Geewa Exclusive Pre-roll Advertisement En

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Created: 18th September 2008

PRE-ROLL ad before the game start Petr Markovič Geewa s.r.o. Key Account Manager [email protected]

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Why advertise via the Geewa space platform? Games are casual, 53% of players are women, 47% of players are 30+ Pre-roll video before each game, 10 second minimum duration. Ideal placement for a video spot: users are waiting for the game to load and for an opponent to join the match. users are glued with their eyes to the screen = a “guarantee” of the ad being seen during a commercial break on TV 42% of people leave the room and 38% of people switch the channel. Not so when playing our games. up to 20% of users click through on ads in the first few days of a campaign our servers peak between 6-10 pm, the usual TV “prime time”

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Who are Geewa space users (sociodemo) * Geewa space is: Seznam 70% (hry.cz), Centrum 20% (hry.centrum.cz) and Geewa 10% (geewa.cz) 600.000 unique users monthly, 200.000 weekly, 70.000 daily 53% of users are women 20 million matches each month, 15.000 online users at a peak Users play 9 games (90 minutes total) daily on average Age distribution: 12-19 yrs=27% (162.000 users monthly) 20-29 yrs=26% (156.000 users monthly) 30-39 yrs=23% (138.000 users monthly) 40-49 yrs=13% (78.000 users monthly) 50+ yrs=11% (66.000 users monthly) 39% of users have high school or higher education ABCDE socioeconomic classification (A is highest): A=6.6%, B=5.7%, C1=13.2%, C2=16.4%, D=27.8%, E1=10.4%, E2=14.3%, E3=5.6% * Source: NetMonitor, February 2008

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Why users love to play Geewa games You can start playing in 10 seconds. In your coffee break, or lunch time. No installation, no firewall problems. All you need is a web browser. Games are multiplayer. You can play with your friends or choose a random opponent from around the world. You can choose from original or classic games (turn and ghost). Easy & intuitive interface. For everybody. Games are addictive. Our most popular game, Word Soccer (Slovní fotbal), is the most played online game in Czech, with more than 160.000 duels and 30.000 unique players daily. Easy to use instant chat, either 1-1 or with the whole community. Games – in particular casual games – are the most popular online activity

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Pre-roll ad before game start Period: 1 week 1.000.000 imps guaranteed (approx 25% of inventory), users will see this banner only while waiting for game start 200.000 unique users (estimated) CPT: 200 CZK, price: 200.000 CZK Creative SWF (flash), Video, JPG, GIF, iFrame (HTML)

Total weekly capacity 4.000.000 imps, possibility to create bigger packages (even exclusive ones)

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Pre-game flash specs Banner size: up to 480x300px (or smaller) Data size: unlimited (Flash developers should produce .SWF banner such that all artwork and action script elements aren't exported in the first frame (Unchecked "Export to first frame" property in library))

Flash version: unlimited

(We recommend to use version 8 or lower)

Definition of click script according to SPIR specifications

Pre-game video specs Video stream resolution: min 320x180px, max 852x480px

(will be resized to output size 480x300px (with preserved aspect ratio), our system will create 3 bitrate versions (200, 400 and 800kbps ) and serve one of them according to user’s bandwidth)

Video length: up to 30 seconds, first 10 seconds will be viewed without possibility to skip Video format: MPEG, DivX, H.264 and most other common formats

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Thank you.

Petr Markovič Geewa s.r.o. Key Account Manager [email protected]

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