Final Brief

PINIPISAKAN RESORT (IN-LAND VACATION RESORT) Brgy. San Isidro, Las Navas, Northern Samar

The resort is compose of two lots and just an inch away from the three stairway Pinipisakan Falls. The first lot, on the left side of the falls with Certificate of Title No. 4408 (3338), Free Patent No. V 53178, an area 1.5185 hectares with Tax Declaration No. 0501708. The second lot is located on the right side of the falls with Tax Declaration No. 3782 with an area of 8.73 hectares, totaling an area of nine point twenty five (9.25) hectares owned by the heirs of the late ISABELO ZETA,

To bolters the eco-tourism in the Pinipisakan Falls which is suitable for hiking, swimming, boating, diving and other water sports activities; as well as a theme park and to increased the socio-economic condition of the province, the regional and national as well. This project will be operated like any vacation-recreational facility to serve the public. It will generate income thorough rental and patronizing the services inside the facility

The proposed Pinipisakan Resort is intended for the vacationers that come to Northern Samar, especially the tourists who came from far places. In which it makes them hard to travel back to their homes. According to the Provincial Tourism Office as of 2007-2008, tourists arrivals totaled 500,000 with more are coming in at summer time. The marketing scheme for this will be advertisements, flyers, and streamers or banners. Services - the proposed project will be serving a food and hospitality good services to tourists and vacationers. The target market share is estimated 70% because of good facilities and services that provided of this proposed project. It is only resort that could satisfy the needs and wants of the tourists-vacationers or consumers. While the remaining 30% are shared with the domestic tourists. The Department of Tourism Northern Samar revealed a registry of about 980,000 balikbayans and tourists which are potential patrons to the in-land resort. Television and website advertisement will be employed to gain worldwide exposure that will draw in more foreign tourists. And with the help of the Provincial Tourism Office of Northern Samar.

Promotion – promoting the business venture is through posters, streamer, and Catalogues. It will be placed on populated areas, ad for every commercial building for accessibility for that promotion. Then, it will also promote the advertisement in the ratio that one strategy in promoting business. Pinipisakan is ideal for amateur swimmers and eco-lovers. The demand for the services is year round having its peak during warm months of April to October. Since there is already a cell phone signal in the locality and a cell site construction underway, the administrative division of the resort shall have high-tech communication facilities and their function hall shall be equipped with audio-visual facilities such as LCD and sound system, internet and cable connections for television and other forms of entertainment. Transportation facilities are available via water, land and air. A motorboat is available if one chooses the river route; jeepneys and motorcycles will be the options for land route, and the more affluent ones who have a chartered plane, there is an abandoned air strip of the closed logging company is available for small aircraft landings.