Gepra Annual Report 2005-2006

C ONTENT

s

aZiebeli

j epras

kalendari 2005

d amfuZneblebisagan

17 2

G EPRA’S CALENDAR 2005 F ROM THE FOUNDERS

4,5,6,7

S ERVICES

piari

NOT FOUND

B LACK PR

T anamSromlebi

8

S TAFF

k lientebi

16

C LIENTS

p roeqtebi

18

P ROJECTS

m omsaxureba S avi

C avardnili

proeqtebi

ERROR 404

F AILED PROJECTS

v eb-proeqtebi

110

W EB-PROJECTS

t reningebi

112

T RAININGS

114

P ARTNERS AND THANKS

p artniorebi s tatistika

da madlobebi

11,28,29,44,45,58,59,82,83,97,109,116

S TATISTICS

bevri

b

evri dRe da

vifiqreT, Tu ra dagverqmia 2005 wlis saqmianobis angariSisTvis.

bevri

safiqrali, Turme, arc gvqonia, radgan veb-gverdze

sofiko SublaZe damfuZnebeli

siaxleebis gaxsnisTanave mivxvdiT, rom: bevri

kargi saqme gagvikeTebia;

bevri

klienti gvyavda;

bevri

proeqti ganvaxorcieleT da

bevri

madlobac davimsaxureT;

bevri

megobari SeviZineT;

bevri

partniori Semogvexida Cvens saqmeSi;

bevri

axali TanamSromeli

Sofiko Shubladze Founder

soso galumaSvili damfuZnebeli, direqtori

SemogvierTda; bevri

gegma davsaxeT 2006 wlisTvis;

bevri

warmatebuli saqmis

Soso Galumashvili Founder, Director

molodinSi varT, radgan bevri

dRe da bevri Rame vifiqreT Tqveni warmatebisaTvis!

2

M ANY DAYS AND

b

evri Rame

MANY

ideas came to our minds on how to title Gepra’s Annual Report 2005, but later

sofiko Subl aZe cxra wel ia xelmZRva "partnioreb nelobs i-saqarTvel os", romelic sebul pireb dainteresa da organ izaciebs sT treningebsa av az obs da konsult aciebs organ marTvisa da izaciuli ganviTarebis sxvadasxva sa is profesii kiTxebSi. T fsiqolog ia da aqvs ma xarisxi adam g is tris ianuri resu rsebis marT vaSi. soso galuma Svili dafu Znebis dRid saTaveSi ud an gas sakonsu ltacio jg profesiiT u f jepras. qimikosi da ekonomisti, welia sazo u kve 12 gadoebasTan urTierTobi sferoSi mu s Saobs. Sofiko Shubl adze is a di rector of PA GIA - organi RTNERS-GEO zation provid Ring skill build ness training ing and busi s for variou s Georgian business co and internat mpanies an io na l d non-profit She is a psyc organization hologist, ho s. lding an MB Resource M A in Human anagement, an d having mor years of expe e than 11 rience in trai ning and co nsultancy. Soso Galum ashvili being a founder an Consulting G d director of roup GEPRA , ha s 12 years of of working in experience the field of public relati profession as ons. Having a first chemist, he has a degree in economy.

M ANY NIGHTS

MANY

of these options had been rejected once we realized that:

MANY

good things were done;

MANY

clients have been served;

MANY

projects were implemented and

MANY

thanks were received;

MANY

partners were gained;

MANY

new persons joined us;

MANY

plans were arranged for 2006; and

MANY

successful cases are waiting for us, because

MANY

days and many nights we've been thinking of your success!

3

S ERVICES

m

omsaxureba ras vakeTebdiT: ■

sakomunikacio strategiis SemuSaveba

■

antikrizisuli piari da krizisis marTva

■

sakomunikacio kampaniis dagegmva da ganxorcieleba

■

brend-sakomunikacio kampaniebis dagegmva da ganxorcieleba

■

RonisZiebebis organizeba

■

■

konsultaciebi mediapolitikis dagegmvasa da realizaciaSi

arCevnebis mxardamWeri sazogadoebrivi kampaniebi

■

sakomunikacio auditi

■

media-monitoringi

■

jepra kreativi

■

socialuri proeqtebis mxardamWeri aqciebi

■

jepra ivenTi

■

Sidakorporatiuli piari

■

jepra disqaveri

What we used to do:

4

ras gavakeTebT:

■

Building Communication Strategy

■

Planning and Implementation of Communication Campaigns

■

Event Management

■

TM

TM TM

What we are going to do: ■

Anti-Crisis PR and Crisis Management

■

Planning and Implementation of BrandCommunication Campaigns

Consulting in Media Planning

■

Election Process Supporting Civil Campaigns

■

Media Monitoring

■

Communication Audit

■

Social Projects' Supporting Activities

■

GePRA Creative

■

Corporate PR

■

GePRA Event

■

GePRA Discovery

TM

TM TM

j

epra ivenTi w

w

w

.e

v

t en

.g

e

Conferences & Meetings Corporate Events

■

Conferences

■

Seminars & workshops

■

Meetings

■

Exhibitions

■

Presentations

■

Receptions

■

Promotional & Incentive Events

■

Stuff Motivation Events

■

Anniversaries

Social Events ■

Festivals & Concerts

■

Sports Events

G EPRA EVENT

Bespoke Events ■

Celebrations

■

Indoor & Outdoor Parties

■

Anniversaries

5

j

epra disqaveri Accommodation GePRA Discovery enjoys special prices and arrangements with hotels in Tbilisi and outside of the capital city. Rooms are available at special prices.

Restaurants & Entertainment Providing information about traditional and international cuisine and restaurants, night clubs and cultural events.

Transportation Transportation by high-class vehicles, also car hire for self-drive; Transfers from and to the Tbilisi Airport.

GePRA Discovery offers full logistic services to business delegations

Flight Assistance Providing information about airline timetables and direct flight schedules; Ticket booking

w

w

w

.d

i

o sc

ve

. ry

ge

PACKAGINGCONCEPTORIGINALZ WEBSITEFLIYERBUKLETSWOTGR epra kreativi OUTDOORBILLBOARDPROMOB2B GEPRA C REATIVEPRSTRATEGYPR Cven mogifiqrebT! STRATEGYBRANDMANAGEMENTG Creative in Branding SLOGANLOGOADVERTISEMENTAT SCENARIOEVENTMANAGEMENTM ■ Naming DESIGNMISSIONIMAGESHAPING ■ Trade Mark/Logo NAMINGCOOPERATIONNEWSRGB PACKAGINGCONCEPTORIGINALZ ■ Corporate Style WEBSITEFLIYERBUKLETSWOTGR ■ Brand Mission & Slogans OUTDOORWE’LLBOARDPROMO GEPRACREATINVENTSTRATEGYR STRATEGYBRANDFORMANAGER Creative in PR & Advertisment ADVERTISELOGOGRYOU!CREAT ■ Concept & Scenarios SCENARIOEVENTMANAGEMENTM DESIGNMISSIONIMAGESHAPING ■ Original Communication Channels NAMINGCOOPERATIONNEWSRGB ■ Design PACKAGINGCONCEPTORIGINALZ WEBSITEFLIYERBUKLETSWOTGR ■ Events ge OUTDOORBILLBOARDPROMOB2B e. v i at e GEPRACREATIVEPRSTRATEGYPR cr ra p STRATEGYBRANDMANAGEMENTG e .g w w SLOGANLOGOADVERTISEMENTAT w SCENARIOEVENTMANAGEMENTM DESIGNMISSIONIMAGESHAPING 7 NAMINGCOOPERATIONNEWSRGB

j

G EPRA CREATIVE

T

saxeli:

elene

anamSromlebi

gvari:

S TAFF

oqromWedliSvili Tanamdeboba:

ofisis menejeri ganaTleba:

sazogadoebasTan urTierTobebi sayvareli fraza:

jepra gismenT!

Elene Oqromchedlishvili

saxeli:

kaxa

Office Manager

gvari:

maRraZe Tanamdeboba:

saxeli:

kampaniebis menejeri

giga

ganaTleba:

saerTaSoriso urTierTobebi sayvareli fraza:

PR-is PR-i cxondao!

gvari:

Kakha

xarebava

Magradze

Tanamdeboba:

Campaigns’ Manager

piar menejeri ganaTleba:

fsiqologi sayvareli fraza:

germania Cempion!

Giga

8

Kharebava PR Manager

saxeli:

eka gvari:

ioseliani

saxeli:

Tanamdeboba:

ramaz

RonisZiebebis menejeri

gvari:

janiaSvili

ganaTleba:

Eka

ekonomisti

Tanamdeboba:

Ioseliani Event Manager

sayvareli fraza:

finansuri menejeri

Ramaz Janiashvili

autaneli!

ganaTleba:

Financial Manager

ekonomisti sayvareli fraza:

xelfasebi xval!

saxeli:

Tamro saxeli:

gvari:

sofo

jamarjaSvili

gvari:

Tanamdeboba:

TxeliZe

media koordinatori

Tanamdeboba:

ganaTleba:

media koordinatori

fsiqologi

ganaTleba:

sociologi

Tkhelidze sayvareli fraza:

sad SemiZlia?!

sayvareli fraza:

Sopo Media Coordinator

Tamro

moeqeci adamianebs ise, rogorc gsurs, rom isini mogeqcnen!

Jamarjashvili Media Coordinator

9

S TAFF

TanamSromlebi saxeli:

irakli gvari:

leqvinaZe

saxeli:

maiko

Tanamdeboba:

proeqtis menejeri

gvari:

takaSvili

ganaTleba:

ekonomisti

Tanamdeboba:

Jurnalisti

sayvareli fraza:

dro fulia!

ganaTleba:

ekonomisti

Maia

sayvareli fraza:

Takashvili

ra mainteresebs, ici?!

Journalist

Irakli Leqvinadze Project Manager

saxeli: saxeli:

naziko

Tea

gvari: gvari:

sturua

baramaSvili

Tanamdeboba: Tanamdeboba:

zrunavs ofisis sisufTaveze

Jurnalisti

ganaTleba:

rZis nawarmis teqnologi

ganaTleba:

Jurnalisti sayvareli fraza:

ar arsebobs!!

Tea

sayvareli fraza:

Baramashvili

oqro xar!

Journalist Naziko

10

Sturua Housekeeper

4 1 turi m e d i a

TOURS

m e d i a

a ik S t s C t i STI a I t s AT ST

0 20

5

j

epras

TanamSromlis dRis wesrigi

12

09:00 - samsaxur Si misvla 09:30 - TaTbir i (davalebebis miReba) 10:30 - presis g acnoba 11:00 - proeqt is Teoriul ko mponentze muSaoba 12:30 - Sexvedr a klientTan 13:30 - Sesveneb a 14:30 - klienti s prezentacii s adgilis monaxuleba 16:00 - momzadeb uli statiebis Sesworeba 16:45 - zari red aqtorTan stat iis Taobaze 17:00 - Sexvedr a dizainerTan da misTvis klient is logos param etrebis gacnob a 17:30 - klient isaTvis sap winadadebis gad roeqto agzavna 17:45 - dRis an gariSis momzad eba 18:00 - saxlSi wasvla

j

epras TanamSromlis dRis angariSi

08:52 09:00 09:20

09:30

10:30

11:00 12:50

6 wuTi gigas lodini momiwia ofisis karebTan. rogorc yovelTvis, gasaRebis gareSe karebi verc amjerad gavaRe

16:00

wyali davdgi asaduReblad da momiwia yavis momzadeba yvelasaTvis. aseT Secdomas aRar davuSveb!

vamowmeb statiebs. amjerad ZiriTadi aqcenti punqtuaciaze gavakeTe.

16:45

movicale yavis dasalevad, magram ukve gaciebuli damxvda. damebada civi yavis promouSenis kargi idea: `civi yava maTTvis, visac Zalian uyvars yava!!!~

vurekav megobar Jurnalists da vuyvebi axal anekdots. pasuxad viReb, rom Tema sainteresoa da is moamzadebs reportaJs Cemi klientis Sesaxeb.

17:00

yvelaze meti davaleba TaTbirze me miviRe. sxvebi Suris TvaliT miyureben. kargia, roca ufross yavas moumzadeb gafasebs.

kidev kargi, dizainers Sexvedra 16:00 saaTze rom davuniSne. zustad erTi saaTi daigviana. Cemda gasakvirad, kargad momismina da saintereso kiTxvebic damisva.

17:34

klients vugzavni saTaurmowonebuli proeqtis eleqtronul versias. dailocos bil geiTsi!

17:36

vamzadeb saproeqto winadadebas klientisaTvis. saTauri momwons. imedia klientsac moewoneba.

vaTvaliereb internetis usazRvro sivrces, sadac usazRvrod saintereso informaciebia Tanamedrove piarsa da marketingul komunikaciebze. meSinia, orjer madlobis moxdam ar awyinos, amitom Cumad var.

19:00

mivdivar ofisSi klientTan Sexvedraze. ufrosis sityvebi ar mSordeba Tavidan: `xom ici, klienti yovelTvis marTalia~. me ki mainc es fraza ufro momwons: `bosi yovelTvis marTalia!~.

mivdivar erT-erTi cnobili qarTuli gazeTis redaqciaSi. dacva ukve mcnobs. me da damkabadonebeli vmartovdebiT da vikargebiT beWdviTi mediis siRrmeebSi. presa mainc klasikaa! Cveni presac Cvens klasikosebs gavs.

20:53

televiziaSi klientis Caweras veswrebi. Cumad vyvebi mis pasuxebs. tuCebi ucnaurad micmacunebs. Cemi da klientis bageTa moZraobebi erTmaneTs daemTxva. warmatebuli dRea.

23:25

vwer imas, rasac axla kiTxulobT.

vecnobi samamulo presas, raRac gazeTebis raodenoba iklebs da Jurnalebis ricxvi izrdeba. movnaxe klientis Sesaxeb dawerili ori statia da amovWeri . Jurnalistebs araferi SeucvliaT. yoCaR!

13:02

vxvdebi klients. bevrs vxumrobT. saTauri moewona.

14:00

daiwyo Sesveneba. yavaze saerTod uars vambob da gamarjvebuli RimiliT vuyureb TanamSromlebs, Tavad rom imzadeben yavas.

14:30

dos banerebi, ra unda SeiRebos da ras unda gadaekras gaRimebuli klientis suraTi. yvelaferi CaniSnulia!

movinaxule prezentaciis adgili. ukve vici, sad unda daiki-

13

At the GEPRA's office

atom irCeven jepras

jep ras of isT an

2

saW iro ebe bis gan saz Rvr a Identifing Needs

r

1

3

Cve n veZ ebT ide ebs ...

4 Looking for ideas

...d a vpo ul obT

Insight

pro eqt is dam tki ceb a

Project is aproved!

6

ces i pro eqt is Ses ru le bis pro

Project implementation

W HY

5

GEPRA

www.Zaliko.com

7

pro eqt is Sed egi

Project results

8

gau mar jo s!

Celebration

s

ayvareli klientebi

B ELOVED CLIENTS

◆

`Tibisi banki~

◆

`saqarTvelos minisa da mineraluri wylebis kompania~

◆

ludsaxarSi kompania `baltika~

◆

TBC BANK

◆

arqiteqturisa da samSeneblo menejmentis kompania `arsi~

◆

GEORGIAN GLASS & MINERAL WATER COMPANY N.V.

◆

saqarTvelos rekonstruqciisa da ganviTarebis kompania `jiardisi~

◆

BALTIKA BREWERY

◆

ARCHITECTURE

AND

CONSTRUCTION MANAGEMENT COMPANY ARCI

◆

si-ar-es saqarTvelo

◆

GEORGIAN RECONSTRUCTION

◆

saqarTvelos gaerTianebuli satelekomunikacio kompania

◆

CRS GEORGIA

◆

saqarTvelos peintbolis klubi `spa~

◆

UNITED TELECOM

◆

kanargo

◆

GEORGIAN PAINTBALL CLUB SPA

◆

aq SeiZleba Tqveni saxeli ganTavsdes

◆

CANARGO

◆

qarTul-amerikuli universiteti

◆

YOU CAN

◆

saqarTvelos gaeros asociacia

◆

GEORGIAN-AMERICAN UNIVERSITY

◆

sanapiro zolis marTvis integrirebuli centri

◆

UNITED NATIONS ASSOCIATION

◆

qarTuli stilizebuli folkloris Teatri `nabadi~

◆

I NTEGRATED C OASTAL Z ONE M ANAGEMENT C ENTRE

◆

samoqalaqo sazogadoebis instituti

◆

T HE F OLK T HEATRE N ABADI

◆

saqarTvelos strategiuli kvlevebisa da ganviTarebis centri

◆

C IVIL S OCIETY I NSTITUTE

◆

samoqalaqo iniciativebis centri

◆

C ENTER FOR S TRATEGIC R ESEARCH G EORGIA

◆

saqarTvelos komunikaciebis erovnuli komisia

◆

C IVIL I NITIATIVE C ENTER

◆

sandro vaSakiZe da zviad devdariani

◆

G EORGIAN N ATIONAL C OMMUNICATION C OMMISSION

◆

S ANDRO V ASHAKIDZE & Z VIAD D EVDARIANI

16

BE THE

OF

AND

DEVELOPMENT COMPANY (GRDC)

GEORGIA

NEXT

OF

GEORGIA

AND

D EVELOPMENT

OF

ianvari

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

maisi

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

January

17 18 19 20 21 22 23

24 25 26 27 28 29 30

Tebervali February 31 1 2 3 4 5 6

May

16 17 18 19 20 21 22

30 31

seqtemberi September

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

7 14 21 8 15 22 9 16 23 10 17 24 11 18 25 12 19 26 13 20 27

ivnisi 23 24 25 26 27 28 29

’2005

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

oqtomberi

26 27 28 29 30 1 2

3 4 5 6 7 8 9

marti

28 1 2 3 4 5 6

June

20 21 22 23 24 25 26

1 2 3

October

10 17 24 11 18 25 12 19 26 13 20 27 14 21 28 15 22 29 16 23 30

7 14 21 8 15 22 9 16 23 10 17 24 11 18 25 12 19 26 13 20 27

ivlisi

27 28 29 30

4 5 6 7 8 9 10

11 12 13 14 15 16 17

noemberi

31 1 2 3 4 5 6

March

7 8 9 10 11 12 13

14 15 16 17 18 19 20

aprili

28 29 30 31 1 2 3

July

18 19 20 21 22 23 24

25 26 27 28 29 30 31

November

21 22 23 24 25 26 27

GePRA’s working days

jepras RonisZiebebi

GePRA’s events

jepras dasvenebis dReebi

GePRA’s holidays

11 18 12 19 13 20 14 21 15 22 16 23 17 24

agvisto 1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

dekemberi

28 29 30

jepras samuSao dReebi

4 5 6 7 8 9 10

1 2 3 4

April

25 26 27 28 29 30

August

22 23 24 25 26 27 28

29 30 31

December

5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 9 16 23 30 10 17 24 31 11 18 25

C A L E N D A R ’2005

epras kalendari

G E P R A’ S

j

Sesrulebuli

proeqtebi IMPLEMENTED

P ROJECTS

rogor movaswariT amdeni ramis gakeTeba, Cven TviTon gvikvirs... We are truly surprised - how did we manage to do so much...

b

evri media-stumari stilizebuli folkloris Teatri `nabadi~

06.01.05 - "nabadi" erTi wlis xdebao - ninuka SaraSiZem gagvaxsena. mniSvnelovani TariRia! vemzadebiT. midis breinstormingi jer ofisSi, Semdeg "nabadSi". TamaSebis Sinaarsi da Teatris axleburad mowyobis idea nino

Folk-Theatre Nabadi

M ANY MEDIA-GUESTS

turabeliZesTan Tanxmdeba. TeatrSi mosuli rezi arvelaZe da Teona TavarTqilaZe saqmes gvawyvetineben - Coxa-farTisaTvis kostiumebs arCeven (sxvaTaSoris, erT-erTma maTganma saukeTeso kostiumisaTvis prizic miiRo).

