Doug Winfield 0309 Fn

Goal Assessment Digital / Social Media Consulting Engagement Planning Proposal & Pitch Development Client / Project Team Coordination

Business Planning & Budgeting Hiring & Staff Development Education & Evaluation Job Descriptions Product Research & Implementation Business Planning & Budget

Project Specifications Budgeting Resource Planning Project Oversight

Creative Briefs Technical Specifications Interface / Design Consultation Audio / Video Media Production

Influencer & Venue Identification Engagement Planning Content Distribution Measurement & Influence Analysis

Microsoft • Comcast • Babson College• E3Expo• Serono • Akamai • Hewlett Packard • Forrester Research • Boston Red Sox • Continental • Motorola • Audi • Radio Shack • Pfizer • PwC

(866)-321-0880 [email protected]

www.dougwinfield.com Twitter: D2K

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Vice President, Digital Strategies

5/2007 to 12/2008

Waggener Edstrom is Microsoft’s primary PR agency , and I joined to increase the digital fluency and capabilities of Microsoft account teams. I developed a process to measure and evaluate the level of digital impact that each team had incorporated in their existing plans and worked with them to define specific tactics to integrate digital influence into their core methodologies. I was also a lead in the Digital Strategies Group. Initially, this was a small consulting group of approximately ten people. I played a lead role in defining and structuring the group as we expanded into a sixty member global strategic, content and production organization. I introduced the concept that creativity and audience intelligence are essential for influential engagement.

Interactive Media Strategist

8/2004 to 5/2007

Cathode was my interactive consultancy. I provide project strategy and interactive media experiences for my clients. This includes producing interactive and HD projects for Comcast, a streaming Flash video site for Akamai, and consulting on Forrester Research’s video blog process. I’ve also developed business strategies and service offerings for Weber Shandwick founder Larry Weber’s Digital Influence Group.

I created digital strategies for clients and Waggener Edstrom to promote products and events and to engage with influencers and customer audiences. I also looked at the role of influence and how it can be measured, tracked and evolved. Vice President, Interactive Director of Interactive Technology Manager Interactive Technology Vice President of Interactive Strategic Consultant / Project Director

1/2006 to 6/2006 11/2004 to 1/2006

DIG is Larry Weber’s next generation PR agency. I led the business development, recruiting, group and project management. I proposed and managed projects for Visa International, Sun, SAP, Genzyme, drugstore.com, Akamai, Babson, JetEye.com, and MIT on the best strategies for identifying and communicating with key constituencies online. I developed content strategies for community building, blogging, search engine optimization, and viral marketing to influence blogs, online communities, social networks and search engines. I created new business by developing and presenting innovative digital media campaign strategies.

(866)-321-0880 [email protected]

www.dougwinfield.com Twitter: D2K

2/2001 to 8/2004 10/1999 to 2/2001 5/1995 to 10/1999

I started and guided Cramer’s interactive division and grew the department from a single employee to a group of twenty-five skilled programmers, designers, and project managers. I defined the group’s product strategy, goals, and procedures. I was a leader within the overall organization and contributed greatly to the success and prestige of Cramer, the leading integrated media agency in the Boston area. My division contributed $4 Million of Cramer’s $20 Million yearly revenue. I worked closely with sales to identify prospective clients and produce proposals, budgets and specifications. I also actively presented to clients and prospects. By truly understanding a client’s business needs, customers, and goals, I was able to provide solutions of greater value. The division also won seven Massachusetts Interactive Multimedia Council (MIMC/MITX) awards.

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Northeastern University College of Computer Science I studied computer science and was actively involved in college radio and campus events. I combined my interests in computers, video, and art into a focus in interactive media. This included additional study at the Boston Film and Video Foundation and internships with several video production companies.

Microsoft

Cramer “Crameronline”: 2004 MITX/MIMC Award E3 “E3 Insider”: 2004 MITX/MIMC Award Comcast “Digital Den”: 2004 CTAM Mark Award Continental Teves “Safely There”: 2003 MITX/MIMC Award Cotting School “Campus Tour”: 2002 MITX/MIMC Award BankRI “CampusMate Card”: 2001 MITX/MIMC Award Compaq “Presillionaire”: 2000 MITX/MIMC Award

Microsoft

I produced multiple projects and strategies to build awareness of this new document standard. This included a viral comic, a satirical video, a search campaign and social network community building.

E3 Expo

In less than three weeks I planned and produced a campaign to launch IE8 beta 2. This included creating instructional content, building a Facebook community and creating a custom Facebook App.

Akamai Technologies

Consumer portal to trade only gaming event Extensive video, news, polls, and blog functionality Custom content tool published to the Akamai network

Hewlett Packard

I created an online introduction to new CEO and how Akamai can drive the Demand Economy Streaming video and animation produced in record time.

(866)-321-0880 [email protected]

www.dougwinfield.com Twitter: D2K

Led the team that developed an interactive presentation Installed in 7,000 stores. It featured Customer & associate product information and was used as an employee training tool.

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