Goingon Networks Investor Pitch 2007

The social media platform for companies & organizations

Goodbye PC Generation— Hello IM Generation “Which method do you most often use to communicate with friends?” 50%

Email Instant Messenger

40% 30% 20% 10% 0% 13-17

18-24

25-34 Age Range (3/06)

35-54

55+

Goodbye PC Generation— Social Adoption Hello IMMedia Generation “Which method do you most often use to communicate with friends?”

33% of youth publish blogs

41% 50%

Emailvisit social networks daily of youth Instant Messenger

62% 40%

of youth content is published by people they know

20% 30%

of adults are members of social network

380% 20%

increase of USA Today!s traffic after adding social networking components

10% 0%

“75% of corporate executives stated that they currently or plan to deploy Social Media Technologies & Models into their sites.” 13-17 18-24 25-34 35-54 —Age McKinsey RangeGroup (3/06)

55+

Shrinking Generation Gap

“Technology is empowering artists to take more control of their careers – In between productions, all talent should have their own web network.”

“My blog on People.com allows me to share my concert tour with an even larger community of fans, which makes the trip that much more fulfilling.”

—Carson Daly, TV Host

—Sheryl Crow, Rocker

“Funny or Die has grown faster than YouTube did in its first 6 months.” —Mark Kvamme, Sequoia Capital

The Power of Socializing Content Blogging Content & Context

Social Network Connections & Contacts

Social Media ➡ Increased interactivity leads to increased stickiness.

➡ User-generated content

+

=

creates more editorial opportunities, traffic and reader loyalty.

➡ Ability to react to market in real time.

➡ Increased information cycles.

➡ Transparency of readership. Increased data-mining.

➡ Vibrant exchange of

valuable information and feedback.

GoingOn provides a robust on-demand platform that allows companies and organizations to exploit the power of Social Media and remain relevant to the new generation.

GoingOn Socializes Websites Manage Complex UserGenerated Content Workflow Build a “Network of Networks” Integrate Best-of-Breed Web 2.0 technologies Leverage New Advertising Network Models & Services Tap into the Collective Intelligence of your Community

User-Generated Publishing Workflow

In-House Editors & Aggregators

Less Than 5%

Expert Contributors Member Participants Regular Readers Web Surfers

Over 95%

“Young readers don’t want to rely on a god-like figure from above to tell them what is important, and they certainly do not want news presented as gospel. The media world can no longer lecture, it must become a place for conversation.” —Rupert Murdoch, Chairman, News Corporation

Multi-Tier “Network of Networks” Network Y

➡ Flexible community structures

➡ Central Administration ➡ Portable user Profiles ➡ Multi-modal Interaction ➡ Networks-of-Networks “As all Communities go online, the world is exploding into millions of brand networks.” —Steve Rubel, Edelman PR & Micro Persuasion blogger

Network W

Collect HighValue Reader Intelligence Extensive viewer background & professional data Viewer’s friends, connections & networks Chronicle of viewer posts & comments Measure viewer online activity Target advertising

On-Demand Deployment + Best of Breed Web 2.0 Technologies ➡ On-Demand (SaaS) Platform

➡ Point & Click

Configuration

➡ Open Network Allows

Easy Web 2.0 Feature Integration

➡ Expert Professional Services for Customization and Integration

➡ Subscription Pricing Model

Target Markets Corporation Brands: Audi, CDW, ThinkEquity, HP, Autodesk, Salesforce.com, Palm Media networks: AlwaysOn, Forbes, NBC Universal, The Monkey Trial Entertainment networks: Sony Pictures Developer Communities: MySQL, Borland Vertical Communities: Health & Fitness, Sports, Travel, Entertainment, Politics, Religion Non-Profit: Churchill Club, Special Olympics Associations: Realtors, Builders, Marketers

GoingOn’s Sources of Revenue Hosting services monthly fee for hosting, analytics, and customer support. Initially driven by our sales team with revenues scaling through channel partners and self-service options.

Advertising online ad revenue, RSS ad revenue, podcast revenue Sold directly from our ad sales team and from a self-service system.

Network consulting primarily for large brands. Channel partners with domain expertise will be signed up to target specific markets, such as professional sports and nonprofits.

Other referral revenue, premium membership for individuals (direct & sponsored), ecommerce

GoingOn’s Team Tony Perkins, Co-founder & CEO AlwaysOn, Founder, CEO, and Editor Red Herring, Founder, CEO, and Editor

Chris Dobbrow, President & COO Ziff Davis Media, Senior VP of Corporate Sales, Integrated Media Solutions and Publisher of eWEEK Red Herring, President & CEO RealNames, Senior VP of Global Platform Sales

Carl Wescott, CTO Broadband Mechanics, VP of Engineering Zoom Systems, CTO & VP of Investor Relations CPlane, VP of Engineering Project Head & Lead Architect, Schwab.com’s first launch

Bernard Moon, Co-founder & VP of Business Development Innotive, Director of Strategic Planning & Sales iRG Limited, Director HeyAnita Korea, VP of Business Development & Marketing

GoingOn’s Advisors Dries Buytaert

Bruce Gellman

Founder of Drupal

Former President of AudioCodes Former Vice President of Strategic Sales & Business Development at Sync Research

Bill Cleary Founder of Cleary & Partners Co-founder of CKS Group

Brad Feld Managing Director at Mobius Venture Capital

Daniel Aegerter Board Member & Investor of GoingOn Networks Founder & Chairman of Armada Investment Former Chairman & CEO of TRADEX

Marc Canter Founder & CEO of Broadband Mechanics Founder of MacroMind

GoingOn Networks Corporate Information GoingOn’s Advisors Incorporated Dries Buytaert in August 2005. HQ in SanBruce Mateo, Gellman CA with 14 Founder of Drupal Former President of AudioCodes personnel. Former Vice President of Strategic Sales & Bill Cleary Investors include:

Founder of Cleary & Partners Co-founder of CKS Group

Business Development at Sync Research

Marc Canter

Founder & CEO of Broadband Mechanics Founder of MacroMind Founder Brad&Feld Managing Director of DFJ, a leading venture capital firm. Prior investments include Skype (sold toManaging eBay for $2.6 billion), HotmailVenture (sold toCapital Microsoft for $400 million), Overture (sold to Yahoo! for $1.63 Director at Mobius billion, and Baidu (NASDAQ: BIDU).

Tim Draper

DanielAegerter Aegerter Daniel Board Member & Investor of GoingOn Networks

Founder & Chairman of Armada Investment Group. Previously, Founder & CEO of TRADEX, which was Founder & Chairman of Armada Investment sold to Ariba for $5.6 billion. Group Former Chairman & CEO of TRADEX Technologies Michael Riordan Founder of Gilead Sciences (NASDAQ: GILD), a $35 billion market cap biopharmaceutical company.