Establishing A Strong Digital Footprint.pptx

Establishing A Strong Digital Footprint

Summer Internship Project HDFC BANK LTD. Tanvi Khandelwal Roll No.- 53

Objectives • To know the awarness of digital platforms among customers. • To understand the process of banking at HDFC • To understand the customer behaviour towards digital platforms • To identify and evaluate the problems faced by customers.

Methodology • Conducted a research study to obtain the feedback from customers regarding the digital services provided by them. • Providing the customers with digital demos on daily basis. • Pitching the products to walk – in customers in the bank.

FINDINGS

Challenges Faced • As I was a management trainee, customers were hesitant to share their opinion. • The sample size was very limited and confined to particular area • Scoping of nearby areas • Changing customers perception

Contribution • Provided the data to the bank regarding customer’s perception regarding digital services • Scoping of nearby areas as bank is planning to open new branch/ATM • Helped in converting the customer base from traditional banking to modern banking

Learnings There were a lot of learnings in the duration of summer internship – • Various corporate activities were was held • Direct customer interaction • Building customer relationships • Pitching in for products to customers • Daily morning scrumbbs

THANK YOU