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Designed by women for women Empower women Give back, educate, community Simple, affordable, classic designs
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My Market: Women outdoor enthusiasts, adventurers, hipsters My Product: Casual outdoors wear and accessories Competitors: Topo Designs, Patagonia, Old Navy (Men’s) Market Trends: Very oversaturated, social media is a big influencer, “outdoors hipster” Product Trends: Natural color combos, simple looks with unique prints or graphics, key pieces: fleece, flannels, graphic tee