Doral Center Animal Clinic
November 20,
2009 Compliance Report
Overview Current Strengths: •
In every category, your clinic has experienced growth from the previous year (PY).
•
61% increase in doses dispensed for the flea/tick category from PY.
•
5% growth in client visits from PY. (In your specific region, clinics have experienced a 2% drop in client visits from PY)
Areas of Improvement: •
You’re behind the regional averages for all areas of customer compliance.
Recommendation(s): •
Target both heartworm testing and prevention. There is a great potential for growth in both compliance and revenue for these two areas.
Projections: •
50% increase in doses dispensed for heartworm preventatives.
•
15% increase in heartworm testing.
•
$2,400 additional revenue per month.
Veterinary Innovations
Compliance Analysis
Veterinary Innovations
2008 Advantage Advantix Multi Comfortis Frontline
Price
Aug 12 34 0 24 110
% 7% 19% 0% 13% 61%
Total
180
100%
Multi
Price
Aug 0
% 0%
Heartgard Revolution
444 13
97% 3%
Total
457
100%
Se pt 6 44 6 18 83 15 7 Se pt 6 45 0 0 45 6
% 4% 28% 4% 11% 53% 100 %
Oct 6 61 6 24 49 146
% 4% 42% 4% 16% 34% 100 %
Nov 10 61 24 14 71
% 6% 34% 13% 8% 39%
180
100%
% 1%
Oct 6
% 2%
Nov 24
% 6%
99% 0% 100 %
300 0
98% 0% 100 %
374 0
94% 0%
398
100%
306
Active Canines Active Felines Total
2017 672 2689 Yearly
Dentals
123
Fecals
1755
HW Test Flea
914 3108
HW
5316 Compliance Doral
2009 Aug
%
∆ Sales
Se pt
0
0%
n/a
0
Advantix
32
12%
-6%
63
Multi
33
12%
N/A
14
Comfortis
45
16%
88%
Frontline
166
51%
Total
276
60% 100 %
56 18 6 31 9
Advantage
Multi Heartgard
Aug
%
∆ Sales
Se pt
33 435
7% 93%
n/a -2%
14 36
%
∆ Sales
Oct
%
∆ Sales
0.0% 19.7 %
n/a
0
0%
n/a
43%
29
16%
-52%
133%
0
0%
n/a
211%
30
16%
25%
124%
127
68% 100 %
159%
4.4% 17.6 % 58.3 % 100 %
186
%
∆ Sales
Oct
%
∆ Sales
4% 96%
133% -20%
0 400
0% 100
n/a 33%
Veterinary Innovations
Regional
Heartworm Testing
45%
74%
Heartworm Prevention
16%
35%
Flea Prevention
10%
13%
Dentals
5%
Fecals
65%
6% 77%
Current Trends Clients
5.0%
Hw Sales
5.0%
Flea Sales
61.3%
Hw Revenue Flea Revenue
7.6% 45.0%
Revolution Total
0 468
0% 100 %
n/a
0 0 37 4
0% 100 %
n/a
0 400
% 0% 100 %
Veterinary Innovations
n/a
Flea Goal Hw Goal
10% 50%