Ems Project Scope
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- Pages: 5
V 2.0
Project Scope Example Project Name
Email Marketing System
Project Manager
AT Napper Melva Russell Calhoun Harry & David
Owner(s)
Mission
Project Number Prioritization
PROJ0321
Start Date:
10/01/2009
Scheduled Completion Date:
03/01/2010
1
The Purpose
Provide a Content Management System for Harry and David to disseminate email marketing offers to customers. To provide Harry and David with an email marketing system to target customers with preferential emails, special offers and discounts that are tailored to the customers past purchasing history and browsing.
Scope • • • • • •
Clearly define the deliverables
A Content Management System interface for the marketing department. Providing a network server where the software will be maintain and executed. Perform basic design of overall system Prepare details database design specifications for the order and browse history, product cross info, campaign, and defined marketing segments layouts. Perform testing of system Perform installation of all subsystem at the Harry and David IT facility.
Harry and David Page 1
V 2.0
Objectives •
To build an email marketing system that utilizes a Content Management system outlined in the system development plans by March 2010.
Assumptions • • •
Clarify any uncertainties
The network hardware and software will be available. A third party emailer package may be the best route for development The customer will be more receptive to emails that are customized for them instead of receiving random mass emails from Harry and David.
Constraints •
Define success criteria. If they are completed, the project mission will be accomplished. Format: To + Action Verb + Measurable Output + Quantity + Time Frame
Define limits placed on the project or project team
This project must be completed by March 2010 to order for the system to ready for the spring national marketing campaign. Delays will hinder the success of the campaign and potentially hurts sells.
Harry and David Page 2
V 2.0
Time/Decision Points
Define key events which usually represent a significant deliverable. They may be process indicators, decision gates, funding decision points or other significant phases.
Activity Requirements Gathering System Design Detail Design First Stage Release: Code & Test First Stage Release: System Test First Stage Release: Deploy Last Stage Release: Code & Test Last Stage Release: System Test Last Stage Release: Deploy Implementation Training Close Project
Cost/Financial Assumptions
Date 10/01/2009 10/12/2009 11/2/2009 11/9/2009 12/14/2009 01/08/2010 02/01/2010 02/15/2010 02/22/2010 03/01/2010 03/15/2010 03/29/2010
Usually information from the feasibility analysis. Answers funding questions.
The Email Marketing System will cost approximately $300,000.
User Acceptance Criteria/Quality
Basis for quantifying quality.
•
The project team guarantees that all requirements will meet the marketing department needs by conducting periodic stakeholder meetings that will require signature from the stakeholder to indicate the approval project requirements and progression.
•
Test scripts will be developed and provided to users for testing and approving all functionality provided by the system. Acceptance of the functionality will require a signed document from the testing users and the business process owner.
Major Risks
Define events which can affect the project’s success.
Internal Risks: • In general, a major risk is getting behind schedule and missing the completion date • Cost overruns can adversely impact the cost saving and revenue. • Lack of stakeholder’s involvement in project • Incompletely or inadequately defined market or customer needs and requirements • Failure to identify newly introduced products/ systems by competitors. • Costs come in under budget this can positively affect the release of the system and improve the ROI for system. External Risks: • Marketing conditions • Government regulations pertaining to email dissemination • Decisions by senior management regarding project priorities, staffing, or budgets • Material or labor resources (shortages) Harry and David Page 3
V 2.0 • •
Company’s need and behavior Competitors’ actions
Harry and David Page 4
V 2.0
KEY STAKEHOLDERS Name Project Core Team:
Subject Matter Experts (SME) (Include company & channel designations if applicable)
Melva Elliot AT Napper Russell Calhoun
Russell Calhoun
Type Name Project Manager Approval:
APPROVALS
IT Project Manger @ H&D
Signature
Date 09/10/2009
Owner/Sponsor Approval: Marketing Department
09/10/2009
Harry and David Page 5
Project Scope Example Project Name
Email Marketing System
Project Manager
AT Napper Melva Russell Calhoun Harry & David
Owner(s)
Mission
Project Number Prioritization
PROJ0321
Start Date:
10/01/2009
Scheduled Completion Date:
03/01/2010
1
The Purpose
Provide a Content Management System for Harry and David to disseminate email marketing offers to customers. To provide Harry and David with an email marketing system to target customers with preferential emails, special offers and discounts that are tailored to the customers past purchasing history and browsing.
Scope • • • • • •
Clearly define the deliverables
A Content Management System interface for the marketing department. Providing a network server where the software will be maintain and executed. Perform basic design of overall system Prepare details database design specifications for the order and browse history, product cross info, campaign, and defined marketing segments layouts. Perform testing of system Perform installation of all subsystem at the Harry and David IT facility.
Harry and David Page 1
V 2.0
Objectives •
To build an email marketing system that utilizes a Content Management system outlined in the system development plans by March 2010.
Assumptions • • •
Clarify any uncertainties
The network hardware and software will be available. A third party emailer package may be the best route for development The customer will be more receptive to emails that are customized for them instead of receiving random mass emails from Harry and David.
Constraints •
Define success criteria. If they are completed, the project mission will be accomplished. Format: To + Action Verb + Measurable Output + Quantity + Time Frame
Define limits placed on the project or project team
This project must be completed by March 2010 to order for the system to ready for the spring national marketing campaign. Delays will hinder the success of the campaign and potentially hurts sells.
Harry and David Page 2
V 2.0
Time/Decision Points
Define key events which usually represent a significant deliverable. They may be process indicators, decision gates, funding decision points or other significant phases.
Activity Requirements Gathering System Design Detail Design First Stage Release: Code & Test First Stage Release: System Test First Stage Release: Deploy Last Stage Release: Code & Test Last Stage Release: System Test Last Stage Release: Deploy Implementation Training Close Project
Cost/Financial Assumptions
Date 10/01/2009 10/12/2009 11/2/2009 11/9/2009 12/14/2009 01/08/2010 02/01/2010 02/15/2010 02/22/2010 03/01/2010 03/15/2010 03/29/2010
Usually information from the feasibility analysis. Answers funding questions.
The Email Marketing System will cost approximately $300,000.
User Acceptance Criteria/Quality
Basis for quantifying quality.
•
The project team guarantees that all requirements will meet the marketing department needs by conducting periodic stakeholder meetings that will require signature from the stakeholder to indicate the approval project requirements and progression.
•
Test scripts will be developed and provided to users for testing and approving all functionality provided by the system. Acceptance of the functionality will require a signed document from the testing users and the business process owner.
Major Risks
Define events which can affect the project’s success.
Internal Risks: • In general, a major risk is getting behind schedule and missing the completion date • Cost overruns can adversely impact the cost saving and revenue. • Lack of stakeholder’s involvement in project • Incompletely or inadequately defined market or customer needs and requirements • Failure to identify newly introduced products/ systems by competitors. • Costs come in under budget this can positively affect the release of the system and improve the ROI for system. External Risks: • Marketing conditions • Government regulations pertaining to email dissemination • Decisions by senior management regarding project priorities, staffing, or budgets • Material or labor resources (shortages) Harry and David Page 3
V 2.0 • •
Company’s need and behavior Competitors’ actions
Harry and David Page 4
V 2.0
KEY STAKEHOLDERS Name Project Core Team:
Subject Matter Experts (SME) (Include company & channel designations if applicable)
Melva Elliot AT Napper Russell Calhoun
Russell Calhoun
Type Name Project Manager Approval:
APPROVALS
IT Project Manger @ H&D
Signature
Date 09/10/2009
Owner/Sponsor Approval: Marketing Department
09/10/2009
Harry and David Page 5
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