Gov20camp - Generations
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FOUR GENERATIONS Traditionals: 1920s‐1940 Boomers: 1940‐1960 Gen X: 1960‐1980 Millennials: 1980 2000 Millennials: 1980‐2000
Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
A NEW GENERATION How about “G “Generation C” ? i C” ?
“…an avalanche of consumer generated ‘content’…” ‘ t t’ ” Two drivers: (1) Our creative urges (2) Content‐creating tools ‐
Trendwatching.com, Feb 2004
Generation C By Dan Pankraz
FACT: GEN C is a mindset g digital g covering creatives aged 10-35
Source: Flickr – lyzadanger’s photostream
“G GENERATION C C” g Someone of ANY age who is actively using social media and engages others on the Internet g g with a "2.0" mindset: creative, collaborative and community‐oriented.
“G GENERATION C C” Generations Explained G Generation ti Name* N *
Bi th Y Birth Years, A Ages in i 2009
Gen Y (Millennials) Gen X Younger Boomers Older Boomers Silent Generation G.I. Generation
Born 1977-1990, Ages 18-32 Born 1965-1976, Ages 33-44 Born 1955-1964, Ages 45-54 Born 1946 1946-1954, 1954 Ages 55 55-63 63 Born 1937-1945, Ages 64-72 Born -1936, Age 73+
% of total adult population 26% 20% 20% 13% 9% 9%
% of internet-using internet using population 30% 23% 22% 13% 7% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
58%
2.0
10 1.0
THE SITUATION Federal Brain Drain ¾
60% of all Federal workers are eligible to retire by 2015
¾
90% of 6,000 Federal Executives
¾
In sum: ~ 1 million Federal workers eligible to exit
Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
11
THE SITUATION AARP Surveyy ¾
70% of boomers expect to work in their retirement years
¾
68% expect to never retire – cycle of work/play
¾
Half of boomers want second careers that help others
Sources: - AARP, AARP Knowledge K l d M Management, t Staying St i Ahead Ah d off the th Curve C 2003: 2003 The AARP Working in Retirement Study. - Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005 - Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
12
THE SITUATION Partnership for Public Service Survey ¾
42% of college juniors/seniors were extremely/very
¾
Only 13 out of 3,000 students felt extremelyy or veryy knowledgeable g about federal jjobs.
interested in working for the federal government
Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm.
13
THE SOLUTIONS p – “Get Involved” Campaign p g USA Freedom Corps ¾
Launched in December 2005 by the Corporation for National and Community Service
volunteer!
¾
Encourage Baby Boomers to
¾
Bilingual newspaper, magazine, radio, TV
Source: Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp
14
THE SOLUTIONS Fed Experience “encore careers”
¾
Recruit baby boomers for
¾
Enlist private, non‐profit and public sector workers
¾
Feb 07 White Paper: Are You Experienced? Feb ’07 White Paper: Are You Experienced? How Boomers Can Help Government Meet Its Talent Needs
Source: Found at http://ourpublicservice.org/OPS/publications.viewcontentdetails.php?id=89
15
IMPLICATIONS 1.
Not just for kids!!! Web 2.0 is THE bridge between the generations.
2.
Move ‘em up the mountain – the need for education and training.
3.
Who’s your user? Solutions must be sensitive to people of all ages
4.
It’s for your own good! Boomers need to create the culture now.
5.
Get ‘em in! Recruitment of new government personnel (Boomers, too!)
6.
Keep ‘em there! Retention of current government personnel!
Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm.
16
Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
A NEW GENERATION How about “G “Generation C” ? i C” ?
“…an avalanche of consumer generated ‘content’…” ‘ t t’ ” Two drivers: (1) Our creative urges (2) Content‐creating tools ‐
Trendwatching.com, Feb 2004
Generation C By Dan Pankraz
FACT: GEN C is a mindset g digital g covering creatives aged 10-35
Source: Flickr – lyzadanger’s photostream
“G GENERATION C C” g Someone of ANY age who is actively using social media and engages others on the Internet g g with a "2.0" mindset: creative, collaborative and community‐oriented.
“G GENERATION C C” Generations Explained G Generation ti Name* N *
Bi th Y Birth Years, A Ages in i 2009
Gen Y (Millennials) Gen X Younger Boomers Older Boomers Silent Generation G.I. Generation
Born 1977-1990, Ages 18-32 Born 1965-1976, Ages 33-44 Born 1955-1964, Ages 45-54 Born 1946 1946-1954, 1954 Ages 55 55-63 63 Born 1937-1945, Ages 64-72 Born -1936, Age 73+
% of total adult population 26% 20% 20% 13% 9% 9%
% of internet-using internet using population 30% 23% 22% 13% 7% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
58%
2.0
10 1.0
THE SITUATION Federal Brain Drain ¾
60% of all Federal workers are eligible to retire by 2015
¾
90% of 6,000 Federal Executives
¾
In sum: ~ 1 million Federal workers eligible to exit
Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
11
THE SITUATION AARP Surveyy ¾
70% of boomers expect to work in their retirement years
¾
68% expect to never retire – cycle of work/play
¾
Half of boomers want second careers that help others
Sources: - AARP, AARP Knowledge K l d M Management, t Staying St i Ahead Ah d off the th Curve C 2003: 2003 The AARP Working in Retirement Study. - Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005 - Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
12
THE SITUATION Partnership for Public Service Survey ¾
42% of college juniors/seniors were extremely/very
¾
Only 13 out of 3,000 students felt extremelyy or veryy knowledgeable g about federal jjobs.
interested in working for the federal government
Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm.
13
THE SOLUTIONS p – “Get Involved” Campaign p g USA Freedom Corps ¾
Launched in December 2005 by the Corporation for National and Community Service
volunteer!
¾
Encourage Baby Boomers to
¾
Bilingual newspaper, magazine, radio, TV
Source: Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp
14
THE SOLUTIONS Fed Experience “encore careers”
¾
Recruit baby boomers for
¾
Enlist private, non‐profit and public sector workers
¾
Feb 07 White Paper: Are You Experienced? Feb ’07 White Paper: Are You Experienced? How Boomers Can Help Government Meet Its Talent Needs
Source: Found at http://ourpublicservice.org/OPS/publications.viewcontentdetails.php?id=89
15
IMPLICATIONS 1.
Not just for kids!!! Web 2.0 is THE bridge between the generations.
2.
Move ‘em up the mountain – the need for education and training.
3.
Who’s your user? Solutions must be sensitive to people of all ages
4.
It’s for your own good! Boomers need to create the culture now.
5.
Get ‘em in! Recruitment of new government personnel (Boomers, too!)
6.
Keep ‘em there! Retention of current government personnel!
Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm.
16
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