13.01.05 - magidebi da skamebi gadaadgilebulia, furSeti SekveTilia, yvelasTan darekilia, Teqis gamofena momzadebulia, repeticia mimdinareobs. Semfaseblebs Teatri xval elodeba. bolo momentSi gvaxsendeba sakarnavalo niRbebi, romlis damzadebasac Teatris mxatvari iRebs Tavis Tavze. moaswrebs! magrebi arian! "viTiSebiT" Wabuka amiranaSvilis kompoziciebze. nino gvpirdeba, pirveli kompaqt-diski "jeprasi" iqnebao!

19

bevri media-stumari Many Media-Guests

14.01.05 - Turme, iuri meCiTovi, fotografiis xelovnebis garda, sxva, aranakleb saintereso unarebs flobs: saukeTesod cekvavs da tamtamebze ukravs. rezo SatakiSvili (`alias~ korespondenti) leqsebsac wers, xolo zaza gaCeCilaZe ("mesinjeris" gamomcemeli) mSvenivrad mReris xalxur simRerebs. nino turabeliZem da folklorulma Teatrma "nabadma" Jurnalistebs dafaruli talantebis gamomJRavnebis saSualeba misca. Jurnalistebma da "nabadma" erTmaneTs iubile da erTwliani TanamSromlobis dasawyisi miuloces! prizi bevrma miiRo da siurprizic bevri iyo, maT Soris "jepras" mier dawesebuli - "nabads" wlis yvelaze ukeT gapiarebuli kulturuli siaxlis sigeli gadaeca.

20

b

evri sasargeblo

Conference: Social Responsibility of Businesses

M ANY USEFUL CONTACTS

kontaqti konferencia: biznesis socialuri pasuxismgebloba

10.01.05 - `mariotSi~ maiko wereTels Sevxvdi. fantastikuri winadadeba miviRe misgan: ufaso darbazi konferenciisaTvis. amas namdvilad ar velodi. Tumca, aq orma faqtorma imuSava: megobrobam da `mariotis~ dasavlurma warmoSobam. socialuri pasuximgebloba da qvelmoqmedeba `mariotis~ saqmianobis umniSvnelovanesi mimarTulebaa.

15.01.05 - specialurad ar gavakeTeT mosawvevebi. SevecadeT mxolod erTxel Segvexsenebina, rom konferencia tardeba. manamde, ori Tvis ganmavlobaSi, sami mrgvali magida gvqonda, sadac enjeoebi da biznes-kompaniebi gverdigverd msjelobdnen TanamSromlobis perspeqtivebze. nana qarselaZem da lela xoferiam iraklis meSveobiT wignic ki gamosces. `bankebi da finansebSi~ specialuri CanarTic gavakeTeT!

29.01.05 - Zalian bevri xalxi movida. aravin eloda aseT interess. biznesi, xelisufleba da enjeo erT magidas Semousxda. vamayobT, rom aseTi erTsulovnebaa. gamomsvleli gamomsvlels cvlis da yvela 21

bevri sasargeblo kontaqti Many Useful Contacts

Tanxmdeba TanamSromlobaze. socialuri pasuxismgebloba, vxvdebiT, modaSi Semova. biznesma unda iswavlos (qarTulma biznesma qvelmoqmedeba icis!) Tavisi saqvelmoqmedo da socialuri proeqtebis struqturizacia, xolo maTi efeqturi marTva sazogadoebrivi seqtoris saqmea. xelisufleba, saxelmwifo ki am saqmeSi xelSemwyobi da iniciativebis mxardamWeri unda iyos. biznesisa da arasamTavroebis Svili jemal inai Sexvedrebis maraToni samrewvelo s a v a W r o -s vmjdomare damTavrda palatis Ta TanamSromloba unda gagrZeldes! moyalibebis

22

"es gza, Ca ikuapze, praqt garkveul et ara. qveyanam gai lad, yvela Ros debulia, ai biznesi val loba da mis pasuxismgeb gaia, rom sazo interesebS uli lurad dac doeba socia i iv dRevandel iyos. am mxr isTavad, win Sekreba, Tav a mis i nabijia, d gadadgmul ro da viTarebas d Semdgom gan is aqtiurad sazogadoeb deba". CarTva sWir

b

evri mze

kolxeTis erovnuli parkis sareklamo-sainformacio kampania - `fiWvnaris eko-plaJis~ prezentacia

31.01.05 - proeqti `sanapiro zonis integrirebuli marTvis centris~ mier gamocxadebuli tenderiT daiwyo. rogorc mosalodneli iyo, tenderSi gavimarjveT da SevudeqiT saproeqto winadadebiT gaTvaliswinebuli gegmis Sesabamisi kampaniis da konkretuli RonisZiebebis dagegmvas. 15.03.05 - kampania ukve davgegmeT, movamzadeT sainformacio masalebi da sloganis ramdenime varianti. upiratesoba mieniWa slogans: `kolxeTis erovnuli parki - legenda, romelic grZeldeba~ 30.07.05 - proeqti ar Semoifargleba

M UCH SUN Informational and Ad Campaign of Kolkheti National Park - Presentation of the Eco-Beach

mxolod `kolxeTis erovnuli parkis~ TematikiT, misi mizania agreTve zogadad ekologiuri Tematikisadmi mediis da mTlianad sazogadoebis yuradRebis mipyroba. konkretuli RonisZiebebi qobuleTSi `fiWvnaris eko-plaJis~ prezentaciiT daviwyeT. es plaJi qobuleTis nakrZalis gverdiT mdebareobs. es warmatebuli magaliTia imisa, rom ekologiis dacva da turistuli potencialis ganviTareba erTmaneTs xels ar uSlis. gadavwyviteT gaxsnis RonisZieba 10 agvistos mogvewyo. visargebleT SemTxveviT da RonisZiebis gasaSuqeblad mowveuli mediisTvis `sanapiro

23

bevri mze Much Sun

zonis integrirebuli marTvis proeqtis~ prezentaciac davgegmeT. paralelurad sareklamo kampaniac warimarTeba: vamzadebT klipebs centralur televiziebSi gansaTavseblad, xolo abrebs da banerebs qobuleTisTvis. amaSi ramdenime organizacia gvexmareba: `3X7~ - dizains amzadebs, `mi-mi-no~ banerebs, abras da specialur maisurebs beWdavs, `ultragrupi~ sareklamo klips iRebs, `ei-si jgufi~ ki mis ganTavsebas moaxdens.

31.07.05 - adgilze situaciis garkvevis mizniT qobuleTSi Cavedi. plaJze samuSaoebi mimdinareobs. daniSnuli TariRisTvis mzad iqneba. davjavSne sastumro, gavarkvie abris da bilbordebis ganTavsebis sakiTxi. samwuxarod, klipis gadaReba ver moxerxda uamindobis gamo, magram klipis reJisori mixo qoCakiZe baTumSia da srul mzadyofnaSia. Sempirda: rogorc ki amindi gamova, maSinve gadaiRebs da saswrafod daamontaJebs, rom prezentaciis dRisTvis ganTavseba movaswroT.

03.08.05 - qobuleTidan Camovedi. bevri saqmea sxvadasxva mimarTulebiT. ki vaswrebT yvelafers, magram 2-3 dRiT Tu gadavitanT prezentacias, ufro mSvidad SeiZleba yvelafris gakeTeba. swored amis Taobaze mindoda nino gabriaZesTan dalaparakeba, rom Tavad dareka da miTxra - RonisZieba 10-Si ki ara, 7_Si unda gaimarToso. gaxsnis RonisZiebas

24

axali versia

swored aqedan Sedis gza qobuleTis unikalur nakrZalSi, sadac SegiZliaT bunebis namdvili da Tanac mxolod aq SemorCenili saocrebebi ixiloT.

bevri mze Much Sun

premier-ministri unda daeswros. man ki, rogorc aRmoCnda, qobuleTSi 10-Si ki ara, 7Si gadawyvita Casvla - ras gviSveba es noRaideli?! ramdenime wuTi damWirda azrze mosasvlelad. Semdeg saqmeebi gadavinawileT. isedac dReebSi gaTvlili sareklamo masalebis damzadebis daCqarebas me mivxedav, ukve gafrTxilebul medias ki am siaxles Tamro jamarjaSvili Seatyobinebs.

04.08.05 - kargia, rom aseTi partniorebi SevarCieT. Tavs ar zogaven CvensaviT, mixom klipis gadaReba moaswro, sareklamo masalebs ki gzaSi dagvaweven.

06.08.05 - dilis 8 saaTidan viwyebT Sekrebas 51-e skolasTan. ZiriTadi nawili droze movida, sxvebma zomierad daigvianes. sia amovikiTxeT - yvela adgilzea. gamgzavrebisTanave Jurnalistebi dRis wesrigiT da sainformacio masalebiT interesdebian. 17:00-ze ukve qobuleTSi viyaviT. dabinavebis Semdeg yvela zRvisken gaemarTa, 21-saaTisTvis Zlivs movuyareT Tavi `sanapiros integrirebuli marTvis proeqtis~ prezentaciaze. prezentatorebi iyvnen darejan kapanaZe msoflio bankis warmomadgeneli, mamuka gvilava - `szim~-centris direqtori da qeTi ComaxiZe - `szim~-centris grant-menejeri. Jurnalistebic sakmaod aqtiurad CaerTvnen diskusiaSi, bevri Tema ganixiles, zogadad

25

bevri mze Much Sun

proeqtis miznebi, ganxorcielebuli aqtivobebi, adgilobriv mosaxleobasTan urTierTobis sakiTxi, zogadad Savi zRvis sanapiro zonaSi arsebuli ekologiuri mdgomareoba da sxva sakiTxebic. rogorc xdeba xolme, rodesac media saintereso respondentebs `Caigdebs xelSi~.

07.08.05 - mobiluris zarma dilis 6 saaTze da 17 wuTze gamaRviZa. sxva SemTxvevaSi namdvilad ar gamixardeboda, magram axla sul sxvaa! fiqriam damireka `mi-mi-no~-dan - Cveni abrebi, banerebi da maisurebi Camoitanes. plaJTan mivedi da abris damontaJeba daviwyeT. iqaurebi jer gakvirvebulebi gviyurebdnen - am dros ras muSaobeno, Semdeg ki seriozuli daxmareba gagviwies. amasobaSi `mi-mi-nos~ jgufma gadasaWimi banerebis Camokideba daiwyo. 12 saaTisTvis sastumrodan Cveni avtobusic movida, medias da mowveul stumrebs bevri cnobismoyvare damsvenebelic Seemata. zRva da plaJis garemo yvelas araformaluri urTierTobis ganwyobas uqmnis. premier da garemos dacvis ministrebma oficialuri gamosvlebisgan Tavi Seikaves da xalxTan urTierToba da plaJis detalurad daTvaliereba amjobines. baTumidan sagangebod Camoyvanil manqanas, romelmac xmis gamaZlierebeli aparatura mohqonda, fuli gadavuxadeT, sabuTebi

26

bevri mze Much Sun

gamovarTviT da ukan gavabruneT. kargi amindia da yoveli SemTxvevisTvis momaragebuli tentic ar dagvWirda. Jurnalistebma, pirdapiri CarTvebisa da interviuebis Caweris Semdeg, plaJis `testireba~ gadawyvites, raSic mec siamovnebiT SevuerTdi.Sav zRvaze media-turisTvis 2 arasruli dRe Zalian cotaa, wamosvla aRar gvinda arc Jurnalistebs da arc organizatorebs, magram sxva gza ar gvaqvs - gezi Tbilisisken unda nino gabr aviRoT. plaJi iaZe garemos d gaixsna - media, acvisa da bunebrivi resursebi s saminist msoflio banki da ros sazogado ebasTan ur maspinZlebi kmayTierTobi samsaxuri s s ufrosi ofilebi arian. Cvenc meti ra gvinda! sofo _ mu yvelani erTad dmivad da kavebuli; movemzadebiT soso _ mu dmivad ga Rimebuli oqtombris bolosTvis ; giga _ mud mivad dab neuli, frinvelebis gadafremagram ko ncentrir ebuli; nis sanaxavad paliaskaxa _ mud mivad mxia tomis tbaze. ruli; Tamuna _ m udmivad m Svidi. "jepra" er Ti didi p rofesion aluri oj axia, rome l Tan TanamSro mlobac ma rtivi, sas amovno da isainteres oa".

27

konsultaciis s a a T i

1248

a ik S t s C t i STI a I t s AT ST

CONSULTING

h o u r s

2

5 0 0

b

evri mimarTuleba

05.04.05 - "jepras" TanamSromlebi `socialuri daxmarebis da dasaqmebis saxelmwifo saagentos" konsultantebi gavxdiT. bevri mimarTulebiT gvaqvs samuSao: sakomunikacio kampaniiis implementacia, konsultireba sareklamo tenderis organizebaSi, sazogadoebasTan urTierTobis departamentisa da `cxeli xazisaTvis~ kadrebis SerCeva, sainformacio-saprezentacio masalebis momzadeba, konsultaciebi media-politikis dagegmvasa da realizaciaSi, RonisZiebaTa menejmenti. mokled, Zalian bevri saqme gvaqvs. rac mTavaria martoni ar varT. es Cveni da eisi-Ti-piar-is konsultantebis erToblivi proeqtia. ei-si-Ti piaridan CarTulebi arian nika javaxiSvili (sakomunikacio strategiis avtori), giorgi kalatoziSvili da salome maWaraSvili. 30

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M ANY DIRECTIONS

agentebis SerCevis procesi. rTuli procesi iyo. varCevdiT adamianebs, romlebsac udidesi pasuxismgebloba daekisrebaT. maT uSualo Sexeba eqnebaT socialurad daucvel ojaxebTan. maTTvis isini iqnebian saxelmwifos warmomadgenlebi, romelsac imedis TvaliT Sehyureben, elian daxmarebas. SerCevas goCa goSaZe xelmZRvanelobda (swored man mimiwvia am saqmis gasakeTeblad). 20 ufrosi socialuri agenti SevarCieT. male maT specialur treningebs `partniorebisaqarTvelos~ konsultantebi Cautareben.

Social Assistance and Employment State Agency

socialuri daxmarebis da dasaqmebis saxelmwifo saagento

04.02.05 - dasrulda ufrosi socialuri

.. ....... . . . . . . .. ... ....... . ....... ....... . . . . . . ... ... ....... . . . . . . . . ....... . . . . . . ... ... ....... . . . . . . . ....... . . . . . . .. .... ....... . . . . . . .. ... ....... . ....... ....... . . . . . . ... ... ....... . . . . . . . . ....... . . . . . . ... ... ....... . . . . . . . ....... . . . . . . .. .... ....... . . . . . . .. ....... . . . . . . .. .... ....... . . . . . . .. ... ....... . . . . . . . . ....... . . . . . . ... ... ....... . . . . . . . . ....... . . . . . . .. ... ....... . . . . . . .. ....... . . . . . . .. .... ....... . . . . . . .. ... ....... . ....... ....... . . . . . . ... ... ....... . . . . . . . . ....... . . . . . . ... ... ....... . . . . . . . ....... . . . . . . .. .... ....... . . . . . . .. ... ....... . ....... ....... . . . . . . ..

bevri mimarTuleba Many Directions

01.06.05 - socialuri sistemis reformirebis mizniT saxelmwifos mier SemuSavebuli RonisZiebebi sakmaod rTuli proceduruli da meTodologiuri aspeqtebiT gamoirCeva. imisaTvis, rom programis principebi da mniSvneloba gasagebi iyos sazogadoebis dainteresebuli nawilisTvis, aucilebelia, rom, pirvel rigSi, media icnobdes mas. amitomac SevkribeT likanSi 2 dRian mediaseminarze, erTis mxriv, socialur Temaze momuSave 22 Jurnalisti, meores mxriv, ki Sromis, janmrTelobisa da socialuri dacvis saministrosa da socialuri daxmarebisa da dasaqmebis saxelmwifo saagentos xelmZRvanelebi. seminarSi monawilobas iRebdnen: Sromis, janmrTelobisa da socialuri dacvis ministri - lado WipaSvili, ministris moadgile vaxtang megreliSvili (programis ideuri mama), saagentos direqtori levan feraZe (saagentos xelmZRvaneli daarsebis dRidan, misi xelSi moxda saagentos formireba), saagentos direqtoris moadgile moris wamalaSvili (mTavari organizatori. adamiani, romelmac yovelTvis icis ra xdeba saagentos nebismier rgolSi da mzad aris CaerTos yvelaze rTul monakveTze) meTodologiis avtori mamuka nadareiSvili (adamiani, romelsac veravin ekamaTeba. rodesac mis mier moyvanil formulebs naxav, isRa dagrCenia aRiaro, rom meTodologiis

31

bevri mimarTuleba Many Directions

statistikuri nawili SesaniSnavia da aucileblad gaamarTlebs). programis mesveurebidan mxolod irakli giorgobianma ver SeZlo wamosvla.adgilebze programis uzrunvelyofisTvis, (iqneba es sakomunikacio punqtebis gaxsna, rwmunebulebTan da gamgeblebTan Sexvedrebi Tu aTasi sxva ram, zogjer baton levanTan an morisTan erTad, zogjer ki martom) iraklim erTi wre saqarTvelos ukve Semouara da axla meore wrezea wasuli. amjeradac erT-erT regionSi mouxda wasvla.

02.06.05 - saagentos sazogadoebasTan urTierTobis departamentis TanamSromlebi srul mzadyofnaSi arian. leqsosTan erTad dRis wesrigis saboloo varianti gavacaniT seminariis monawileebs. megim sainformacio masala moamzada da mediis mobilizacia moaxdina, irmam saprezentacio masala moamzada, paata mxatvrul da teqnikur mxares akontrolebs. 05.06.05 (09:00) - Sekrebis adgilia metro `rusTaveli~. avtobusi nel-nela ivseba. megi periodulad `sias kiTxulobs~. rogorc iqna yvelani SevgrovdiT. 05.06.05 (14:30) - CavediT da davbinavdiT. axla likanis korpusebs Soris vikvlevT gzas seminaris darbazisken. 30 wuTi gvaqvs iqaurobis momzadebisa da `testirebisaTvis~. ise, dRes `jepras~ meore ivenTic aqvs - TbilisSi

32

bevri mimarTuleba Many Directions

gaxurebuli peintbolia. egrea - or frontze vibrZviT!

