Enterprise Mobility - Setting Strategy
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Enterprise Mobility – setting strategy Rob Bamforth, Principal Analyst, Quocirca Ltd June 23rd 2009
Agenda • Mobile vision and strategic reality • The distributed and extended enterprise
• Technology balancing acts • Mobile strategy objectives
© 2009 Quocirca Ltd
The Mobile Vision • Flexibility • Choice
• Anyone, anytime, anywhere on anything
Martini for the user… ..but a bitter (expensive) pill for IT manager? © 2009 Quocirca Ltd
Increasing mobility How will the number of mobile users change over the next 12 months? 0%
20%
Increase significantly
Increase a little
Remain about the same
Decrease a little
Source: Quocirca telecom expense management research 2008
40%
How far has mobile email been deployed across the organisation? 0%
20%
40%
60%
80%
2008
2007
2006
2005 Broad/extensive
Some significant
Numerous small
Source: Latest + historic Quocirca UK convergence/mobile research
100%
Mobile applications widen What mobile applications are valuable within or beyond the premises? 0%
20%
40%
60%
80%
Voice calls
Flexibility within Text messaging Mobile email Mobile web browsing
New uses beyond
Mobile Instant Messaging Push to talk Both
Outside only
Source: Quocirca SMB communications research 2008
Inside only
100%
What is driving the need for mobile and remote usage? 0%
20%
40%
Competitive advantage
Access for existing workers
Tactical values
Improve customer service Allow more to be mobile Cost of travel Corporate strategy
Technology interest Cost of office space
Source: Quocirca UK convergence/mobile research 2007
60%
80%
How much is part of a formal strategy? 0%
20%
40%
60%
80%
100%
Internet & UK SMBs 2008
Mind the gap between ‘planned’ and ‘done’ Mobility EU Enterprises 2007 Mobility EU Enterprises 2006 Mobility EU Enterprises 2005 All in existing strategy
Retro-fit to new one
One planned
None planned
Source: Quocirca communications research 2005, 2006, 2007 & 2008
Unsure
Where do the additional funds come from for increases in mobile spending? 0%
20%
40%
60%
80%
100%
2008
2007
2006 Planned in mobile budget
Unplanned
Drop in IT & fixed
Source: Quocirca communications research 2005, 2006, 2007 & 2008
No increase
Shift in the enterprise agenda Past
Need
Connections and circuits
Clouds and packets
Pay for access
Pay for service and quality
On premise
On demand
ICT by products
XaaS
Cost proportionate to use
Flat rate
Separate channels
Seamless
Dedicated, proprietary
Open, multiplicity
Connected enterprise
Extended enterprise
Simple media
Rich media
Growth
Survival
© 2009 Quocirca Ltd
Importance
Distributed and extended • Home working • Mobile
• Flexible working • „Hot desking‟ • Handy‟s cloverleaf model – outsiders inside
© 2009 Quocirca Ltd
The networked enterprise Rich client Traditional
Pure onpremise
Pure ondemand
In-house deployment
Enterprise search
Browser based
Internet search
Challenges for the enterprise Challenges
Mobile Strategy Requirements
Cost control
Cost management
Connection diversity
Complexity management
De-perimeterisation
Security management
Availability
Resilience management
Technology complexity
Risk management
Shadow ICT
Deployment management
Work/Life balance
Employee management
Communications fidelity
Quality management
Legacy solutions
Migration management
© 2009 Quocirca Ltd
Technology balancing act • Connection (Fixed / mobile) • Communication (Voice / data)
• People (Freedom / limited) • Network (WiFi / Cellular)
