the NGOs depend on the traditional methods to market themselves. Like for eg out of 30 NGOs interviewed, 29 depend on donations. NGOs must learn to devise newer and better ways to market themselves, like associating with Academic Institutes and using the potential of students as volunteers. - The analysis done in the report has shown that there are certain strategic areas that NGOs need to concentrate on. The recommendations suggested in this report are some of the ways which NGOs can use for implementation.
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