Fiji Resort Marketing Plan

1.0 Statement of Marketing Goal 2.0 Marketing Objectives for the Project a)

Overall Objectives

b) Primary Objectives c) Sub-objectives for primary objectives

3.0 Target Market Segments a) Primary Market Segments Domestic CEO’s –

FJD$70K +

International CEO’s

FJD$250K +

b) Why Selected c) Desired Exchange Visitor: Owners/locals:

4.0 Marketing Strategies a) Main Strategies 1. Market Penetration 2. Market Development Service/Program Development 4. Diversification b) Strategy Development by Target Group 1. Target Group A 2. Target Group B 3. Target Group C c) Promotional Tools

5. Monitoring Techniques

a) Progress Reports b) Timeline c) Outcome Measurements

6. Detailed Budget ATTACHMENT 1 Marketing Activities

Year 1 Q1 Q2 Q3

Year 2

Q4

Q1 Q2

Q3

Year 3 Q4 Q1

Q2

Q3

Year 4 Q4

Q1 Q2

Q3

Year 5 Q4 Q1 Q2 Q3

Domestic Market - development - distribution cover Suva Cover Nadi International Market

ATTACHMENT 2 Marketing Activities Domestic Market Brochures

Year 1

Year 2

start up capital:

$180,000

20,000 @$800 x 2=

DVD -production -copies Traveling expense

20,000@$0.60 each= 12 trips annually@ $250 each trip

=

Accommodation & meals

@ $300 per trip

International Market Brochures

20,000@ $800x2 =

DVD

20,000@$0.60 each =

12 trips annually@ NZ-$2000x4

= $8000

AUST-$2000x4

= $8000

USA-$4,000x4

= $16,000

Accommodations & Meals Other expenses Web-designs

@$6,000 per trip =

$22,194 +

Year 3

Q4

Resort launching Start-up marketing Capital

$180,000

Total Marketing Expenses Surplus

$157,806 $22,194