© 2009 Quocirca Ltd
Mobile phones are a challenge What is the aim of policies for the business use of mobile phones? 0%
20%
Cost control
Security
The same? Common standard
Prevent employee abuse
Source: Quocirca telecoms costs research 2008
40%
Not a simple formula What‟s the impact on falling tariffs on total mobile costs? 0%
20%
40%
60%
They are falling
No, rising or unaffected
More users
Higher usage
Tariffs rising
Source: Quocirca telecoms costs research 2008
More travel
Not clear
Who really cares about costs? Is there sufficient accuracy and detail in communications billing? 0%
20%
Commercial managers
40%
60%
80%
My budget (my bonus)
IT Managers
Telecoms managers Yes
More or less
Source: Quocirca telecoms costs research 2008
No
Unsure
100%
Is it worth it? What is the view of mobile data usage costs to the businesses that use it? 0%
Cost is not an issue
Costly, but worth it
Expensive, need to bring under control Expensive but already under control
Source: Quocirca SMB communications research 2008
20%
40%
Adoption fears – mobile data costs 0%
20%
40%
60%
Not an issue Widely used
Costly, but worthwhile Expensive, need to control Expensive but under control
Limited use
More planned
Source: Quocirca SMB communications research 2008
Expectation, Desire, Fear and Reality
“superfast mobile broadband” “Live online”
“no need for a landline, wires, hotspots or Wi-Fi hubs” “zip through emails” “watch YouTube howlers as you wait for the bus” © 2009 Quocirca Ltd
„Shadow‟ ICT & Generation IP
© 2009 Quocirca Ltd
Coverage challenges Do employees ever have problems getting a mobile signal? 0%
20%
40%
5% have to go outside 16% move around the office
At work
Working at home
Often
Occasionally
Yes, definitely
Probably
Source: Quocirca SMB communications research 2008
Mobile broadband coverage needs How important is mobile data access in these locations? 0%
20%
40%
60%
80%
100%
Other premises (customers, partners) Travelling nationally At home Travelling internationally In the office Very
Fairly important
Neutral
Fairly unimportant
Source: Quocirca SMB communications research 2008
Unimportant
Wi-Fi accepted Where are wireless LANs being used? 0%
20%
40%
Already widely used Company premises Public hotspots Only limited usage
Source: Quocirca SMB communications research 2008
Mobility strategy balancing act Is the trend moving towards Wi-Fi or cellular? 0%
Present
20%
40%
Standard on laptops Accepted in home and office
60%
80%
100%
Flatter tariffs, cheap‟ dongles Single contract
2007
2006
2005 Towards Wi-Fi
Emphasis about the same
Towards cellular
Source: Quocirca European enterprise mobile communications research
Unsure
Social employees What personal internet usage is there by employees?
London
Liverpool 100% 80%
Wales
60% Manchester
South West
40% 20%
Blogging
0%
Midlands
VoIP IM Browsing
South East
Ban, block or cajole? North East
Other personal
Social Networking
North West
Source: Quocirca SMB internet research 2008
South Coast Scotland
The cost of sociable roaming • 30 minutes of video roaming in Valencia? £30-£450 • 1 hour on Facebook in Florida? £25-£30
• 20 minutes of Britney in Bruxelles? £10 - £60 • The look on the face of the Finance Director when they see the bill…….priceless! • According to Quocirca telecom expense management research
in 2008, only half of UK companies make employees pay in full for personal use of business mobiles (40% don‟t even account for employee personal use….)
