Dmz - External Value Prop - Draft 1

Digital Media Zone

Fall 2009

Ryerson University: Support Toronto in Becoming Next Digital Powerhouse •

Ryerson Board-of-Governors invested in supporting Toronto via: – Bold Academic Plan: • • • • •

High quality, societally-relevant undergrad and grad programs Student engagement and success Learning & teaching excellence Scholarly, research and creative intensity Reputation

– Research Plan: • • • • • • • •

Digital Media Information Communications Technology Energy, Sustainability, and the Environment Health and Well Being Cultural Prosperity Technological Innovation Management, Competitiveness and Entrepreneurship Learning and Teaching Effectiveness

A New Reality: Building Universities & Cities for the Digital Age •

Strategic direction culminated by Ryerson’s Master Plan (2006), Shaping our Future: Academic Plan (2008-2013), and ambitious research agenda – –

Becoming “city-builder”—responsibility to contribute to the growth of Toronto’s economy Revitalize campus and surrounding neighborhood • • •

•

Yonge Street Gateway Ryerson Gallery and Research Centre Digital Media Zone

Practical approach to attracting Ontario’s strongest researchers and innovators on an international-scale – –

Support the design of “made-in-Toronto” solutions Creation of graduate program centered on training

The Digital Media Zone

DMZ: Vision & Values •

Vision

•

Values

– Provide Canada’s best environment for innovation and collaboration where students can explore, design and showcase ideas using digital media.

– Expose students to hands-on entrepreneurial practices, teaming and mentoring – Forge strong linkages with industry, government and other academic institutions – Enhance Ryerson’s reputation by helping to enable highly desirable graduates and results

DMZ: Facilities & Membership • Provide members with an open, flexible workspace area, team spaces (10-12), exhibit space, a conference/thinktank area, leisure space, reception area, and lockers • Project participants will gain entrance to the DMZ space through the StartMeUp Ryerson process.

– The StartMeUp process helps teams develop their ideas and prepare a proposal – Following a team’s successful idea development and proposal presentation, they are accepted into the space as DMZ Members.

StartMeUp Process CUSTOMIZED DEVELOPMENT PROGRAM •Team Recruitment & Development •Resources & Education •Business/Non-Profit Plan Development •Industry Mentor Assigned •Regular Progress Reviews

PROGRAM ORIENTATION •Motivational Events •Program Introduction •One-on-one Orientation

IDEA CONSULTATION •Expert Panel Feedback •Personalized Recommendations •Coordinator Introduction

FUNDING •Entry to Business Plan Competitions •Social / Community Assistance Funding •Access to Grants & Loans •Introduction to Angel Investors & VCs

DMZ: Entrepreneurship Hub Student Ideas Student Ideas with Grants

RAN / REI

Faculty Research with Students

Industry & Partners Ryerson Mobile / Web apps

Experiential Components •

Face-to-face collaboration

•

Presenting / listening / sharing

•

Learning

•

App development and testing

•

Team building

•

New relationships

– Students sharing ideas

– Students able to showcase they work and developments – Inter-disciplinary knowledge-share and learning – Creating and testing applications in variety of use-cases – Building and successful teams for successful ventures – Innovative students, industry participants and faculty meet and form new partnerships

DMZ: Execution Components Multidisciplinary student engagement and involvement

Unique commercial products developed

Reputation: Ryerson produces Ontario’s most desired graduates

Students learn the key elements of idea development

Reputation: Ryerson Supports student digital idea development

DMZ: Stakeholders & Participants Collaborators and Skilled Participants

Project Teams

• Highly skilled • Assigned to project teams • Includes buffer of individuals on waiting list for project work • In competition for projects

• Proposal Process Completed • Innovative ideas & entrepreneurial mindset • Passion for creating and working on projects • Highly motivated & collaborative • Self-initiated

Collaboration & Innovation Special event spectators and participants, including: • • • •

Students Faculty & Staff Researchers Industry & government leaders

Support • Mentors (Faculty and Industry) • Corporate Partners • Administrative

DMZ: The Digital Innovation Triangle Ryerson University

Digital Media Development

Industry

Government

Innovation Triangle adapted from Sabato’s Triangle (1996)

DMZ: Industry Integration • Successful industry and professional integration will enable great developments within the DMZ through : – Expertise:

• Validating market relevance • Quality assurance and testing • Credible insight on developments

– Resources:

• Technology Hardware • Technology Software • Marketing, business development, and sales

DMZ: Industry Benefits • Consult in and involvement on cutting edge products and services • Access to top students and graduates • New student knowledge creation • Facilitate development of competencies in future industry leaders • Brand capital and mindshare • Reputation and satisfaction • Promotional and advertising opportunities

DMZ: Partnership Model

Sponsorship Support Involvement

Awareness •Career Fairs •Events •Podcasts

•Industry Affiliate •Advisory Program •Research Grants •Internships Coops •Software Grants

•Project Consultancy •Hardware Grants •Curriculum Dev •Workshops / Seminars •StartMeUp Ryerson Sponsorship •Guest Speaking / Lectures

•DMZ Sponsorship •Undergraduate Research Program Support •Graduate Fellowships •Collaborative Research Program •New Program Development •Outreach

Strategic Partner •Executive Sponsorship •Joint Partnership •Business Development

THANK YOU