Eco Pack
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Agenda
About Eco Pack Business Case Product Overview Target Markets Patent Business: Growth Strategy Business Model Sales & Marketing Overview SWOT Competitive Analysis Financials
Summary
Company Overview
Founded: 2008, Private Company Owned: Yossi Heiman, over 30 years expertise Partnerships: Amir Marketing & Investments in Agriculture Ltd., Langsam Industries, Best Pack, Yam Plast Packaging revenues of €40 M, annually Over 30 warehouses, sales team, infrastructure Partnerships with trade & agricultural produce companies, marketing chains, food industries Over 8,000 customers
Expertise: Plastics, Manufacturing,
Production, Farming, Transportation, Packing & Storage
Headquarters: Bnei Reem Junction, Israel
Vision
To intelligently recycle the world’s existing natural resources in order to:
Reduce energy consumption in traditional packaging processes
Minimize global ecological damage
Revolutionize the packaging world
“…To make ECO PACK a global industry standard for the cleaner, greener, healthier transportation of fresh & processed foods…”
Business Case Opportunity Use of one box, per person, per day (Over 3-4 billion boxes total, per day)
Large, existing market 2 existing systems: Carton & Plastic Ideal market timing: Clean/green trends
Advantage Agro-technical benefits Economical motivation Environmentally friendly
Approach Actively seeking established global partners
The Solution
ECO PACK®
An Environmental Revolution in Packaging & Recycling
Product Overview: Structure
A frame & sleeves that together create an economical, multipurpose, recyclable box: Frame
Standard carton & plastic crate dimensions
Suitable for palleting, containers & trucks
Sleeves
2 sleeves fitted lengthwise / crosswise
Fully customizable:
Plastic: printed, plain, transparent, colored; meshing, etc.
Multiple sizes: length, width, height
Tray
Standard sizes: 40x60; 30x40; 40x50; 30x50
Additional sizes manufactured upon request
Product Overview: Advantages
Economical -30%-70% less than other packaging systems -90% less raw material usage than cartons -Sleeve cost substantially lower than carton box: cost reduction<70% -Replaceable sleeves save money on rinsing of plastic crates -Significant savings in transportation costs
Clean & Green -Lower production & recycling energy requirements than any other existing solution -Option for fully organic biodegradable sleeves with FDA approved technology - additional cost: 6%-7% -Reduced deforestation, lower greenhouse emissions, lower carbon footprint -Lower fuel/energy consumption in transportation -Less land field waste
Versatile - Suitable for a wide variety of products: fish, bread, diary, meat, fruits and vegetables, convenience items -Easy to clean: produce can be washed in the Eco pack tray
Customizable -Fully customizable sleeves -Attractive & versatile for product branding
Product Advantage: Retailers Lower in cost than other solutions Suitable for existing logistics systems One Touch - direct from the field to the shelf Significant savings in transportation costs Decrease in agricultural produce loss Reduced waste volume Versatile produce branding Hygienic - new & clean, every time Approved for use with foods
Product Advantage: Distributors
Carton Manufacturing Distributors Cost effective Higher profit / margin Strong competitive edge Agro technical: Less depreciation for the customer
Multiple branding options Broadens existing product offering
Product Advantage: Distributors (Cont).
Plastic Rental / Pooling Systems Distributors Higher profit / margin Lower investment / initial cost Cost effective for customers Strong competitive edge Agro technical: Less depreciation for the customer Multiple branding options Eliminates complicated management systems Broadens existing product offering
Product Advantage: Farmers Lower in cost than existing solutions Lower initial investment Lower product depreciation Better ventilation Suitable for refrigeration: Viable for lengthy storage time
Reduces deforestation - recyclable Biodegradable, antibacterial (optional) Lightweight - less fuel for transportation Easy to brand Hygienic - new and clean, every time
Product Advantage: Agriculture Exporters Lower in cost than existing solutions Lightweight - less fuel for transportation Standard dimensions Environmentally friendly Easy to brand Longer refrigerator durability One touch - direct from the field to the shelf Lower product depreciation rate Hygienic - food grade material
Patent The Patent
Eco Pack Green Box Ltd. (Flexible Box)
Patent Status
-
Company holds pending patent rights
-
Patent facilitates packaging of all types of produce
-
Patent constitutes a revolutionary innovation in the field of packaging & recycling
Growth Strategy
R&D
Continued development of product portfolio, new models
Partnerships
Seek out packaging partners with:
Strong market knowledge Adequate financial resources Ability to ramp up and operate Eco Pack activities
Market Approach
First phase: U.S.A., Canada, Europe, Australia & Japan
Second phase: Africa, S. America, E. Europe, Central America, China
Growth Strategy (Cont.)
