Effective Meetings Decisions

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Ef fect iv e M ee tin gs a nd Decis ion M akin g

Mee tin g Ty pes 

Information Giving – Supplying information to others or informing them of decisions/actions and the reasons for these decisions/actions



Information Gathering – Collecting information from individuals who have different perspectives about or knowledge of an issue or problem

Mee tin g Ty pes 

Problem Solving – Analyzing the causes of and potential solutions to specific problems



Decision Making – Determining a course of action to take with regard to an important project, service, or task

Key R oles a nd Resp on sibilit ies    

Leader Note Taker Timekeeper Facilitator (if applicable)

Ef fect iv e M ee tin gs 

Plan and communicate – Define purpose(s) of meeting. – Identify topics and the person responsible for leading discussion on the topic. – Prepare meeting presentations. 

– – –

Keep PowerPoint presentations to a minimum

Determine participants. Arrange for logistics. Communicate with participants.

Ef fect iv e M ee tin gs 

Open the meeting. – – – – –

Start on time. Review meeting purpose and agenda. Introduce participants (if needed). Set expectations. Assign roles (leader, note taker, time keeper, facilitator).

Ef fect iv e M ee tin gs 

Conduct the meeting. – – – – –

Structure the discussion. Stay on track. Stay engaged. Promote positive interactions. Summarize each topic.

Ef fect iv e M ee tin gs 

Close the meeting. – – – –

Summarize meeting outcomes. Specify next steps. Assess effectiveness. End on time.

Ef fect iv e M ee tin gs 

Follow up. – – –

Send a quick “thank you” e-mail. Distribute meeting summary via e-mail. Complete action items.

Mee tin gs Th at W or k: Pla ns Bos ses Ca n Ap prov e 



“Decision makers are as motivated by friendships, concerns for popularity, and self interest as by the cold, hard facts gleaned from rigorous analysis.” * “Planning documents too often ignore what’s really at stake among participants and fail to establish a logical, agreed-on course of action.”* * “ Mee ting s That Work : Pl an s Bos ses Ca n A pprov e, ” Paul Lov et t, HBR , No v- Dec 198 8.

Mee tin gs Th at W or k: Pla ns Bos ses Ca n Ap prov e 

In meetings with decision makers, you must get them to focus on the important elements--your vision and your plan of action. – Not to get bogged down with lots of raw numbers. – They won’t remember lots of boring numbers.



Decision makers want four questions answered:

Th e Fo ur C rit ica l Ques tion s 1 2 3 4

What is the plan? Why is the plan recommended? What are the objectives? How much will it cost to implement the plan? – And what is the reasonable upside potential? 

What is the ROI?

Wh at I s Th e Pla n? 

Requires a specific future-tense statement of strategy – “Sales department will increase its sales staff in order to increase its share of advertising dollars in our medium by 15%.”

Wh y Is Th e Pla n Rec ommen ded ? 



Make the plan’s rationale clear to the decision maker. You’re laying out what the situation is. – In just enough detail to get a decision 

Not too many raw facts and numbers.

– Synthesized information that supports the rationale is vital. 

Propose a specific program that maps out well-defined course of action.

Wh at Are Th e G oals ? 



Goals are what you expect to happen if the plan is adopted. Limit the financial details to a few important numbers. – Just a few numbers are enough to focus the goals discussion on the right issues.



Objectives should be strategic, not primarily financial.

How Mu ch Will Th e Pla n Cos t? 

Request enough resources to carry out the plan and achieve the goals. – Financial and human resources



Forecast reasonable upside financial results. – Forecast a ROI.

Over all M eet in g Stra tegy 

Keep it simple. – Not too many numbers – Not too much written material

 

Keep it focused on the four questions. Keep it informal. – Encourage discussion and give and take – Encourage informality



Close! – Get approval and a firm commitment.

Ef fect iv e D ecis ion Makin g

Th e E igh t E leme nts of Ef fect iv e D ecis ion s        

Problem Objectives Alternatives Consequences Tradeoffs Uncertainty Risk Tolerance Linked Decisions

Ef fect iv e D ecis ion Makin g 

Problem – – – –

Be creative about your problem definition. Turn problems into opportunities. Reexamine your problem definition as you go. Maintain your perspective.

Ef fect iv e D ecis ion Makin g 

Objectives – Let your objectives be your guide.  

Objectives determine what information you seek. Objectives can help you explain your choices to others.

– Master the art of identifying objectives.

Ef fect iv e D ecis ion Makin g 

Alternatives – – – – –

Don’t box yourself in with limited alternatives. Use your objectives and ask “how?” Set high aspirations. Ask others for suggestions. Give your subconscious time to operate. 

Incubate

– Never stop looking for alternatives. 

Think outside the box, brainstorm.

Ef fect iv e D ecis ion Makin g 

Consequences – Compare alternatives using a consequences matrix. – Use experts to help define consequences.

Ef fect iv e D ecis ion Makin g 

Tradeoffs – Use swaps. – Determining the relative value of different consequences is the hard part.

Ef fect iv e D ecis ion Makin g 

Uncertainty – Use risk profiles to simplify decisions involving uncertainty.  





What are the key uncertainties? What are the possible outcomes of these uncertainties? What are the chances of occurrence of each possible outcome? What are the consequences of each outcome?

– Use experts to help define possible outcomes.

Ef fect iv e D ecis ion Makin g 

Uncertainty – Use a Decision Tree 

Alternatives - Uncertainty - Consequences

Decision Tree B Go A Go

B No Go

A

A No Go

B Go B No Go

Ef fect iv e D ecis ion Makin g 

Risk Tolerance – Understand and calibrate your group’s tolerance to take risks. – Incorporate your risk tolerance into all of your decisions.

Ef fect iv e D ecis ion Makin g* 

Linked Decisions – Linked decisions are complex. – Ask: “How will this decision affect other people, other departments, other divisions, partners, your industry?” *

Based on the book Smart Choices: A Practical Guide to Making Better Decisions, John S. Hammond, Ralph L. Keeney, Howard Raiffa, Harvard Business School Press, 1999.

Decis ion M akin g Su mmary     

Problem Objectives Alternatives Consequences Tradeoffs – – –

Uncertainty Risk Tolerance Linked Decisions

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