Enterprise Business Unit

PRODUCT HANDBOOK Enterprise Business Unit 8/31/2009

Table of contents 1.

MPLS VPN Product Information .......................................................................... 3

2.

VSAT service of BSNL............................................................................................. 7

3.

ISDN PRI (Primary Rate Interface).................................................................... 11

4.

MLLN – Managed Leased Line Service ............................................................. 12

5.

Domestic Leased Lines Service ........................................................................... 15

6.

Internet Leased Line (ILL) .................................................................................. 18

7.

BlackBerry Services............................................................................................... 24

8.

3G Mobile Broadband Device (Data Card) ........................................................ 26

9.

Free EPABX scheme ............................................................................................. 28

10. Wire Line Intelligent Network Services ............................................................. 30

1. MPLS VPN Product Information MPLS – a Bird’s eye view 230+ NODES across the country. Built on STM16 Backbone (Easily upgradeable) Managed Solutions. Identification, Escalation and Localisation of faults before the customer could sense it. Better Traffic Engineering Capabilities Choices available to the customer today: Point to Point Leased Lines  64 Kbps to STM-16 (2.5 Gbps)  Special Construction basis FR Networks  Packet Switched Data Services Inet VSAT Based solutions  Ku-Band Net Telephone Based Solutions  ISDN , PSTN Limitations of the above choices: 1. As the organization grows, number of links increase, Network becomes more complex and it is difficult to maintain the reliability. 2. As the organization grows, present networking solution becomes costly since we will have to invest on multiple links and Networking equipments. 3. Security, Maintenance of Network Elements is customer’s responsibility in present scenario. 4. Provisioning & Commissioning time is more. What Customer wants…? Ease of Implementation SLA to be entered with customer. Bandwidth on Demand to be provided instantly and to be varied as & when required. Network monitored right up to customers premises equipments. Security, Maintenance of Links is the Service Provider’s responsibility.

MPLS – a new solution to the customers’ problems Network can be easily implemented. Network highly secured. Network built for better Traffic Engineering. Any differentiated Services possible. Network very reliable due to built in redundancy.

How it looks – in the MPLS environment Ahmedabad Lucknow Mumbai Delhi

Pune

BSNLs MPLS VPN Network Bangalore Kolkotta Chennai Ernakulam Router

Hyderabad

Links

Why MPLS based VPNs? Security is the responsibility of BSNL MPLS Network. (Company will be responsible for the Security of the Information and network in Point to Point leased lines.) Simple Network Implementation Easy to configure & manage. QoS, CoS and better Traffic Engineering. Easy Network Expansion at Customer Premises. Easy Introduction of New Services ( Multicasting, VoIP, Hosting over the same link ) Mobile Workers can dial up on a Secure Network to access Company VPN.

Service Capabilities Managed / Unmanaged Layer 3 MPLS VPN  Capability to provide Managed Services to the end customers.  BSNL will manage the complete network, including the CPE for the customer.  Intranet Managed and Un-managed  Extranet Managed and Un-managed Layer 2 VPN Services  Capability to provide dedicated end to end connectivity services.  The traffic will be carried on the core as MPLS Traffic.  L2 VPNs support the following encapsulations: FR, HDLC, PPP, Ethernet  Seamless Migration from the existing network in a shortest possible time. Virtual Private LAN Services Roaming Services ( VPDN)  Capability to provide VPN connectivity from any part of the country.  A Unique Access code (127233 for PSTN and 127225 for ISDN) is to be dialed to access the Nearest POP.  After due authentication, the tunnel gets established thereby increasing the Availability and Manageability. Any-to-Any Layer 2 Internetworking Encryption Services Multicast Services Firewall Services / NAT Services Applications of VPN… Flexible Bandwidth  Benefits –  Short lead time to respond to needs  Pay only for bandwidth that is needed  Potential for self-provisioning High Availability Enhancement Multi-megabit services Private IP – Layer 2 Services Priority Services Filter based Forwarding Class Based Forwarding

Innumerable Benefits from MPLS VPN Redundancy in the routing Non Blocking Data Flow Guaranteed Network Stability (irrespective of the Network Link failures) Pay less and Use More. (as and when the links increases, the benefit is multiplied) Network Strength is passed on to customer continuously. Relief to the customer (Network Management) Single Window Access for Provisioning and Removal of Sites. Identify the fault before it can extrapolate. Localization of fault and rectification is simpler. Better Maintenance & Analysis of Circuit Performance.