FM quality MP3 ~1MB/min, YouTube video ~5MB/min, average web use ~5MB/hour (15 average pages) © 2009 Quocirca Ltd
The needs of enterprise roaming What is important for roaming business travellers? 0%
20%
40%
60%
80%
100%
Quality and coverage Flatter/predictable tariffs Overall cost Network independence and choice
Simplicity or clarity of billing Home from home experience Very
Fairly important
Neutral
Fairly unimportant
Source: Quocirca European enterprise mobile communications research 2007
Unimportant
Enterprise mobility strategy • Connection (Fixed / mobile) • Communication (Voice / data)
• People (Freedom / limited) • Network (WiFi / Cellular)
Seamless, but with control © 2009 Quocirca Ltd
Conclusions • Still a relentless appetite for connectivity on the move • Personal drivers are sometimes clearer than business ones
• „Ad hoc‟ outnumbers „to plan‟ • Costs need to be visible and predictable
• Business strategy should be seamless with control
“are we there yet?” – No, but well on the way © 2009 Quocirca Ltd
Thank you
Any questions? All Quocirca reports are freely available from www.quocirca.com
© 2009 Quocirca Ltd
Agenda • Mobile vision and strategic reality • The distributed and extended enterprise
• Technology balancing acts • Mobile strategy objectives
© 2009 Quocirca Ltd
The Mobile Vision • Flexibility • Choice
• Anyone, anytime, anywhere on anything
Martini for the user… ..but a bitter (expensive) pill for IT manager? © 2009 Quocirca Ltd
Increasing mobility How will the number of mobile users change over the next 12 months? 0%
20%
Increase significantly
Increase a little
Remain about the same
Decrease a little
Source: Quocirca telecom expense management research 2008
40%
How far has mobile email been deployed across the organisation? 0%
20%
40%
60%
80%
2008
2007
2006
2005 Broad/extensive
Some significant
Numerous small
Source: Latest + historic Quocirca UK convergence/mobile research
100%
Mobile applications widen What mobile applications are valuable within or beyond the premises? 0%
20%
40%
60%
80%
Voice calls
Flexibility within Text messaging Mobile email Mobile web browsing
New uses beyond
Mobile Instant Messaging Push to talk Both
Outside only
Source: Quocirca SMB communications research 2008
Inside only
100%
What is driving the need for mobile and remote usage? 0%
20%
40%
Competitive advantage
Access for existing workers
Tactical values
Improve customer service Allow more to be mobile Cost of travel Corporate strategy
Technology interest Cost of office space
Source: Quocirca UK convergence/mobile research 2007
60%
80%
How much is part of a formal strategy? 0%
20%
40%
60%
80%
100%
Internet & UK SMBs 2008
Mind the gap between ‘planned’ and ‘done’ Mobility EU Enterprises 2007 Mobility EU Enterprises 2006 Mobility EU Enterprises 2005 All in existing strategy
Retro-fit to new one
One planned
None planned
Source: Quocirca communications research 2005, 2006, 2007 & 2008
Unsure
Where do the additional funds come from for increases in mobile spending? 0%
20%
40%
60%
80%
100%
2008
2007
2006 Planned in mobile budget
Unplanned
Drop in IT & fixed
Source: Quocirca communications research 2005, 2006, 2007 & 2008
No increase
Shift in the enterprise agenda Past
Need
Connections and circuits
Clouds and packets
Pay for access
Pay for service and quality
On premise
On demand
ICT by products
XaaS
Cost proportionate to use
Flat rate
Separate channels
Seamless
Dedicated, proprietary
Open, multiplicity
Connected enterprise
Extended enterprise
Simple media
Rich media
Growth
Survival
© 2009 Quocirca Ltd
Importance
Distributed and extended • Home working • Mobile
• Flexible working • „Hot desking‟ • Handy‟s cloverleaf model – outsiders inside
© 2009 Quocirca Ltd
The networked enterprise Rich client Traditional
Pure onpremise
Pure ondemand
In-house deployment
Enterprise search
Browser based
Internet search
Challenges for the enterprise Challenges
Mobile Strategy Requirements
Cost control
Cost management
Connection diversity
Complexity management
De-perimeterisation
Security management
Availability
Resilience management
Technology complexity
Risk management
Shadow ICT
Deployment management
Work/Life balance
Employee management
Communications fidelity
Quality management
Legacy solutions
Migration management
© 2009 Quocirca Ltd
Technology balancing act • Connection (Fixed / mobile) • Communication (Voice / data)
• People (Freedom / limited) • Network (WiFi / Cellular)
© 2009 Quocirca Ltd
Mobile phones are a challenge What is the aim of policies for the business use of mobile phones? 0%