05.06.05 (19:00) - seminaris orive nawilma sainteresod Caiara. cota ki gadavRaleT Jurnalistebi. arauSavs, saRamos eqnebaT dasvenebis SesaZlebloba.

06.06.05 (10:00) - sasauzmeSi vikribebiT. zogs uWirs adgoma. gasagebi mizezebis gamo unda dauCqaron. 11-ze viwyebT seminars da sasurvelia ar dagviandes, radgan dResve unda gamovemgzavroT. Zalian bevr kiTxvaze pasuxi Jurnalistebs ukve aqvT, magram lado WipaSvilis gamoCena axal diskusiebs iwvevs. Jurnalistebi guSin miRebuli codnis seriozul demonstrirebas axdenen!

06.06.05 (19:00) - CamovediT TbilisSi. kargi ramea es gasvliTi seminarebi. marTla wydebi sxva problemebs da ufro koncentrirebuli xar konkretul Tematikaze. Cveni Jurnalistebi ki, ukve SeiZleba iTqvas, socialuri eqspertebic gaxdnen.

09.06.05 - satendero komisiis sxdoma. dRes gadawydeba romeli kompania gaimarjvebs sareklamo tenderSi. orives masalebs gavecaniT da rekomendaciebic movamzadeT. komisiis wevrebisa da Cveni azri emTxveva, tenderSi sareklamo kompania `TV+~-ma gaimarjva.

33

bevri mimarTuleba Many Directions

23.07.05 - kampania dagegmilia da ukve konkretuli RonisZiebebis, sareklamo masalebis mzadebac daiwyo, magram, vatyobT, gegmebis Secvla mogviwevs. mTavrobam gadawyvita, rom 2005 weli monacemTa bazis formirebas dauTmos da socialuri daxmarebis axal sistemaze gadasvla 2006 wlidan moxdes. rTuli situaciaa: mosaxleobis garkveul nawils ukve aqvs informacia programis Sesaxeb, mediasac ukve detalurad gavacaniT yvelaferi. am fonze momxdarma cvlilebam gaurkvevloba da imedgacrueba rom ar gamoiwvios, aucilebelia droulad mivawodoT informacia momxdari cvlilebis, misi gamomwvevi mizezis Sesaxeb. amasTanave axali sakomunikacio strategia da kampaniis gegmaa dasamuSavebeli da es yvelaferi umokles droSi unda moxdes. 24.08.05 - SevcvaleT mesijebi da mimarTvebi, sakomunikacio kampaniis gegmac absoluturad sxvaa. mzad varT cxeli seqtembrisaTvis!

20.09.05 - amoqmedda saagentos "cxeli xazi". bevri ramea gogoebze damokidebuli, bevri adamiani darekavs informaciis misaRebad da Tavisi problemebis gamosaTqmelad, zogic saCxubrad. yvelas koreqtulad unda upasuxon da saWiro informacia miawodon.

26.09.05 - Tbilissa da regionebSi aTasze meti sakomunikacio punqti funqcionirebs. dRes TelavSi regionuli ofisis gaxsnaze 34

bevri mimarTuleba Many Directions

viyaviT. saministodan irakli giorgobiani da nino qoCoraSvili iyvnen, saagentodan moris wamalaSvili da sazogadoebasTan urTierTobis departamentis TanamSromlebi: megi kikaCeiSvili da paata vardanaSvili. adgilze regionaluri centris xelmZRvanelma oTar sesikaSvilma gvimaspinZla. ofisis prezentacias kaxeTis gubernatori da Telavis gamgebelic daeswrnen. kargi namuSevaria. iSviaTia Cvens regionebSi aseTi komfortuli da teqnikurad gamarTuli ofisi. regionSi programis mimdinareobas gavecaniT: mosaxleoba informirebulia, aqtivoba maRali. aRsaniSnavia agreTve, rom sakomunikacio punqtebs ZiriTadad is pirebi mimarTaven visac realurad sWirdeba saxelmwifosgan daxmareba. msgavsi Sexvedrebi yvela regionSi unda gaimarTos, imedi maqvs yvelgan aseTi mdgomareoba dagvxvdeba.

09.10.05 - saagentos gazeTis gamosacemad vemzadebiT, masalebi momawodes piar departamentidan, TiToeul frazas Cavkirkiteb. rac daibeWdeba, yvelasaTvis gasageb enaze unda iyos. amasTan, maqsimalurad unda gamoiricxos araswori interpretaciis SesaZlebloba.

01.10.05 - daaxloebT 10 dReSi socialuri agentebi ojaxebSi gadian. amasTan dakavSirebiT, programis prezentacia unda gavmarToT. bevri adgili movinaxuleT. Tumca, Tbilisi ar aris ganebivrebuli aseTi

35

bevri mimarTuleba Many Directions

adgilebiT. Cveni azriT, saukeTeso adgili filarmoniis foie iqneba. filarmoniis administraciasTan mosalaparakeblad nika ToxaZesTan da naTia odiSariasTan erTad mivedi. gavacaniT Cveni miznebi, rom 10-Si prezentacias gvgegmavT. kai xans vsaubrobT fasze da imaze, Tu rogor unda gaformdes SeTanxmeba, rom saxelmwifo organizaciisTvis savaldebulo procedurebic davicvaT da meore mxarisTvisac misaRebi iyos. aCqareba rom Segvatyves, gaukvirdaT, raa saCqaro, 10 noembramde yvelaferi moeswrebao. rom gaiges, 10 oqtomberze iyo saubari, ucbad gviTxres uari iumorinaa da am dReebSi yvelaferi dajavSnilia, darbazic da foiec da araferi gamovao. is-is iyo sxva variantebze daviwye fiqri, aRmoCnda, rom Cvens mier dagegmil dRes koncerti ar yofila - darbazic da

36

bevri mimarTuleba Many Directions

foiec Tavisufalia. ase, rom prezentaciis adgili ar Seicvleba.

07.10.05 - ucnauri ramea RonisZiebis organizeba. yvelaze rTuli sakiTxi uproblemod gvardeba, xolo rac advilad mogvarebadi gvegona, iq aRmoCndeba xolme Seferxeba. yvela sagamofeno organizacias davukavSirdi da CvenTvis saWiro stendebi aravis aRmoaCnda. bolos eka ioselianma gaixsena, rom ji-Ti-siSi art-kavkasiis gamofenaa da mgoni 9-Si ixurebao. gamofenaze rom mivedi, namuSevrebis nacvlad stendebis daTvaliereba daviwye, mgoni zustad isaa, rac gvWirdeba. vnaxe gamofenis organizatori batoni zura niJaraZe da avuxseni Cveni mdgomareoba. batoni zura dagvpirda, rom 10_Si dilidan stendebi Cvens gankargulebaSi iqneba. maT daSlaawyobasTan dakavSirebiT mcire instruqciac movismine. Tanac, 37

bevri mimarTuleba Many Directions

yovelgvari anazRaurebis gareSe. sul bolos ki gamofenis daTvalierebis SesaZleblobac ar gavuSvi xelidan.

10.10.05 - 10:00-ze mivedi ji-Ti-si-Si, mxolod dacva damxvda. ra gvian viwyebT muSaobas qarTvelebi. male batoni zurac gamoCnda, Semdeg muSebic, rogorc xdeba xolme, orsaaTiani dagvianebiT. mokled, davSaleT stendebi da satvirTo manqanebzec davtvirTeT. amasobaSi adgils soso, megi, nika, irma, elene da nino awesrigebdnen.

10.10.05 (16:00) - yvelaferma scenaris mixedviT Caiara. vizualurad ufro lamazi sanaxaoba gamovida, vidre velodiT, emociuradac sakmaod datvirTuli da, rac mTavaria, dRes kidev bevrma gaigo programis Sesaxeb da mas kidev bevri gulSematkivari Seemata.

01.12.05 - `socialuri macnes~ pirvel gadacemas vamzadebT saeTerod. masala mzadaa, montaJs viwyebT. magari programaa es `premieri~. eg rom ara, ra sawvalebeli iqneboda yvelaferi. kargia, rom `tv+~-sTan vTanamSromlobT, am programis mimdinareobisas uamravi faqtoris gaTvaliswineba gvixdeba, ris gamoc sareklamo masalebis damzadeba zogjer gacilebiT adre gviwevs, vidre vgegmavdiT. Tan eqstremalur reJimSi. Cvens amgvar `siurprizebTan~ Tavis garTmeva bevr kompanias gauWirdeboda.

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bevri mimarTuleba Many Directions

30.12.05 dRes sazogadoebriv sabWos pirveli

levan fer aZe socialu ri daxmar ebisa da dasaqmebi s saxelmw ifo saage direqtor nto i

s

sxdoma gaimarTa. sabWo saagentosTan arsebuli sakonsultacio organoa, romelic dargis eqspertebs, mediis da sazogadoebis warmomadgenlebs aerTianebs. sabWos mizania saagentos mier ganxorcielebuli programebis sazogadoebrivi monitoringi, rekomendaciebis SemuSaveba. programis realizaciaSi CarTuli organizaciebi da konsultantebi, rogorc ar unda vcdilobdeT obieqturobis grZnobis SenarCunebas, mainc subieqturebi varT da Signidan aRviqvamT mimdinare procesebs. am dros ki saqmis arsSi Caxeduli, kompetenturi, miukerZoebeli adamianebis Sefaseba bevrs niSnavs. kargad SevarCieT sabWos Semadgenloba - dabalansebulia! sabWos wevrebi iseTi enTuziazmiT CaerTvnen saqmianobaSi, rom axali wlis wina dRes TiTqmis sruli Semadgenloba Seikriba. sxdoma saaxalwlo milocvebiT da programis ganxorcielebis keTili survilebiT dasrulda.

31.12.05 - radganac proeqtze muSaoba axali jepras ko nsultant ebma moaxerxes eCvenebina T partniorobis warmatebu li magaliTi . maT dage g m es sainformacio kampania, r omlis daxmarebi Tac SevZe l i T saqarTvel os masSta biT socialur ad daucve li mosaxleo bis infor mireba.

wlis bolo dRemde ar SeCerebula, gaweuli saqmianobisTvis Tvalis gadavlebis da Sejamebis SesaZlebloba mxolod dRes momeca. uamravi Sexvedra (daaxloebiT jepras Sexvedrebis naxevari), TaTbiri, erTxel dagegmilis meored da mesamed axlidan keTeba, koreqtireba, gasaubrebebi, masalis momzadeba. magram mTavaria, Sedegi aris! kargia imis SegrZneba, rom saxelmwifoSi raRac mniSvnelovani, dadebiTi xdeba da amaSi Seni wvlilicaa.

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evri ganmanaTlebeli

04.02.05 - erTi kviraa, yvelaferi mzad gvaqvs. guSin No Smoking firfitebic miamagres. qen qaTSou, gau-s amerikeli damfuZnebelic Camodis. miuxedavad imisa, rom kolin pauelis xelmowerili ustari, ZiriTadad lamazi foCebis gamo, saqarTvelos fostaSi ukvalod gaqra, keni 12-Si Camodis da yvela damfuZnebeli pres-konferencias daeswreba. bajebic Sesabamisad momzadda. 300 stumars mosawvevi daurigda da sareklamo rgolebic ganvaTavseT. 12.02.05 - zarebi ar wydeba. universitetis vice-prezidenti swavlis msurvelebma mosamzadebeli samuSaoebidan, faqtobrivad, xelidan gamogvtaces. prezidenti maikl qaugili da vice-prezidenti elene jamarjaSvili "dilis kurierSi" miiwvies. "imedi", "mze", "miri" da "kavkasia" rigSi dganan! tyuili yofila - qarTvelebs swavla ar uyvarTo! 13.02.05 - gaixsna! damTavrda dRec! Sampanuris bolo boTli gavxseniT. yvela kmayofilia, stumarica da maspinZelic.

M ANY EDUCATORS

GAU - Georgian-American University 40

GAU - qarTul-amerikuli universiteti

makratelic droulad mivawodeT, Viva Academia - marTla magari iyo, ra taSi mowyvita! saRamos yvela arxze GAU-ze laparakobden. gazeTebSic karg gamoxmaurebas veliT.

14.02.05 - vikribebiT "jepraSi" da Secdomebze gvinda visaubroT. ver vpoulobT da eiforias vabralebT. GAU-s saTadarigo baneri gagvaxsenda, romelic kaxas garaJSi movaTavseT. Secdomebze Cvenc vswavlobT. mTavaria, es grZnoba ar davkargoT! 1.10.05 - GAU sam wamyvan universitets Soris dasaxelda, studentebis da magistrantebis ricxvi dRiTidRe izrdeba, vin Tqva, saqarTveloSi jiari da piari ar muSobso?!

Jurnali "T bilisele bi"

29.12.05 - GAU axal SenobaSi gadavida.

qarTul-a merikuli universiteti, g arda araCveul ebrivi ko mfortuli int erierisa da srulyofili material u rteqnikuri bazisa, im iT iqneba gamorC euli, rom samarTli sa da bizn esis skolebs m soflioS i cnobili profesor ebi uxelmZRv aneleben.

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evri piar-gakveTili onlain piar klubi

15.02.05 - Conference.ge-ze piar specialistebis gamoxmaurebebs bunebrivad mohyva garkveuli profesiuli gaerTianebis Camoyalibebis survili. kamaTi da diskusia internetSi anu on-line gavrcelda da "oflain" SexvedriT dasrulda. swored maSin gadawyda pirveli piar onlain klubis Camoyalibeba. gadawyda, rom klubi erTi Tvis ganmavlobaSi ifunqcionirebda da gascemda pasuxs piariT dainteresebul yvela pirs yvela kiTxvaze (an TiTqmis yvela kiTxvaze). klubis organizatorebi Tavidanve gamoikveTnen: tariel zivzivaZe (Conference.ge-s mama da saqmiani adamianebis Sekrebis ubadlo didostati), berdia nacvliSvili (piaris guru), xaTuna giorgaZe (agriteqniqs jgufi - qarTuli piaris diasaxlisi), ei-siTi piari, profili, jorjian ivenTsi da jepra. saqme yvelam gadavaniwileT da daviwyeT...

15.03.05 - mgoni gamogvivida. Cven Conference.ge-ze gavzardeT SemsvlelTa raodenoba da saintereso saqmeebic gavakeTeT. vfiqrob, Zalian bevr kiTxvas gaveciT pasuxi da saqarTveloSi piaris ganviTarebis sxvadasxva mimarTulebebzec gakeTda daskvnebi. 42

tariel zivziv aZe biz

nes eT ikis as gamgeo ociac bis Ta iis vmjdo mare

onlain piar kl ubis Ca Tvalsa moyali Cino ma beba galiT rogor i a imisa, T SeiZle u ba Seiq profe mnas pi sional aris ebis ar gaerTi aform aneba s aluri aerTo garSem intere o. swo sebis red sa gaxda i erTo i s ZiriT n t ereseb adi fa "jepra i seulo " gaaer b a , ramac Tiana a kompan m klub iebTan Si sxva da ind vfiqro ivideb b, yvel T an erT a daint mxaris ad. ereseb erTob u li l ivi saq Sedega mianob d unda is moxdes wamowe piaris va saqa sfero r Tvelo "jepra s Si da a " Tavis m kuTxiT m niSvnel aucil , eblad ovan r ols iTamaS ebs.

CONFERENCE.GE

i berdia nacvliSvil r oe qt i ha r mo ni a pr eq to r i sa qa r Tv el os di r aebi iseT sakonsult iSviaTad Tu Sexvd ic mel ro , ze l bazar cio kompanias qarTu omelTa gamoirCeva TanamSr mi ualobiT, saqmisad uS , iT ob ur kompetent T, bi ebule profesiuli damokid dmivi mzaobiT mu da Ta bi lo operatiu wvlili im dargis Seitanos sakuTari Sic igi moRvaweobs. ganviTarebaSi, romel ardi kompaniaa, jepra swored is mz l enime welia, qarTu romelic ukve ramd l axa rc go ro piars, bazarze amkvidrebs Ti er Ter s ami esias. praqtikasa da prof nmpaniis aqtiuri mo ko ia iT al naTeli mag is in klub awileoba piar onla piar praqtikoseic mel ro i, dafuZnebaS eebis pirveli prof bisa da profesional . baa ane i gaerTi siuli virtualur

M ANY PR LESSONS Online PR Club

25.05.05 - es ra vnaxe! "mariotis" gaerTianebuli "bolrumebi" Seivso. da Seivso piar specialistebiTa da piar menejerebiT, Seivso piariT dainteresebuli xalxiT. piars saqarTveloSi sikvdili ar uweria! radgan amdeni xalxia dainteresebuli, e.i. ganviTardeba kidec. erTi seriozuli konferencia ar gvawyenda! movawyobT kidec!

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preskonferencia

Presentations

Conferences &

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bevri detali Many Details

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evri detali da kreativi

14.12.04 - sosom damireka da miTxra: marjaniSvilze `Tibisi bankis~ axali ofisi vnaxoTo. Turme, Senobis prezentaciis Sesaxeb proeqti unda movamzadoT. gamixarda ori mizezis gamo: rogorc iqna, avlabris ofisidan veraze gadavidodi da Tanac, aRmaSenebelze isedac gasasvleli viyavi - raRac saqme mqonda.

`Tibisi bankis~ axali saTao ofisis gaxsna

18.12.04 - Cvens ofisSi (veraze!) maiko ZirkveliSvili movida. Cveni proeqtis ganxilvam sicilsa da mxiarulebaSi Caiara. netav, ase vimuSaoT yvela klientTan! 03.01.05 - bakurianSi waviRe Cemi nouTbuqi, romelic axali daformatebuli mqonda. amitom carcikas Cemi Zmis daxmarebiT MS Office-is sainstalacio diski gamovagzavnine. mxolod bolo Rames gamovnaxe dro da prezentaciis detaluri scenari davwere. kidev erTxel mivxvdi, rom qarTveli var!

12.01.05 - swored Cvenzea naTqvami, Rame rom gagaRviZo Seni klientis Sesaxeb yvelaferi zepirad unda gaxsovdeso. amas yvelaze metad sainformacio kampaniis mzadebis procesSi xvdebi. mesijebs Sen ki moifiqreb Tavidan, magram Semdeg maTi `tyveobis qveS eqcevi~. rato vyvebi amas? albaT imitom, rom dilas `Tibisi bankis~ axali saTao ofisis restavrirebuli Senobis arqiteqtorTan gacxarebuli kamaTis Semdeg gameRviZa (mesizmra).

