Fishbein's Multi Attribute Model_laptops

Laptop Evaluation Scores (Ei) 5 Memory

Important Important Important Important Important Important Important

Processor Screen Size Price Battery Backup Brand After Sales Service

x

x x

Belief Scores (Bi)

HP

3

2 x x

HP provides good memory

Processor used in HP is fast HP HP HP HP HP

offers correct screen size for me is affordable has good battery backup is a very good brand has good after sales service

DELL Dell provides good memory

x x x x 3 x

2

Processor used in Dell is fast Dell Dell Dell Dell Dell

offers correct screen size for me is affordable has good battery backup is a very good brand has good after sales service

Apple

x x x

3

2 x x

Apple provides good memory

Processor used in Apple is fast Apple Apple Apple Apple Apple

offers correct screen size for me is affordable has good battery backup is a very good brand has good after sales service

Belief About HP

Memory Processor Screen Size Price Battery Backup Brand

x

Bi

Ei 2.29 2.43 2.14 2.64 1.57 2.5

3.21 3.29 3.29 3.21 3.21 2.93

After Sales Service

2.86

2.93 Sum

Belief About Dell

Bi

Memory Processor Screen Size Price Battery Backup Brand After Sales Service

Ei 1.93 2.43 1.93 2.79 1.71 2.07 0.21

3.21 3.29 3.29 3.21 3.21 2.93 2.93 Sum

Belief About Apple

Memory Processor Screen Size Price Battery Backup Brand After Sales Service

Bi

Ei 2.43 2.29 0.21 -2.14 1.64 2.43 -0.5

3.21 3.29 3.29 3.21 3.21 2.93 2.93 Sum

The Overall rating of HP is highest whereas that of Apple is lowest. The places where HP excel are b After sales service and price factor.

4 x

3

2

1 Not Not Not Not Not Not Not

x x x

1

Important Important Important Important Important Important Important

0

-1

-2

-3

0

-1

-2

-3

0

-1

-2

-3

x

1 x

x x 1

x x x x Bi*Ei 7.35 7.98 7.04 8.49 5.05 7.32

8.37 51.6 Bi*Ei 6.2 7.98 6.34 8.95 5.51 6.07 0.63 41.67 Bi*Ei 7.81 7.51 0.7 -6.89 5.28 7.11 -1.46 20.06

s where HP excel are brand value and after sales service. Where as Apple Lags in ce and price factor.

HP doesn’t provide good memory

Processor used in HP is slow HP HP HP HP HP

doesn’t offers correct screen size is expensive has poor battery backup is not a very good brand doesn’t have good after sales service

Dell doesn’t provide good memory

Processor used in Dell is slow Dell Dell Dell Dell Dell

doesn’t offers correct screen size is expensive has poor battery backup is not a very good brand doesn’t have good after sales service

Apple doesn’t provide good memory

Processor used in Apple is slow Apple Apple Apple Apple Apple

doesn’t offers correct screen size is expensive has poor battery backup is not a very good brand doesn’t have good after sales service

Belief 5 4 4 4 4 4 5

3 4 3 4 3 3 3

2 2 1 2 2 1 2

4 4 4 3 5 4 4

4 3 3 3 3 3 4

3 3 4 3 5 4 3

4 5 5 5 4 5 4

2 2 1 2 2 2 3

3 2 2 3 2 2 2

2 2 1 3 1 3 3

2 3 2 2 1 2 3

3 2 3 3 2 3 3

2 3 2 3 1 3 3

2 2 3 2 1 3 3

3 1 2 3 2 1 1

1 3 1 2 1 3 0

1 2 3 2 1 3 1

2 3 3 2 2 3 1

3 3 1 3 1 3 0

2 3 1 3 1 3 1

1 3 3 3 1 1 2

2 2 -1 -2 1 3 -1

2 2 -1 -2 2 3 -1

3 3 1 -2 1 2 1

3 2 1 -2 2 2 1

3 2 0 -2 2 2 0

3 2 0 -1 2 2 0

3 2 -1 -2 2 3 1

HP

Dell

Apple

1 3 3 3 2 1 2

3 4 5 3 4 5 4

4 4 4 3 3 3 3

4 4 4 5 3 3 3

1 1 2 2 3 2 1

3 2 1 2 1 1 2

4 3 3 3 3 2 1

2 3 1 2 1 2 3

2 3 3 3 1 2 3

2 3 3 3 2 2 2

2 2 3 3 2 3 3

2 2 2 2 2 3 3

3 3 2 3 2 2 3

3 2 2 3 2 3 3

3 3 2 3 2 2 -1

2 1 2 3 3 1 1

3 3 2 3 1 1 -1

2 2 3 3 2 3 -1

1 3 2 3 3 2 1

2 1 1 3 2 1 -1

1 3 1 3 2 2 -1

2 2 0 -3 1 2 -2

2 3 1 -1 2 3 -1

3 3 0 -3 1 3 0

2 2 1 -3 2 2 -1

2 2 1 -2 1 2 -2

2 3 1 -3 2 2 -2

2 2 0 -2 2 3 0

45 46 46 45 45 41 41

3.21 3.29 3.29 3.21 3.21 2.93 2.93

32 34 30 37 22 35 40 0 0 27 34 27 39 24 29 3 0 0 34 32 3 -30 23 34 -7

2.29 2.43 2.14 2.64 1.57 2.5 2.86 0 0 1.93 2.43 1.93 2.79 1.71 2.07 0.21 0 0 2.43 2.29 0.21 -2.14 1.64 2.43 -0.5