NOC Operations Defining Procedures & Policies 24 x 7 NOC Operation  Bangalore (Primary NOC)  Pune (DRC NOC) Service Activation & Monitoring Network and Systems Administration Coordination with Maintenance Agencies  Internal to BSNL  External Network Design related consultancy NOC Processes Provisioning Management Fault Management Network & Back Bone Management Problem Severity Classification Escalation Procedures SLA Monitoring Capacity Planning & Augmentation Problem escalation NOC Services (080-2580 8810, 25808811, 25808815) 1800 425 1957, [email protected], [email protected] Mr. S Muniswamy SDE NOC(080-20110866) [email protected] Ms. Sangeeta Asrani DE MPLS NOC (080- 25808812, 9448010686) [email protected] Mr. Raghavan DE MPLS FC (080- 25808830, 9448010933) [email protected] Mr. D. M. Ezhil Buddhan DGM DNW (080- 22200806, 9448010361) [email protected] Mr. Shailendra Agarwal GM (M&CC) (011- 24122234, 9868218080) [email protected] MPLS Case Study Client – MRF Total number of locations – 113, spread all over India  One main office – Chennai – 8 Mbps BW– RF backup of 2 Mbps provided  9 Factories – Chennai, Pondicherry, Kerala, AP, Goa, etc – 2 Mbps BW– RF backup of 512 Kbps provided  80 sales offices all over India – 128 Kbps BW – ISDN BRI backup taken separately by the company, not dealt centrally  23 small offices/go downs all over India – 64 Kbps – ISDN BRI backup taken separately by the company, not dealt centrally MPLS billing centrally at Chennai, quarterly in advance ISDN BRI billing local

2. VSAT service of BSNL Key Features VSAT service of BSNL covers all parts of India Available at any remote location Provides voice as well as data service Provides broadband services Supports Internet, video multicast, video conferencing as well as voice telephony Capable of providing access to MPLS VPN as well as normal leased lines A range of satellite bandwidth available  4, 8, 16, 32, 64, 128, 256, 512 Kbps, 1 Mbps, 2 Mbps Installation and maintenance at remote location by BSNL Centralized NOC at Bangalore 24 x 7 support available at NOC Technical Points OEM : M/s Thaicom Public Limited Company ( formerly Ipstar) Frequency of operation: Up-link- 14 GHz, Dn-link- 11GHz (Ku band) Access Technology: TDMA End to end IP platform integrated with MPLS, MLLN, Internet and PSTN Networks of BSNL Remote VSAT terminal can support data rate of up to 4Mbps ( presently 512 Kbps and above, due to the limitation of AM1 Satellite), using Thaicom Satellite

VSAT sizes available  1.2 M / 1 Watt  1.2 M / 2 Watt  1.8 M / 2 Watt Business Opportunities VSATs are required by customers to interconnect their offices or to complete their private networks in following situations: Leased lines not feasible through conventional media Backup for existing leased lines Low bandwidth usage applications like ATMs / vending machines Broadcast mode applications like e-learning, multi commodity exchange Voice / Data for offshore activities Target customers Banking sector State Govt. e-governance projects PSUs of Power Generation, Oil Exploration, Coal Mines etc. Insurance companies, stock brokers NIC projects E- learning institutions and the like

VSAT Service Network Diagram

AM1

1.2m/1.8m Antenna Remote VSAT ODU & IDU RF Cable 30m 3m x 3m platform 1KVA UPS

1.2m /1,8m Antenna Remote VSAT

8.1m Ku-band

HUB Bangalore 1 Mbps Backhaul on MPLS/MLLN

Customers DC SITE 1 Mbps Backhaul on MPLS / MLLN

Customers DR SITE

3. ISDN PRI (Primary Rate Interface) Key Features Digital telephone line as opposed to ordinary analog phone line. 30 (B) channels over a single pair of ordinary telephone copper wires. Useful for connecting private exchange (EPABX) of Corporates to the PSTN telephone network. Also useful for DID franchisees of BSNL and ISPs (for their incoming traffic) Better voice quality due to digital transmission of voice & data. Capable of both voice & date usage. Video conferencing and other data applications possible by utilizing required number of B channels. Value PropositionPRI is capable of delivering CLI in both directions so that the telephone number of an extension, rather than a company’s main number, can be sent. Faster call set up. Superior audio fidelity Lower cost Commercials featuresA number of usage plans available suitable for low as well as high traffic. Call charges reduce with traffic volume. Case StudydelDSL Internet Pvt. Ltd, Gurgaon 69 PRIs hired from BSNL in Gurgaon and resold to Corporates/ Business/ Malls/ Residential Complexes by way of bundling them with own products such as EPABXs Revenue shared between BSNL & delDSL as per agreement