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M ANY DETAILS Opening Ceremony of TBC Bank New Head-Office

bevri detali Many Details

28.01.05 - sabolood gadawyda, rom `Tibisi bankis~ saTao ofisis prezentacias da masTan dakavSirebul sainformacio kampanias Cven gavakeTebdiT. saubedurod, ofisSi ar aRmoCnda Sampanuri. samagierod vipoveT ramazis mier "airiS kofisTvis~ motanili koniaki.

04.02.05 - marjaniSvilis 7 nomerSi SevikribeT axali ofisis prezentaciis mamebi: maiko ZirkveliSvili, irakli burZgla, nino yambaraSvili (burZglas meuRle), soso da me. moviareT mTeli Senoba. SevixedeT yvela kuTxeSi. amis mere gadavediT kunWulebze. sabolood yvela detalze CamovyalibdiT. rac mTavaria, gadavwyviteT sasule orkestris meore sarTulis aivanze dayeneba (sabolood es ar gamogvivida, magram xom gadavwyviteT!).

10.02.05 - dilis 10 saaTze gavuare maikos samsaxurSi manqaniT da SevTavaze, erTi samuSao dRe erTad gagvetarebina, romlis ganmavlobaSic movaswariT 16 sxvadasxva pirovnebasTan

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bevri detali Many Details

saqmiani Sexvedra, 4 problemuri sakiTxis gadaWra da ori uSvelebeli namcxvris mirTmeva (orive maikom SeWama da mTxova, aravis uTxrao. mec, ra Tqma unda, Sevusrule Txovna). saRamos 6 saaTze mivxvdiT, rom erToblivi muSaoba magari produqtiulia.

14.02.05 - maiko da irakli movidnen Cvens ofisSi. maikom araJani da cxeli SoTis puri moitana (dRemde ar modis xelcarieli). samzareuloSi ori kolofi sigaretis mowevis Semdeg maiko ZirkveliSvili gadavwyviteT, Tibis bankis sazogadoebasTan rogori sufra unda urTierTobebisa da imijis formirebis yofiliyo samsaxuris xelmZRvaneli prezentaciaze: xmeli xili, 2005 wlis TebervalSi "Tibisi felamuSi da sxva. bankma" axali saTao ofisis 18.02.05 - rac ufro vuaxlovdebiT prezentaciis TariRs, saqmec ufro matulobs. davaskveni, rom es kanonzomierebaa, magram ver movifiqre, ra saxeli damerqmia am

48

prezentaciis organizeba swored "jepras" miando. im etapze es proeqti CvenTvis wlis erT-erTi yvelaze mTavari saimijo proeqti iyo. prezentacias 600 stumari, maT Soris msoflios 10-mde qveynidan Camosuli Cveni partniorebi eswrebodnen. maRal organizebulobasTan, gemovnebasa da kreatulobasTan erTad, "jepram" rTul da kritikul situaciebSi muSaobis unaric gamoavlina, ramac sabolood prezentaciis brwyinvaled Catarebas mniSvnelovnad Seuwyo xeli.

ob n e S

a

Tem

uri

bevri detali Many Details

kanonisaTvis (niutonis da lavuazies saxelebi momwons, magram viRacam ukve gamoiyena). dilas saxlidan rom gamovdivar, aRar vici rodis mivbrundebi.

22.02.05 - rogorc iqna, movipoveT 400 (ara TanmimdevrobiT) danomrili Jetoni tansacmlis sakidebisaTvis. im dros Cemze bednieri aravin megona. ramazis koniakic darCenila cota. 25.02.05 - mTeli dRe axal ofisSi varT. vkidebT naxatebs. daTos vexmarebiT baneris gaWimvaSi. mokled gaqafulebi davrbivarT aqeT-iqiT. yvelaferi mogvarebulia. yvelaferi movaswariT. mamuka xazaraZes ki tansacmlis sakidebi ar moewona. daviRupeT? ara! daRupvisagan daTom gvixsna: sakidi araa jer damTavrebulio. daamTavra da yvelas moewona. 26.02.05 (02:03) - rogorc iqna, vipoveT skamebi. CamovsxediT da gavwereT dRis detaluri gegma. sofo SublaZis mier `makdonaldsidan~ gadmotanilma yavam sulze mogviswro. sosom gadaanawila pasuxismgeblobebi. erTi suli gvaqvs yvelas - rodis gaTendeba 27 Tebervali.

26.02.05 (08:14) - 4 saaTi meZina. ase rom, gamoZinebuli mivedi marjaniSvilze. mivxvdi, rom Zalian adre momivida misvla. daviwye sarTulebze siaruli da yvelafris Semowmeba. didi ekrani da audio aparatura adgilze iyo.

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torti

bevri detali Many Details

26.02.05 (12:11) - Teatraluris student biWebs CavacviT kinostudiis garderobSi naSovni fostalionis formebi da gavuSviT quCaSi `Tibisi bankis~ angariSis dasarigeblad. 26.02.05 (14:58) - sasule orkestri ganlagda Tavis adgilas. me sosos xelis daqnevas velodebi, rom davuqnio xeli baton polkovniks (ase veZaxdiT orkestris xelmZRvanels), rom man dauqnios xeli musikosebs, rom maT daiwyon saqarTvelos himnis Sesruleba.

26.02.05 (15:22) - Sevcvale `jepras~ TanamSromeli xelmowerebis furcelTan da daviWire sapatio markerebi. ukve vici, rom yvelaferi kargad midis da dasasruls uaxlovdeba. isic vici, rom verafers SevWam. saRamos isedac magrad unda movulxinoT.

26.02.05 (18:44) - bolo stumarma datova bankis Senoba. rogorc iqna, daviRale. Tikom manqaniT gamomiara. axla mTavaria, rom `metexidan~ naqiravebi tribunis dabruneba ar damaviwydes.

50

mai

ko

bevri detali Many Details

27.02.05 - piar specialisti Tavisi Sromis Sedegs yvelaze kargad taqsistebTan saubris Semdeg xvdeba. uzomod bednieri viyavi, rodesac mZRols vuTxari: marjaniSvilze Zveli univermaRis SenobasTan mimiyvane-Tqo, Semiswora `Tibisi bankTano~. piarma imuSava!

kaxa

k mai

o

24 saaTi "uamravi st umari, cnobili saxeeb i, wiTeli lentebi, co cxali orkestri, kl asikuri melodiebi, nacionalur i himni, saxel mwifo droSebi da ra Tqma und a, didi sazeimo torti... aseTi iyo Sa baTi TbilisSi, ma rjaniSvilis quCaze, "Tib isi bankis" axali saTao ofisis gaxs naze."

01.03.05 - gazafxuli Cvens quCazec movida! SevikribeT, gavaanalizeT da SevajameT: maiasgan da burZglasgan bevri ram gviswavlia! maiko ZirkveliSvili kidev erTxel vaRiareT saqarTvelos saukeTeso piar qalbatonad!

51

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evri qarTuli kompania

05.02.05 - saqarTvelos savaWro-samrewvelo palatis mier organizebuli mcire da saSualo biznes kompaniebis dajildoebis ceremonialamde, jer Jiuris Sekreba gaimarTa. logikuria! Jiuris wevrebs gadavxede Tu ara, mivxvdi, rom Sedegi goWebis, doqebis da niorwyalSi Cadebuli qaTmis raodenobiT ar ganisazRvreboda. viamaye, rom am Jiuris wevri viyavi da diskusiaSi Cavebi. manamde sami dRe valagebdi da vamowmebdi, kidev erTxel valagebdi da kidev erTxel vamowmebdi yvela cifrs, romelic savaWro-samrewvelo palatam mogvawoda. diskusia mwvave da saqmiani gamovida, Jiuri kmayofili darCa Tavisive gadawyvetilebiT. kmayofili var mec da obieqturi JiuriT moxibluli. (ra cota yofnis adamians bednierebisTvis!)

17.02.05 - qarTuli pur-Rvino (vaRiareb, rom elguja marRias gavleniT davwere ese. ise ki, pur-marilis daweras vapirebdi), qarTuli simRera, qarTuli kompaniebi, gamarjvebulTa bednieri saxeebi, obieqturi Jiurisa da saqarTvelos sadRegrZeloebi. dagvifasda! mTavaria, daufasdaT biznesmenebs, marTlac, Tavganwiruli brZola. Cvenc xom xalxi varT da dasvenebac ar gvawyenda.

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jepras direqtori mcire da saSualo biznes kompaniebis dajildoebis Jiuris wevri gaxda

M ANY GEORGIAN COMPANIES Director of GePRA is selected as a Jury member for the Small and Medium Business Award

b

evri Jurnalisti

finansuri monitoringis samsaxuris media-seminari

nika

x-y-z-b-j-t-

f-w

nino toronjaZe finansuri monitoringis samsaxuris ufrosis moadgile

2005 wlis dasawyisSi finansuri monitoringis samsaxurma JurnalistebTan saintereso Sexvedra moawyo. fulis gaTeTerebis Tema masmediisTvis metad aqtualuri da saintereso aRmoCnda. Tumca, minda aRvniSno, rom es Sexvedra aseTi masStaburi da mniSvnelovani ver gamovidoda, rom ara soso galumaSvilisa da kompania "jepras" mowadineba. "jepram" TanamSromlobis saukeTeso magaliTi gviCvena - Cven am TanamSromlobiT kmayofilebi varT!

nin

o

M ANY JOURNALISTS

Media-Seminar by the Financial Monitoring Service

01.02.05 - eTo mamulaSvilma "tvini SemiWama" - 20-mde Jurnalists saqarTveloSi fulis gaTeTrebis winaaRmdeg mimdinare procesebi gvainteresebs gulis gulSio. mivmarTe megobrebs - finansuri monitoringis samsaxuris xelmZRvanelobas. Tanxebi gamoiZebna da "Toric" viqiraveT erTi dRiT. 21.02.05 - davibeni! eTos informacia araswori aRmoCnda: 20-is nacvlad 40-mde Jurnalistma gamoTqva daswrebis survili. mgoni, "Tori" ar gvyofnis da Tu ase gagrZelda "metexis" samive darbazis gaerTianeba mogviwevs. 05.03.05 - gavmarTeT proeqtori da ekrani, nouTbuqi SevaerTeT, lazeris maCvenebeli movimarjveT! aravis axsovs, rom stalinis gardacvalebis dRea. sawyenia! ra Taoba modis?! seminaris I da II nawilSi - Jurnalistebi gafacicebiT adevnebdnen Tvals fulis gaTeTrebis sqemebs, ecnobodnen sakanonmdeblo da Teoriul masalebs, bolos ki mravlismetyveli kiTxvebi dasves. nika geguCaZis, finansuri monitoringis samsaxuris ufrosis mimarT, Jurnalistebs erTi Txovna hqondaT - rogor gaeTeTrebinaT fuli ise, rom vercerT saxelmwifos eWvi ver aeRo maTze. Jurnalistebis uecari metamorfoza sisxlis samarTlis kodeqsis Sesabamisi muxlebis moSveliebiT iqna mogeriebuli. kidev erT cdunebas gavuZeliT! 45 Jurnalisti kmayofili darCa.

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evri enjeo

28.03.05 - dRes gmirTa moedanze lamazi diriJabli avuSviT da mTeli qalaqi transparantebiT avaWreleT - samoqalaqo interesebis dacvis programis farglebSi yvelaze grandiozuli proeqtisTvis vemzadebiT! 01.04.05 - ukve mzadaa `eqspo~: 50 specialuri oTaxi, 4 darbazi, erTi scena, 3 droSa, mravali kompiuteri, bevri proeqtori, mediacentri da mikrofonebi. gafrTxilebulia yvela - ani toklikiSvilma saqarTvelos yvela registrirebul enjeosTan ikontaqta. gaZleba ar unda?! sareklamo kampania televiziiTac mimdinareobs. 02.04.05 - gaixsna! pavilionSi 6 oTaxis damateba mainc dagvWirda - aseTi ram xdeba xolme, miT umetes, saqarTveloSi - bolo momentSic gamoTqves monawileobis survili. gaeros asociaciis direqtori, ramaz afciauri gamosvlisTvis emzadeba da ori dRis ganmavlobaSi televarskvlavic xdeba. deni robertsonis (USAID-is direqtoris) Sefasebas aRtacebaSi mohyavs samoqalaqo sazogadoeba. Zveli enjeoSniki, axla Tbilisis meri - zurab WiaberaSvili gancvifrebuli aTvalierebs pavilionebs. ver warmovidgendio, - mgoni, wamoscda. 03.04.05 - xalxis nakadi ar wydeba: mTavroba, media, parlamenti, mosamarTleebi da ubralo xalxi. viRacam daiTvala - 5000-io. mravlismnaxveli eqspoelebic ki gaocebulebi arian sazogadoebis aseTi interesiT. presas saqme 54

sazogadoebrivi organizaciebis I gamofena-forumi

M ANY NGOs First Fair of Civil Society Organizations

bevri enjeo Many NGOs

i r i d

i l b Ja

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bevri enjeo Many NGOs

ar eleva. erTad amden respondents Tavs namdvilad ver mouyri. mediacentri gamalebuli muSaobs - kartriji ukve orjer gamovcvaleT. 03.04.05 - saRamosken yvelani I sarTulze CavediT. gvanca, indira, qeTi, sofo, kaxa, maiko da me mSvidobianad vtovebT me-2 sarTulis pavilions. saxeldaxelod momzadebul scenaze samoqalaqo seqtoris ganviTarebaSi Setanili wvlilisaTvis 3 pirovneba unda daajildovon. jiuris wevrebma ukve ician saxelebi, sazogadoebam ara. zurab Jvania, gia nodia da daviT usufaSvili - asaxeleben! pirvelad saqarTveloSi erTsulovnebaa Jiuris gadawyvetilebasTan dakavSirebiT. zurab Jvanias sigels misi meuRle iRebs - cremlnarevi siamayiT! wuTieri siCume - gamocxadebis gareSe. Semdeg iluriZis bendi da enjeo xmauri. yvela kmayofilia. ramaz afciauri da sofo SublaZe Tanxebis moZiebas iwyeben Semdegi wlis RonisZiebisaTvis. Cven ki magari RvinisZiebisaTvis vemzadebiT.

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aTiani gvanca as s

r e n -ii e C h il d bebisa TierTo Save th asTan ur b e o d a g sazo wamyvani rmaciis da info isti special

qneboda ti ver i es proeq da atebuli m r a w i T ase om ara xalxo, r aseTi sa iuri Cveni aqt omloba TanamSr an. jeprasT

bevri enjeo Many NGOs

kis Si ameri o l e v T r saqa di veb-gver s o C l e a s i ireqtor misiis d s -i ad D I d i A "US oni d roberts i n e d i n bato feniT. 2 a am gamo s moixibl gaxsnisa forumis , s l onma i t r a p a vaSi, b ul sity m q T o m r wa a: "me onma Tqv roberts Tqveni buli var e n a v o T agaliTi aRfr en xarT m v q T .. T i n muSaob vis, Tqve fliosaT o s m i r l e e mT evrma j Zalian b o qveyanaSi i sasikeT s ramden i c i r e a s .a kidev egiZliaT keTeba S saqmis ga eT". gaagrZel

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r a d i o

siuJeti

5 9 Items

r a d i o

ka t i CS s i I a t IST t s T A ST

0 20

5

t

e

l

e

6 1 1 Items

siuJeti

t v

a ik S t is IC a t IST t s AT ST

0 20

5

b

evri (800 000$-is) obligacia

arsis da saqarTvelos bankis erToblivi proeqtis prezentacia 01.04.05 - uZravi qonebis bazarze pirveli obligaciebi gamodis. `arsis~ da `saqarTvelos bankis~ erToblivi proeqtia. daaxloebiT erTi kviraa Cvens gankargulebaSi. dro problemaa araa! magram rodesac RonisZiebis organizebaze daviwyeT fiqri, aRmovaCineT, rom ukve imdeni rame gvaqvs gakeTebuli, aRar viciT, ra vqnaT iseTi, rom ar gavmeordeT. breinstormingi movawyveT; "jepradan" me, soso da sofo viyaviT, `arsidan~ - nana, Tiko da Tornike. rogorc yovelTvis, originaluri raRaceebi movifiqreT. nanam `daglija~ - mosawvevebis gakeTeba qisebis saxiT SemogvTavaza, romelSic xurdasac CavyridiT. erT TeTrianebis Zebnam erovnul bankSi migviyvana da qisebic Seivso. mosawvevis teqsti Zvel sabWoTa (ufro nep-is) droindeli obligaciis msgavs furcelze davbeWdeT. stumrebma magra ixalises! 06.04.05 - gavimeoreb, iseTi mosawvevebi davarigeT, rom ara mgonia, vinmem Tavi Seikavos mosvlisgan.

08.04.2005 - `arsis galerea~ prezentaciis dawyebamde gaivso. mgoni marTla yvela

60

M ANY (800 000$) BONDS

Presntation of the joint project by Arci and Bank of Georgia

mowveuli movida. SemosvlisTanave yvelas qisebisken gaurbis Tvali, kargi suveniri gamovida. Jurnalistebs, rogorc yovelTvis prezentaciamde undaT yvelafris garkveva da Tornike abulaZes da lado gurgeniZes alyaSi aqceven. mTavari momentic dadga - SeTanxmeba oficialurad gaformebulia. oficialurma nawilmac mSvenivrad Caiara da araoficialurmac. xalxi ar iSleba, biznesmenebic ki ar Cqaroben - fuliT savse qisa Tavis saqmes akeTebs!

ni Tiko ratia an gadoebasT arsis sazo i bis menejer urTierTo s mosamzadeprezentacii tgvqonda. cai blad 4 dRe davad, notis miuxe m warmatebiT prezentacia ras" Caiara. "jep SevZeliT daxmarebiT ni proeqtis mniSvnelova eba, rasac ganxorciel va aureba mohy didi gamoxm ogadoebis, rogorc saz . iis mxridan aseve mas-med

"qronika" -"korporatiuli obligaciebis emisia uZravi qonebis sferoSi, es iqneba "TeTri biznesis" civiluri damokidebulebis, misi aRmSeneblobis sawindari".

