Gaurav

A RESEARCH PROPOSAL FOR GRAND PROJECT ON COMPARATIVE STUDY OF ORGANIZE SECTOR & UNORGANIZED SECTOR IN RETAIL INDUSTRY

SUBMITTED TO: PROF. HARISH RAVAL

KALOL INSTITUTE OF MANAGEMENT STUDIES KALOL SUBMITTED BY: GAURAV VAISHNAV MBA (MARKETING) (IN THE PARTIAL FULFILMENT OF MBA PROGRAM OF GUJARAT UNIVERSITY)

INTRODUCTION TO RETAIL INDUSTRY The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and second-rung cities alike introducing the Indian consumer to a shopping experience like never before.

PROBLEM STATEMENT What is the role of VSNL Broadband in gaining and maintaining the competitive advantage in the broadband industry?

OBJECTIVES  to understand the entire network of broadband and the decision making process  to measure the role of technology and its impact on the players involved in broadband  to measure the interrelationships between competitors  to explore the risks involved in managing the broadband  to analyze the management as the important aspect

RELEVANCE OF THE STUDY : Many manufacturing operations are designed to maximize

throughput

and

lower

costs

with

little

consideration for the impact on inventory levels and distribution capabilities. Purchasing contracts are often negotiated with very little information beyond historical buying patterns. The result of these factors is that there is not a single, integrated plan for the organization---there were as many plans as businesses. Clearly, there is a need for a mechanism through which these different functions can be integrated together. Supply chain management is a strategy through which such integration can be achieved. We seek to explore the risk involved and the opportunities to prosper with the use of efficient and effective supply chain management.

RESEARCH DESIGN Exploratory Research and Descriptive Research. DATA COLLECTION SOURCES OF DATA COLLECTION Primary Data  Through interviews  Through observation Secondary Data  Internet  Magazines  Newspapers and Editorials Sampling Design Sampling unit: Individuals- manufacturers, distributors, retailers. Sampling size: approx. 50 Sampling technique: judgmental sampling

TIME BUDGET  15 October 2007 – completion of research proposal.  10 November 2007- finalization of data collection tools During Diwali break & beyond- data collection  Second week of IV semester – presentation of analysis framework 

5th January 2008 – submission of first draft to guide



20th January 2008 – submission of the final report

TENTATIVE CHAPTER PLANS I. II. III. IV. V. VI.

Industry Overview Introduction to supply chain management Internal and External Analyses of SCM Vender Management Technological aspects of SCM Data Analyses and Interpretation

A SHORT WRITE UP ON THE RESEARCHERS Gaurav Vaishnav, B.B.A, MBA Marketing. Kalol Institute of Management Studies, Ahmedabad.