4. MLLN – Managed Leased Line Service The MLLN service is specially designed mainly for having effective control and monitoring on the leased line so that the down time is minimized and the circuit efficiency is increased. This mainly deals with data circuits ranging from 64 Kbps to 2048 Kbps. Drawbacks in plain Leased line service Limited range of services - Only Plain Leased Line Service, Data cards support only up to 64 kbps, no support for N x 64 Kbps. Cumbersome operation  Different “boxes” from different vendors - difficult control & management  First Generation Network Elements with minimal maintenance features - Fault isolation & rectification difficult  No centralized Alarm or Performance Statistics Monitoring - No way to know the health of the network  New Circuit Installation - Long drawn out process - Manual verification of resources needed  Cross-connection of individual circuits is done at the channel level, physically Poor customer satisfaction  Reactive maintenance - Network fault reports not generated proactively  No guaranteed Quality of Service (QoS) - No way to measure circuit quality or generate customized performance reports  Poor network reliability & availability - Non-redundant network elements, No alternate routing of circuits in case of failure  No centralized Network Management System (NMS) - High lead time to for new installations, High MTTR (Mean Time To Repair) Today’s Requirement Buyers’ Market – Customer demands - Competition Service Level agreements – TRAI recommendations Carrier Class Operation Negotiable Quality of Service & Statistics Proactive corrections Negotiable bandwidth – Time of day Deployment in hours

Solution is: End to end Management in the Network – MLLN Managed Leased Line Network The MLLN is an integrated, fully managed, multi-service digital network platform through which BSNL offers a wide range of services at an optimal cost to Business Subscribers. Backed by a flexible Network Management System with powerful diagnostics and maintenance tools, the MLLN is used to provide medium-speed leased lines with improved QoS (Quality of Service), high availability and reliability. The Network Management System also supports Service Provisioning, Network Optimization, Planning and Service Monitoring. The system offers features such as end to end circuit creation and monitoring, Circuit Loop Test and fault isolation, Alternate re-routing of traffic in case of trunk failure, Software programmability of NTUs, etc. Features of MLLN service Control and management of the leased line network more effectively Centrally managed from Network Management System Bandwidth management as per the customer demand Pro-active maintenance, without waiting for customer to book a complaint - Circuit fault reports generated proactively Alternate routing in case of any route failure Generation of periodic performance reports for self-analysis / customer Low lead time for new circuit provisioning Long drive on single pair copper MLLN NMS includes  Billing and Accounting System  Web Self-care system Advantage MLLN Highly economical Saving of cost of modems – NTU is provided by BSNL without any charges Easy scalability and pay as per use Proactive maintenance

MLLN Business Subscriber Subscriber Premises A

Various Local Exchange Locations VMUX Site-1

Hub

NMS Subscriber Premises M

DXC Site VMUX Site-2

Inter-city Backbone DXC

Subscriber Premises N

BSNL Intra-city Transmission Network

Subscriber Premises Z

Local Leads

NTU

NTU Layer

VMUX

VMUX Layer

DXC Layer

5. Domestic Leased Lines Service What is a leased line? It is a symmetric telecommunications line connecting two locations. It is a dedicated line (not shared) for a customer. It is a non switched line, i.e., it is a non-exchange line. It passes through transmission systems only. Leased lines can be used for telephone (voice), data or Internet services. However, dedicated voice circuits which were popular earlier are not in vogue now. Now a days, leased lines are mainly used for data services. Internet leased lines (ILL) is a separate service in itself. Services on offer 1.

Speech Circuits (Hot lines or Private Wire): Between two locations in one city/ different cities for the same applicant. The terminating equipment at both ends is telephone without dialing facility.

2.

Data Circuits: To transmit data between computers or any other type of electronic information devices. Local (within city) and long distance (intercity) data circuits at low, medium and high speeds, i.e., from 64 Kbps to nx64 Kbps to 2 Mbps to STM-1 (155 Mbps) and beyond. Dedicated path between two points Private Data Network – More than one local or long distance leased circuits converging on a location such that data from one leased circuit can be transferred automatically to another leased circuit for the same subscriber. Mainly used by banks, other financial institutions, corporate, government, etc to build their own private data network interconnection various offices and their computer systems.

Features Full dedicated bandwidth available for exclusive use of the subscriber Complete privacy/ secrecy of data From low to high, full range of bandwidth available – 64 Kbps, n x 64 Kbps, 2, 4, 8, 34, 45, 140, 155 (STM-1) Mbps, STM-4/16, etc Bandwidth available on-demand in most cities – no registration charges For low speed circuit, modem (Network Termination Equipment, NTE) is to be arranged by the customer

Market landscape Market overview: Key growth drivers  Data center and BPO operation boom  Disaster recovery or emergency restoration requirements  Network augmentation to support traffic growth and markets  Connectivity between regional networks  Secure Banking application network Target market Applicable customer segments: Applicable to all Platinum and Gold customers Can address the following key challenges of customers:  Mission-critical business needing customized service levels  Customers using shared networks that compromise on security  High network maintenance costs  Excessive downtime Product / service differentiation: Dedicated connectivity Protected service Virtually error free data exchange High security and reliability Protocol transparency Diverse bandwidth options End-to-end service provisioning

