“A STUDY ON THE FACTORS INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS” WITH SPECIAL REFERENCE TO RANI PRIVATE LIMITED, Vadakara
PROJECT REPORT In partial fulfillment of the requirement of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted to the University of Calicut Submitted by
SHAHID KV (Reg. No. EJAHMBA 044)
Under the Guidance of JYOTHIS RACHEL,MBA Faculty
ELIJAH INSTITUTE OF MANAGEMENT STUDIES TRICHUR June 2009
CHAPTER – I 1.1 Introduction 1.2 Research Problem 1.3 Significance of the Study 1.4 Scope of the study 1.5 Objectives of the Study 1.6 Research Hypothesis 1.7 Research Methodology
CHAPTER II Literature
Review
CHAPTER III 3.1 Industry Profile 3.2 Company Profile 3.3 Department Profile 3.4 Product Profile
CHAPTER IV Data Analysis & Interpretation
CHAPTER – V 5.1 Summary 5.2 Findings 5.3 Suggestions 5.4 Limitations of the Study 5.5 Conclusion 5.6 Scope for future Research
B IB LIO GR APHY
APPENDIX