Final_questionnaire[1].docx

QUESTIONNAIRE Dear Respondent, I am doing a survey on consumer’s perception towards Financial Newspaper Business Line for my SIP ( Summer Internship Programme ) M.B.A. for which I would be grateful if you could spare a few minutes to fill up this questionnaire 1) Name :____________________________________________________________ 2) Age: 18 to 25 26 to 40 3) Gender: Male 4) Education: Under graduation

41 to 60 above 60

female

Graduate

5) Monthly income: Below 10000 Rs.10000 to 20000 6) Occupation : Self-employed professional Businessman

Post graduate

20000 to 4000 40000 above

Salaried Others (please specify)

________________

7) Are you currently reading any other financial newspaper? Live Mint Business Standard Financial Express DNA Economics Time No 8) How did you come to know about Business Line? Dealers Campaigns Magazine Vendors Internet Others 9) When do you read Business Line? Daily Occasionally

once in a week

10) How much time do you spend to read the Business Line? 0 to 5 minutes 6 to 10 minutes 11 to 15 minutes 16 to 30 minutes above half an hour 11) What do you expect at the time of subscription? Discount lucky draw coupon

Gift voucher

Free gift

12) Do you find price of our newspaper convenient? YES NO 13) If No, Then what price do you expect? ………………………………………………………………………………………….......................................... 61

14) If the price of the Business Line is going to increase than what you will do? Continue with the same Newspaper Skip the substitute Stop subscription 15) Do you recommend your friend to buy Business Line? YES NO 16) If no please mention why? ............................................................................................................................................................................................ 

Rate the following factors for Business Line

1= Highly Dissatisfaction 2= Dissatisfaction Satisfaction towards News Paper

3= Average

4= Satisfactory

5= Highly satisfactory

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

Design Content Number of pages Customer Support Satisfaction towards Delivery/Services Delivery Timing Condition of Newspaper at the Delivery Time Condition of magazine at the Delivery Time Renewal call end of the subscription date Satisfaction towards content & culture Market News & Market analysis Start-ups & Technology The stock market and mutual fund portfolio Coverage of the Business News Business Link magazine

17) Any Suggestions ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… *************************************** THANK YOU ****************************************** 62