Draft Review: Back To The Drawing Board

Draft Review Back to the Drawing board

Try Again but this time:  DO

6-8 textboxes  Do each one about a different convention  Focus on the TARGET AUDIENCE  Use whole sentences 

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Start with the following model:

 DON’T  Just

name all the conventions  Try and talk about all aspects of the audience in one box  Only talk about one aspect of audience

For Each Textbox: One Approach What is the convention? (HEADING)  What does it say about the sitcom? Denote and Connote about 

   

Settings Themes Characters (Archetypes + Personality + Lifestyles) Structures

Who would this appeal to? Think About (but don’t necessarily discuss in everyone): 

    

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Age Gender Location Ethnicity Lifestyle

Why?  

Refer to what the convention says about the sitcom Uses and Gratifications - Do they use it for:    

Entertainment? Information? Personal Identity? Social Relationships?

Don’t try and talk about ALL of these in every text box – use just one or two, but cover them all in the whole assignment.

Level 6: 9–10 marks  Candidates produce convincing and effective analyses of Sitcom DVD covers.  The audience is clearly identified in a range of categories justifying choices with detailed and effective evaluation of representations depicted.  Responses are clear and well structured with precise and extensive use of media language relevant to the sitcom genre and DVD format. Level 5: 7–8 marks  Candidates produce good-quality analyses of Sitcom DVD Covers.  Target audience is soundly identified in a number of categories using justifying choices with good evaluation of representations depicted.  Responses are clear and well-organised with confident use of media language relevant to the sitcom genre and DVD format. Level 4: 5–6 marks  Candidates produce a solid analysis of at least their own or another Sitcom DVD cover.  Target audience is identified making some justification of choices in reference to representation.  Responses are well organised with reasonably accurate use of media language relevant to the sitcom genre and DVD format. Level 3: 3–4 marks  Candidates show a basic grasp of textual analysis and use technical terminology occasionally.  There is some understanding of how a media product appeals to a particular audience.  Responses are reasonably well organised and points are sometimes supported by evidence. Level 2: 1–2 marks  Candidates tend to describe media texts to demonstrate limited understanding of forms and conventions.  There may be some awareness of how a media product might appeal to its audience.  An attempt has been made to organise responses.