Present BSNL Leased Line Network Set-up

Business Subscriber Subscriber Premises A

Various Local Exchange Locations Hub Location

To VSNL

Subscriber Premises M G.703 64 kbps

G.703 64 kbps

Patch Panel

BSNL Intercity Backbone

Subscriber Premises N

Subscriber Premises Z

Local Leads Line Driver

Mux Line Driver

BSNL Intra-city Transmission Network

6. Internet Leased Line (ILL) •

ILL is an always on Internet connection based on leased line access (i.e. dedicated access). Leased lines provide the last mile access from the user premises to BSNL equipment.

•

Required by heavy users like educational institutes, big cyber café, small and medium corporate house who need to constantly remain online with Internet.

•

Permanent Internet connection connectivity through dialup access.

•

Far superior quality as compared to dialup, thanks to digital signaling, less noise, fewer exchanges etc.

•

A scalable access method - Bandwidths starting from 64 Kbps to 2 Mbps to 8 Mbps, 10/100Mbps Ethernet connectivity, 34/45/155 Mbps and beyond can be deployed.

•

Since the access is "always on", it is possible to associate a pool of permanent IP addresses with a particular leased line. Using IP addresses provided by BSNL, it becomes possible to deploy a variety of services such as mail, FTP, WWW, DNS, and proxy, to name the most common requirements of organizations. In other words, leased lines enable hosting of services of all types, and provide a platform for enterprise intranets and extranets, apart from what we may term as "entry level" services such as messaging, which still account for over 70 percent of all Internet access.

•

Leased Internet bandwidths up to 2Mbps are provided using modems on copper pair, however, large bandwidths are provided using OFC in the last mile.

as

compared

to

the

temporary

National Internet Backbone (NIB – II) BSNL is the largest ISP (Internet Service Provider) of India Leased Internet service of BSNL is given from the NIB – II network of BSNL NIB-II is a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like Voice, Data and Video through the same Backbone and Broadband Access Network. NIB-II provides a diversified range of internet access services NIB-II is capable of on-line measurement and monitoring of network parameters such as latency, packet loss, jitter, usage and availability so as to support SLAs with customers.

ILL service is available at almost all places in the country. There are 106 physical nodes of NIB and rest of the places have been declared as virtual nodes for provision of the service. Some of the core network nodes are fully mesh connected whereas all others are dual homed so that the network is highly fault resilient and provides interruption free service. International Connectivity  BSNL NIB-II has multiple connectivity to USA/Europe with major Tier-1 ISPs of USA/Europe over different submarine cable systems.  BSNL has multiple connectivity over Trans-Pacific as well as Trans-Atlantic route.  Total connectivity capacity: 141 STM-1s on IP / IPLC connectivity  Cable Landing Stations (CLS): BSNL has one own CLS at Tuticorin in Tamilnadu and has cable landing arrangements at Chennai and Mumbai through VSNL/ Reliance/ Bharti Connectivity within country – NIXI and direct peering  BSNL has peering arrangement with major ISPs of India through multiple connectivity at NIXI (National Internet Exchange of India) (Chennai, Noida & Mumbai).  BSNL also has direct transit/peering arrangement with major ISPs of India like Reliance, Bharti, TCL (Earlier VSNL)

NIB-II MPLS Core Network A1 Nodes - 5 A2+A3 Nodes - 9 A4 Nodes - 10 STM-16 LINK STM-1 LINK

Allahabad

Si

Chandigarh

Si

Lucknow

Si

Patna

Guwahat

Jullundar Jaipur

Si

Ranch

Noida Ahmedabad Si

Manglore

Indore

Kolkata

Si

Mumbai

Bhubneshwa

Si

Pune

Nagpu

Banglore

Chennai

Si

Coimbtor

Ernakulam A1 Router

Si

Vijaywad A2 Router A3 Router Si

A4 Router

Hyderabad

Si

Raipu

NIB II Generalized Node Layout for A1, A2 & A3 cities Core interfac

INTERNE

L 4-7 SW

Core

GigE We Cache

Internation G/W

router

GigE

STM –16`

GigE

Edge Router in B1 or B2 city

GigE

To leased VPN

FE

FE

Edge router FE

Broadband RAS

RAS

NIB – 1 router

B

IDC Router at 3 places

E1s To PSTN

To leased VPN Additional Edge Router in city

GigE RAS

IXP GW In (A1 Cities) To ISPs

NIB –- 1 router

To leased line Customers

E1s To PSTN

RAS Internet Data centre at 3 places

To leased VPN

FE

ADM Layer 2 Aggregati S

STM -16 To Ethernet netwo

AD

ADM

METRO SDH RING

ADM

ADM

Typical high BW ILL deployment STM/DWDM system

BSNL NIB Node

1000MBPS

CISCO 7613 MPLS PE Router

BSNL Ring B SNL SSDH DH R i ng over OFC

STM/DWDM system

1000MBPS

ABC Corp.