61

b

evri nabiji (momxmareblisken) `Tibisi bankis~ brend-sakomunikacio kampania `9 nabiji momxmareblisaken~

08.04.05 - saxeldaxelo Sexvedraze vaJa beriaSvilma agvixsna, rom `Tibisi banki~ apirebda revoluciuri siaxleebis Semotanas bazarze da amis sakomunikacio kampaniis ganxorcieleba iyo saWiro. 09.04.05 - kvira dRe iyo. ofisSi sofo SublaZe, soso da me SevikribeT. kampaniis mTavari idea maSinve daibada - yovelkvireuli siaxleebi momxmareblisaTvis. sofom saxeli moifiqra: `10 nabiji momxmareblisaken~. aTi gadakeTda cxrad, xolo kampaniis Semadgeneli aqtivobebis mofiqreba ukve restoran `nikalaSi~ moxda, im sezonze axali kartofilis pirvelad gasinjvis dros. Rame saxlSi proeqtis "drafti" gavakeTe, romelic bankma meore dRes moiwona (mTlad ase ar iyo eg saqme, magram mowoneba marTlac didi iyo!) 14.04.05 - bankis ofisSi gaimarTa `Tibisi bankisa~ da `centr-pointi jgufis~ erToblivi proeqtis prezentacia, romelmac didi interesi gamoiwvia mediaSi. aqve daiwyo 9 nabijis wardgenac. `Tibisim~ da `centr

M ANY STEPS (TOWARDS CUSTOMERS) 62

Brand Communication Campaign of the TBC Bank Nine Steps towards Customers

pointma~ momxmarebels marTlac revoluciuri servisi - 20 wliani ipoTekuri sesxi SesTavaza. magrad daviwyeT sakomunikacio kampania!

25.04.05 - popikam (giorgi popiaSvili) moifiqra kampaniis logo, romelmac usityvo mowoneba daimsaxura.

05.05.05 - `Tibisi bankma~ gaaforma sagarantio memorandumi germaniis ganviTarebis bankTan (KFW). kidev erTi nabiji da kidev erTi pliusi bankis, rogorc stabiluri finansuri organizaciis imijs. Cveni kampaniis miznebs mivyvebiT kvaldakval.

axali versia

"Tibisi banki" Tavis konkurent bankebs aiZulebs siaxleebis danergvaze ifiqron.

13.05.05 - `Tibisi banki~ saqarTvelos rekonstruqciisa da ganviTarebis kompaniis pirveli qarTveli investori xdeba. bankis ofisSi msoflioSi cnobilma amerikelma arqiteqtorma moSe safdim sakuTari proeqtebis prezentacia moaxdina da isaubra `Tbilisi sitis~ proeqtis perspeqtivebze. 18.05.05 - kvlav bankis ofisSi moxda `Tibisi bankis~, `Tibisi tv~-s, kompania `magi stilisa~ da `rusTavi 2~-is erToblivi proeqtis prezentacia saSualo biznesisaTvis. amis Semdeg satelevizio reklamis damzadeba da ganTavseba mcire da saSualo kompaniebisaTvisac xelmisawvdomi gaxdeba.

63

bevri nabiji Many Steps

vaJ

a

13.06.05 - gaimarTa `Tibisi bankisa~ da evropis rekonstruqciisa da ganviTarebis bankis (EBRD) Tanadafinansebis programis prezentacia. Cvens mier sawyis etapze SemuSavebuli gzavnilebi kidev erTxel pouloben samizne jgufebs. 20.06.05 - mTeli saRamo davdiodiT Wukis manqaniT da seresTan da TengosTan erTad veZebdiT transparantebis ganTavsebis adgilebs. erTmaneTis miyolebiT 5 transparantis dakidebis idea me mekuTvnoda. amitom, Cumad viyavi, Tu romelime adgili ar esadageboda Cems survilebs. xuTsaaTiani tanjvis Semdeg, sabolood mainc SevarCieT adgilebi. 06.07.05 - moxda `Tibisi bankis~ kampaniis `9 nabiji momxmareblisaken~ daxurva. me-8 da me-9 nabijebi gulisxmobda `VIP Banking~-isa da `avtomaturi komunaluri gadasaxadebis~ servisebis danergvas. idea mec momewona da dRes Cems komunalur gadasaxadebs "Tibisi banki" `ixdis~.

08.07.05 - saboloo angariSis mzadebis dros mivxvdi, Tu ras niSnavs kargad dagegmili komunikaciuri procesi. sami Tvis ganmavlobaSi 76 sagazeTo statia, 34 radio da 29 satelevizio siuJeti. ai, aseTi fablisiTi mesmis!

64

vaJa b eriaS vili Tib

isi samsa bankis ma xuri r s xel ketingi s mZRv anel i

2005 wlis gazaf ramd xulz enime e "Ti mniSv SesTa bi nelo vaza vani s si bankma" momxm wlia iaxl arebl ni ipo e ebs Teku mateb dawye ri se is ra buli sxebi oden damT 20 dan d obis avreb a banko g a orma uli. bis mi gebiT saWir znob o gax riv m turi da am omxma mitan siaxl r ebla a eepiar s a mde e r e klamo aqcie f eqbiT. a kampa Tavis m saqm niiTa i gam isaTv da ocdi "jepr is ban li pa a" - d kma r t a n i iori gaarT qirav - komp a, ro va Ta melma ania vi da Seqmn kisre c kar a piar gad b ul a kampa ji mo mocan nia sa mxmar as da xelad ebli ganxo saken "cxra rcie " . idea nabilebi "jepr c da s org as" ek misi anize uTvn daxma b ac ko is. b rebiT mpani miaRw ankma "jep a audi ras" tori ia miz amde a n info s e m f i rmac znob eqtu ia. riv rad m iitan a

b

evri cvlileba kanargo

gia barkalaia

ka na rg os ma rk et t i ng i s me ne je rii

M ANY CHANGES Canargo

pirovnuli da prof esiuli kriteriumebis mixed viT SemiZlia vTqva, ro m "jepra" erT-erTi yvelaze maRalkvalificiuri kompa niaa, visTanac ki odesme mqonia urTierToba. darw munebuli var, rom codna, SesaZleblobebi da saqmisadmi Tavdadeba fasdaudebel samsaxur s uwevs organizacias.

19.04.05 - vemzadebiT saxeldaxelod Seqmnili koalicia "optimumis" farglebSi. kompleqsuri momsaxurebisTvis aseTi koaliciebi namdvilad amarTlebs. proeqtis Sesasruleblad ed brendi, TV+, ACT Research da "jepra" gaverTiandiT. gvjera, Cveni momgebi aravinaa! 21.04.05 - Cveni prognozi gamarTlda. tenderSi gavimarjveT! axla TiToeuli Cvengani Tavis saqmes gaagrZelebs. koaliciis koordinatori "jepraa" da proeqtis menejmentsac Cven ganvaxorcielebT. 12.05.05 - "kanargos" axali produqtebis promouSenisaTvis buSis Camosvla garkveul problemad iqca. lali simonia em-si-ji-dan 5O ppm-iani xarisxiani sawvavis 300 aTasi lifletis darigebas xelmZRvanelobs Tavis gogonebTan erTad. yvela SuqniSanze Sevxvdi "kanargos" logoian lamazmanebs. profilaqtikebSi maTi stumroba ki mazuTzeTian garemosac ki sxva elfers sZenda. 06.08.05 - kvleva dasrulda da ed brendi da "jepra" agrZeleben saqmianobas. andros didi xania vicnobT, magram kidev erTxel davrwmundiT, rom magari profia. Sexvedrebzec mis ofisSi varT, amitom koka-kolebSic is "iweweba". SemdegSi mec viyidi rames - ukve magrad mrcxvenia! 2.09.05 - klientma moiwona Cveni namuSevari. me piar-samoTxeSi movxvdi, andro _ brendsamoTxeSi, orive erTad ki "dedlainSi" CavetieT. reportic gavCarxeT da prezentaciac. vake-saburTalos gzaze "kanargos" avtogasamarT sadgurze saintereso cvlilebebi dafiqsirda. siaxleebi gagrZeldeba. 65

b

evri procesi

14.04.05 - saqarTveloSi bavSvis ganaTlebaze

saqarTvelo boloniis process SeuerTda

zrunvas mSoblebi akvnidan iwyeben. qarTulamerikuli universitetis gaxsnasTan dakavSirebuli aJiotaJi amis naTeli dadastureba iyo. xarisxiani ganaTleba TavisiT ar modis. erTi, Tundac, saukeTeso universitetis gaxsnas arc gazafxuli mohyavs da arc did gavlenas axdens qveynis saganmanaTleblo sistemaze. saWiroa maRali donis, ukve aprobirebuli standartebis Semotana, romelic rogorc politikis ganmaxorcielebel struqturebs, aseve licenzirebul saswavlo dawesebulebebs swor orientirebs naTlad uCvenebs. boloniis procesisadmi mierTeba am orientirebis swori veqtoria.

19.05.05 - saqarTvelo miuerTda boloniis process.

24.05.05 - am faqtTan dakavSirebiT, samoqalaqo sazogadoebis institutma boloniis procesis standartebis Sesaxeb gamocemuli wignis prezentacia moawyo. "jepra" mediasTan urTierTobas uZRveboda.

08.10.05 - media-kampania sagazeTo statiebsa da reitingul telekompaniebSi sareklamo rgolebis ganTavsebas moicavda.

lal

i baq samo raZe qal a qo sazo g inst adoebis itu ti jep

ra sauk m TanamS rom eTes lob o ma gviC is gal vena i T . ma i sazo gado isSi sam o bol e onii bis inst qalaqo s i dar pro tut te cesi ma s st cemu bis Ses anaxeb li w ga ig moaw yo. s nis pre mozent azo siax ga acia lis mita doebam misi de a na d mniS m a Sem vn izac deg ia j elobis epra popu m iT lar ava. -

M ANY PROCESSES 66

Georgia Joined Bologna Process

b

evri Sexvedra

Tbilisi, romelic davkargeT!

30.01.05 - `arsTan~ erTad axal proeqtze viwyebT muSaobas. proeqtis saxelze da mis ganzogadoebul mniSvnelobaze bevri vifiqreT. sabolood SevTanxmdiT, rom yvelaze kargad proeqtis arss gamoxatavda slogani - Tbilisi, romelic davkargeT! proeqti daiwyo arqiteqtorTa jgufis ideiT - moxdes Tbilisis istoriuli centris aRdgena. proeqtis I etapi miznad isaxavs Tbilisis istoriuli ubnebis gamaerTianebeli ori qarvaslisa da maTi SemaerTebeli xidis aRdgenas. Semdeg etapze, Tbilisis ganviTarebis tradiciuli da istoriuli realobebis gaTvaliswinebiT, unda moxdes am ubanSi mZlavri kulturuli da turistuli centris Camoyalibeba, istoriuli centris umniSvnelovanesi arqiteqturuli qsovilis dazianebis gareSe. (unda gamovtyde: bolo frazis ase sainteresod da mecnierulad CamoyalibebaSi arsis xelmZRvaneli gia abulaZe damexmara. misi xedva da ideebi bevri mniSvnelovani wamowyebis stimuli gaxda Cveni kompaniisaTvis). es ubani yovelTvis iyo qalaqis istoriuli centri da saukuneebis ganmavlobaSi asrulebda ori sanapiros organulad gamaerTianebeli rgolis funqcias. gansakuTrebulad movixibleT e.w. `viris xidis~ - safexmavlo xidis aRdgenis ideiT. es xidi metexTan axlos mdebareobda, iqve iyo avlabris xidic da qarvaslebis ubanic.

M ANY MEETINGS Tbilisi that We Lost

bevri cekva

67

21.02.05 - mas Semdeg, rac Segrovda Zveli Tbilisis amsaxveli unikaluri fotomasala da Seiqmna proeqtis koncefcia, dRis wesrigSi dadga am proeqtis sazogadoebisTvis wardgenis sakiTxi. swored am etapze CaverTeT proeqtSi. qalaqis istoriuli nawilis mdgomareoba Zalzed mniSvnelovani sakiTxia Cveni sazogadoebisTvis. aucilebelia, rom am proeqtis Taobaze maT obieqturi da amomwuravi informacia mivawodoT. proeqtis farTo sazogadoebisTvis wardgenamde davgegmeT Sexvedrebis seria im samizne jgufebis warmomadgenlebTan, visi Sexeduleba da ukukavSiric gansakuTrebiT mniSvnelovani iqneboda proeqtis mimdinareobisaTvis.

15.05.05 - movamzadeT sainformacio masala. gaimarTa gamofena `arsis galereaSi~, iqve Sedga dagegmili 68

aaTi 24 s

oze apir n a s iris ve ori .w. "v e s i s r i mpakv or i mt d. ko aT S a t m n q e a z i o m s sd es pr ori sli avda isax arva reqt eqtis q i s a i d n or dge uri pro ral s" aR T, am i b lis e xidi sis" gene 03 w xad 0 c 2 r n a a i " g r nia os aZis auba bul ze s ebul iyo. a a r b a k e i a g s i iel oca Svil orc yo, r l saaka ganx w ola i m a xei id Si, i a S m v s e i e l e mxv ma ar i sax SemT dom t s j q i m e b v e o a. Ta ciel d, pr r ujdeb a r m o x x a ben an ia gan aiRe eTr bis T i T e s b k i e a rT ili or par raSv arce s invest e s b a o da Wi eb wif reso rab arj e x u t z s n ! i mTel r Tavze ba sa iqne Ta s u e k , a s . biT eqti xade pro i ganc r tabu masS

Tiko rati ani

arsi ss urTi azogado ebasT erTo an bis m enej e r i proe q

t ,,vi ris x ,,arsm idis" a" da saxiT i w yo mn kompa grZel iSvne nia vadia lova ni pr n ba. im i da oeqt edi g is ga vaqvs nxor isto , davu ciel riul b erune x i bT Tb bls d gavxd ilis a amav iT ma s drou s Tan sakon amedr lad, sult o v e qal acio dageg aqad. jguf ma pr m a , o ,jepr eqtis pania am" sakom , org unika anize calk c b i a o kam gauke eul Ta Se prof Caata x e v siul edre ra me b j s g ufeb dia-k Catar Tan d ampan ebul ia. yv a i ela Roni aRmo sZieb Cnda. a war proe mateb gamoi qtma uli wvia d i d i int sazo eresi gado ebaSi .

Sexvedrebis seria arqiteqtorebTan, urbanistebTan, xelovnebaTmcodneebTan, kulturis saministros, qalaqis meriisa da sakrebulos warmomadgenlebTan, parlamentarebTan, JurnalistebTan, mwerlebTan. moxda proeqtis prezentacia biznesmenTa federaciaSi. rogorc velodiT, maTi umravlesobisTvis es namdvili aRmoCena iyo. sakmaod saintereso ukukavSiric miviReT. proeqts bevri gulSematkivari gauCnda, dainteresdnen biznesmenebi da rac mTavaria, proeqti saprezidento programis statuss iRebs.

25.05.05 - `Tbilisis istoriuli centris aRdgenis da ganviTarebis saprezidento programis~ prezentaciaa. metexis xidze uamravi xalxi Seikriba. yvela didi interesiT aTvalierebda eqspozicias, maT Soris Cvenc da `arselebic~, miuxedavad imisa, rom ukve bevjer gvaqvs nanaxi. RonisZiebis mTavari movlena, ra Tqma unda, prezidentis gamosvla iyo. Canda rom namdvilad esmis proeqtis mniSvneloba. ai, am wvimas ver movuxerxeT veraferi. danarCenma yvelaferma kargad Caiara!

69

b

b

evri pasuxismgebloba da

qvelmoqmedeba

16.01.05 - "socialuri proeqtebis birJa" "jeprasTvis" pirveli internet-proeqtia. Cafiqrebulia virtualuri savaWro moednis gakeTeba, romelic xels Seuwyobs biznesisa da enjeo seqtorebs Soris informaciis gacvlas socialuri proeqtebis ganxorcielebis saqmeSi. orive seqtori aqtiurobs.

socialuri proeqtebis birJis prezentacia . . . . . . . . . . . . . . . . .

29.01.05 - socialuri pasuxismgeblobis konferenciaze orive seqtorma gamoTqva internetsaitTan da jeprasTan TanamSromlobis survili. kargi dasawyisi iyo! 21.05.05 - samoqalaqo seqtoris, donorebis, biznes seqtorisa da xelisuflebis warmomadgenlebi "socialuri proeqtebis birJis" prezentacias eswrebodnen. opoziciamac dagviTmo yuradReba - gia maisaSvilisTvis es Tema cnobili da saintereso yofila. BP, rogorc yovelTvis, Seudarebeli iyo aTeulobiT milioni rom gaqvs daxarjuli sazogadoebrivi investirebis programebSi, rTulia, vinme Segejibros. dadebiTi Sefasebebi miviRe CemTvis Zalian avtoriteti pirovnebebisagan: qeTi baqraZem da daviT losaberiZem, maka jaxuam da zviad devdarianma proeqtis idea moiwones!

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M UCH RESPONSIBILITY AND M UCH CHARITY 70

Presentation of Social Projects Exchange

daviT losaberiZe kavkasiuri instituti TanamSromlobaze roca vsaubrobT, ratomRac dgeba erTjeradi aqciebis sakiTxi. upirvelesad, saubari unda iyos im garemos gaumjobesebaze, romelSic Cven varsebobT. cxadia isic, rom ar aris Camoyalibebuli uSualod TanamSromlobis formebi. swored amitom, misasalmebelia is garemoeba, rom biznesi gamoyofs specialur samsaxurebs, romlebic moaxdenen sazogadoebriv seqtorTan koordinirebas.

gia maisaSvili ekonomisti idea da proeqti drouli da marTlac mniSvnelovania. socialuri pasuxismgebloba da solidaroba biznesis warmoebis Tanamedrove formaa. proeqtis ganviTareba da efeqturoba damokidebulia biznesisa da arasamTavrobo seqtoris aqtiurobaze.

rusudan meZmariaSvili BP-ii s s a z o g a d o e b a s T a n u r T i e r T o b i s samsaxuris ufrosi kompania rom warmatebuli iyos, man garkveuli wvlili unda Seitanos sazogadoebis ganviTarebaSi. am mxriv, Cveni kompania aqtiuria socialur proeqtebs mTeli saqarTvelos masStabiT vaxorcielebT.

71

12.05.05 - megobar enjeoSnikebTan erTad samuSaod da wasaxemseblad riyis megrelebs mivakiTxeT da swored is "kupe" SevarCieT, sadac "vercxlis 5 principi" daibada. sazogadoebrivi seqtoris eTikis kodeqsidan 5 mniSvnelovani punqtis gamoyofa swored RomSi Cazelili sulgunis dagemovnebis dros moxda. tradiciac iqidan daiwyo. bevri vifiqreT Tu cota, "kavalerebze" SevCerdiT lamazi sityvaa da yvelas moewona. Tanac, raRac keTilSobiluri da garkveuli damsaxurebis gamomxatvelic.

b

22.05.05 - dajil-

vercxlis xuTi principis kavalerebi

leva n xar atiS vili samo qal

cent

doeba maRal doneze Catarda. samoqalaqo seqtoric gaxalisda da Zveli Tbilisic. restoran "kalaSi" enjeofarTic gaimarTa. sazogadoebrivi organizaciebi ki irina cincaZem kidev erTxel aRiara "rogorc klasi da pirovneba".

