Ent300 Case Study Outline_latest.docx

ENT300 CASE STUDY September 2017 – January 2018 1.

In one group of three students, choose one industry and one product Based on the chosen industry, answer the following questions: -

Describe the industry and the product (10 marks) Identify problem related with the product in the industry (7 marks)

-

Identify and describe SWOT: (1 mark x 8 points = 8 marks ) two strengths, two weakness, two opportunities and two treats

-

Identify components of Business Model Canvas (BMC): (1 marks x 18 points = 18 marks) i. Two value propositions ii. Two customer segments iii. Two customer relationships iv. Two channels v. Two revenue streams vi. Two key activities vii. Two key resources viii. Two key partners ix. Two cost structures

-

Based on the above BMC, describe the following relationship: (4 marks x 8 points = 32 points) i. Value proposition and customer segments ii. Value proposition, channels and customer segments iii. Value proposition, customer relationships and customer segments iv. Value proposition, revenue streams and customer segments v. Value proposition and key partners vi. Value proposition and key activities vii. Value proposition and key resources viii. Value proposition and cost structures

-

Proposed solution (5 marks x 1 points = 5 marks) Relate with theories in Chapter 1 (10 marks) Teamwork (10 marks)

2.

The assignment should consist of the following format: a. b. c. d. e. f.

g. h. i. j.

Introduction Description about the industry Description about the product SWOT Analysis Business Model Canvas (BMC) Components Business Model Canvas (BMC) Relationship i. Value proposition and customer segments ii. Value proposition, channels and customer segments iii. Value proposition, customer relationships and customer segments iv. Value proposition, revenue streams and customer segments v. Value proposition and key partners vi. Value proposition to key activities vii. Value proposition to key resources viii. Value proposition to cost structures Proposed Solutions Related Theories Conclusion Appendix: Business Model Canvas (BMC)

3.

Text Format: a. Size: A4 b. Font: Times New Roman (12 pts) c. Double spacing d. Length: 2,250 words. (1 page = ±250 words; 1 students = 750 words; Total pages = ±9 pages) e. Margin: Top: 1 in; Bottom 1 in; Right 1 in; Left 1.5 in f. Content pages should have page numbers. (From Introduction to Conclusion)

4.

Cover Page a. Course Code b. Title c. Name d. Student ID e. Group f. Lecturer’s Name g. Submission Date

5.

Binding Your assignment should be stapled on the left side of the paper and finished the binding using black binding tape. Report due date: 3rd November 2017 (Friday) before 4.00 pm at B1-67 (Madam Noraini) Late report will not be evaluated.

6. 7.