Foreign Policy
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P R I M E NUMBERS
Bound for Success
T
he book’s obituary has been written time and again, its imminent demise blamed on television, falling publishing profits, and now, the Internet. But don’t write books off just yet. More are being published than ever
before, and sales continue to trump those of other media. Despite the dire
Printer’s Progress
The United States no longer holds the title of world’s top publisher. The top spot goes to China, where textbooks account for nearly 1 in 5 books published and almost half of all purchases at the country’s 72,000 bookshops. But the British have the most to say, with more books published per capita than any other nation.
200,000
Books Published ed nit
150,000
tain
100,000
Germany Japan 50,000
Spain
Italy
France
$30
Revenues by Industry (In billions of U.S. dollars, 2004)
$20 UNITED STATES
$15
Bri
U
1995
$25
St
ina Ch es at
2000
2003 2004
publishers will Profit or Perish Book be the first to tell you that they are the entertainment industry’s poor relations. The numbers tell a different story. Book sales surpass movie box office and music sales in all three of the world’s largest entertainment markets.
$10 BRITAIN
JAPAN
$5 $0 Books
Music
Movies
Books
Music
Movies
Books
Music
Andrew Grabois, formerly the director of publisher relations at R.R. Bowker, is a publishing consultant. 26
Foreign Policy
Movies
SOURCES: TOP: CHINA: UNESCO, CHINA NATIONAL BUREAU OF STATISTICS, GENERAL ADMINISTRATION FOR PRESS AND PUBLISHING; UNITED STATES: BOWKER’S BOOKS IN PRINT DATABASE; BRITAIN: NIELSEN BOOK DATA; GERMANY: EU PUBLISHING MARKET WATCH, GERMAN PUBLISHERS & BOOKSELLERS ASSOCIATION; JAPAN: SHUPPAN NYUSUSHA, JAPAN EXTERNAL TRADE ORGANIZATION; FRANCE: EU PUBLISHING MARKET WATCH, LIVRES HEBDO; SPAIN: EU PUBLISHING MARKET WATCH, PUBLISHERS FEDERATION OF SPAIN; ITALY: EU PUBLISHING MARKET WATCH, ASSOCIATION OF ITALIAN PUBLISHERS; BOTTOM: UNITED STATES: BOOK INDUSTRY STUDY GROUP, RIAA, MPAA; BRITAIN: NIELSEN EDI, PUBLISHERS ASSOCIATION, BRITISH ASSOCIATION OF RECORD DEALERS; JAPAN: JAPAN EXTERNAL TRADE ORGANIZATION, RECORDING INDUSTRY ASSOCIATION OF JAPAN
predictions, the world still loves a good page-turner. | By Andrew Grabois
Copy That
Piracy is often a good indication of healthy demand. The fact that U.S. publishers lost more than $600 million to piracy in 2005 signifies the printed word’s staying power. Bestselling authors have to worry about both copycats and copy machines in countries such as Pakistan and China, where for every legitimate Da Vinci Code, four fakes will be sold at a fraction of the jacket price.
U.S. Publishers’ Losses to Piracy (In millions of U.S. dollars, 2005) 0–9
10–19 20–29 30–39 40–49
50+
A Copycat Favorite RUSSIA:
CHINA:
Harry Potter and LeopardWalk-up-to-Dragon
BELARUS:
Porri Gatter and the Stone Philosopher
Tanya Grotter and the Magic Double Bass
Harry becomes a hobbit at Hogwarts, where it sprinkles sweet-and-sour rain.
Porri has no magical powers, but he rides a motorcycle and carries a grenade launcher.
Harry becomes Tanya, a girl with a mole on her nose.
SOURCES: TOP: INTERNATIONAL INTELLECTUAL PROPERTY ALLIANCE; BOTTOM: GFK NOP
The Next Chapter
More books are being written and sold than ever before, but are they being read? Television has lured readers away for decades, and browsing the Internet now occupies more leisure hours than reading a favorite book in most countries. As a result, more publishers are offering digital downloads of books in a bid to reach new readers and control copyrights. Hours Spent per Week:
Hours Spent per Week:
15.7
Watching Television
20.9
Watching Television
10.8
Surfing the Net
10.3
Surfing the Net
8.0
Reading
CHINA
7.5
Reading
EGYPT
Watching Television
22.4
Watching Television
6.9
Surfing the Net
11.7
Surfing the Net
4.1
Reading
JAPAN
9.4
Reading
Surfing the Net
6.9
Reading
FRANCE
Hours Spent per Week:
19.0
THAILAND
Watching Television
8.8
Hours Spent per Week:
Hours Spent per Week:
17.9
Hours Spent per Week:
17.3
Watching Television
8.8
Surfing the Net
5.7
Reading
UNITED STATES
M ay
| June
2006
27
Bound for Success
T
he book’s obituary has been written time and again, its imminent demise blamed on television, falling publishing profits, and now, the Internet. But don’t write books off just yet. More are being published than ever
before, and sales continue to trump those of other media. Despite the dire
Printer’s Progress
The United States no longer holds the title of world’s top publisher. The top spot goes to China, where textbooks account for nearly 1 in 5 books published and almost half of all purchases at the country’s 72,000 bookshops. But the British have the most to say, with more books published per capita than any other nation.