M ANY AWARDED 72

evri dajildoebuli

Cavaliers of Five Silver Principles

aqo ris d iniciati v ireq tori ebis

jepr as gu ndi m da sa udam qmisa gvaoc d mi Se midgo ebmoqme miT, p d e b a i suxis maRal Ti mgebl i xar obis isxiT prof , esion aliz oper m iTa d atiu a lobi "jepr T. rT aze" i u l ia saubr mxol o, ro od sa g q o m ian pa rc es ar is Cve rtni orze ni meg nizac , obar ia, ro i org melT urTi a anac erTo ba ro amovn gorc o, ise sasisasar gebl ocaa .

b

evri analizi

energetikis sferos media-monitoringi

23.05.05 - xelSekruleba sami TviT davdeT... 23.12.05 - da ukve 7 Tve grZeldeba. Cven da Cveni partniorebi kargad vmuSaobT.

pol bolonofi

no

m m co

! t n e

CORE international-ii s programis xelmZRvaneli

M UCH ANALYSIS

Media-Monitoring of Energy Sector

CORE international, rogorc USAID-is kontraqtori, mrCevlobas uwevs saqarTvelos energetikis saministros iseT sakiTxebSi, rogoricaa saerTo energo politikis reforma, energo seqtoris marTvis reforma, xangrZlivi strategiis SemuSaveba sazogadoebis CarTvisTvis ormxriv dialogSi. am proeqtis farglebSi CORE jgufi sxva CarTul mxaresTan erTad axorcielebs sazogadoebasTan urTierTobis strategiul gegmas. 2005 wlis maisidan sakonsultacio jgufi jepra CORE international-is subkontraqtori gaxda da Semdegi RonisZiebebis ganxorcielebaSi dagvexmara: 1. beWdviTi mediisa da televiziis mokle, yoveldRiuri mimoxilva 2. Tvis media-analizi jepra CORE international-sTvis profesiuli dasayrdeni da aqtiuri partniori gaxldaT. Cven maT serviss didad vafasebT da migvaCnia, rom igi mniSvnelovania Cveni proeqtis warmatebiT ganxorcielebaSi.

73

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evri mesiji

15.05.05 - `jepras~ isedac gadatvirTul ofisSi aRar dagvrCa carieli kedeli. yvelgan gakruli iyo didi furclebi, romlebzec moTavsebuli iyo sloganebisa da mesijebis breinstormingis Sedegebi.

16.05.05 - `3X7~-dan gadmogvigzavnes logoebis variantebi. gogoebma magrad imuSaves.

17.05.05 - sloganebisa da logoebis arCeuli variantebi gadavugzavneT damkveTebs. Cveni namuSevari magrad moewonaT. vamayobT, rom mTeli kampania Cveni saidentifikacio atributebiT mimdinareobs. egac didi saqmea!

74

M ANY MESSAGES

-Zlieri TviTmmarTveloba

TviTmmarTvelobis reformis piar kampaniis saidentifikacio atributika

Zlieri saqarTvelo

10.05.05 - CvenTan ofisSi movidnen lela xomeriki, kote kandelaki, Tengiz SergelaSvili da irakli melaSvili. saqme exeboda decentralizaciis reformis sainformacio kampanias. kerZod ki `adgilobrivi TviTmmarTveli erTeulis biujetis Sesaxeb~ kanonproeqtis mxardamWer aqtivobebs. amisaTvis ki sainiciativo jgufs esaWiroeboda kampaniis saidentifikacio atributika - slogani da logo.

Identification Attributes of PR Campaign of Local Governments' Reform

bevri mesiji Many Messages

kote kandelaki saqarTvelos qalaqebis TviTmmarTvelobis kavSiris aRmasrulebeli direqtori Cveni asociacia `jepras~ daukavSirda, rodesac decentralizaciis reformis xelSewyobis kampania wamoiwyo. cota dro gvqonda da TanamSromlobis SedegiT kmayofili varT. samoqalaqo sazogadoebis organizaciebisaTvis `jeprasTan~ muSaoba sasiamovnoa ara mxolod maTi profesionalizmis gamo, aramed imitom, rom maT SeuZliaT nebismieri socialuri ideis gaTaviseba, ris gareSec samoqalaqo interesebis dacvisaken mimarTuli kampaniis saxis SemuSaveba warmatebuli ver iqneba.

75

03.01.05 - Camowerili gvaqvs is movlenebi, romlebic 2004 wlis ganmavlobaSi Cveni da sazogadoebis yuradRebis centrSi moxvda - is pirovnebebi, romlebic wlis PR personis nominaciaze wardgenas imsaxureben. wina, revoluciur wels mixeil saakaSvilma toli aravis daudo. mis mere, albaT Zneli iqneba SerCeva. Tumca, liderebi am welsac gamoikveTnen. 15.03.05 piar onlain klubis mesveurebs onlain Sexvedraze Cemi mosazrebebi gavacani sixaruli da aRtaceba ver dafares. visac ar sjera, hkiTxeT! SevarCieT nominantebi da conference.ge-ze gamokiTxvac gamovfineT.

25.05.05 - wina dReebSi gamokiTxva SevajameT

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M ANY PATROLS PR Person of the Year

b

evri patruli wlis PR persona - 2004

guram donaZe Sinagan saqmeTa saministros sazogadoebasTan urTierTobebis samsaxuris xelmZRvaneli daZabuli muSaoba, saqmisadmi erTguleba, xelmZRvanelobisagan mxardaWera, patrulis TiToeuli TanamSromlis gverdiT dgoma da gundi, romelTanac muSaoba gvixdeba - es aris im didi warmatebis safuZveli, rasac patrulis PR personad aRiareba hqvia. minda, madloba gadavuxado xelmZRvanelobas da im TiToeul patruls, romelic maZlevs saSualebas, maT saqmianobas piari gavukeTo. vfiqrob, es warmateba ufro metis gakeTebis stimuls gvaZlevs. namdvilad Rirda am yvelafrisTvis Rameebis Teneba.

tariel zivzivaZe biznes eTikis asociaciis gamgeobis Tavmjdomare piar personis idea, romelic "jepras" ekuTvnis, TavisTavad aris saintereso, vinaidan misi mizania moaxdinos konkretuli personis gamovlena da imavdroulad xeli Seuwyos piaris, rogorc profesiis popularizebas.

berdia nacvliSvili proeqt harmonia - saqarTvelos direqtori "2005 wels wilad mxvda pativi, "jeprasTan" da sxva organizaciebTan erTad vyofiliyavi partniori im proeqtisa, romelic cnobilia wlis piar personis saxeliT saqarTveloSi da romelsac, ager ukve meore welia, organizebas ukeTebs kompania "jepra". am kompaniis TanamSromelTa kompetenciis maRalma donem da energiam didwilad ganapiroba am proeqtis warmatebuloba, romelic mTlianobaSi piaris popularizebas emsaxureba".

da RonisZiebisaTvis daviwyeT mzadeba. "profilis" klientma Sampanuri da mSvenieri Rvinoc mogvarTva. berdiam da tarielma saorganizacio saqmeebi itvirTes da prezentaciac moamzades, yvela msurvelTan Sexvedrebic da onlain piar klubis saqmianobis angariSic. guram donaZem patrulis aTeulis daswreba uzrunvelyo. vano merabiSvilma dagvafasa da RonisZiebac Sedga. "patruli" wlis piar personad gamocxadda. aravis gauprotestebia guram donaZe niWieri pirovnebaa. patrulmac Seuwyo xeli - esec unda aRiniSnos!

77

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evri arqiteqtori da dizaineri qarTuli dizainis II konkursi

27.05.05 - konkursi `qarTuli dizaini~ proeqt `qarTuli saxlis~ egidiT xorcieldeba. am proeqtSi Cveni roli mxolod `gapiarebiT~ ar

Semoifargleba, Cven erT-erTi organizatorebic varT. `qarTuli saxli~ CemTvis pirveli masStaburi da kompleqsuri proeqtia.

78

maxsendeba, rogor iwyeboda yvelaferi: samuSao Sexvedrebi, proeqtis mimarTulebebis dasaxva, kampaniis dagegmva, Catarebuli RonisZiebebi. wels ukve meore konkursia da Zalian sasiamovnoa, rom matulobs rogorc konkursis organizatorebis, aseve monawileebis raodenoba. sakonkursod sul 61 namuSevari iqna SerCeuli. Jiuris seriozuli muSaoba dasWirda. amasTan, rogorc pirveli konkursisas, axlac calke Seiqmna Jurnalistebis Jiuri, romelmac `jepras~ mier dawesebuli mediis premiis mflobeli unda gamoavlinos. mediis JiuriSi moxvedris msurvelic Zalian bevria, mgoni JiuriSi mosaxvedrad calke konkursi gveqneba Casatarebeli.

31.05.05 - gamarjvebulTa dajildoveba Sardenis quCaze imarTeba. ramdenime wvimiani dRis Semdeg, saucxoo amindi gamovida. ukve ikribebian organizatorebi da nominantebi,

M ANY ARCHITECTS AND DESIGNERS II Competition on Georgian Design

79

romlebic, bunebrivia, yvelaze metad Relaven. male gairkveva Sedegebi. zogs gaumarTlebs, sxvebi ki momaval konkurss unda daelodon - kidevac daizrdebian.. konkursi Sedga da profesiuli namuSevrebic bevri vixileT. Jurnalistebi Tavis rCeul avtorebs laivSi ecnobian. viRacis gulSematkivarma wamoiZaxa kidec: mesame da samarTalio. dReidan iwyebs xalxi mesame konkursisTvis mzadebas.

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na

na m pro efa e riS xel qt qa vil rT mZR ul i jep van ra i el sax nab Cve i n i li s saz jebid s pro e o

a mie gado nve u qts pi ri e rve b am dgas a mis i w qtivo am pr gver li y diT oeq `qar alo bis t . S mie Tuli biT i esaxe is neb rS cis b sw i d si ek . z `xma o ur rebil aini~ konku red mou ian ki j rsi iJ i Sic dgenel ~ Jiur urnal epras : nam II kon i gaxd is gar isteb u i k e tr Sevre ursz a. ase Se wa s e wa adi riyo bi J ciu daa r u 2 T lad rnal modg 005ika vali eni i , s g t m li e u tr aTes d res, t ldas ebma, adi m r a i , a T s d c gad a awy iulad bolo iciul vet o ile - obi d, as ad ev eqt ba m iiR uri e es.. .

rez ona nsi

`kon k namu ursze war Sevr Zal m ze s ebis u odgen ili met aint rad es g e Zvel an Tavi reso i oba y s ama i qarT ebura o, uli d ai Tu i saxa saxi m ni xel S s o pro bunebr nis, fo vnebis c r rom esi. mn ivi aRd misa d i a tes konkur Svnelo genis wil sSi vani ad a umemxat a, x v da d rebi, a algazr r ile izainer qiteq da obd e bi m tore n qvey nis en da m onaw- bi a w nel deb arsul Ti int a". e is m imar resi T ar

81

218 ARTICLES sagazeTo

statia a ik S t s C t i STI a s t ATI ST

0 20

5

364 IDEAS idea

a ik S t s C t i STI a s t ATI ST

0 20

5

b

evri meomari

30.04.05 - ofusSi gvestumra sandro vaSakiZe, Cveni didi xnis megobari gaeros asociaciidan da gviTxra, rom peintbolis klubs xsnida da `jepras~ daxmareba undoda. imave dRes daviwyeT informaciis moZieba peintbolis Sesaxeb. proeqtis momzadeba Tamros daevala.

peintbolis klubi `spas~ prezentacia

01.05.05 - internetSi Zebnis Semdeg aRmovaCineT, rom peintboli sportis saxeoba yofila. imave dRes me, sosom da sandrom klubis gaxsnis adgili davaTvaliereT. uamravi xalxi irujeboda kus tbaze. gulwrfelad gagvikvirda, SuadRisas amden xalxs rom ecala.

02.05.05 - gairkva, rom peintboli marto sporti ki ara, garTobis kargi saSualebac yofila mTels msoflioSi. Tamrom proeqtic moamzada, romelSic gapiarebis magari meqanizmebi ido. gadawyda, rom gaxsnis matCSi cnobili saxeebi miiRebdnen monawileobas.

06.05.05 - Rame saxlSi magari slogani momafiqrda - iTamaSe dacemamde! erTi suli mqonda, rodis gaTendeboda da yvelas vetyodi amas. 07.05.05 - slogani yvelas moewona, gansakuTrebiT sofo SublaZes. is dRe magari produqtiuli iyo. saxelic movifiqreT saqarTvelos peintbolis klubi `spa~. Tamrom mogvawoda idea - mosawvevi wvevamdelis gamoZaxebis formis gagvekeTebina. 84

M ANY MILITANTS

Presentation of Paintball Club SPA

bevri meomari Many Militants

08.05.05 - momzadebuli saproeqto winadadeba gadavugzavneT sandros, romelic `pirdapir aRfrTovanda Cveni namuSevariT~ (es sandros sityvebia!).

09.05.05 - dadginda prezentaciis saboloo TariRi. daviwyeT intensiuri mzadeba da xalxis gafrTxileba. `Ramis Sous~ da `en Sous~ xalxi Cems Tavze aviRe.

20.05.05 - gamaxsenda, rom Cemi Zma mxatvaria da myisve davureke. avediT kus tbaze, vnaxeT maniSneblis adgili, davxateT (ZiriTadad Cemma Zmam) eskizi, SevaTanxmeT yvelasTan (ZiriTadad me) da daviwyeT damzadeba (ZiriTadad Cemma Zmam). maniSnebeli, `jariskacis mamaSi~ rom TovlSi gaxveul sazRvars ipovis sergo zaqariaZe, imas hgavs da ramdenime mniSvnelovan punqtamde (didgori, berlini, vaterloo da.S.) manZilsac aCvenebs. magari gamovida! 28.05.05 - gaxurda da gacxelda mzadeba. wamyvanis teqsti davwere. sosom, wamyvani koba baraTeli (Cainika) unda iyoso da iyo kidec! musikaluri gaformebisaTvis iluras davureke.

30.05.05 - movifiqreT nominaciebi TamaSis monawileTa dajildoebis ceremonialisaTvis. yvelaze metad `ucnobi peintbolistis~ nominacia momewona. 03.05.05 - gamwarebulebi vemzadebiT

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bevri meomari Many Militants

prezentaciisTvis. vavrcelebT pres-relizebs, vukavSirdebiT Jurnalistebs da gaxsnis ceremonialis monawileebs. saRamos, satelevizio gadacemaSi `arCevanis zRvarze~, peintbolis garda, araferze usaubriaT.

04.05.05 - dilidan wvimda gadauReblad. amindi ar apirebda gamosworebas. magrad SevSindiT, magram ras vizamdiT. iluriZis bendi da aparatura `besedkis~ qveS ganvaTavseT. yvelaze saintereso is iyo, rom stumrebi mainc movidnen. RonisZieba saqarTvelos himnis jazuri interpretaciiT daiwyo, Semdeg saCvenebeli TamaSi gaimarTa Sss-s specrazmelTa monawileobiT. prezentaciis ZiriTadi nawili ki cnobili saxeebis TamaSs daeTmo. qalebis gundi kacebis gundis winaaRmdeg. sxvaTaSoris, qalebma moiges. bolos dajildoebis ceremoniali gaimarTa. ucnobi peintbolistis nominaciaSi koba beqaurma gaimarjva. yvela kmayofili da aJitirebuli wavida kus tbidan. peintbolic Cven gavxadeT popularuli???

05.05.05 - dilas sxva qveyanaSi gameRviZa. Cveni mecadineobiT es ukve is saqarTvelo iyo, sadac peintboli ician da TamaSoben!

86

) avi 2 T s u r Sou ( Ramis `spa~ lubi , da kus k s i baT bol peint , naxeT al vedrac a n S s i ex is gaix irvel tboli ar T. p e z n bi i e tba e i p v ty Ta. s r i a v m a i b ga geRe ana sa Si warmod ili b o m o a aw xvedr xosanTa n am Se e f s o i y i iSvil nili ai imna rtileri l k a r a i e m T i i Z ,m sax saxiT igolias r g i a n g i in -n iacia axiT. da av Svilis s ra badu

sandr o vaS akiZe pe

intb damf olis klu uZne b spa beli s

jepr as da zo roli pei n g popu adad pein tbolis k lari lub tbol "spas" z is ufro eb konkr aSi ganuz peint omla etul b d Tavis oli, rog ebi rom vi didia. orc Tavad yoT, a seTi, ki "j arseb ep o SerCe ram" gaake bs, sxva d T u a gaxsn lma piar a. vfiqro narCeni is saz b, zu taqt stad ikam d eimo molo ce ak d arnax ins gadaa remonial lubis Wa u ma praqt li popul rba da am ariz m ikul ovle ac a ganma vlob d ori-sam ia gauwi nas a. a i eleqt Si es Tema dRis ronu s yura a l info i saS dR rmac io beWdv ebis cent ualebebi s iTi p rSi i resa peint y o , xolo ki axl boli s Tem ac in iT. tere sdeba

b

evri kinomoyvaruli

`jiardisis~ proeqtis - `kino-qalaqis~ prezentacia

30.06.05 - damireka salome lekiSvilma da Sexvedrazec SevTanxmdiT. Semdeg ki, rogorc

M ANY CINE AMATEURS Presentation of GRDC Project Cinema-City

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yovelTvis, gamogviara da proeqt `kinoqalaqis~ prezentaciis sakiTxebSi daxmareba gvTxova. SesaniSnavi saCuqari iyo Cemi dabadebis dRisaTvis. Zalzed saintereso RonisZieba igegmeboda da Cvenc davinteresdiT. sososTan da salomesTan erTad mec wavedi Zveli kinostudiis im pavilionSi, romlis rekonstruqciac igegmeboda.

................................................................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . s.a.l .o . .me. .l . e. . . . . . . . . . . . . . . . . . . . . kiSvil i . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .j. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iar

disis s ................................................u .r . .T.i e. r. T . .o. .a.z.o.g.a d . .o.e b. a. s.T.a. . . . . . . . . . . n

be

bisa da mar . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . k. e.t.i.n.g i. s. m. e. n.e.j.e. . . . . . . . .. . . . . . . . . ri

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C.ve.ni. k.o.mp.an.ia. "j . .e . . . . . . . . . . . . . . . . . . . . . . . . erTi we lia u

prasTan " daax

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .ga.nm.av. l. o.b.aS.i .rrT.ami.er. T. o. b.s..am. e.r.Tl.io.e.bi.T. . . . . . . . . . . . ganvaxo rciel

denime p roeq

wlis

. . . . . . . . . . . . . . S.o.r.is. C.ve.ni. e.r.eTT.-ee.r.T.ob. l. i.va.d.. tm.aiT. . . . . . . . . . . . . . . . qalaqis " prez

rTi pr oeqti

01.07.05 -

. . . . . . . . . . . . . .ni. z.eb.a., g.aS. u.q.eeb.nat. a.ci.a., r. o.ml . .is. os.,r"k . i.n.o-. . . . . . . . . . . . .

dilidan movamzade saproeqto winadadeba da gadavugzavne salomes. `jiardisiSi~ proeqti moiwones da daviwyeT muSaoba.

.........

