Dire Husi Profile
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dire husi interconnecting indigenous young artisans and young urban fashionistas through fair trade
“Dire” is a Visayan word for “Here” and Husi is a Manobo word for “Friend” Indigenous, outofschoolyouth artisans from allover Northern Mindanao, who moved away from their native domains to search for a better life in the city (Cagayan de Oro), are showing their intrinsic talent and expressing their identities in the indigenous designinspired necklaces, bracelets, accessories, and amulets they create. But more than fulfilling their creative yearning, the youth social enterprise they established in 2004 called “Dire Husi” , has provided more than 500 young Manobo, Higaonon, Umayamnon, Tigwahanon, Matigsalug people with alternative sources of income.
What do we wish to do: The initiative will connect the “affluent and comfortable” young people in urban areas to the “marginalized and disadvantaged” young artisans of Northern Mindanao through a uniquely tangible way, through the undervalued yet solid foundation of youth culture: Accessories Small, creative products that are hip, but at the same time, can act as a meaningful reminder, that after all, young people are making their way out of poverty; that after all, connection and communion are possible; that after all, both the marginalized and affluent young people got a “friend” somewhere.
What do we want to accomplish: 1) The initiative will make Dire Husi a more viable Youth Social Enterprise, which in return, will provide young artisans with a steady source of income that they can use for the basic needs of their families or use in their schooling. 2) It will enlarge and affirm young artisan's potentials and skills in the creative sense and in running a creative enterprise (business sense). 3) It will foster interaction between the “affluent and comfortable” youth and the “marginalized and disadvantaged” youth. This connection can further bring about long term business and personal relationships
What do we want to see: 1) Increased production and sales of Dire Husi accessories and increased income for young artisans. Indicators: Sales Report, ProfitSharing Report 2) Enhanced participation of the artisans in the creative process that can bringin new design ideas and better organizational (collective) processes. Indicators: New, Homegrown Product Designs, Collective Creative Process System 3) Alternative “market” for the products and increased involvement of campusbased organizations in bringing in change to the lives of the “marginalized and disadvantaged” young people. Indicators: PartnerDealers and Retailers (Student Organizations and Individuals) Studentinitiated Activities for Indigenous People
How do we go about it: The Dire Husi initiative will provide capacity building training to the young artisans of the Dire Husi Youth Social Enterprise. It will expand its production by exploring new designs and materials and it will reach “untapped” young urban markets in Cagayan de Oro, Davao, General Santos and Manila through campusbased interactions. Project Parts: AFFIRMING THE NEW AGE ARTISANS The Dire Husi initiative will provide youth artisans with capacity building programs, with particular focus on the following topics: 1) “appreciating and tapping” their internal and collective creativity, 2) affirming their roles and potentials as indigenous artists, and 3) building a democratic, socially responsible, environmentally friendly enterprise. BUFFING UP THE ENTERPRISE The outputs of the creative process can be used in developing new designs and new products. Production can then be expanded by sourcing and buying, traditional and “new” raw materials for the accessories, and by exploring new designs and products. MARKET AND INTERCONNECTION TESTRUN A campustour will be launched to “market” the products and to facilitate interaction among the young artisans and campusbased organizations. Longterm personal and business relationships established in these integration activities can then be nourished.
Reach us: Rhyan Casino (Cagayan de Oro) B12L30 LapuLapu cor. Del Pillar St. Regency Plains, Iponan, Cagayan de Oro City, 9000 email: [email protected] mobile: 09161369840
Vincent Eugenio (Manila) 83D San Antonio, San Francisco del Monte, Quezon City email: [email protected] mobile: 09269019062
visit our blogsite and multiply account www.direhusi.multiply.com www.direhusi.blogspot.com
“Dire” is a Visayan word for “Here” and Husi is a Manobo word for “Friend” Indigenous, outofschoolyouth artisans from allover Northern Mindanao, who moved away from their native domains to search for a better life in the city (Cagayan de Oro), are showing their intrinsic talent and expressing their identities in the indigenous designinspired necklaces, bracelets, accessories, and amulets they create. But more than fulfilling their creative yearning, the youth social enterprise they established in 2004 called “Dire Husi” , has provided more than 500 young Manobo, Higaonon, Umayamnon, Tigwahanon, Matigsalug people with alternative sources of income.
What do we wish to do: The initiative will connect the “affluent and comfortable” young people in urban areas to the “marginalized and disadvantaged” young artisans of Northern Mindanao through a uniquely tangible way, through the undervalued yet solid foundation of youth culture: Accessories Small, creative products that are hip, but at the same time, can act as a meaningful reminder, that after all, young people are making their way out of poverty; that after all, connection and communion are possible; that after all, both the marginalized and affluent young people got a “friend” somewhere.
What do we want to accomplish: 1) The initiative will make Dire Husi a more viable Youth Social Enterprise, which in return, will provide young artisans with a steady source of income that they can use for the basic needs of their families or use in their schooling. 2) It will enlarge and affirm young artisan's potentials and skills in the creative sense and in running a creative enterprise (business sense). 3) It will foster interaction between the “affluent and comfortable” youth and the “marginalized and disadvantaged” youth. This connection can further bring about long term business and personal relationships
What do we want to see: 1) Increased production and sales of Dire Husi accessories and increased income for young artisans. Indicators: Sales Report, ProfitSharing Report 2) Enhanced participation of the artisans in the creative process that can bringin new design ideas and better organizational (collective) processes. Indicators: New, Homegrown Product Designs, Collective Creative Process System 3) Alternative “market” for the products and increased involvement of campusbased organizations in bringing in change to the lives of the “marginalized and disadvantaged” young people. Indicators: PartnerDealers and Retailers (Student Organizations and Individuals) Studentinitiated Activities for Indigenous People
How do we go about it: The Dire Husi initiative will provide capacity building training to the young artisans of the Dire Husi Youth Social Enterprise. It will expand its production by exploring new designs and materials and it will reach “untapped” young urban markets in Cagayan de Oro, Davao, General Santos and Manila through campusbased interactions. Project Parts: AFFIRMING THE NEW AGE ARTISANS The Dire Husi initiative will provide youth artisans with capacity building programs, with particular focus on the following topics: 1) “appreciating and tapping” their internal and collective creativity, 2) affirming their roles and potentials as indigenous artists, and 3) building a democratic, socially responsible, environmentally friendly enterprise. BUFFING UP THE ENTERPRISE The outputs of the creative process can be used in developing new designs and new products. Production can then be expanded by sourcing and buying, traditional and “new” raw materials for the accessories, and by exploring new designs and products. MARKET AND INTERCONNECTION TESTRUN A campustour will be launched to “market” the products and to facilitate interaction among the young artisans and campusbased organizations. Longterm personal and business relationships established in these integration activities can then be nourished.
Reach us: Rhyan Casino (Cagayan de Oro) B12L30 LapuLapu cor. Del Pillar St. Regency Plains, Iponan, Cagayan de Oro City, 9000 email: [email protected] mobile: 09161369840
Vincent Eugenio (Manila) 83D San Antonio, San Francisco del Monte, Quezon City email: [email protected] mobile: 09269019062
visit our blogsite and multiply account www.direhusi.multiply.com www.direhusi.blogspot.com
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