ABC Corp. Network

Maintenance Support 24 x 7 NOC support Primary NOC at Bangalore and Disaster Recovery (DR) NOC at Pune Single Window Access for Provisioning / upgrading Localization of fault and rectification is simpler. Fault Management  Toll Free No. 1800 425 1957  Email ([email protected]) Fax on 080-2580 6666  Identification of faults at NOC Level 1.  Escalated to the Node in-charges/ Field Units.  Escalation to Level 2 and Level 3 Help Desk.  Closure of faults  Confirmation with the customer / Network Manager Better Maintenance & Analysis of Circuit Performance. Support from BSNL empanelled System Integrators Case Studies Sl. No.

Name of Organization

Bandwidth

Remark

1.

Indian Overseas Bank

100 Mbps

Business Organization

2.

Citibank

100 Mbps

Business Organization

3.

IIT Kharagpur

32 Mbps

Being Upgraded to 50 Mbps by BSNL

7. BlackBerry Services Service description Key features and value proposition BlackBerry by BSNL is a wireless solution to keep mobile professional connected with people and information while on go Full suite of business application like Push E-mail, web browsing, attachment viewing, organizer & PIM function (contact, calendar, Memos), phone, SMS etc Integration with Enterprise mail along with Internet based mails like Yahoo, Gmail, Rediffmail etc Availability of Enterprise applications Service level 100% Network uptime 24*7*365 State of art GPRS/EDGE/3G Network Only services provider of 3G Blackberry in India Guaranteed Service level through dedicated Technical Support centre, Walk in Engineer, BES Engineers Product variants BES (BlackBerry Enterprise Solution)  A complete wireless platform to extend benefits of Enterprise messaging  Push based access to Enterprise/Corporate Email, calendar, contacts, tasks and notes, Instant messaging, web based applications & services and Enterprise applications BIS (BlackBerry Internet Solution)  Provides individuals, retail customers or SMEs for quick, easy access to information without IT support  Integration with upto 10 email accounts  Internet Browsing, Instant Messaging etc Regulations No regulatory constraints

Market Landscape Market overview Market size: 25 million BlackBerry connection worldwide, 3-4 lakh in India Monthly addition: 10,000 Blackberry connections Key growth drivers:  Mobile work force  Requirement of connectivity while on go  Secure data communication Competitive landscape Other Competitors like Bharti Airtel, Vodafone, BPL, Idea in GSM and Reliance Communication, Tata Communication in CDMA provides BlackBerry services Bharti Airtel & Vodafone have approx 1.25 lakh subscribers each. Reliance(18,000), Tata (4000) are leading services providers Target Market Applicable customer segments BES suited for top end users, mobile work force of Platinum and Gold segment BIS suited for top end retail customers, HNI (High Net worth Individuals), SMEs, people on go etc Will cater to the requirement of  Mobile office  Enterprise application on mobile  Connectivity with Enterprise Intranet Product / Service differentiation Only services provider with Blackberry with 3G connectivity Highly secure and reliable communication Choice of different data plan Unique offering to stay in touch, Instant information, Entertainment on go Suggested customer pitch Widest GSM coverage across India 3G enabled Network Fully Data enabled (GPRS/EDGE/3G) network Seamless connectivity with MTNL

8. 3G Mobile Broadband Device (Data Card) Service description Key features and value proposition 3G is the next generation of mobile communication system. It enhances the services like multimedia, high speed mobile broadband, internet access etc 3G Data Card offers High speed internet and data service while on move Data rate downloading 3.6 Mbps & 7.2 Mbps Simple Plug and Play type of devices Single band and Tri-Band operation Service level 100% Network uptime 24*7*365 Multimode support GPRS/EDGE/GSM/UMTS Only 3G services provider in India besides MTNL Guaranteed Service support through dedicated service centre provided by Data card vendors Product variants USB form factor (HSDPA/HSUPA) A complete wireless platform to extend high speed data transfer Simple USB interface with variants like HSDPA/HSUPA HSDPA up to 7.2 Mbps and HSUPA up to 5.76 Mbps Express/PCMCIA form factor PC/notebook card interface for wireless mobile broadband Plug and play with HSDPA support HSDPA up to 7.2 Mbps Regulations No regulatory constraints