Marketing Channels
Develop
Relationships with local agencies
Leverage
Already known distributor list
Connect
With Eco Pack daughter companies/franchises within designated region
Establish
Joint ventures with local agencies
Sales & Marketing Strategy: 2009
2009 Objectives Sell to retail marketing chains, Israeli agricultural exporters Additional molds due to arrive by last quarter of 2009 Present product to global strategic clients & retail marketing chains Establish partners to ramp-up Eco Pack activities in selected countries
Plan Connect with mold suppliers, additional injection manufacturers Complete modification and manufacture of automatic sleeving machines Create procedure to manufacture sleeves via economical equipment
Sales & Marketing Strategy: 2010
2010 Objectives
Sell to: One retail chain in western Europe One retail chain in Eastern Europe
Recruit: Management team upon signing with first retail chain
Connect:
- To Israeli food industries: bakeries, meat factories, fast food chains, etc.
- To global agencies – local Eco Pack companies, worldwide
Complete: Global patent registration
Operate: Models to be used for dispatching, collecting, shredding, recycling from
end customer abroad
Competitive Analysis
Plastic box
Carton tray
ECO PACK®
0.12€
0.09€
0.08€
Packaging cost of 1 kg. peppers
Clean / food grade
Ecologically friendly
Minimal energy use
Reduced produce depreciation
Suitable for both refrigeration & freezing
Ideal for Branding
Produce can be rinsed while inside packaging
Reduced transportation costs
Summary Unique product Strong IP & competitive edge
Solid business case Clear market need Several existing channels Multiple markets
Vast industry know-how Solid go-to-market plan Led by industry experts
Agenda
About Eco Pack Business Case Product Overview Target Markets Patent Business: Growth Strategy Business Model Sales & Marketing Overview SWOT Competitive Analysis Financials
Summary
Company Overview
Founded: 2008, Private Company Owned: Yossi Heiman, over 30 years expertise Partnerships: Amir Marketing & Investments in Agriculture Ltd., Langsam Industries, Best Pack, Yam Plast Packaging revenues of €40 M, annually Over 30 warehouses, sales team, infrastructure Partnerships with trade & agricultural produce companies, marketing chains, food industries Over 8,000 customers
Expertise: Plastics, Manufacturing,
Production, Farming, Transportation, Packing & Storage
Headquarters: Bnei Reem Junction, Israel
Vision
To intelligently recycle the world’s existing natural resources in order to:
Reduce energy consumption in traditional packaging processes
Minimize global ecological damage
Revolutionize the packaging world
“…To make ECO PACK a global industry standard for the cleaner, greener, healthier transportation of fresh & processed foods…”
Business Case Opportunity Use of one box, per person, per day (Over 3-4 billion boxes total, per day)
Large, existing market 2 existing systems: Carton & Plastic Ideal market timing: Clean/green trends
Advantage Agro-technical benefits Economical motivation Environmentally friendly
Approach Actively seeking established global partners
The Solution
ECO PACK®
An Environmental Revolution in Packaging & Recycling
Product Overview: Structure
A frame & sleeves that together create an economical, multipurpose, recyclable box: Frame
Standard carton & plastic crate dimensions
Suitable for palleting, containers & trucks
Sleeves
2 sleeves fitted lengthwise / crosswise
Fully customizable:
Plastic: printed, plain, transparent, colored; meshing, etc.
