Global Pricing Strategies: Imanuel Hutagalung

Chapter 12 Global Pricing Strategies

Imanuel Hutagalung

Price Dynamic 

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The coordination of pricing to increase sales in geographical area according to the national economic situation.(2A) (Pengelolaan harga yang bertujuan untuk meningkatkan penjualan sesuai dengan situasi perekonomian setempat). The only element that is revenue-generating.

Price Dynamic 

International Pricing Situations. 

Penentuan harga yang didasarkan pada harga internasional yang berlaku; terutama yang berkaitan dengan harga bahan baku dasar dan kekuatan merek produk global tersebut.

Price Dynamic 

First time pricing 

Create an initial price to be accepted in a country. 

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SkimmingThe initial price is higher than the market price. Market pricingThe initial price is more competitive with the market price. Penetration pricingThe initial price is lower than market price.(2B)

Price Dynamic 

Export pricing strategy 

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The Pricing based on a country’s export needs. stand ard worl dwi de pr ice . Adding another costs by add shipping cost and miscellaneous cost.cos t pl us me thod . The pricing based on the segment of the local market. market dif ferentiate d pri cing. The pricing based on demand.pri ce es calation and duty dra wb ack s.(2C)

Adjusting to Foreign Currency Fluctuations 

Forward Exchange market and price manipulations 

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penentuan harga dengan membuat patokan tertentu yang dikaitkan dengan mata uang dollar “hedging”. Misalnya, $ 1 = Rp 9230

Dumping 

Selling goods overseas for less than in the exporter’s home market or at a price below the cost of production or both. (Penjualan yang dilakukan, dimana harga di negara

tujuan lebih murah dibandingkan dengan harga di negara asal).  Predator y dump ing : a tactic whereby a foregin firm intentionally sells at a loss in another country in order to increase its market share at the expense of dometic producers to create international price war.(dumping yang dilakukan untuk menghancurkan produk-produk di negara tujuan. Misalnya Jepang masuk ke Amerika dengan menjual kamera yang lebih murah. (2D)

Dumping 

Un -inten tional d ump ing: is t he re sult of time lag s be twe en the dat es of sal es t ransac tion , ship me nt and ar riv al. Pri ces includ ing exc hange rat es, can change in suc h a way that the fin al sale s pric e t urns out to b e b elow t he cos t of produ ction or below th e p ric e pre vaili ng in the exp ort er’ s ho me mark et. (dumping yang terjadi karena waktu antara transaksi, pengiriman barang dan penerimaan barang yang tidak sesuai dan dilakukan agar sebuah negara bisa menerima produk tertentu dengan harga murah). (2D)

Environmental Constraints 

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Government influence prices and pricing directly as well. Under the price control, the global marketer has to operate as it would in a regulated industry. Mainly for political reasons.