Targeted Market We have selected four major cities of punjab initially. These cities includies Lahore, Sahiwal, Fasaliabad and Multan. Kisan Dost estamited the total area covered as fellowes: Lahore It contained 9,869 villages and 41 towns, of which the largest are Lahore (population, 202,964, including cantonment), Amristar(162,429), Sialkot (57,956), Gujranwala (29,224), Batala (27,365), and Kasur (22,022). In commercial importance Lahore and Amritsar dwarfed all other towns in the Division, but Sialkot and Batala were considerably more than local centres. Besides the administrative charge of six British Districts, the Commissioner of Lahore had political control over the Native State of Chamba, which has an area Of 3,216 square miles (8,330 km2) and a population (1901) of 127,834. Multan Multan Division was created during British Rule in the subcontinent. The division lay between 28°25' and 33°13 N and 69°19' and 73°39 E, the Sutlej divided it from Bahawalpur] on the south-east, while the Indus flowed partly through the Division and partly along its border to the west. The headquarters of the Commissioner were at Multan, or, in the hot season, at. Fort Munro. The total area was 29,520 square miles, the division was composed of the following districts Sahiwal Sahiwal District+Division 2008 consists of 531 villages in two subdivisions. It is situated on the main bypass, 3 kilometers from the main city. Sahiwal District has an area of 3201 km² and comprises two tehsils, Sahiwal and Chichawatni. Sahiwal District contains subtowns like Qadirabad, Yousafwala, Iqbalnagar, Kassowal, Noorshah, Harappa and Ghaziabad. Faisalabad Faisalabad district is un-parallel for its agricultural productivity. The area grew in importance as the grain belt of the Punjab. Prosperous towns and villages sprung up in the wake of colonization. The Kharif crops are maize, rice, sugarcane and bajra. The Rabi crops are wheat. barley, gram and barseen. The total Area 5,856 sq. km, No. of Sub-Divisions 6, Agricultural
Land Area 11,50,042 Acres.
HRM Employees Model Target Market
Staff
Quant ity
Salary(Per person)
Target Market
Staff
Quant ity
Salary(Per person)
Lahore
Manager
1
50,000
Multan
Manager
1
50,000
Agrarian
5
35,000
Agrarian
4
35,000
Vetinary
3
30,000
Vetinary
2
30,000
Field Officer
15
15,000
Field Officer
10
15,000
Target Market
Staff
Quant ity
Salary (Per person)
Target Market
Staff
Quant ity
Salary(Per person)
Sahiwal
Manager
1
50,000
Faisalabad
Manager
1
50,000
Agrarian
3
35,000
Agrarian
5
35,000
Vetinary
1
30,000
Vetinary
3
30,000
Field Officer
8
15,000
Field Officer
13
15,000
Price strategy Kisan Dost Consulting will be priced at the middle edge of what the market will bear, competing with the name brand consultants. The pricing fits with the high-level expertise. We have targeted four major cities of Punjab where our kisan dost provided their services of tunnel farming, Dairy, Fish Farming , Floury and Cut Flower and Organic Farming. Kisan Dost having same fee Structure all across the major cities of Punjab Consulting should be based on different services like tunnel farming charged with the acre 15,000 to 20,000 per year for project consulting like others Dairy 10,500 to 14000 per month, fish farming 3600 to 4500 per farm, Floury and Cut flower charged with the 7.5 acre 2500 per year and orgranic farming
charged 12000 per year. Market research 200,000 per year and 25% per project retainer consulting.
Land
Services
Per year Charge
% Fee
Total Price
7.5 Acre
Tunnel Farming
100,000
15 to 20%
15000 to 20000
Each Farm
Dairy
70,000
15 to 20%
10500 to 14000
Each Farm
Fish Farming
30,000
12% to 15%
3600 to 4500
7.5 Acre
Floury & Cut Flower
25,000
10%
2500
7.5 Acre
Organic Farming
80,000
15%
12000
FINANCIAL ANALYSIS Kisan DOST having the invested over 1.5M and Kisan Dost has not been taken the debt from the financail firm. We don’t have fiancail risk. We also need to maintain over business risk which having from over competitors. We have three partner Mahmood, Ali and Hasseeb. Each partner having the equal capital invested 0.5M in the Project. Here are the Projected Statements of Kisan Dost. Kisan-Dost Sales Forcasting Sales Forecast Retainer Consulting
2009
2010
2011
Rs 550,000
Rs 950,000
Rs 2,725,000
Project Consulting Market Research
Rs 250,000 Rs 200,000
Rs 300,000 Rs 250,000
Rs 350,000 Rs 300,000
Total Sales
Rs 1,000,000
Rs 1,500,000
Rs 3,375,000
Cost of sales
2009
2010
2011
Retainer Consulting
Rs 150,000
Rs 210,000
Rs 260,000
Project Consulting Market Research Total Cost of Sales
Rs 30,000 Rs 60,000 Rs 240,000
Rs 50,000 Rs 125,000 Rs 385,000
Rs 90,000 Rs 160,000 Rs 510,000
Projected Income Statement for 2009-2011 Pro-forma Income Statement
% Expence
2009
2010
2011
Sales
Rs
1,000,000
Rs
1,500,000
Rs
3,375,000
Cost of Sales
Rs
240,000
Rs
385,000
Rs
510,000
Total
Rs
1,240,000
Rs
1,885,000
Rs
3,885,000
Gross margin
Rs
760,000
Rs
1,115,000
10.00%
Rs
76,000
Rs
111,500
Rs
286,500
5.00%
Rs
38,000
Rs
55,750
Rs
143,250
10.00%
Rs
76,000
Rs
111,500
Rs
286,500
Rs
1,755,000
Rs
1,755,000
Rs
1,755,000
Utilities
Rs
12,000
Rs
14,000
Rs
17,000
Depreciation
$0
Rent
Rs
18,000
Rs
23,000
Payroll Burden
Rs
-
Rs
-
Contract/Consultants
Rs
-
Rs
Other
Rs
-
Total Operating Expenses Profit Before Interest and Taxes
Rs 2,865,000
Operating expenses: Advertising/Promotion Public Relations Travel Payroll expense
Taxes Incurred Net Profit
Annually
20%
$0
$0 Rs
29,000
-
Rs
-
Rs
-
Rs
-
Rs 1,975,000
Rs
2,070,750
Rs 1,215,000-
Rs
955,750-
Rs
347,750
Rs
Rs
191,150-
Rs
69,550
Rs
764,600-
Rs
278,200
243,000-
Rs 972,000-
Rs 2,517,250
Projected Cash Flow Statement 2009 to 2011 Pro-Forma Cash Flow
2009
2010
2011
Net Profit:
Rs 972,000-
Rs 764,600-
Rs 278,200
Rs Rs Rs 207,400 Rs 764,600-
Rs Rs Rs 486,400 Rs 486,400
Rs Rs Rs Rs 278,200
Rs Rs -
Rs Rs -
Rs Rs -
Rs -
Rs -
Rs -
Plus: Depreciation Change in Accounts Payable Capital Input Cash provided by operations Fiancail Activities Change in Accounts Receivable Cash provided by/ (used for) financing activities Lease Expense Investing activities Capital Expenditure Subtotal Net Cash Flow Cash balance Forward
Rs Rs Rs 764,600Rs 764,600-
$0 Rs Rs 278,200 Rs 278,200
Rs Rs Rs 278,200 Rs 27,800
In the cash flow, we having loss on 2009 and 2010. But meanwhile after 2011 having profit forcasting in the capital. In earlier two years, we bear loss by input the capital each year. After we having good sales of our services in the 2011. So we started our net profit after: