Final Year Project

Project Report On To Analyze the Television Market of Bhopal And Compare the Major Players For the Partial fulfillment of The Requirement Of Master of Business Administration Submitted by Shailendra Banjari (MBA IV Semester) Under the Supervision of Mr. Mahesh Soni Institute of Professional Education & Research (Iper) (Barkatullah University, Bhopal) (Year: 2009)

DECLARATION I, Shailendra Banjari, student of MBA Fourth Semester of Institute of professional education & research (Iper) Bhopal hereby declare that the project Report entitled “To analyze the television Market of Bhopal And compare the Major Players” is my own original work based on the survey undertaken by me. I also declare that this report has not been submitted to any other University/ Institute for the award of any degree or any professional diploma.

Shailendra Banjari

CERTIFICATE This is to certify that Mr.Shailendra Banjari has completed his project work on the subject entitled “To analyze the television Market of Bhopal And compare the Major Players” which is based on the survey / research study undertaken by him. The project report is completed by the candidate under my supervision. It is an original unaided research study completed under my supervision to meet the partial requirement of the MBA (F.T.) Degree of the Barkatullah University, Bhopal. Date:

Mr. Mahesh Soni (Faculty Guide) Forwarded:

ACKNOWLEDGEMENT I would like to express my deep sense of gratitude to the respectable guide distinguished personalities for their precious suggestions and encouragement during the project. The experience which is gained by me during this project is essential for me at this turning point of my career. I am also thankful to Prof. Dr. A.S. Khalsa Director for his support. I am thankful to Mr. Mahesh Soni, for supervising my research project for valuable guidance. Last but not the least I would like to thank company officials, my friends & family members for their constant support.

Shailendra Banjari

CONTENTS

CHAPTER NO.

TITLE

PAGE NO.

CHAPTER -I

INTRODUCTION

6

CHAPTER -II

COMPANY PROFILE

8

CHAPTER -III

OBJECTIVES OF THE STUDY

20

CHAPTER -IV

RESEARCH METHODOLOGY

22

CHAPTER -V

DATA ANALYSIS & INTERPRETATION

24

CHAPTER -VI

OBSERVATIONS & FINDINGS

37

CHAPTER -VII

CONCLUSION & SUGGESTIONS

CHAPTER -VIII

BIBLIOGRAPHY

43

CHAPTER -IX

ANNEXURE

45

40

INTRODUCTION

INTRODUCTION TO THE TOPIC In the present Project I have analyzed the Television market of Bhopal. For the purpose I have done survey of 100 respondents. Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organizations, whether they are large or small. Marketing Research is the function, which links the consumer and public to the marketer through information and information used to identity and define marketing opportunities and problems generated, refine evaluate marketing actions, monitor marketing performances, and improve understanding of marketing research as a process.

COMPANY PROFILE

LG ELECTRONICS

Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business . LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products. LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003 saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October 2004.

Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.

Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Ecofriendly units amongst all LG manufacturing plants in the world. LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment.

VISION LG Electronics is pursuing the vision of becoming a true global digital leader, attracting customers worldwide through its innovative products and design. The company’s goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010. To achieve this, we have embraced the idea of “Great Company, Great People,” recognizing that only great people can create a great company.

LG TV

VIDEOCON

Videocon is a household brand name across the nation for consumer electronics and home appliances. It is multi-faceted Rs. 3500 crore group, with the state of - the - art manufacturing facilities all over India. This company was incorporated in 1984 with the avowed purpose of producing world-class Color Television through a technical tie-up with Toshiba Corporation of Japan. It has emerged as India’s leading brand of both color and black & white TV. The range of consumer electronic products and home appliances include Neuro-Fuzzy logic washing machines, user friendly no-frost refrigerators, music systems, color televisions & VCRs. Apart from making products for Toshiba and Sansui for their markets, Videocon is also setting-up manufacturing and marketing facilities in the Middle East, Europe, Indonesia and South Africa.

Videocon’s Major Production Facilities are: •

Videocon International Ltd., Chitegaon, Aurangabad.

•

Videocon International Ltd., Gandhinagar

•

Videocon Appliances Ltd., Chitegaon, Aurangabad

•

Videocon Narmada Electronics Ltd., Bharuch

•

Videocon VCR Ltd., Bhalgaon Aurangabad

TIME LINE

VIDEOCON TELEVISION

SAMSUNG INDIA Samsung India is the hub for Samsung’s South West Asia Regional operations. The South West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India which commenced its operations in India in December 1995, today enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country. Headquartered in New Delhi, Samsung India has a network of 20 Branch Offices and 40 Area Sales Offices located all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Colour Monitors, Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung ‘Made in India’ products like Colour Televisions, Colour Monitors and Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India currently employs over 1600 employees, with around 18% of its employees working in Research & Development. SAMSUNG VISION Samsung India's Vision entails helping people improve the quality of their lives by providing them with superior quality, state-of-the-art technology products at the right time and the right price. But beyond its role as a purveyor of quality products in India, Samsung seeks to contribute to the economic growth of the country though its export commitments and large scale production facilities generating secured employment for hundreds of Indian people. At Samsung, we strive to contribute to the development of the electronics and components industry in India by enhancing the knowledge levels of our workforce through the introduction of our advanced management systems and production know-how in our manufacturing facilities by introducing

our Indian vendors to

our world class quality systems and helping them in improving them in their own quality systems and production processes and setting benchmarks for the industry both in terms of after sales service for our products, quality systems and management techniques at our facilities or our products themselves.

At Samsung, we believe in returning to the community some of the profits we earn from it, through the social causes we espouse. We view ourselves not as an MNC operating in India, but as an 'Indian Company' operating here, conforming to the laws of the country and committed to working for the Indian community.

SAMSUNG TELEVISION

ONIDA

Onida was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in Mumbai. In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. Superior products and the combination of a distinctive voice, a cutting-edge advertising strategy, and purposeful marketing ensured that Onida became a household name. Over the years, Onida has strengthened its reputation for the intelligent and pioneering application of technologies. Onida Today Onida today enjoys a strong equity among consumers making it one of the leading brands in India. Our constant endeavor to introduce products of substance that offer the very best in technology and the finest design have made Onida a leading player in the electronics and entertainment business today. Onida has recently made a foray in other household appliances including airconditioners, washing machines, DVDs, Plasma & LCD televisions and home theatre systems. For offices, Onida has also introduced state-of-the-art multi-media presentation products. The Network Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. MIRC Electronics shares are listed on the National and Mumbai Stock Exchanges. The company enjoyed a market capitalization of Rs.301.46 Cr. as on 31st March 2005. The transition of Onida from a family-owned business to a professionally managed company has largely been made possible by the vision of the Chairman & Managing Director, Mr.G.L.Mirchandani.

ONIDA TELEVISIONS

COLOUR TELEVISION LG Samsung Onida Videocon Others

36 28 18 16 2 Others 2% Videocon 16%

LG 36%

Onida 18%

Samsung 28%

OBJECTIVES OF THE STUDY

OBJECTIVES OF THE STUDY • To analyze the television Market of Bhopal. • To analyze the factors influencing the customers to choose a particular brand of Television. • To know the customers view towards Televisions of different brands.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY The Research is Exploratory Research. In the present Research I have collected data through Survey of 100 customers SAMPLE SIZE 100 respondents. SOURCE OF INFORMATION: Primary & Secondary Data was used. SAMPLING METHOD Percentage Method SAMPLING PROCEDURE : Close Ended Questionnaire are used. SAMPLING TECHNIQUE Convenient Sampling Method. TOOLS OF ANALYSIS I have used Questionnaire Method. LIMITATIONS OF STUDY • The respondents were limited and cannot be treated as the whole population. • The respondents may be biased. • Time was the major constraint. • The accuracy of indications given by the respondents may not be consider adequate

DATA ANALYSIS & INTERPRETATION

DATA ANALYSIS & INTERPRETATION Q1.

Which Television do you Have ?

Option LCD CRT

Percentage of Respondents 28 72

Percentage of Respondents 72

80 28 60 40 20 0

LCD

CRT

Interpretation: 28% of the respondents have LCD Television, 72% of the respondents have CRT Television.

Q2.

Which Brand of LCD / CRT Television do you Have ?

Option Samsung LG ONIDA Videocon

Percentage of Respondents 24 44 22 10

Percentage of Respondents 44

50 40 24

30

22 10

20 10 0

Samsung

LG

ONIDA

Videocon

Interpretation 24% of the employee say that they have Samsung LCD / CRT TV, 44% of the respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.

Q3.

Rate the following factors you consider are important for building brand

image. Option Price Clarity Sound Durability Looks Quality

Percentage of Respondents 24 6 10 18 8 34

Percentage of Respondents 34 35 24

30

18

25 20

10

15

8

6

10 5 0

Price

Clarity

Sound

Durability

Looks

Quality

Interpretation: 24% of the respondent say Price is the factor which build brand, 6% say Clarity builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say Quality is the most important factor for building brand image.

Q4. What do you look for while purchasing a LCD / CRT Television? Please rank in order of importance. Option Comparative Advantage Price TV Advertisement Scheme/Discount/Free Gift Quality

Percentage of Respondents 36 20 6 20 18

Percentage of Respondents 36 40 35 30 25 20 15 10 5 0

20

20

18

6

y re /F nt ou e ift G

ge ta an dv

t en

A

em

c is

tis

D e/ m he

r ve Ad

l it ua Q

Sc

TV

e tiv ra pa

e ic

om

Pr

C

Interpretation: 36% consumers look out for comparative advantage while making a purchase.

Q5. Why you prefer a particular brand of LCD / CRT Television? Option Known Product Good Quality Reasonable Price More Value for Money Other Reason

Percentage of Respondents 20 24 22 18 16

Percentage of Respondents 24 22 25

20 18 16

20 15 10 5 0 Known Product

Good Quality Reasonable Price

More Value for Money

Other Reason

Interpretation: 24% people say that good quality makes a brand preferable.

Q6.

Which brand of LCD / CRT Television is best in terms of Price?

Option Samsung LG ONIDA Videocon

No. of Respondents 24 20 20 36

No. of Respondents No. of Respondents 36 40 35

24 20

30 25

20

20 15 10 5 0

Samsung

LG

ONIDA

Videocon

Interpretation: 24% of the respondents say the price of Samsung LCD / CRT Television is less, 20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT Television has less price, 36% of the respondents say Videocon LCD / CRT Television has less price.

Q7.

Which brand of LCD / CRT Television is best in terms of Clarity?

Option Samsung LG ONIDA Videocon

No. of Respondents 28 46 16 10

No. of Respondents 46 50 28

40 30

16 10

20 10 0

Samsung

LG

ONIDA

Videocon

Interpretation: 28% of the respondents say Samsung has very good clarity, 46% of the respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD / CRT TV has best clarity.

Q8.

Which brand of LCD / CRT Television is best in terms of Sound Quality?

Option Samsung LG ONIDA Videocon

No. of Respondents 32 34 16 18

No. of Respondents 34

32 35 30

16

25

18

20 15 10 5 0

Samsung

LG

ONIDA

Videocon

Interpretation: 32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34% of the respondents say LG LCD / CRT Television is best in terms of Sound Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT Television is best in terms of Sound Quality.

Q9.

Which brand of LCD / CRT Television is best in terms of Durability?

Option Samsung LG ONIDA Videocon

No. of Respondents 32 34 14 20

No. of Respondents 34

32 35 30

20

25

14

20 15 10 5 0

Samsung

LG

ONIDA

Videocon

Interpretation: 32% of the respondents say Durability of Samsung LCD / CRT Television is best, 34% of the respondents say LG LCD / CRT TV, 14% of the respondents say Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.

Q10. Which brand of LCD / CRT Television is best in terms of Performance ? Option Samsung LG ONIDA Videocon

No. of Respondents 24 36 22 18

No. of Respondents 36 40 35

24

22

30 25

18

20 15 10 5 0

Samsung

LG

ONIDA

Videocon

Interpretation: 24% of the respondents say Samsung LCD / CRT Television is best in terms of Performance, 36% of the respondents say LG LCD / CRT Television is best in terms of Performance,22% of the respondents say ONIDA LCD / CRT Television is best in terms of Performance.& 18% of the respondents say Videocon LCD / CRT Television is best in terms of Performance.

Q11. Which brand of LCD / CRT Television is best in terms of Features? Option Samsung LG ONIDA Videocon

No. of Respondents 24 32 20 24

No. of Respondents 32 35

24

24

30

20

25 20 15 10 5 0

Samsung

LG

ONIDA

Videocon

Interpretation: 24% of the respondents say Features of Samsung LCD / CRT TV is best, 32% have rated LG LCD / CRT as best in terms of its features, 20% of the respondents say ONIDA LCD / CRT TV is best in terms features

Q12. Which brand of LCD / CRT Television is best in terms of Clarity? Option Samsung LG ONIDA Videocon

No. of Respondents 28 46 16 10

No. of Respondents 46 50 28

40 30

16 10

20 10 0

Samsung

LG

ONIDA

Videocon

Interpretation: 28% of the respondents say Samsung has very good clarity, 46% of the respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD / CRT TV has best clarity.

OBSERVATIONS & FINDINGS

OBSERVATIONS & FINDINGS •

28% of the respondents have LCD Television, 72% of the respondents have CRT Television.

•

24% of the employee say that they have Samsung LCD / CRT TV, 44% of the respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.

•

24% of the respondent say Price is the factor which build brand, 6% say Clarity builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say Quality is the most important factor for building brand image.

•

36% consumers look out for comparative advantage while making a purchase.

•

24% people say that good quality makes a brand preferable.

•

24% of the respondents say the price of Samsung LCD / CRT Television is less, 20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT Television has less price, 36% of the respondents say Videocon LCD / CRT Television has less price.

•

28% of the respondents say Samsung has very good clarity, 46% of the respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD / CRT TV has best clarity.

• 32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34% of the respondents say LG LCD / CRT Television is best in terms of Sound Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT Television is best in terms of Sound Quality. •

32% of the respondents say Durability of Samsung LCD / CRT Television is best, 34% of the respondents say LG LCD / CRT TV, 14% of the respondents say Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.

•

24% of the respondents say Samsung LCD / CRT Television is best in terms of Performance, 36% of the respondents say LG LCD / CRT Television is best in terms of Performance,22% of the respondents say ONIDA LCD / CRT Television is best in terms of Performance.& 18% of the respondents say Videocon LCD / CRT Television is best in terms of Performance.

• 24% of the respondents say Features of Samsung LCD / CRT TV is best, 32% have rated LG LCD / CRT as best in terms of its features, 20% of the respondents say ONIDA LCD / CRT TV is best in terms features. •

28% of the respondents say Samsung has very good clarity, 46% of the respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say Videocon LCD / CRT TV has best clarity.

CONCLUSION & SUGGESTIONS

CONCLUSIONS This project helped me tremendously in knowing how marketing activities are carried out in a real situation. In classroom lectures, I was able to understand only the theoretical work I have the practical experience about the marketing activities. As far In my study I have found that maximum people prefer to buy LG LCD / CRT TV as compared to other brands of LCD / CRT Television because of its Sound system and features and performance. Inspite of Less price of other brands of LCD / CRT TV people prefer LG LCD / CRT TV. I found that people prefer LCD Televisions because of their attractive looks and space required for keeping LCD Television is also very less.

SUGGESTIONS • Companies must advertise their products heavily. •

Customers must be made aware about the features of LCD / CRT Televisions.

• After sales services provided must be improved. • More advertisement must be made to improve brand image. • Attractive offers must be made by the company. • Spares parts should be provided at low cost.

BIBLIOGRAPHY

BIBLIOGRAPHY Books: •

Kotler, Philip., ’Marketing Management’ Prentice Hall Of India Pvt. Ltd., New Delhi.

•

Kothari, C.R, ’Research Methodology’, Vishwa Publication., New Delhi

•

Saxena, Rajan, ’Marketing Management’ Tata Mcgraw-Hill Publishing Company Limited. New Delhi

Websites: •

www.lge.com

• www.videocon.co.in •

www.Onida.com

• www.samsung.com/in

ANNEXURE

QUESTIONNAIRE Name

:

_____________________________________

Address

:

_____________________________________

Contact No.

:

_____________________________________

Q1.

Which Television do you have? a.

Q2.

Q3.

LCD / CRT

b.

CRT

Which Brand of LCD / CRT Television do you have? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Rate the following factors you consider are important for building brand Image.

Q4.

a.

Price

b.

Clarity

c.

Sound

d.

Durability

e.

Looks

f.

Quality

What do you look for while purchasing a LCD / CRT Television? Please rank in order of importance? a.

Comparative Advantage

b.

Price

c.

TV Advertisement

d.

Scheme/Discount/Free Gift

e.

Quality

Q5. Why you prefer a particular brand of LCD / CRT Television?

Q6.

a.

Known Product

b.

Good Quality

c.

Reasonable Price

d.

More Value for Money

e.

Other Reason

Which brand of LCD / CRT Television is best in terms of Price? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Q7.

Q8.

Q9.

Which brand of LCD / CRT Television is best in terms of Clarity? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Which brand of LCD / CRT Television is best in terms of Sound Quality? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Which brand of LCD / CRT Television is best in terms of Durability? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Q10. Which brand of LCD / CRT Television is best in terms of Performance? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Q11. Which brand of LCD / CRT Television is best in terms of Features? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

Q12. Which brand of LCD / CRT Television is best in terms of Clarity? a.

Samsung

b.

LG

c.

ONIDA

d.

Videocon

________________________________________________________________________