Market Landscape Market overview Market size: All the Business offices which require Mobility and laptop users in India Only BSNL and MTNL are having 3G enabled services Key growth drivers:  Mobile work force  Requirement of data connectivity while on the go  Secure data communication Competitive landscape Currently only MTNL is providing 3G services in Delhi and Mumbai Target Market Applicable customer segments Suited to all the mobile work force of Platinum, Gold and silver segment Requirement of customers to always stay in touch via internet for business while on the go Will cater to the requirement of  Mobile office  General customers for wireless internet usage  Offices of enterprise units in diversely located areas Product / service differentiation Only services provider with 3G connectivity besides MTNL Highly secure and reliable communication all over India Choice of different data plan as per requirements Unique offering to stay in touch vide wireless Broadband while on the go Suggested customer pitch Widest GSM coverage to the remotest part of India 3G enabled Network Fully Data enabled (GPRS/EDGE/3G) network Seamless connectivity with MTNL

9. Free EPABX scheme Service description Key features and value proposition BSNL provides a scheme to provide bundled telecommunication services through the provision of Voice & Data EPABX systems at customer location connected to the telecom backbone on BSNL’s nationwide telecom network Free deployment of EPABX systems wherein the supply, installation, operation and maintenance of the entire system are done by BSNL through its appointed and empanelled vendor(s) Service for all customers including Housing complexes etc. requiring Voice & Data EPABX facility fin the area of operations of BSNL. DID enabled EPABX; (with Unlimited Free Calls within EPABX extensions). Rentals to be charged on a per extension basis Service level State of the art fully functional full featured Voice & Data EPABX System connectivity at the customer premises FCBC & Batteries for adequate Power Backup Fully protected Main Distribution Frame Customer Premises Equipment (CPE) i.e. in case of xDSL Connectivity All related software such as fault management software, extension wise billing software, subscriber management software etc. Connectivity through PRI/EI/DID/CO Junctions Product variants Services under the scheme

Intra & Inter Office Voice Connectivity Data Connectivity & Internet Access through dialup & xDSL Value Added Services (VAS) – Voice mail and optional services such as Predictive Dialers, Automatic Call Distribution, Information Pop-Up Screens, VoIP, Voice Mail, Inter Office Video-Conferencing etc

Market Landscape Market overview Market Competitive landscape Other Competitors like Bharti, Reliance are offering the services

Target Market Applicable customer segments Corporate customers/ offices of all segment Housing Societies / Complexes/ Apartments etc Product / service differentiation Highly secure and reliable communication Rentals to be charged on a per extension basis and no rentals of whatsoever nature on the junction connectivity by BSNL. Different plans for Voice and Data services Suggested customer pitch Free Space, Power, Earthing & Environment for trouble free operation and maintenance of the system Internal Wiring within the customer premises from MDF to the subscriber point, Telephone Instruments and Computers. The customer can also procure the Wiring and Telephone instruments on R&G Basis through BSNL. Undertaking to avail the first described Telecommunication Services from BSNL under the scheme for a period of 5 years. Payment of applicable rent and connectivity charges to BSNL Regulations No regulatory constraints

10. Wire Line Intelligent Network Services Service description Key features Dedicated IN platform for wire line Network. Services available on PAN India basis. Both Prepaid and Postpaid Services available. Prepaid Services-ITC, CALLNOW, FLPP and ACC Postpaid-VPN, TFS, UAN, UPN, Televoting and PRM Four GPIN platforms to support all IN services except Televoting. One dedicated MCIN platform to support Televoting Service. 11 digit number beginning with 18. Service level features State of the art platform. High Capacity. No congestion. Balance Announcement in prepaid service Host of Call Handling Features  Origin Dependant Routing  Time Dependant Routing  Black/White and Grey List  Traffic Dispersion as per predefined criteria.  Line Hunting  Call Queuing  Detailed Bill

Free Phone Service

Key features This service shows the new function in charging, a call to a service subscriber will be paid by the called party. All charges are levied on the service subscriber. The service is free of any charge to the calling user. 11 digit number beginning with 1800. Service is accessible from networks of Private Operators also like Airtel, Vodafone, TATA, Idea, Shyam etc. Host of Call Handling Features  Origin Dependant Routing  Time Dependant Routing  Black/White and Grey List  Traffic Dispersion as per predefined criteria.  Line Hunting  Call Queuing  Detailed Bill

Target Market Enterprises or organizations with large customer base or having call centers. Retail products and services Industry. Ideal for hotels and restaurants. Companies providing after sales support as customers associate a Free phone number with the quality of the business products or services the whole business community in general

Universal Access Number

Key features A call to a service subscriber will be paid by the calling party or split between the calling and called party. The service is an ideal business promotion tool for business communities who want the people to call them without any hassle. Service is accessible from networks of Private Operators also like Airtel, Vodafone, TATA, Idea, Shyam etc. 11 digit number: 1860-XYZ-ABCD. Host of Call Handling Features  See general description There are two types of UAN Services to be offered to Customers. 1) Universal Access Number (UAN) - Full charge: All the call charges shall be paid by the calling party i.e. the person who is calling the UAN. 2) Universal Access Number (UAN) - Split charge The call charges shall be split between the calling party and called party. The calling party will pay only local call charges and rest of the charges shall be paid by the called party. Target Market Hospitals, Educational institutes, NGO, Law firms. Medium and small firms.

