Doral Cc

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Doral Center Animal Clinic

November 20,

2009 Compliance Report

Overview Current Strengths: •

In every category, your clinic has experienced growth from the previous year (PY).



61% increase in doses dispensed for the flea/tick category from PY.



5% growth in client visits from PY. (In your specific region, clinics have experienced a 2% drop in client visits from PY)

Areas of Improvement: •

You’re behind the regional averages for all areas of customer compliance.

Recommendation(s): •

Target both heartworm testing and prevention. There is a great potential for growth in both compliance and revenue for these two areas.

Projections: •

50% increase in doses dispensed for heartworm preventatives.



15% increase in heartworm testing.



$2,400 additional revenue per month.

Veterinary Innovations

Compliance Analysis

Veterinary Innovations

2008 Advantage Advantix Multi Comfortis Frontline

Price

Aug 12 34 0 24 110

% 7% 19% 0% 13% 61%

Total

180

100%

Multi

Price

Aug 0

% 0%

Heartgard Revolution

444 13

97% 3%

Total

457

100%

Se pt 6 44 6 18 83 15 7 Se pt 6 45 0 0 45 6

% 4% 28% 4% 11% 53% 100 %

Oct 6 61 6 24 49 146

% 4% 42% 4% 16% 34% 100 %

Nov 10 61 24 14 71

% 6% 34% 13% 8% 39%

180

100%

% 1%

Oct 6

% 2%

Nov 24

% 6%

99% 0% 100 %

300 0

98% 0% 100 %

374 0

94% 0%

398

100%

306

Active Canines Active Felines Total

2017 672 2689 Yearly

Dentals

123

Fecals

1755

HW Test Flea

914 3108

HW

5316 Compliance Doral

2009 Aug

%

∆ Sales

Se pt

0

0%

n/a

0

Advantix

32

12%

-6%

63

Multi

33

12%

N/A

14

Comfortis

45

16%

88%

Frontline

166

51%

Total

276

60% 100 %

56 18 6 31 9

Advantage

Multi Heartgard

Aug

%

∆ Sales

Se pt

33 435

7% 93%

n/a -2%

14 36

%

∆ Sales

Oct

%

∆ Sales

0.0% 19.7 %

n/a

0

0%

n/a

43%

29

16%

-52%

133%

0

0%

n/a

211%

30

16%

25%

124%

127

68% 100 %

159%

4.4% 17.6 % 58.3 % 100 %

186

%

∆ Sales

Oct

%

∆ Sales

4% 96%

133% -20%

0 400

0% 100

n/a 33%

Veterinary Innovations

Regional

Heartworm Testing

45%

74%

Heartworm Prevention

16%

35%

Flea Prevention

10%

13%

Dentals

5%

Fecals

65%

6% 77%

Current Trends Clients

5.0%

Hw Sales

5.0%

Flea Sales

61.3%

Hw Revenue Flea Revenue

7.6% 45.0%

Revolution Total

0 468

0% 100 %

n/a

0 0 37 4

0% 100 %

n/a

0 400

% 0% 100 %

Veterinary Innovations

n/a

Flea Goal Hw Goal

10% 50%

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