Employer Branding

He knows he belongs. He knows that its no more just a job, it’s a calling. One that he cannot ignore. One that only he can answer.

Days cease to exist, moments fly by. He knows there are so few, to change the world. He works with you.

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Employer brand

Why brand your workplace?

Being the Employer of Choice brings with it several benefits, just to enlist a few... Increased Engagement A great brand brings with it engaged people, ready to go the extra distance...

Customer Satisfaction

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Position Cost Reduction .. bringing with it higher productivity, increased retention and hence lesser cost...

...bringing with it increased satisfaction among stakeholders..

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Financial Returns ...and for the business, Increased Revenue!

When people are fully engaged they will go the extra mile, and in a highly competitive world, it’s the extra mile that makes all the difference - Richard Mosley

Our Differentiating Factors

Why Filament? End-to-End of Employer Branding

...providing services across the lifecycle of employer branding..

HR Experience across Industries

...HR consulting experience across Industries, from India’s best B-Schools...

Creative Experience across Platforms

...creative experience across platforms to target that specific communication need...

Strong Analytics

....every campaign bundled with strong analytics to measure its impact on the employer brand...

Contingent Fee Model

...fee based on the actual impact analysis...

Customised Solutions

...providing services customised to your unique branding need...

In short, your answer to all your employer branding needs !

Discover

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Employee In Engagement Surveys

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Focus Group Discussions

Employee Related Analytics

Infrastructure Mapping

Internal Brand Audit

External Brand Audit

Culture Mapping Benchmarking

Continuous Research

Discovery of your employer brand happens both internally and extenally. Our comprehensive survey and audit tools help you continuously identify if your employer brand is working for you effectively. Along with our positioning and people process design services, you can be rest assured that your brand is well attended to. Internal Research Branding is a process that starts from the inside. It is imperative that your employees understand your brand proposition so that they may pass on the same to the customer. Our Employee Engagement surveys will give you comprehensive data on the engagement levels of your employees. Coupled with infrastructure mapping, it will provide you with a solid platformfor targeted brand campaigns. It is important to identify certain brand roots which are characteristic of the organisation. Our culture mapping tool provides just that.

Employee research helps in identifying if your employer brand is working for you or against you. If it is working for you, it helps you strengthen it. Otherwise, the research throws light on how you should correct it.

External Research Our external brand audit tools help you discover the brand image you portray to your prospective employees. Along with the industry benchmarking kit for best practices, we provide you with tools and analysis to discover whats working for your workplace, and more importantly, what’s not.

Position

Customer Brand Proposition

Employer Brand Proposition

Integrated Positioning Model

Based on the insights obtained in the Discover phase, it is vital to position the brand integrating various vital elements, communicating one core brand message In most organisations, the employer brand exists alongside a better managed customer brand. It is important for the internal brand message to resonate with the external brand message to give integrity to the brand proposition.

Based on comprehensive analysis from internal and external research, we will assist you in identifying your unique positioning in the talent market. Our step by step approach will ensure that your unique value proposition addresses all brand elements in comprehensive detail.

Differentiators

Brand Vision

Benefits Values and Personality Employer Brand Proposition

Brand Reality

Employee Profile

Core Value Proposition

Employee segment C

Employee segment A Employee segment B

The Brand Reality model and Brand Vision model contribute to identifying the various elements of the core value proposition. This core value proposition is further cascaded to various employee segments based on their function and role in the organization

Experience

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Do Source : Brand from the Inside

Different messages demand different modes of communication. With our diverse portfolio of communication mediums and portals, you have a range of tools to communicate your living employee brand to your employee.

Communicate

The messaging sequence for communicating the employer brand is as follows,

You are unlikely to build trust and credibility in your employer brand unless you deliver a degree of consistency across all of your communication

Viral Campaigns

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Online Socia

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Multimedia Campaigns

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Career Management

Employee Communication

Compensation and Benefits

Learning and Development

Performance Management

Our comprehensive process audits help you understand if your processes are conveying the right internal message about your brand

Recruitment and Selection

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Process Audits

Process Redesign To substantiate the employer brand, it is important to ensure that all brand messages are backed by action at the workplace. The key HR processes signify “Moments of truth” for your employees with their workplace. We will assist you in redesigning your HR processes to align them with your core value proposition. Thus ensuring living proof of your brand at work.

Building a great employer brand requires more than consistent communication of the promise, it requires careful and coherent management of the many different elements that shape employee’s everyday experience of the brand - Richard Mosley

Our coverage of all significant touchpoints ensure that your brand grows from the inside out. With every action in the company the employer brand is reenergized and strengthened. Our people process designs ensure that your workplace is a living brand, touching the lives of its people.

Filament is a brand consulting firm operating in the cusp of Human Resources and Marketing. We realise that creating great workplaces requires a comprehensive approach with needs to be tackled through different disciplines. We believe branding is an activity that should impact the company’s bottom line.

Status Analysis Branding Campaign

How we Function..

20% Contingent Fee based on actual impact!

Impact Analysis

We believe in results. Our unique contingent fee model ensures results to each branding campaign. We take it upon ourselves to ensure that our campaigns produce results, to the extent of charging upto 20% of the engagement cost on contingent results.

Communicate Position

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Studies illustrate that on average, Best-in-Class organizations that have a talent acquisition and employer branding program in place increase employee retention by 21 percent and improve new hire retention by 21 percent.

In the current competitive scenario, it becomes imperative for companies to resort to new measures to attract and retain talent. Filament provides services that empower companies around the world to manage their Corporate & Employer Branding strategies. With the use of advanced Business and HR analytical tools, our solutions provide true Brand analytics and give organizations brand visibility in the most effective way. Filament’s technological know-how, consulting expertise and creative support give companies the vision and flexibility to strategically manage all of their branding needs.

Contact Us

[email protected] Ph: +91 80 41506017 www.filament.co.in