Good Milk Haleeb Olpers Presentation

CATEGORY: UHT MILK PREPARED BY: MEHBOOB HASSAN FA07-MB-0089 Mohammad Ali Jinnah University, Karachi

THREE BRANDS 1- OLPERS

2- HALEEB

3- GOOD MILK

(Engro Foods)

(Haleeb Foods)

(Shakarganj Ltd.)

OLPERS “Subha Bakhair Zindagi”

Olpers’ campaigns

HALEEB THICKESS MILK / SUB SAY GARHA DOODH

Haleeb’s campaigns

GOOD MILK • Roz Roz Good Milk Piya Karo

Good Milk’s Campaign

Product

Olpers (Engro Foods)

Haleeb (Haleeb Foods)

Good Milk (Shakarganj Ltd.)

Values of Company

Brand Target Promise Customers

Benefits Price

Point of Difference

Integrity, Innovation, Consumer Centric.

Subha Bakhari Zindagi

Full cream Richness

Full cream Richness

All users.

Empowerm-ent, Trust, Teamwork

Thick Milk & Gaarha Rishta.

People who want good tea.

Density, Thickness of milk.

Consistency, Quality, Leadership

Healthy Life Jia Karo

Everyone, who daily use milk.

Natural nourishment

Almost no difference.

Gives good taste of tea.

Hot OR Cold, gives same taste.

Point of Parity

Hygienic , can be stored a little longer as compare d to open bazari milk.

THANK YOU