04.07.05 proeqtSi CarTul mxareebTan erTad gaviareT prezentaciis yvela detali. movamzadeT pres-relizi da davagzavneT media saSualebebSi. `jiardisis~ warmomadgenlebi sxvadasxva

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88

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gada med urTier iasTan Tobebi "j g e a p n r v . . . . . . .ax.o.r.ci.e.l.eT. . . .a.s".d.ax.ma.r.eb.i. . . . . . . . . . . . . . . . . T CemTvis , rogor c u s a r z T o . . . . . . .ie.r.To. b.i.s m.e. . . . g.ad. o. e.ba.sT. a. . . . . . . . . . . . . . . . . n nejeris rigSi m aTvis, p niSvnel irvel o v i a m n i i j a . . . . . . i.. .am. m.xr. i.v,.S. . . .Ce.m.i .ko.mp. a.n . . . . . . . . . . . . . . . . . iis emiZlia vendo "j Tvalda epras". x m a l T i a n r e . . . . . . s.T.av.i.an.T.i . . . . .ae.rT. x.el . .ga. u. W.u.l.i . . . . . . . . . . . . . profes moavpiradad i o nal Zal . . .xa.l.x.Ta.n.ar. a. mi.aar.n .mo.xa.r.u.l.i .va.ri.,zr.mi.. .me. . . . . . . . . . . . . . . . om aseT to saqm piradi iani, a mego .. .m.ak.av.S.ir. e.bs.. b.r.u.l.i u. r. T.i.er. T.o.rbaa.cm.ed. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................. ................................................. ................................................. ................................................. ................................................................................ ................................................................................ ................................................................................ . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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tele da radio gadacemebSi iyvnen miwveulni.

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05.07.05 - pres-kitebiT aRWurvilebi mivediT

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Zvel kinostudiaSi. yvelaferi mzad iyo prezentaciis Casatareblad. Tbilisis jazbendi repeticias gadioda, Teatraluri universitetis studentebi formebs irgebdnen, alafurSetis magidebi ukve gawyobili iyo. prezentacias uamravi stumari ewvia. RonisZiebam didi gamoxmaureba hpova masmediis saSualebebSic.

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evri zari

gaerTianebuli telekomi 17.06.05 - ratom iyo revoluciamdeli bavSvi gonebaClungi? am kiTxvaze pasuxi yvela qarTvelma icis. magram ar ician pasuxi sxva kiTxvaze: ratom ver gadadioda "eleqtrokavSiri" wuTobriv anazRaurebaze? swored dRes gaeca am kiTxvas pasuxi. "eleqtrokavSirTan" xelSekruleba gavaformeT piar da antikrizisul momxaxurebaze. ratom ver gadadioda "eleqtrokavSiri" wuTobriv anazRaurebaze? "eleqtrokavSirs" ar emsaxureboda "jepra", xolo `eleqtrokavSiris~ saTaveSi ar iyvnen nana adeiSvili, aCiko bukia, arCil melqaZe, levan kvernaZe, anu axali menejmenti. esaa da es! 09.08.05 - yvelaferi wynaradaa: xalxi ixdis wuTobrivs, servisi gaumjobesda, CairTo ATP servisi. quCaSi aravin gamosula.

19.10.05 - amuSavda axali cifruli sadgurebi. "saqarTvelos gaerTianebuli satelekomunikacio kompania" didi privatizaciisTvis emzadeba.

M ANY CALLS

United Telecom

90

Teona wereTeli gaerTianebuli telekomis sazogadoebasTan urTierTobis menejeri 2005 weli `gaerTianebuli telekomisaTvis~ gardamtexi da mniSvnelovani iyo. movida axali menejmenti, romelsac aramarto TanamSromlebis, aramed partniorTa aqtiuri mxardaWerac esaWiroeboda. sakomunikacio da sainformacio kampaniis dagegmva sakonsultacio jgufma `jepram~ iTava da yvelaze novaciuri nabijebi swored am periodSi gadaidga: saxelis da logos cvlileba, wuTobrivi tarifis SemoReba, wlis brendis _ ATP servisis amoqmedeba, xelaxali registraciiT sainformacio bazis Seqmna, axali servisebis SemoReba. partnioris mTavari misia _ TiToeul proeqtze sazogadoebisa da kompaniis 350 aTasi abonentis informireba iyo. `jepram~ SeZlo eCvenebina warmatebuli partniorobis magaliTi da SemoeTavazebina kompetenturi momsaxureba.

b

evri mozardi programa - vaSenoT momavali

15.08.05 - movemzadoT banakebisTviso, SemogvZaxes da Cvenc movemzadeT. avtobusi viqiraveT, mediaSi mobilizacia gamovacxadeT da ... 25.08.05 (09:00) - daviZariT. Jurnalistebs banakebis dRis wesrigi gavacaniT. datvirTuli grafiki aqvTo, - ganacxades. Sokirebulebi iyvnen, aRfrTovanebas ver malavdnen, SedarebiT asakovanni Tvalebsa da yurebs ar ujerebdnen - ra momavali gvezrdebao! Jurnalistebi aSkarad moixiblnen: treningebsac daeswrnen da mowyobil xazzec kargad ixalises, SekiTxvebic dausves mozardebs da Tavadac mouwiaT pasuxebis gacema.

25.08.05 (11:00) - koba liklikaZem gansakuTrebuli madloba gadagvixada cxovrebiseuli gakveTili CautareT Cems Svilso, romelic kobam specialurad wamoiyvana banakSi. deni robertsoni, USAID-is saqarTvelos warmomadgenlobis direqtori, namdvili organizatori yofila. bevri ver SeZlebs 500 mozardis yuradRebis mopovebas.

M ANY TEENAGERS

Building for the Future Program

25.08.05 (13:00) - axaldabaSi avtobusebi jipebiT SevcvaleT da ise vagrZelebT gzas. banakis usafrTxoebaze qarTuli sabrZolo xelovnebis klubis "xridolis" wevrebi zrunaven. mozardebs tkbilad da komfortulad sZinavT. sandro vaSakiZe, gaeros asociaciis proeqtis menejeri, gviyveba, rom 91

banakebSi bavSvebis mier mowyobili mariamobis dResaswauli arasodes daaviwydeba. yvela mozardi eTanxmeba - qarTveli, somexi, rusi da azerbaijaneli. ano tabiZe, partniorebi saqarTvelodan, banakis suli da gulia: energia da moZraoba, kargad Sexamebuli ganaTlebasa da erudiciasTan + gamWriaxi azrovneba + organizatoruli niWi. rame xom ar gamomrCa? ano cocxali TvalsaCinoebaa momavali ivenT-menejerebisaTvis!

26.08.05 - "vaSenoT momavali" ase hqvia programas. kargi saTauria. miT umetes, roca saxeli kargad asaxavs programis Sinaarss da mimarTulebas. am mozardebma unda aaSenon momavali - sakuTaric da qveynisac. Cven, ubralod, kargi safuZveli unda movumzadoT!

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zurab zviada uri olimp iu ri Cem p

ioni es is T aobaa, r o sul er Ti ar a mlisTvisac ris sak qveynis uTari momava li aseTi b anakebi . mixaria, ro m arsebo sxvada sxv bs, SesaZl a kuTxis bavS sadac eb vebs non er loba aqvT, u TmaneT keT gae s da da cnen. mni me Snelo vania, r gobrddasven om ebasTa ne garkve ul co rTad isini dna gamocd ilebas sa da ac iRe sport ben. iT buli d rom ar viyo dakave a asaki cx des, ua rs ar v els miwyobityod banakSi i amgva dasven r ebaze.

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18.09.05 - kviraa, magram ras izam, satyeo departamentSi unda gavide. 2 dReSi `garemos dacvis inspeqciis~ prezentacia gvaqvs, ramdenime sakiTxia gadasaWreli. scenari mzad aris, teqnikuri detalebi darCa dasazustebeli. RonisZieba Ria cis qveS imarTeba da amindis prognozic mniSvnelovania. adgilze yvelaferi wesrigSia, yvela teqnikuri mxare movagvareT, xmis sakiTxic, oRond erTi problemaa - plazmuri monitori gvWirdeba da ver vSoulobT. aravin aqiravebs da erTi RonisZiebisTvis yidva Zalian Zviri saimovnebaa. danarCeni yvelaferi wesrigSia: mosawvevebi dagzavnilia, klipebi mzad aris, mzad aris beqgraundic.

b

evri garemos damcveli garemos dacvis inspeqciis prezentacia

19.09.05 - 2 kargi ambavi: plazmuri monitori viSoveT da amindis prognozic damaimedebelia. 20.09.2005 - (13:30) am plazmuri monitoris gadamkide (Zalian rTuli dasaSleli yofila) adgilze gasvla cotaTi dagvagvianda, nino gabriaZe ukve anerviulda. vamSvidebT, rom uproblemod vaswrebT yvelafers. adgilze rom mivediT, iqac bevri teqnikuri sakiTxi dagvxvda mosagvarebeli, magram prezentaciamde 1 saaTiT adre ukve srul mzadyofnaSi viyaviT da velodebiT sapatio stumrebs.

20.09.2005 - (16:30) mgoni kargad Caiara, premier da garemos ministrebis gamosvlebic

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M ANY ENVIRONMENT-PROTECTORS Presentation of Eco-Police

xvalind eli dRe garemos d inspeqci acvis a iqneba gamWvirv a donis pr le, maRali ofesionalur i organo, da qmediTi r Cveni qve omelic ynis bunebriv daicavs. simdidres

saintereso iyo (eg mTlad Cveni damsaxurebaa araa, magram mainc) da ceremoniis dasasrulic Zalian maJoruli iyo. `nivebis~ eskorti efeqturi gamovida. rac mTavaria, premieri da garemos dacvis ministri kmayofilni Candnen. naxevari ministrTa kabineti ki gvyavda stumrad! ise, am bolo dros, raRac xSirad gviwevs ministrebTan urTierToba.

25.10.05 - gaxsovT, paliastomze rom vapirebdiT wasvlas da seriozuli mediaturis mowyobas? foTSi sastumro rom davjavSneT da berd voCingis marSrutebi rom SevaTanxmeT? zviad nikoleiSvili da mari roWikaSvili gamarjobis nacvlad paliastomze rodis wagviyvanTo, rom gveubneba? hoda ar gamogvivida! ara, Cveni mizeziT ar momxdara es da arc saministrosi da arc msoflio bankis, ubralod frinvelis gripma SegviSala xeli. mas Semdeg amitom aris Cvens ofisSi, H5N1 yvelaze saSineli formula. rogorc ityvian xolme Cveni ingliseli winaprebi: That's why... qaTmis xorcs xom veRar vWamT, axla paliastomis ulamazesi xedebiTa da unikaluri floriTa da fauniT veRar vatkbobT verc Cvens Tavs da veRarc medias. gagvityda!

24.12.05 - msoflio bankis warmomadgeneli ofisSi gvewvia da gagvamxneva. proeqti gagrZeldeba!

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evri gulSematkivari

03.10.05 - sandro vaSakiZe (mgoni, ukve mesame proeqts gvTavazobs) movida CvenTan ofisSi. gvegona ubralod gamogviara, magram gviTxra: adre rom turnirebis vatarebdi minifexburTSi, axla Cempionati unda daviwyo da momifiqreT rame prezentaciisTviso. gamocdilebiT icoda, rom karg rames movifiqrebdiT.

minifexburTis samoyvarulo Cempionatis `demokratiis Tasis~ prezentacia

04.10.05 - dilas sandros gadavugzavne mza proeqti Tavisi detaluri scenariT. saRamos SevxvdiT me, sandro da soso. erTsaaTiani Sexvedris dros mxolod 5 wuTi visaubreT proeqtze. isic sandrom Tqva, kargia da gavakeToTo.

axal

08.10.05 - prezentacia 3 saaTze iwyeboda.

gulS ematk ivreb savse iT trib unebi TamaS , is wi n saqar Tv Sesru elos himn is leba ,f burT ebis c eradi aSi g da co aSveb taTi a mRel fexbu vare rTel e marT lac d bi - iraoz e idi Cempi onat is ga atmo xsn sfer o suf is evda.

mivedi 2 saaTze, magram aravin damxvda `iraoze~. gamikvirda, magram moTminebiT daviwye lodini. male vitali gamoCnda Tavisi aparaturiT. mere buStebic moitanes. bolos sandroc movida da gundebic moiyola Tan. gaxurda da gaxurda. mzis saTvalis moxsna rom ar damviwyeboda ceremonialis wayvanis dros, ukeTesi iqneboda!

M ANY FANS 96

i ver s

Presentation of Amateur Championship in Mini-Football Democracy Cup

ia

Sexvedra

1538

saqmiani

MEETINGS

BUSINESS

ka t i CS s i I a t IST t s T A ST

0 20

5

(Zalian)

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evri saqme

saqarTvelos minisa da mineraluri wylebis kompaniis 10 wlisTavis sakomunikacio kampania 07.07.05 - me da soso SevxvdiT levan kasraZes `saqarTvelos minisa da mineraluri wylebis~ ofisSi. levanma agvixsna maTi saWiroebebi da is ZiriTadi RonisZiebebi, risi ganxorcielebac unda momxdariyo kampaniis farglebSi. swrafad gamovnaxeT saerTo ena. 12.07.05 - levani, soso da me wavediT borjomSi qarxnebis dasaTvaliereblad. amdeni borjomi arasodes damilevia da arc amxela qarxana minaxavs manamde. 25.07.05 - `saqarTvelos minisa da mineraluri wylebis~ ofisSi kompaniis xelmZRvanelobisaTvis movawyeT SemuSavebuli proeqtis prezentacia. yvelaferma kargad Caiara. aqve daibada idea, romelic levan kasraZes ekuTvnis, radio `fortunas~ sainformacio gamoSvebis gansxvavebuli formatiT sponsorobis Taobaze.

26.08.05 - me da levani wavediT (niviT!) ninowmindaSi axlad aSenebuli skolis sanaxavad. SevxvdiT gubernatoris moadgiles da 98

ninowmindis gamgebels, romelsac siCqaris gamo uari vuTxariT sujuxis gasinjvaze. 13 saaTi gzaSi viyaviT. saRamos roca davbrundiT, imis gamo, rom saxlSi remonti mqonda, gvianobamde vangrevdi Zvel metlaxs aivanze. aRar gecodebiT, kaco?

11.09.05 - sabolood gadawyda prezentaciis Catarebis TariRi. gadasawyveti mxolod banketis adgili iyo.

14.09.05 - popikam ise swrafad moifiqra Cveulebrivi da eleqtronuli mosawvevebis dizaini, rom me da levanma erTmaneTis mokiTxvac ver movaswariT. sam dReSi sareklamo flaeris dizainic mogvawoda. amocanis dasmaSi varT magrebi!

20.09.05 - morigi gasvla borjomSi. axaldabaSi yovel gaCerebaze ukeTes mwvadebs gvimzadeben. 05.10.05 - daviwyeT molaparakebebi irakli varvariZesTan bukletis dizainis Taobaze. teqstis koreqtireba moxda aTjer, Targmna da misi koreqtireba ki - ocjer. miyvars mrgvali ricxvebi.

(VERY)

M UCH WORK

Communication Campaign of GG&MW 10th Anniversary 99

bevri saqme Much Work

15.10.05 - sabolood gairkva, rom saqarTveloSi Camodioda daaxloebiT 130 stumari ucxoeTidan. daviwyeT fiqri maT saCuqrebsa da gamaspinZlebaze. pirvel rigSi, yvelas mcxeTa da xinkali gaaxsenda. 22.10.05 - Camoyalibda `borjomis~ qarxnis prezentaciis scenari. giam daiwyo suraTebis da banerebis beWdva. 25.10.05 - erTi dRis ganmavlobaSi, iubilesTan dakavSirebiT, `jepras~ ofiss stumrobdnen nino qaTamaZe, giorgi baqaniZe, zura manjaviZe, ...ia, ...Svili, ...iani, ..ava da ..Ze. 28.10.05 - me da levanma movnaxeT avtobusebi. didi neoplani yvelaze metad mogvewona. amis Semdeg ekam Seadgina avtobusebisa da minivenebis moZraobis grafiki.

13.11.05 - me, levanma da gio baramiZem Rame gavaTeneT stumrebis detaluri instruqciebis momzadebaSi. 120 instruqcia rusul da inglisur enebze. saocari Rame iyo, tkbili mogonebebis sadRegrZelos dros rom ixsneben xolme, iseTi. 14.11.05 - gia kenWaZem yvelas warmogvidgina `borjomis~ sasaCuqre boTli (Zveli dizainiT) da boTlis Casadebi xis simpaTiuri yuTi.

15.11.05 - yvelani CavediT qarxnisa da borjomparkis dasaTvaliereblad. CavitaneT suraTebi da banerebi. yvela detali sabolood dadginda. 100

bevri saqme Much Work

17.11.05 - Camovida pirveli stumari. 18.11.05 - stumrebis raodenoba izrdeba. Tiko makariZe da sofo miqelaSvili ukve sastumroebSi (`metexi~ da `marioti~) arian da iq xvdebian stumrebs.

19.11.05 - avtobusebi da mini-venebi srul mzadyofnaSia. ewyoba eqskursia mcxeTaSi (xinkali ar dagvviwyebia!) da mcire banketi (Tavisi diskoTekiT) `meidanSi~. saxlSi ukve aRar melodebian.

20.11.05 (07:11) - levanma gamomiara saxlTan manqaniT. wvergaparsuli da yvela saWiro adamianis telefonebis nomrebiT aRWurvili var.

20.11.05 (07:23) - manqaniT mivediT kompaniis ofisTan, sadac TanamSromlebi da Jurnalistebi SeSfoTebuli elodebodnen avtobuss, romelic moSorebiT idga. avtobusis monaxvisaTvis yvelasgan miviReT madlobis sityvebi.

20.11.05 (07:30) - avtobusebi gavidnen `mariotidan~ da ofisidan.

20.11.05 (07:45) - avtobusebi gavidnen `metexidan~.

20.11.05 (09:50) - stumrebma daiwyes `borjomis~ #2 qarxnis daTvaliereba.

20.11.05 (10:30) - stumrebi ukve borjomparkSi arian. Cven maT momzadebulebi davxvdiT.

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20.11.05 (12:00) - vbrundebiT TbilisSi. mcxeTaSi me da levans mogvSivda da SevuerTdiT salobieSi Sekrebili stumrebis nawils, romlebic im dRes Camovidnen saqarTveloSi da mcxeTaSi eqskursiiT Semoifarglen. 20.11.05 (15:23) - ukve "metexSi" varT da vxvdebiT banketis organizatorebs da monawileebs. valagebT magidebs aparaturisaTvis. momRerlebi gadian repeticiebs.

20.11.05 (18:00) - stumrebi eswrebian `erisionis~ koncerts. 20.11.05 (21:00) - iwyeba banketi sastumro `metexSi~. yvelasaTvis sayvareli kaxi kavsaZe ambobs pirvel sadRegrZelos.