Multiple sizes: length, width, height
Tray
Standard sizes: 40x60; 30x40; 40x50; 30x50
Additional sizes manufactured upon request
Product Overview: Advantages
Economical -30%-70% less than other packaging systems -90% less raw material usage than cartons -Sleeve cost substantially lower than carton box: cost reduction<70% -Replaceable sleeves save money on rinsing of plastic crates -Significant savings in transportation costs
Clean & Green -Lower production & recycling energy requirements than any other existing solution -Option for fully organic biodegradable sleeves with FDA approved technology - additional cost: 6%-7% -Reduced deforestation, lower greenhouse emissions, lower carbon footprint -Lower fuel/energy consumption in transportation -Less land field waste
Versatile - Suitable for a wide variety of products: fish, bread, diary, meat, fruits and vegetables, convenience items -Easy to clean: produce can be washed in the Eco pack tray
Customizable -Fully customizable sleeves -Attractive & versatile for product branding
Product Advantage: Retailers Lower in cost than other solutions Suitable for existing logistics systems One Touch - direct from the field to the shelf Significant savings in transportation costs Decrease in agricultural produce loss Reduced waste volume Versatile produce branding Hygienic - new & clean, every time Approved for use with foods
Product Advantage: Distributors
Carton Manufacturing Distributors Cost effective Higher profit / margin Strong competitive edge Agro technical: Less depreciation for the customer
Multiple branding options Broadens existing product offering
Product Advantage: Distributors (Cont).
Plastic Rental / Pooling Systems Distributors Higher profit / margin Lower investment / initial cost Cost effective for customers Strong competitive edge Agro technical: Less depreciation for the customer Multiple branding options Eliminates complicated management systems Broadens existing product offering
Product Advantage: Farmers Lower in cost than existing solutions Lower initial investment Lower product depreciation Better ventilation Suitable for refrigeration: Viable for lengthy storage time
Reduces deforestation - recyclable Biodegradable, antibacterial (optional) Lightweight - less fuel for transportation Easy to brand Hygienic - new and clean, every time
Product Advantage: Agriculture Exporters Lower in cost than existing solutions Lightweight - less fuel for transportation Standard dimensions Environmentally friendly Easy to brand Longer refrigerator durability One touch - direct from the field to the shelf Lower product depreciation rate Hygienic - food grade material
Patent The Patent
Eco Pack Green Box Ltd. (Flexible Box)
Patent Status
-
Company holds pending patent rights
-
Patent facilitates packaging of all types of produce
-
Patent constitutes a revolutionary innovation in the field of packaging & recycling
Growth Strategy
R&D
Continued development of product portfolio, new models
Partnerships
Seek out packaging partners with:
Strong market knowledge Adequate financial resources Ability to ramp up and operate Eco Pack activities
Market Approach
First phase: U.S.A., Canada, Europe, Australia & Japan
Second phase: Africa, S. America, E. Europe, Central America, China
Growth Strategy (Cont.)
Marketing Channels
Develop
Relationships with local agencies
Leverage
Already known distributor list
Connect
With Eco Pack daughter companies/franchises within designated region
Establish
Joint ventures with local agencies
Sales & Marketing Strategy: 2009
2009 Objectives Sell to retail marketing chains, Israeli agricultural exporters Additional molds due to arrive by last quarter of 2009 Present product to global strategic clients & retail marketing chains Establish partners to ramp-up Eco Pack activities in selected countries
Plan Connect with mold suppliers, additional injection manufacturers Complete modification and manufacture of automatic sleeving machines Create procedure to manufacture sleeves via economical equipment
Sales & Marketing Strategy: 2010
2010 Objectives
Sell to: One retail chain in western Europe One retail chain in Eastern Europe
Recruit: Management team upon signing with first retail chain
Connect:
- To Israeli food industries: bakeries, meat factories, fast food chains, etc.
- To global agencies – local Eco Pack companies, worldwide
Complete: Global patent registration
Operate: Models to be used for dispatching, collecting, shredding, recycling from
end customer abroad
Competitive Analysis
Plastic box
Carton tray
ECO PACK®
0.12€
0.09€
0.08€
Packaging cost of 1 kg. peppers
Clean / food grade
Ecologically friendly
Minimal energy use
Reduced produce depreciation
Suitable for both refrigeration & freezing
Ideal for Branding
Produce can be rinsed while inside packaging
Reduced transportation costs
Summary Unique product Strong IP & competitive edge
Solid business case Clear market need Several existing channels Multiple markets
Vast industry know-how Solid go-to-market plan Led by industry experts
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