Universal Personal Number

Key features Incoming calls can be received on any landline or BSNL mobile anywhere in India by UPN subscriber. Outgoing calls can be made from any BSNL landline, anywhere in India by UPN subscriber. Call charges shall be levied on UPN subscriber. The UPN subscriber can go to any place in the country and register his local BSNL telephone number as his default destination number using service management facility. This service gives ultimate mobility to the

subscriber in BSNL landline network and he can be reached through the same UPN number. It is totally convenient for the user who has multiple offices in multiple cities or localities. The subscriber can retain the UPN number even after the office location changes. Thus this service is an ideal business promotion tool for business communities. With UPN number one need not write Office/residence & mobile number on the visiting cards and mobile number can be revealed only to few selected people. Service subscriber will get 11 digits UPN: 1868-XYZ-ABCD. Service subscriber will get 11 digit service management numbers for management functions: 1808-XYZ-ABCD. Host of Call Handling Features  See general description Target Market Proprietors having multiple offices in multiple cities or localities. Small business community

Premium Rate Service

Key features A single 11 digit number on PAN India basis to the service subscriber: 1867-XYZ-ABCD. Call charges to be paid by calling party. Call will be billed at premium rates. Revenue shall be shared between Service subscriber and BSNL. Host of Call Handling Features  See general description Target Market Tarot, the crystal ball, rune readings, healings, astrology etc Gambling, Horse racing, Adult chat lines Directory enquiries and weather forecasts Competitions and Diplomatic services to reduce the call volume from casual callers, a tactic also employed by tech support lines to also reduce call length.

Premium Rate Service

Key features Televoting is unique service used in collecting public opinion. A user, who wishes to vote, can dial the specific voting number to register his vote of choice. Televoting is possible from STD barred phones also. Televoting is a more cost-effective method of democratic deliberation as it does not require the participants/voter to meet in person.

Televoting numbers are 13 digit number :  1861-424-ABCD-XY (unit pulse charge to calling party)  1862-424-ABCD-XY (two pulse charge to calling party)  1861-424-ABCD-XY (no charge to calling party, service subscriber to pay) Host of televoting features:  For each completed call to the dialed VOT number, the chosen vote number increases a counter related to that choice.  Validity Period/Time band for allowing voting  Partial results can be given to the service subscriber while Televoting is in progress, if desired.  Online viewing of results possible at customer premises  Specified nth winner’s call routing possible to a number in studio  Service Provider (Subscriber) control of activation/ deactivation possible  Certain telephone numbers may be put in Black List/ Grey list  Origin Dependent Handling  Revenue sharing between the service provider (Subscribers) & network provider (BSNL). Target Market Media like TV and Press. Policy making bodies, political party/activities Quiz shows, contests, events, product choices, concepts, programmes, song and beauty contests etc.

Virtual Private Network

Key features What is true of all VPNs is that they provide connectivity between two or more places using a previously established, shared network infrastructure rather than having to deploy new, dedicated hardware specifically for this purpose. Combined voice VPN can be provided for fixed line telephones of BSNL/MTNL and BSNL mobile. Use this service by dialing short codes to have a private network using public network resources. Good for institutions, Government departments and businesses. This service brings down telephone bills due to special package tariff for calls within VPN. Features:  Translation of multiple private numbers to one public directory number mechanism  Multi-site Organization - Many sites belonging to one single VPN Network where the site can be located at different physical location in the world.

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Short Group Numbers - These are public directory nos. which are not a part of VPN Network but are given a short number which is defined at Company level. Date & Time Screening – Date and time slices for incoming/ outgoing calls where VPN users are allowed to make/receive calls. Exception List - The lists which contain the numbers which are not allowed for incoming & outgoing calls. Call Duration Control – Threshold can be set for accumulated incoming/outgoing calls. Multiple Account Codes - This feature allows the company users of a given VPN group to mark their calls according to business so that subscribing companies receive a bill, which details the cost of communication according to the company activities and the company organization Dual Invoicing - This is the ability to bill calls made by a given company member either on the corporate account or on the VPN member personal account. Call Forwarding from one VPN number to another Hunting List – A series of numbers may be defined in hunting list for incoming calls per VPN user. Substitution: This feature allows mobility of VPN user in their company by providing the VPN access from handset of any other VPN user of that group. Preferred External Destination (PED) - If there exists a number which is not a part of VPN Network but is frequently called then it can be defined as PED in the network at a particular site. No call charges for management functions.