20%
Cost control
Security
The same? Common standard
Prevent employee abuse
Source: Quocirca telecoms costs research 2008
40%
Not a simple formula What‟s the impact on falling tariffs on total mobile costs? 0%
20%
40%
60%
They are falling
No, rising or unaffected
More users
Higher usage
Tariffs rising
Source: Quocirca telecoms costs research 2008
More travel
Not clear
Who really cares about costs? Is there sufficient accuracy and detail in communications billing? 0%
20%
Commercial managers
40%
60%
80%
My budget (my bonus)
IT Managers
Telecoms managers Yes
More or less
Source: Quocirca telecoms costs research 2008
No
Unsure
100%
Is it worth it? What is the view of mobile data usage costs to the businesses that use it? 0%
Cost is not an issue
Costly, but worth it
Expensive, need to bring under control Expensive but already under control
Source: Quocirca SMB communications research 2008
20%
40%
Adoption fears – mobile data costs 0%
20%
40%
60%
Not an issue Widely used
Costly, but worthwhile Expensive, need to control Expensive but under control
Limited use
More planned
Source: Quocirca SMB communications research 2008
Expectation, Desire, Fear and Reality
“superfast mobile broadband” “Live online”
“no need for a landline, wires, hotspots or Wi-Fi hubs” “zip through emails” “watch YouTube howlers as you wait for the bus” © 2009 Quocirca Ltd
„Shadow‟ ICT & Generation IP
© 2009 Quocirca Ltd
Coverage challenges Do employees ever have problems getting a mobile signal? 0%
20%
40%
5% have to go outside 16% move around the office
At work
Working at home
Often
Occasionally
Yes, definitely
Probably
Source: Quocirca SMB communications research 2008
Mobile broadband coverage needs How important is mobile data access in these locations? 0%
20%
40%
60%
80%
100%
Other premises (customers, partners) Travelling nationally At home Travelling internationally In the office Very
Fairly important
Neutral
Fairly unimportant
Source: Quocirca SMB communications research 2008
Unimportant
Wi-Fi accepted Where are wireless LANs being used? 0%
20%
40%
Already widely used Company premises Public hotspots Only limited usage
Source: Quocirca SMB communications research 2008
Mobility strategy balancing act Is the trend moving towards Wi-Fi or cellular? 0%
Present
20%
40%
Standard on laptops Accepted in home and office
60%
80%
100%
Flatter tariffs, cheap‟ dongles Single contract
2007
2006
2005 Towards Wi-Fi
Emphasis about the same
Towards cellular
Source: Quocirca European enterprise mobile communications research
Unsure
Social employees What personal internet usage is there by employees?
London
Liverpool 100% 80%
Wales
60% Manchester
South West
40% 20%
Blogging
0%
Midlands
VoIP IM Browsing
South East
Ban, block or cajole? North East
Other personal
Social Networking
North West
Source: Quocirca SMB internet research 2008
South Coast Scotland
The cost of sociable roaming • 30 minutes of video roaming in Valencia? £30-£450 • 1 hour on Facebook in Florida? £25-£30
• 20 minutes of Britney in Bruxelles? £10 - £60 • The look on the face of the Finance Director when they see the bill…….priceless! • According to Quocirca telecom expense management research
in 2008, only half of UK companies make employees pay in full for personal use of business mobiles (40% don‟t even account for employee personal use….)
FM quality MP3 ~1MB/min, YouTube video ~5MB/min, average web use ~5MB/hour (15 average pages) © 2009 Quocirca Ltd
The needs of enterprise roaming What is important for roaming business travellers? 0%
20%
40%
60%
80%
100%
Quality and coverage Flatter/predictable tariffs Overall cost Network independence and choice
Simplicity or clarity of billing Home from home experience Very
Fairly important
Neutral
Fairly unimportant
Source: Quocirca European enterprise mobile communications research 2007
Unimportant
Enterprise mobility strategy • Connection (Fixed / mobile) • Communication (Voice / data)
• People (Freedom / limited) • Network (WiFi / Cellular)
Seamless, but with control © 2009 Quocirca Ltd
Conclusions • Still a relentless appetite for connectivity on the move • Personal drivers are sometimes clearer than business ones
• „Ad hoc‟ outnumbers „to plan‟ • Costs need to be visible and predictable
• Business strategy should be seamless with control
“are we there yet?” – No, but well on the way © 2009 Quocirca Ltd
Thank you
Any questions? All Quocirca reports are freely available from www.quocirca.com
© 2009 Quocirca Ltd
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