Global Village Redesign
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- Words: 161
- Pages: 20
(Zoran Belic)
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ENGLISH CENTRES
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New icon: Earth Simple and Powerful We found two big problems of meaning when we examined how the icons were linked. It created a negative impression that someone is jumping from or being thrown from the world. And the composition could also refer to an impulsive behavior, without regard or even irresponsibility. It is a truth that not all the customers will understand that, but just one possibility of confusion creates the necessity to change. Now the drawings (helped by the colors) definitely express: modernity, flexibility and seriousness. The icons now are reflecting the union of many nationalities in one place with one purpose, that is described by the tagline. Another plus offered is the possibility of reproducing it in a short form, without loss of your profile. This can be very helpful when you need to abbreviate your brand.
Flags
l bal
l bal Arial Bold
ENGLISH CENTRES
l bal
l bal ENGLISH CENTRES
l bal ENGLISH CENTRES
New icon: Earth Simple and Powerful We found two big problems of meaning when we examined how the icons were linked. It created a negative impression that someone is jumping from or being thrown from the world. And the composition could also refer to an impulsive behavior, without regard or even irresponsibility. It is a truth that not all the customers will understand that, but just one possibility of confusion creates the necessity to change. Now the drawings (helped by the colors) definitely express: modernity, flexibility and seriousness. The icons now are reflecting the union of many nationalities in one place with one purpose, that is described by the tagline. Another plus offered is the possibility of reproducing it in a short form, without loss of your profile. This can be very helpful when you need to abbreviate your brand.
Flags
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