Target Market All type of companies, distributors, firms, institutions, housing society etc

Account Calling Card

Key features This service allows the user to make a phone call from any normal phone to any destination number and have the cost of these calls charged to the account specified by the Account calling card. This card is deal for corporate and executives. Economical and convenient, customer need not worry about consumption out of budget and helps executives control their calling. Features:  Multiple Language Choices  Four simultaneous calls possible from same Account Card calling  Local, National and International dialing possible.  National, International call restriction. Call restriction also possible according to origin & destination  Detailed bill facility available on demand at cost.

Account balance announcement with Real Time Credit Supervision  Minimum credit to use the service with Warning Tone when credit reaches optimum level  Follow On Calling – In case of Called Party On Hook, Called Party No Reply & Called Party Busy the user can go and make a second call without entering the secret code number  Provider Incoming /Outgoing Black List Access code : 1804-XYZ 

Target Market Companies and retail subscribers

Indian Telephone Card

Key features This convenient prepaid card gives the customer the freedom to make local, STD, or ISD calls even from a STD or ISD barred phone. The customer can dial the access code and 16 digit secret code from any telephone set, nearby, to make calls without paying the call fee on site. India Telephone cards are available at all customer service centers of BSNL and its franchises. ITC card purchased in one city can be used in any other city.(Some ITC meant to be used in particular area viz. J&K will be printed with such message and can only be used in that area). Features:  ITC cards available in various denominations to suit a customer’s need & pocket.  No free calls, all calls are chargeable  No registration charges  Multiple Language Choices  Detailed bill facility available on demand, at cost.  Account balance announcement with Real Time Credit Supervision  Minimum credit to use the service with Warning Tone when credit reaches optimum level  Follow On Calling – In case of Called Party On Hook, Called Party No Reply & Called Party Busy, the user can go and make a second call without entering the secret code number  Provider Incoming /Outgoing Black List  ITC cards can be used to make calls from BSNL mobiles Access code 1802-XYZ. Target Market Public, Individuals

CallNow Prepaid Cards

Key features Cards under ‘CallNow’ brand are ITC with cheaper STD/ISD charges but costlier local call charges for BSNL to BSNL/other operators compared to normal ITC and normal BSNL land line call charges The customer can dial the access code and 16 digit secret codes from any telephone set, nearby, to make calls without paying the call fee on site. Call Now Cards are available at all customer service centers of BSNL and its franchises. Call Now Cards card purchased in one city can be used in any other city. (Some cards meant to be used in particular area viz. J&K will be printed with such message and can only be used in that area). Features:  CallNow cards available in various denominations to suit a customer’s need & pocket.  No free calls, all calls are chargeable  No registration charges  Multiple Language Choices  Detailed bill facility available on demand, at cost.  Account balance announcement with Real Time Credit Supervision  Minimum credit to use the service with Warning Tone when credit reaches optimum level  Follow On Calling – In case of Called Party On Hook, Called Party No Reply & Called Party Busy, the user can go and make a second call without entering the secret code number  Provider Incoming /Outgoing Black List  ITC cards can be used to make calls from BSNL mobiles Access code 1802-XYZ. Target Market Heavy STD/ISD callers like NRI

Fixed Line Prepaid

Key features Fixed Line Prepaid service offers Conversion of fixed line telephone number to Pre Paid (get rid of telephone bills). There can be four types of FLPP accounts namely –  PCO FLPP Account, PCO Local FLPP Account  General FLPP Prepaid Account and General FLPP Prepaid + Post paid Account. Features Easy de-linking from telephone line when prepaid is not required on any number. No need to dial Account number/ PIN every time you make a call, STD/ISD Facility.

On Line balance enquiry, Follow on feature on no reply, busy and called party release to dial another number for subscribers other than PCO. Easy recharge and no problem of bills. Free Level 1 service like 100, 101, 102 etc. available. Free Level 1 IN services which are free to end-customers like Free Phone etc. are available Menu management:  FLPP PCO Account, FLPP Local PCO Account and FLPP General Pure Prepaid Accounts need to dial 1284# to access the menu.  FLPP General Prepaid+Post paid Accounts - In this case to access the menu you will have to dial the remote login code 1806 345 (for East & North zone and 1806 233 for West & South zone account card) and follow announcement for menu management. Target Market PCO and individuals