21.11.05 (03:00) - bolo stumarma datova banketi. soso da sofoc wavidnen. me da giorgi baqaniZem CavalageT aparatura manqanaSi. amdeni RamisTevis Semdeg, rogorc iqna mec meRirsa saxlSi dasaZineblad wasvla.

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102

Ze asra k n a lev

Kakha Magradze

a sa d mini s o el ebis rTv i wyl ingis saqa r u ral market mine s anii komp ri je ania, mene komp

Soso Galumashvili Thanks

Äîðîãîé Êàõà, è â îñîáåííîñòè, Ñîñî! Õî÷ó ñêàçàòü âàì îãðîìíîå ñïàñèáî çà òî, ÷òî âàì âñå æå óäàëîñü ïåðåâåðíóòü ìîå ïðåäñòàâëåíèå î ãðóçèíñêîì ïèàðå. Âû ñäåëàëè îòëè÷íóþ ðàáîòó ïî îðãàíèçàöèè ïðàçäíèêà äëÿ ñîòðóäíèêîâ è ãîñòåé GG&MW. È ÿ õî÷ó âûðàçèòü íå òîëüêî ñïàñèáî çà îòìåííóþ îðãàíèçàöèþ íåñêîëüêèõ ñîáûòèé, íî è çà òî, ÷òî ïðàêòè÷åñêè âñå ïðîøëî áåç ñó÷êà è çàäîðèíêè. À Êàõà è Ñîñî íå òîëüêî îòëè÷íûå ðóáàõè ïàðíè, íî è

is i a ar ebul jepr leqt p T, m i o b le dak iona s e a im f gard pro , c a c lT rasa rome isa, b e liaT s i SeuZ , serv n e azob s meti gTav ebiT l i gac . Teba gake

îòëè÷íûå îðãàíèçàòîðû. Ñ óâàæåíèåì, äîâîëüíûé ïî óøè êëèåíò,

24 sa aTi

Ðûáàê.

sergei ribaki saqarTvelos minisa da mineraluri wylebis kompaniis sazogadoebasTan urTierTobebis menejeri

saqar Tv alur elos mini s i wyl ebis k a da miner (GG& ompan MW) axa iis prez entac li sawar mo ia or borj i dRi s omSi s ua win stum risaT mravi vis mo msof ewyo. lios sxvad qveyn asxva idan 200 s borj tuma omSi ri k mxol Camov od im viras ida, r itom o da mi neral m im dRes minis u panii a s war ri wylebi m s a komerTa tebis d eze 10 we imaT. li

103

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evri interesi

18.11.05 - dRes `arsis galereaSi~ biznesmenTa federaciisa da mediis warmomadgenlebi arian mowveulni. gaimarTeba kompaniis axali proeqtebis da samomavlo gegmebis prezentacia. warmodgenili iqneba mSenebare da daproeqtebis stadiaze myofi sacxovrebeli da komerciuli daniSnulebis obieqtebia, maT Soris, elitaruli sacxrovrebeli saxli - `axali proeqti arsis ubanSi". galerea Zalzed originalurad iyo gaformebuli, galereis iataksa da erT-erT kedelze `axali proeqtis~ gegma iyo gamosaxuli. bevri Sroma da skoCi dasWirda ideis ganxorcielebas, magram aSkarad gaamarTla. yvela SemosvliTanave gverdis avlas cdilobda da mzeriT eZebda maspinZels vinc auxsnida mis mniSvnelobas.

`arsi" - Sexvedra biznesmenTa federaciis da mediis warmomadgenlebTan

es idea TviTon `arselebma~ moifiqres. Zalian kreatiulebi arian. imedia, saqmianobis sferos ar Seicvlian da piarSi ar gadmovlen, Torem seriozuli konkurentebi gagviCndeba. prezentatoroba gia abulaZem ikisra. manve warmoadgina Savsoflis, boWormisa da orTaWalis turfas proeqtebi. Sekrebilebma magrad daamuRames yvela proeqti. 2006 wlis reportSi es sityva magrad gamogvadgeba, vatyob!

104

M UCH INTEREST Arci Meeting with Representatives of Media and Businessmen Federation of Georgia

b

evri medikosi da erTi prezidenti samedicino centri quTaisSi 08.11.05 - caze varskvlavTa simravle, mgoni, aRar mikvirs! bevri ram aRar mikvirs. nino qoCoraSvilma ki gamakvirva - 38 gradusiani sicxiT, ise, rom memarjvene eqimic ki ar gamouZaxiaT, quTaisis axladaSenebuli da unikaluri saavadmyofos prezentacia, faqtobrivad, martom moawyo. modi da nu gagikvirdeba! nino mxolod 22 wlisaa. fotoze saaTic ki ar wavSale, rom kargad vaCveno momaval piaristebs da ivenT-menejerebs: es saqme msxverpls moiTxovs! 05.11.05 - saqarTvelos Sromis, janmrTelobisa da socialuri dacvis ministris lado WipaSvilis TxovniT, quTaisis unikaluri saavadmyofos gaxsnisTvis vemzadebiT. dro, rogorc yovelTvis, ar gvaqvs. vnerviulobT, radgan pirveli lentic pirvelma - saqarTvelos prezidentma unda gaWras. nino qoCoraSvilTan, ministris presmdivanTan erTad, sarTulebis gegmas vecnobiT da prezidentis marSrutsac vadgenT. yovel sarTulze mimtkicdeba rwmena, rom 8 noembers veraferi moeswreba. proeqtis Semsrulebeli mamuka janaSvili, "blok-jorjias" generaluri direqtori, gvarwmunebs, rom yvelaferi moeswreba. me mainc ar mjera!

M ANY PHYSICIANS AND ONE PRESIDENT Medical Centre in Kutaisi

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08.11.05 (8:15) - ver moeswreba veraferi SevrcxvebiT! 08.11.05 (9:15) - ver moeswreba veraferi magrad SevrcxvebiT! 08.11.05 (12:15) - ver moeswreba veraferi Zalian magrad SevrcxvebiT! 08.11.05 (13:15) Jaluzebi ver moeswreba me-5-ze! 08.11.05 (13:25) - rame darCa, rasac ver vaswrebT? - mgoni, ara! 08.11.05 (14:15) - prezidenti, parlamentis Tavmjdomare da ministri aTvaliereben saavadmyofos 08.11.05 (14:25) - prezidenti me-5-ze saaqto darbazSi ar adis, marika verulaSvili ezoSi saxeldaxelo tribunis mowyobas gvirCevs. ra darbazi gaimaza?! 08.11.05 (14:35) - "mobilur telefonze ladom SeiZleba arc upasuxos, es Zalian piradulia" - ambobs prezidenti. 08.11.05 (14:37) - magrad moewona aqauroba! vfiqrob me.

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nino q oCora Svili kompan ia samedi jeprasTan cino c quTai si en nisas v iTanam tris gaxs- s Sroml TanamS r e. es magal omlobis sa iTi iy ukeTe so o! jep daxmar ras e cino c biT, quTais is same en dimarTl tris gaxsn a ac mov lenad sazog ad iqca, r daint oebis ac ereseb aSi ga gaxsni moixat s cere a. mo teres o gamo niali sain vida, upirv rac el TanamS esad, jepr as romel Ta kom turo bam da petenprofe lizmm s a gana pirob ionaa.

o nin

05:22

Media campaign of Baltika

M ANY ARTICLES

b

evri evri statia statia

"baltikas" media kampania

paat

a gu rgen kapit iZe alpo inti gene ral s uri mene jeri 2005 wli

s bol deke o or mber iT i ,k viTa namSr ompania " ve - noemb jepr ero "bal mle, asTa tika rome n " s l " doeb moRv ic aw is varu a da qarT eobaze sa le zoga ve Segvp bis info li ludi rmir s moy irda ebas . med hqvia ia-k - ori li s Tve d ampaniac agaz amas a 34 eTo gamo "bal stat qveyn tika i a sTvi ! am e ebuqarT s" p tapz vel e momxm riorit da mi ets areb si pr elSi oduq gazr komp ciis da wa aniis cnob rmoa daxma a adob dgen rebi is d a T . "je ganxo Canaf pras rcie " lda. iqri war mate biT

01.11.05 - daiwyo kompania "baltikas" orTviani media kampania. mebadeba SekiTxva, romelsac TviTonve vpasuxob: "am siciveSi, neta, vinmes axsovs ludi? etyoba axsovs?!" saqme lirikul gadaxvevebs ver itans da Cvenc SevudeqiT Taimlainis SemuSavebas. 25.11.05 - yvelaferi kargad midis. klienti kmayofilia. man arc ki icis, ra fasad mijdeba TiToeuli dawerili statiis koreqtura da misi rusulad Targmna. 08.12.05 - giorgaZem "gadamagdo". dRes "Ñâîáîäíàÿ Ãðóçèÿ"-Si unda gamogveqveynebina statia. ras vizamT, erTi dRiT gadavwieT. 20.12.05 - "auTluqma" "gaWeda". veRar vagzavni statiebs did ruseTSi. "Taimlainidan" gadavuxvieT. daviRupeT! 22.12.05 - saqarTvelos savaWro-samrewvelo palatisa da piar saagento "profilis" mier organizebul proeqtSi - "brendis dRe - 2005", "baltika" nominaciaSi "reputacia da ndoba", daajildoves. 30.12.05 - "24 saaTSi" vixileT bolo 34-e statia. SvebiT amovisunTqe. axal wels dawynarebuli Sevxvdebi. mTavaria, mizans mivaRwieT da sanqt-peterburgSic kargi Sefaseba davimsaxureT. esec ase! saerTaSoriso saqmianobac daviwyeT!

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evri wigni

19.11.05 - `borjomis~ ambebze Tavgadakluls, morigi RamisTevis win damireka zviadma (megobari!!!) da Sexvedra mTxova. jemal WkuaselTan Sexvedris Semdeg zviadis droc movnaxe. wavediT "kolibrSio". wavediT. aCikoc da laSac (megobrebi!!!) movidnen. zviadma miTxra, Cemi wigni ukve davbeWde da prezentacia minda erT kviraSio. Zlivs gadavadebine. bevri vicineT da umagresi ideebi davyareT laTinuri musikis fonze. 25.11.05 - laSam gamomigzavna `samedicino baraTis~ formis mosawvevi. magrad momewona. 02.12.05 - mTeli dRe movandome Jurnalistebis gafrTxilebas, pres-relizebis dagzavnas, redaqtorebTan da prodiuserebTan saubars. yvela mekiTxeboda - `ukve wignebis prezentaciebsac akeTebTo?!~ zvia 03.12.05 - me ver mivedi d de jepr a Zal vdar rog prezentaciaze saswrafo i a n iani or m karg igit i gu icno samedicino daxmarebis n a d n b unda en maT, v on momxm ia. ician isi s areb centr - 03-Si. rac , migi elT aS karg t an. i mis anon da ualebi mTavaria, soso iyo da T a T SemT xveva tani xar u Tavad ac Jurnalistebic. laSam, a Si iy tir ( c r ogo ebul o), w arma rc Cems ia. blomad wignebi teba gara gavyideo. mixaria, rom ngaze T i adre maqvs wakiTxuli `sas sasw wraf r gamo afo eqi da yidva aRar o 03 mis f wyob ~ artT ili orma damWirdeba. a era Si vt

zviad devdarianis romanis `mravaljeradi gulis~ prezentacia

108

oriylu piis p e nis ` ad~ gvas meTodiT qimi m m amon ravalj evs sacd `ylupa e avto ridebs. radi gu eli rom anis p ris gada sainter lis~ esoa reze w y v e dama til ntac i dawe nc samed ia gaake eba - wig Tos sebu i cin sasw mainc rafolebaSi, o ke bis c entr samedic rZod, i Si. no d axmar e-

M ANY BOOKS Presentation of Zviad Devdariani's Novel "Mravaljeradi Guli" (Multiple Heart)

3 2

saqmiani

sadili LUNCHES BUSINESS

a x s i t n e i kl ka isti stat S ISTIC STAT

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2005

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treining programa biznes administraciaSi `biznesis simulacia~

sakuTari biznes organizaciis Camoyalibeba moziduli investiciebiT bazarze gasatani produqciis warmoeba produqciis, gayidvebis, sadistribucio qselis marTva konkurenciis pirobebSi maqsimaluri mogebis miReba marketinguli kvlevebis gamoyeneba

`marneti~ da `proeqti harmonia~ - Establish business company - Develop products for the market by the attracted investment

TRAINING PROGRAM IN

- Manage production, sales agents, and distribution networks

BUSINESS ADMINISTRATION

- Overcome competition for getting maximum possible profit

BUSINESS SIMLUATION

- Make use of marketing research information MARNET & PROJECT HARMONY

-

kursi `sazogadoebasTan urTierTobis strategiul dagegmarebaSi~

dagegmarebis procesis xuTi ZiriTadi koncefcia rogor unda ganviTardes sazogadoebasTan urTierToba rogor unda Sefasdes da SeirCes strategiuli dagegmvis modeli rogor unda moxdes organizaciuli misiis Sesabamisi Temebisa da Setyobinebebis identifikacia

`ei-s si-T Ti~, `em-j ji-a ai marTvis instituti~ da `amerikis sazogadoebasTan urTierTobebis asociacia~. - Five key concepts for the planning process - How to develop targeted public relations activities - How to evaluate and choose from strategic planning models - How to identify key themes and messages that flow from

COURSE IN SUCCESSFUL STRATEGIC PUBLIC RELATIONS PLANNING

your organization's mission statement ACT, MGI MANAGEMENT INSTITUTE AND PUBLIC RELATIONS SOCIETY OF AMERICA

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evri partniori

3X7 studia

Tbilisis municipaliteti

sastumro mariot qorTiardi

asaTiani anano

24 saaTi

Teatr-studia saxioba

sastumro metexi

asaTiani gvanca

alternativa

kafe kala

saswrafo daxmarebis centri - 03

afciauri ramaz

artlaini

kavkazus Treveli

sezani

baraTeli koba

axali versia

konturi

svobodnaia gruzia

barkalaia gia

axali Taoba

kviris palitra

tele imedi

baSaruli eka

bankebi da finansebi

magi stili

telekompania mze

baqaniZe giorgi

biznes eTikis asociacia saqarTveloSi

mesinjeri

ti-en-ti

baqraZe qeTi

mi-mi-no

ti-esi

belqania Tamar

mifasi

ti-vi plusi

beriaSvili vaJa

nino qaTamaZis bendi

ultra grupi

beraia badri

daviT iluriZis jaz-bendi

o-es dizaini

federacia gadavarCinoT bavSvebi

beriZe vaJa

ed-brendi

oTar maRraZis jaz-trio

forte

bigvava nino

edkorporacia

partniorebi-saqarTvelo

conference.ge

biwaZe maia

ei-ar-si

piar onlain klubi

centr point jgufi

bokuCava irakli

ei-si jgufi

profili

cxeli Sokoladi

burZgla irakli

ei-si-Ti piari

radio imedi

xvalindeli dRe

burWulaZe tata

ei-si-Ti riserCi

radio fortuna

jiTi servisi

gabriaZe nino

em-es-ji

rezonansi

jorjia ivenTsi

gabrielaSvili stefane

vaxtang kaxiZis simfoniuri orkestris klasikuri musikis kvarteti

rusTavi 2

jorjia Tudei

gagniZe xaTuna

sakonditro ana

jorjian Taimsi

geguCaZe nika

borjomis kulturis saxli da masTan arsebuli xalxuri simRerebis ansambli

TarjimanTa asociacia Ti end esi Tibisi tivi Tavdacvis saministros sasule orkestri Tbiliselebi

samebis mgalobelTa gundi safdi moSe - amerikeli arqiteqtori saqme da ekonomika sastumro Tori sastumro mariot Tbilisi

gvasalia daviT abaroviCi genadi

gvilava mamuka

abulaZe gia

giorgaZe bela

abulaZe Tornike

giorgaZe giorgi

amiranaSvili indira

giorgobiani irakli

arvelaZe naTia

goraZe irakli

M ANY PARTNERS

da

proeqtebSi CarTuli organizaciebi da pirebi (anbanuri TanmimdevrobiT)

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evri madloba

gurgeniZe paata

kikaliSvili gvanca

rostomaSvili irakli

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dgvefaZe nino

kikaCeiSvili megi

roWikaSvili mari

CxaiZe jimi

devdariani zviad

kirvaliZe maTe

sabaSvili oTar

CxartiSvili arCil

donaZe guram

kobalaZe mariam

saaTaSvili eka

carciZe giorgi

dorofeeva daria

kokoraSvili Sorena

silagaZe vaJa

cincaZe irina

eqizaSvili eka

lekiSvili salome

sobolevi aleqsandre

ciciSvili nino

vaSakiZe sandro

makalaTia eka

taSkeviCi qristine

ciciSvili rusiko

vardanaSvili paata

malaciZe irma

toronjaZe nino

ZirkveliSvili maiko

zivzivaZe tariel

mamulaSvili eTo

turabeliZe nino

wamalaSvili moris

zueva nata

maWavariani leqso

ugulava qeTi

wereTeli baadur

Tabagari maia

maRraZe zviad

farulava aleqsandre

wereTeli Teona

TavaZe armaz

megreliSvili vaxtang

feraZe levan

wereTeli maia

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mekraviSvili sofo

qaTamaZe nino

wiklauri maia

ToxaZe nika

melaSvili irakli

qarselaZe nana

wulukiZe nino

idaZe TaTia

menTeSaSvili eka

qaugili maikl

WeliZe irina

imnaiSvili lado

mesxi lali

qevxiSvili Teona

WiTanava zaza

imnaiSvili irakli

mesxi marina

qobulia spartak

WipaSvili lado

inasariZe giorgi

metreveli andro

qoCoraSvili nino

xaCiZe ana

inasariZe nestan

mefariSvili nana

yambaraSvili nino

xomeriki lela

iremaSvili lela

nacvliSvili berdia

SaniZe eka

xoferia lela

kakabaZe giorgi

nacvliSvili naTia

SaraSiZe giorgi

xuroZe levan

kakulia maka

ninikaSvili daviT

SaraSiZe ninuka

jalaRonia irma

kandelaki kote

nodia laSa

SayulaSvili aCiko

jamarjaSvili elene

kapanaZe darejan

noniaSvili nino

SergelaSvili Tengiz

janaSvili naTia

kasraZe levani

papauaSvili giorgi

SveliZe Tea

jorbenaZe nana

kenWaZe gia

ratiani Tiko

SublaZe nino

juReli laSa

kvernaZe Tamuna

ribaki sergei

CitiZe avTo

jRamaia rozi

&

M ANY THANKS

is ros imisaTvis, rom madloba fidel kast i ar aris Cveni klient

bels i ofisis yvela mezo didi madloba Cven

Organizations and Persons Involved in Projects (In Alphabetical Order)

kmayofili

klienti

99,99%

CLIENTS

SATISFIED ka isti stat S ISTIC STAT

2005