Dubai Metro Launch

RTA Metro Launch Event 2009 Proposal By Artaaj Events

Metro Launch Artaaj Events - A Dubai enterprise is proud to present to the Roads and Transport Authority our comprehensive event design for the opening of it’s new metro system by His Highness Sheikh Mohammed bin Rashid Al Maktoum UAE Vice President, Prime Minister and Ruler of Dubai. We would welcome the opportunity to present our ideas at a later stage.

Contents This document is split into four sections:1. Concept • Outlines the spectacle and iconic imagery we are going to create in pictures 2. Logistics & Detail • Provides more detail around the event 3. The Team • Presents the credentials of Artaaj and the team who will execute the event 4. Cost Estimate • Will summarise what is included and a guide price

1. Concept Proposal By Artaaj Events

We have conducted primary feasibility & technical studies on ALL aspects of our proposal.

Everything contained – fantastical though it may seem - is possible.

Please find a sequence of…

…our conceptual ideas

…of turning the Dubai Skyline

…into a festival of light.

These are the iconic images…

…the next day news feeds…

will carry across the world.

6.30pm Public area at Trade Centre Station opens

6.30-8.30 build-up starts, large screen Overhead of broadcasts the action relevant areas/stations and maps • Diagram/google map of where we are planning and what is going where, point out where sky divers will land etc.

8.15 VIP’s assemble at Mall of Emirates Station

8.20 VIP’s tour exhibition at Mall of Emirates Station

depicting the building of the Metro

08.30 pm 10 Live feed projection begins

On 10 landmark buildings

For 2 hours for the duration of the launch

8.30 live feed carries images of VIP party touring exhibition on 10 landmark buildings

Image :- sheikh mo party on live projection sheikh mo on building

8.55 VIP party aboard the Metro for the inaugural journey

Image :- inside metro image with party

8.55 Outside film crew on board with VIPs

Image :- Image of screen at Trade Centre

Images of the party are shown live at Trade Centre and across Dubai

Image :-

9.06 Metro parks outside Trade Centre Station

9.07 Trade Centre Station

draped in giant UAE Flag

9.07 Live Feed of H H Sheikh Mohammed on board

Image :-

9.08 Giant HH Sheikh Mohammed bin Rashid Al Maktoum hologram appears on the Trade Centre stage

Image :-

9.09 On board the Metro he pushes a button

Image :- button being pressed

9.09 Hologram does the same at Trade Centre broadcast live around the city

Image :-

9.09 to release the flag and reveal Trade Centre Station

VIP Train pulls into Trade Centre Station

Image :-

9.11 VIP’s disembark Metro

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9.14 Official speeches are made

VIPs and gathered public listen

Image :-

9.25 Dubai Metro Show begins

9.25 Show and images beamed live

Image :-

The show tells the Story of…

Dubai - It’s history and culture, the Metro – it’s future

Image :-

The Story is told by more than 50 artistes through the medium of projection

Image :-

through movement and light and…

Image :-

through a giant choreographed painting

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9.55 The show ends with the buildingsized painting…

Image :-

of Sheikh Mohammed, the Metro and UAE Flag unveiled

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Then as a Metro Train Approaches Trade Centre from Al Jaffiliya Direction

Image :-

9.56 an unmanned laser lit Metro passes through Trade Centre bound for Jebel Ali

Outside of the stations along its route pyrotechnics make the tracks appear on fire!

lighting up the Dubai skyline for 40km – A world first

The Metro will be visible many km away – creating iconic imagery

GRAND FINALE

Image :-

Concept Summary Iconic Imagery during the event 1. The station is draped in giant UAE flag. 2. On the Stage at Trade Centre public area a 3metre high holographic image of HH. Sheikh Mohammed will push a button as if live from onboard the Metro and officially open the Metro stations. 3. Through video and light projection onto buildings; aerial artist movement and a buildingsized painting - a world class entertainment created specifically for the launch event with over 50 artistes will tell the story of the Metro and Dubai to delight a live open air and TV audience. 4. The Metro train is transformed into a shining laser beacon cutting through the night sky with the tracks being lit by pyrotechnics in its wake. 5. Live feed 10 video projection of the launch onto Dubai’s landmarked buildings will create a cityscape that will become alive with Dubai Metro – Lighting the Way.

For inquiries, please contact: Artaaj Events www.artaaj.com T: +971 4 321 4747 M: +971 50 457 8533 E: [email protected]