200,000
Books Published ed nit
150,000
tain
100,000
Germany Japan 50,000
Spain
Italy
France
$30
Revenues by Industry (In billions of U.S. dollars, 2004)
$20 UNITED STATES
$15
Bri
U
1995
$25
St
ina Ch es at
2000
2003 2004
publishers will Profit or Perish Book be the first to tell you that they are the entertainment industry’s poor relations. The numbers tell a different story. Book sales surpass movie box office and music sales in all three of the world’s largest entertainment markets.
$10 BRITAIN
JAPAN
$5 $0 Books
Music
Movies
Books
Music
Movies
Books
Music
Andrew Grabois, formerly the director of publisher relations at R.R. Bowker, is a publishing consultant. 26
Foreign Policy
Movies
SOURCES: TOP: CHINA: UNESCO, CHINA NATIONAL BUREAU OF STATISTICS, GENERAL ADMINISTRATION FOR PRESS AND PUBLISHING; UNITED STATES: BOWKER’S BOOKS IN PRINT DATABASE; BRITAIN: NIELSEN BOOK DATA; GERMANY: EU PUBLISHING MARKET WATCH, GERMAN PUBLISHERS & BOOKSELLERS ASSOCIATION; JAPAN: SHUPPAN NYUSUSHA, JAPAN EXTERNAL TRADE ORGANIZATION; FRANCE: EU PUBLISHING MARKET WATCH, LIVRES HEBDO; SPAIN: EU PUBLISHING MARKET WATCH, PUBLISHERS FEDERATION OF SPAIN; ITALY: EU PUBLISHING MARKET WATCH, ASSOCIATION OF ITALIAN PUBLISHERS; BOTTOM: UNITED STATES: BOOK INDUSTRY STUDY GROUP, RIAA, MPAA; BRITAIN: NIELSEN EDI, PUBLISHERS ASSOCIATION, BRITISH ASSOCIATION OF RECORD DEALERS; JAPAN: JAPAN EXTERNAL TRADE ORGANIZATION, RECORDING INDUSTRY ASSOCIATION OF JAPAN
predictions, the world still loves a good page-turner. | By Andrew Grabois
Copy That
Piracy is often a good indication of healthy demand. The fact that U.S. publishers lost more than $600 million to piracy in 2005 signifies the printed word’s staying power. Bestselling authors have to worry about both copycats and copy machines in countries such as Pakistan and China, where for every legitimate Da Vinci Code, four fakes will be sold at a fraction of the jacket price.
U.S. Publishers’ Losses to Piracy (In millions of U.S. dollars, 2005) 0–9
10–19 20–29 30–39 40–49
50+
A Copycat Favorite RUSSIA:
CHINA:
Harry Potter and LeopardWalk-up-to-Dragon
BELARUS:
Porri Gatter and the Stone Philosopher
Tanya Grotter and the Magic Double Bass
Harry becomes a hobbit at Hogwarts, where it sprinkles sweet-and-sour rain.
Porri has no magical powers, but he rides a motorcycle and carries a grenade launcher.
Harry becomes Tanya, a girl with a mole on her nose.
SOURCES: TOP: INTERNATIONAL INTELLECTUAL PROPERTY ALLIANCE; BOTTOM: GFK NOP
The Next Chapter
More books are being written and sold than ever before, but are they being read? Television has lured readers away for decades, and browsing the Internet now occupies more leisure hours than reading a favorite book in most countries. As a result, more publishers are offering digital downloads of books in a bid to reach new readers and control copyrights. Hours Spent per Week:
Hours Spent per Week:
15.7
Watching Television
20.9
Watching Television
10.8
Surfing the Net
10.3
Surfing the Net
8.0
Reading
CHINA
7.5
Reading
EGYPT
Watching Television
22.4
Watching Television
6.9
Surfing the Net
11.7
Surfing the Net
4.1
Reading
JAPAN
9.4
Reading
Surfing the Net
6.9
Reading
FRANCE
Hours Spent per Week:
19.0
THAILAND
Watching Television
8.8
Hours Spent per Week:
Hours Spent per Week:
17.9
Hours Spent per Week:
17.3
Watching Television
8.8
Surfing the Net
5.7
Reading
UNITED STATES
M ay
| June
2006
27
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